Caroline Rourke

Professional Writing
August 9, 2020

MEDIA KIT: DELTA AIR LINES

COMPANY OVERVIEW
Delta Air Lines (NYSE: DAL) is a global airline and a leader in safety, innovation, reliability and
customer experience. Powered by our employees around the world, Delta has for a decade led the airline
industry in operational excellence while maintaining our reputation for award-winning customer service.
Delta is headquartered in Atlanta, Georgia and serves a global network of more than 300 destinations.
Delta’s eight world-leading partners (pictured below) help us expand our reach to even more parts of the
globe.
Delta operates significant hubs and key markets at airports in Amsterdam, Atlanta, Boston, Detroit,
London-Heathrow, Los Angeles, Mexico City, Minneapolis/St. Paul, New York-JFK and LaGuardia,
Paris-Charles de Gaulle, Salt Lake City, Seattle, Seoul-Incheon and Tokyo.
The world's most-awarded airline, Delta has been recognized as a Fortune’s top 50 Most Admired
Company in addition to being named the most admired airline for the eighth time in nine years.
Additionally, Delta has ranked No. 1 in the Business Travel News Annual Airline survey for an
unprecedented nine consecutive years and named one of Fast Company’s Most Innovative Companies
Worldwide for two consecutive years.
As an employer, Delta has been regularly awarded top honors from organizations like Glassdoor and
recognized as a top workplace for women and members of the military. Delta CEO Ed Bastian was named
among the World’s Greatest Leaders by Fortune magazine in 2018.
More about Delta can be found on Delta News Hub as well as delta.com, via @DeltaNewsHub on
Twitter and Facebook.com/delta.
MISSION
At Delta Air Lines, we believe that connecting the world is the most important work there is. That our
purpose is to erase the distance that separates us. And that the farther we go, the closer we land. Our
culture is rooted in a shared commitment to living our values – Honesty, Integrity, Respect, Perseverance,
and Servant Leadership – ever day, in everything we do.
Delta believes our social responsibility lies at the intersection of our core values and core competencies,
making a difference in communities where our employees live, work and fly by giving time, talents and 1
percent of the company's annual profits.

Diversity, Equity and Inclusion are core to Delta's culture and we believe should be reflected in our
people, the companies with which we do business, the way we treat customers and the manner in which
we serve the world.

VISION
Delta aims to become the world’s best airline by putting people over profits and continuing to advance
our operational excellence.

COMPANY HISTORY
Delta Air Lines was founded in 1925 as Huff Daland Dusters, the world’s first aerial crop-dusting
company. In 1929, Delta began passenger service and survived the Great Depression. Delta’s spirit of
innovation and customer service, and the extra commitment that was coined the “Delta difference,” were
established by Delta’s key founder, C.E. Woolman, who led the company into the jet age.
Delta has a history of innovation, including being the first airline to:
 Offer its own air express service
 Become completely non-smoking
 Board more than 100 million passengers in a year
 Offer live in-flight TV programming

THE DELTA BRAND

The Delta identity is a seal of approval and a promise of industry-leading products and services delivered
by 90,000 passionate and determined Delta people. Delta’s full company name should always be written
as three separate words...Delta Air Lines. There are four approved color versions of our logo, which can
be found at this link: https://news.delta.com/delta-logos-brand-guidelines
Please find enclosed:

 Delta’s logo
 B-roll photos
 Our latest company video
RECENT PRESS RELEASE

Contact:
Caroline Rourke
Corporate Communications
404-715-2554
Media@delta.com
The Delta CareStandard℠: Keeping You Safe Throughout Your Journey
ATLANTA, August 9, 2020 – Delta Air Lines (NYSE:DAL) today launched The Delta
CareStandard℠, a thorough new set of processes and procedures that help create a safer travel
experience for Delta customers. Our new video, available to view below, breaks down each of
the many ways in which Delta is making your travel experience a safe and healthy one.
As part of this new standard, all customer-facing Delta employees are required to have their
temperature checked before reporting to work and to wear a face mask at all times. Our check-
in lobbies, self-service kiosks, gate counters and baggage claim are cleaned many times
throughout the day, and our airports are also being electrostatically sprayed regularly. Plexiglass
shields were installed at all our check-in counters, and customers are never more than a few feet
away from a hand sanitizer station.

