Answer: Well in fact online media is a big threat to T.

V media because of the financial

constraints the channels are now firing employees because they are unable to pay them salary
and one most important thing is that the nature of people have changed now they want
something informative so when we see this shift from TV media to online media it shows that
the content that is being shown by channels the people are not interested in that particularly when
we talk about in the context of Pakistan the business model of the channels in Pakistan have a
big flaw as you know that waqt news tribune have fired their employees and other channels also
have some downsizing in Pakistan the channels need from government to the their business
structure and to pay salaries to their employees and this only happens in Pakistan when your
business model is like that how can you expect that they will show you something in which
people feel interested so in Pakistan people are using more time on online media because the TV
media has no interest to chow informative and creative and I also that our regulator pemra has
also strict rules if they want to implement those rules with force it can create some difference.
Nowadays what is happening is online media is shaping the narratives the perceptions which T.V
media discuss in their shows because channels also don’t have anything informational for the
people they take help from online media . YouTube has now become a major instrument for the
awareness information and what not. Especially in current Pandemic people started to make their
YouTube channels for vlog and also earning money from YouTube there are 55.6 million
internet user and this phenomena has been increasing rapidly and I think the digital media should
immerse themselves the way print media did because the digital will replace the T.v media if
they don’t rethink about their structure and also they need make some fundamental changes.