Higher Nationals

Internal verification of assessment decisions – BTEC (RQF)

INTERNAL VERIFICATION – ASSESSMENT DECISIONS
Programme title HND in Business Management

Assessor Internal Verifier

Unit 02: Marketing Essentials
Unit(s)
Role of marketing and its relationship with functional units of an organisation
Assignment title
Student’s name
List which assessment Pass Merit Distinction
criteria the Assessor has
awarded.
INTERNAL VERIFIER CHECKLIST
Do the assessment criteria awarded match
those shown in the assignment brief? Y/N

Is the Pass/Merit/Distinction grade awarded

justified by the assessor’s comments on the Y/N
student work?
Has the work been assessed
Y/N
accurately?
Is the feedback to the student:
Give details:

• Constructive?
Y/N
• Linked to relevant assessment
criteria? Y/N

• Identifying opportunities for

improved performance?
Y/N
• Agreeing actions? Y/N
Does the assessment decision need
Y/N
amending?
Assessor signature Date

Internal Verifier signature Date

Programme Leader signature (if
Date
required)
 Confirm action completed
Remedial action taken

Give details:

Assessor signature Date

Internal Verifier
Date
signature
Programme Leader
Date
signature (if required)
 Higher Nationals - Summative Assignment Feedback Form

Student Name/ID

Unit Title Unit 02: Marketing Essentials

Assignment Number Assignment 01 Assessor

Date Received 1st
Submission Date
submission
Date Received 2nd
Re-submission Date
submission
Assessor Feedback:

LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation

Pass Descripts P1 P2

Merit Descripts M1 M2

Distinction Descripts D1

Grade: Assessor Signature: Date:

Resubmission Feedback:

Grade: Assessor Signature: Date:

Internal Verifier’s Comments:

Signature & Date:

* Please note that grade decisions are provisional. They are only confirmed once internal and external moderation has taken place and
grades decisions have been agreed at the assessment board.
Assignment Feedback
Formative Feedback: Assessor to Student

Action Plan

Summative feedback

Feedback: Student to Assessor

Assessor Date
signature

Student Date
signature
Pearson
Higher Nationals in
Business
Unit 02: Marketing Essentials
Assignment 01
General Guidelines

1. A Cover page or title page – You should always attach a title page to your assignment. Use
previous page as your cover sheet and be sure to fill the details correctly.
2. This entire brief should be attached in first before you start answering.
3. All the assignments should prepare using word processing software.
4. All the assignments should print in A4 sized paper, and make sure to only use one side printing.
5. Allow 1” margin on each side of the paper. But on the left side you will need to leave room for
binging.

Word Processing Rules

1. Use a font type that will make easy for your examiner to read. The font size should be 12 point,
and should be in the style of Time New Roman.
2. Use 1.5 line word-processing. Left justify all paragraphs.
3. Ensure that all headings are consistent in terms of size and font style.
4. Use footer function on the word processor to insert Your Name, Subject, Assignment No, and
Page Number on each page. This is useful if individual sheets become detached for any reason.
5. Use word processing application spell check and grammar check function to help edit your
assignment.

Important Points:

1. Check carefully the hand in date and the instructions given with the assignment. Late
submissions will not be accepted.
2. Ensure that you give yourself enough time to complete the assignment by the due date.
3. Don’t leave things such as printing to the last minute – excuses of this nature will not be
accepted for failure to hand in the work on time.
4. You must take responsibility for managing your own time effectively.
5. If you are unable to hand in your assignment on time and have valid reasons such as illness, you
may apply (in writing) for an extension.
6. Failure to achieve at least a PASS grade will result in a REFERRAL grade being given.
7. Non-submission of work without valid reasons will lead to an automatic REFERRAL. You will
then be asked to complete an alternative assignment.
8. Take great care that if you use other people’s work or ideas in your assignment, you properly
reference them, using the HARVARD referencing system, in you text and any bibliography,
otherwise you may be guilty of plagiarism.
9. If you are caught plagiarising you could have your grade reduced to A REFERRAL or at worst you
could be excluded from the course.
Student Declaration

I hereby, declare that I know what plagiarism entails, namely to use another’s work and to present it as
my own without attributing the sources in the correct way. I further understand what it means to copy
another’s work.

1. I know that plagiarism is a punishable offence because it constitutes theft.

2. I understand the plagiarism and copying policy of the Edexcel UK.
3. I know what the consequences will be if I plagiaries or copy another’s work in any of the
assignments for this program.
4. I declare therefore that all work presented by me for every aspects of my program, will be my
own, and where I have made use of another’s work, I will attribute the source in the correct
way.
5. I acknowledge that the attachment of this document signed or not, constitutes a binding
agreement between myself and Edexcel UK.
6. I understand that my assignment will not be considered as submitted if this document is not
attached to the attached.

