Paper Code and Title: H13CT Communication Technologies in Extension Education

Module Code and Name: H13CT15 - Role of the Communicators

Name of the Content Writer: Dr. T. Radha

ROLE OF THE COMMUNICATORS

QUADRANT - III

GLOSSARY

Starting Term Definition Related

character term
The communicator is that person who initiates the
process of communication.The communicator in the
context of extension education refers to all those
change agents, extension workers, scientists,
C Communicator administration, planners, key communicator etc,
who individually or as a group are communicating
in person or through a mass medium, with rural
people on behalf of an extension agency.

Communication The communication behaviour of a communicator

behaviour may be defined as his expression of results from
C
information seeking, information processing and
information dissemination behaviour.
Communication Communication competencies in an interpersonal
competencies situation has been reffered to as the ability to engage
in appropriate and effective communication, the
ability to convey accuracy in meaning, purposive,
C
strategic message formation, the ability to adapt
message appropriate to the interaction context etc.
as such it is clearly broader in scope than linguistic
competencies.
Communication The process of sending and receiving messages
C
Receiver One who receives the message
R

References and Web links

References and Web links

Ray G L. 1999. Extension Communication and Management. Nayaprakash

publications, Calcutta.
Ganesan R., I Mohamed Iqbal and N Anandaraja, 2003. Reaching the Unreached:
Basics of Extension Education. Associated Publishing Company, New Delhi.
Paper Code and Title: H13CT Communication Technologies in Extension Education
Module Code and Name: H13CT15 - Role of the Communicators
Name of the Content Writer: Dr. T. Radha

www.technicalauthoring.com>index.php

https://www.ifm.eng.cam.ac.uk>uploads

Points to Ponder
No. Points to ponder
1 The communicator is that person who initiates the process of communication. He is
the source, originator or sender of messages. He is the first to give expression to a
message intended to reach an audience
2 In oral communication, an extension worker should appear to be talking to people he
knows and cares about, on a subject he knows well, in the language of the listeners
and in line with their needs and interests. The information should look clear, specific,
timely, accurate and up-to-date.