Other cleanliness measures we have implemented include:

• All customers are required to wear a face mask or covering throughout their travel.
• All customers must confirm at check-in that they and any persons in their itinerary do not
have symptoms of, have not knowingly been exposed to, and have not been diagnosed
with COVID-19 in the past 14 days.
• We’ve adjusted our boarding process that encourages more space for safer travel by
boarding all flights from back-to-front—reducing the instances of customers needing to
pass by one another to reach their seats.
• Through September 30, we will ensure more space for customers on all aircraft by
capping seating at 50% in First Class and Delta One cabins with one aisle; 60% in Main
Cabin, Delta Comfort+, and Delta Premium Select; and 75% in Delta One cabins with
two aisles* to reduce the total number of customers on board.
• All middle seats will continue to be blocked through September 30 to ensure more space
for our customers on board.
• Every Delta flight is thoroughly sanitized prior to boarding using electrostatic
sprayers. Following this process, cleaning crews complete an extensive checklist of
 cleaning procedures using this same high-grade disinfectant to wipe down personal and
common areas of the cabin. If an aircraft doesn’t pass our spot check before you board,
our teams can hold the flight and call back the cleaning crew.
• The air on all aircraft is completely recirculated 10 to 30 times per hour with fresh,
outside air or through industrial-grade HEPA filters, which extract more than 99.99% of
particles, including viruses.
• Temporarily, we have streamlined our food and beverage offerings to reduce
touchpoints. Snack bags are given out during flight attendants’ first pass through the
cabin, a move inspired by flight attendants’ desire to deliver the best in-flight service
while keeping customers safe and at ease.
• Beginning July 2, domestic First Class and Delta Comfort+ customers will begin to
see complimentary beer and wine on all flights greater than 500 miles as Delta begins
reintroducing adult beverage offerings after recent service adjustments made in March.

To keep customers even safer going forward, Delta has added a new department, the Global
Cleanliness Division, to their Customer Experience group. This new division will be solely
focused on establishing and evolving the company’s leading cleanliness standards.
“For those who need to travel, including healthcare workers lending their skills to hospitals
across the country, we are here to ensure your Delta travel experience is pleasant and safe,” said
Delta’s Chief Executive Officer, Ed Bastian. “Our teams have worked around the clock to
ensure we can provide you with the wonderful customer experience you are used to in an even
safer setting. The Delta CareStandard provides convenience and peace of mind for each of our
customers. We look forward to welcoming you back on our flights soon.”
RECENT NEWS COVERAGE
Delta Airlines announces $1B pledge to go 'carbon neutral'
https://abcnews.go.com/Business/delta-airlines-announces-1b-pledge-carbon-neutral/story?id=68986602

Delta CEO discusses current state of the airline in CNN Business interview
https://news.delta.com/delta-ceo-discusses-current-state-airline-cnn-business-interview

Delta CEO: 'Well over 100 people' have been banned from flying after refusing to wear masks
https://www.cnn.com/2020/08/07/business/delta-air-lines-masks-ban-passengers/index.html

SENIOR LEADER BIOS

As CEO of Delta Air Lines, Ed Bastian leads a team of 90,000 global professionals that is
building the world’s premier international airline, powered by a people-driven, customer-focused
culture and spirit of innovation.

A 20-year Delta veteran, Ed has been a critical leader in

Delta’s long-term strategy and champion of putting
Delta’s shared values of honesty, integrity, respect,
perseverance and servant leadership at the core of every
decision.

Since being named Delta’s CEO in May 2016, Ed has

expanded Delta’s leading position as the world’s most
reliable airline while growing its global footprint and
enhancing the customer experience in the air and on the
ground. During his tenure as CEO, Delta has become the
world’s most awarded airline, having been named the
Wall Street Journal’s top U.S. airline; Fortune’s most
admired airline worldwide; the most on-time global airline by FlightGlobal; a Glassdoor
Employee’s Choice company and more. Delta has returned to sustained profitability, regaining
its investment-grade credit rating with all three major ratings agencies and paying out more than
$1 billion in profit-sharing to employees every year over the past four years. In 2018, Fortune
magazine named Ed among “The World’s 50 Greatest Leaders,” and in 2019, he was elected to
the membership of the Council on Foreign Relations.
When asked to sum up his job in five words, Ed’s response is: “Taking care of our people.” The
answer reflects his leadership philosophy, which is based on the “virtuous circle” – if you take
care of your people, they take care of your customers, whose business and loyalty allows you to
reward your investors.

Ed joined Delta in 1998 as Vice President – Finance and Controller and was promoted to Senior
Vice President in 2000. He left Delta in 2005 and became Senior Vice President and Chief
Financial Officer of Acuity Brands. He returned to Delta six months later to become Chief
Financial Officer, and in 2007 was appointed to serve as Delta’s President.

Prior to joining Delta, Ed held senior finance positions at Frito-Lay International and Pepsi-Cola
International. Ed started his career with Price Waterhouse where he became an audit partner in
its New York practice.

Glen Hauenstein is President of Delta Air Lines, a position he assumed May 2, 2016. Glen was
previously Executive Vice President and Chief Revenue Officer.