Student’s Signature: Date:

(Provide E-mail ID) (Provide Submission Date)
Higher National Certificate/Diploma in Business
Assignment Brief

Student Name /ID Number

Unit Number and Title Unit 02: Marketing Essentials

Academic Year 2017/18

Unit Tutor

Assignment Title Role of marketing and its relationship with functional units
of an organisation.

Issue Date

Submission Date

IV Name & Date

Submission format

The submission of assignment 01 is in the form of a 15-minute individual PowerPoint

presentation inclusive of 05 minutes allocated for questions. The presentation slides and speaker
notes should be submitted as one copy.

You are required to make effective use of signposting (numbered PowerPoint headings, bullet
points and subsections) in- text referencing as appropriate. Your research should be referenced
using the Harvard referencing system. Please also provide a reference list using the Harvard
referencing system.

The learner should provide speaker notes along with presentation slides with recommended
word count 1500-2000, although you will not be penalised for exceeding the total word limit.

Unit Learning Outcomes:

LO1 Explain the role of marketing and how it interrelates with other functional units of an
organisation.
Address pass, merit and distinction criteria P1, P2, M1, M2 and D1

Assignment Brief and Guidance:

Scenario :

The Maliban Biscuit Manufactories Limited is well recognized company which has won the Sri
Lanka’s prestigious National Quality Award several times. The Maliban Biscuit Manufactories
Limited founded by Angulugaha Gamage Hinni Appuhamy in 1954, who started his career by
opening his own tea kiosk. The Maliban Biscuit Manufactories Limited currently manufacture
range of products under categories of biscuits, milk powder, mineral water and baked snacks.
The biscuits category further divided as crackers, cookies and wafers which distributes among
100,000 of stores all over Sri Lanka. Moreover, Maliban Biscuit Manufactories Limited exports
25 million packs of biscuits over, more than 35 countries across 5 continents every month.
----------------------------------------------------------------------------------------------------------------------------
You are the newly appointed Trainee Assistant Marketing Executive of Maliban Biscuit
Manufactories Limited and have noticed poor cross functional communication and lack of
marketing orientation throughout the organization. In order to resolve the problem, you as
the Trainee Assistant Marketing Executive decided to meet and present the top management,
explaining them about role of the marketing and the interrelationship with other functional
areas of the organization.

The leaner requires to prepare and deliver a 10 minutes’ presentation containing following
areas;
1. Introduction to the Maliban Biscuit Manufactories Limited.
2. Introduction to the concept of marketing, including current and future trends.

3. Section giving an overview of the different marketing processes explaining the value
and importance of the marketing role in the context of Maliban Biscuit
Manufactories Limited.
4. Explanation of the role and responsibilities of marketing personnel of Maliban
 Biscuit Manufactories Limited in the context of the organisation.
5. Explain how marketing influences and interrelates with other functional
departments of the Maliban Biscuit Manufactories Limited.
Grading Rubric

Grading Criteria Achieved Feedback

P1 Explain the key roles and responsibilities of the

marketing function.

P2 Explain how roles and responsibilities of marketing

relate to the wider organisational context.

M1 Analyse the roles and responsibilities of marketing

in the context of the marketing environment.

M2 Analyse the significance of interrelationships

between marketing and other functional units of the
organisation

D1 Critically analyse and evaluate the key elements of

the marketing function and how they interrelate with
other functional units of an organisation.
 OBSERVATION RECORD

Learner name:
Qualification: BTEC Level 4-HNC/HND Diploma (RQF)
Unit 02: Role of marketing and its relationship with functional units of an
Unit number & title: organisation
Description of activity undertaken

Assessment criteria targeted

How the activity covers the requirements of the assessment criteria (this does not confirm
achievement of assessment criteria or confer an assessment decision)

Learner name:
Date
Learner signature:
:
Assessor name:
Assessor
signature:
 WITNESS STATEMENT

Learner name:
Qualification: BTEC Level 4-HNC/HND Diploma (RQF)

Unit number & title: Unit 02: Role of marketing and its relationship with functional units of an organisation
Description of activity undertaken (please be as specific as possible)

Assessment criteria (for which the activity provides evidence)

How the activity covers the requirements of the assessment criteria, including how and where the
activity took place (this does not confirm achievement of assessment criteria or confer an assessment
decision)

Witness name: Job role:

Witness
Date:
signature:
Learner name:
Learner
Date:
signature:
Assessor name:
Assessor
Date:
signature: