New Services Offered

Among the numerous services available Amazon offers Home and Business services
providing a matching and scheduling service for things such as cleaning, repair and
installation, often associated with items a customer has purchased from Amazon.
Another unique new offering is Amazon Launchpad which provides “online shopping of
products from startups, with a great selection of new technology, innovative gadgets,
electronics, wearable tech, workout, style, and home products from startups.” (Mohan,
2018) Amazon does not just cater to the consumer but to businesses as well. They are
offering the mturk.com website for crowdsourcing jobs and tasks. Delivery is also a very
important feature which Amazon is constantly improving, now offering delivery to
vehicles and for some essentials cart to dropoff in merely 2 hours using drones. The
company has further plans to make delivery on small items via drone in even less time.
(Mohan, 2018)

As previously mentioned, Amazon Web Services has been a highly lucrative technology
investment as well. ”The 11.2% revenue of $25.66 billion in 2018 was generated from
Amazon Web Services – a subsidiary to provide big consumers on-demand cloud
services. In 2017, the company rendered more than 90 services of cloud computing
with the tools of the Internet of Things (IoT).” (Singh, 2019)

Unique Company Features

Amazon is a truly unique organization for several reasons. The company has used
customer relationship management technology to a great advantage. They’ve gone so
far as to create their own cell phone to integrate the brand into as many digital locations
as possible to maximize exposure to their customers as well as making transacting with
Amazon as easy and simple as possible. The company is highly innovative. They have
well over 15,000 patents. One recent example is shown below in Figure 2 of an airborne
fulfillment center to increase efficiency and energy optimization of drone delivery.