As President, Glen oversees a team responsible for Delta’s network, revenue management,
reservation sales, customer care, customer engagement and loyalty strategies.

Since joining Delta in August 2005,

Glen has masterminded the
transformation of the airline’s network
from a primarily domestic operation to
a nearly even mix of international and
domestic service. He led a team in
building a network that includes Delta
flights to six continents and extended
reach through a leading trans-Atlantic
joint venture with Air France-KLM
and Alitalia and a newly formed joint
venture with Virgin Atlantic Airways. During this time, Delta substantially improved its revenue
performance compared to its competitors and redesigned scheduling practices to build a
consistently profitable network.

Under Glen’s leadership, Delta added more than 70 destinations to its worldwide network,
including the first nonstop service to Africa by a U.S. carrier in nearly 20 years; substantially
increased reach in Asia; invested in equity stakes in GOL and Aeroméxico to significantly
enhance Delta’s presence in the fast-growing Latin region; and established a leading presence in
New York at both LaGuardia Airport and John F. Kennedy International Airport. He also
oversaw Delta’s historic expansion at LaGuardia, which added 100 flights and 30 new
destinations at New York’s premiere airport for business travelers, and the establishment of the
trans-Atlantic joint venture with Virgin Atlantic that significantly increased Delta’s footprint on
highly important business routes between the U.S. and the U.K.

Additionally, he has directed significant enhancements to Delta’s product both on the ground and
in the air through the implementation of a new design standard for Delta Sky Clubs, the
introduction of Sky Decks in Atlanta and New York-JFK, the launch of Economy Comfort seats
and Wi-Fi service across all two-class aircraft, and the installation of full flat-bed seats across its
widebody fleet. Under his leadership, Delta has also implemented significant enhancements to its
technology and eCommerce capabilities, including the introduction of the popular Fly Delta app.

Before joining Delta, Glen served as Vice General Director for Alitalia, serving in the dual role
of Chief Commercial Officer and Chief Operating Officer. In his role as Chief Commercial
Officer, Glen led a major restructuring of Alitalia's route network, which improved schedule
connectivity by more than 50 percent. Under Glen's leadership, Alitalia's revenues grew nearly
20 percent while the aircraft fleet was reduced by more than 10 percent.

Prior to joining Alitalia in 2003, Glen was Senior Vice President – Network for Continental
Airlines, where he was responsible for planning and execution of the airline's schedule, fleet,
pricing and revenue management strategies. Glen joined Continental in 1987 as International
Controller.

Glen is a 1982 graduate of Stetson University, where he received a bachelor's degree in Finance.

Steve Sear is President – International and Executive Vice President – Global Sales for Delta
Air Lines. Steve is responsible for the Asia Pacific, Atlantic and Latin regions, as well as
Alliance strategy, partner development and Global Sales.
 He previously was Senior Vice President –
Global Sales, overseeing Delta’s commercial
account base, Reservations, Delta Cargo and
MLT Vacations divisions. This included
deepening employee engagement and developing
worldwide customer relationships and programs
with corporations, travel management companies
and alliance partners.

Steve has helped lead Delta to numerous industry

awards, including five consecutive wins in the annual Corporate Travel Managers’ Favorite
Airline survey conducted by Business Travel News. He was also named one of the 25 Most
Influential Business Travel Executives by the publication.

Prior to joining Delta, Steve held various leadership positions at Northwest Airlines, including
Vice President of Sales and Customer Care, Managing Director of Reservations, and Japan-based
Director Revenue Management and Distribution.

Steve currently serves on the Board of Directors for United Way of Greater Atlanta and the
Board of Visitors for DePauw University. He is a graduate of Leadership Atlanta and is active in
the Global Business Travel Association and Association of Corporate Travel Executives.

Steve earned a bachelor’s degree in Economics from DePauw University and a MBA from the
University of Chicago.

Gil West is Senior Executive Vice President and Chief Operating Officer for Delta Air Lines.

Gil leads the team responsible for safe, reliable operations across the globe, including Corporate
Safety, Security and Compliance; Delta Connection; Delta Private Jets; Fleet and Technical
Procurement; Flight Operations; Operations Analysis and Performance; Operations and
Customer Center; and Technical Operations.
 In his role, Gil’s focus is
on driving innovation across
the business - leading Delta
Portfolio Services, which
includes Delta’s portfolio of
businesses and drive growth
opportunities like the Delta
Hangar, Technical Operations
MRO services, Delta Flight
Products and Delta Material
Services.

Previously, Gil served as

Senior Vice President – Airport Customer Service and Technical Operations, overseeing Delta’s
airport operations, customer service, contracted services, workplace safety, and operational IT
strategy as well as maintenance activities, flight safety and regulatory compliance and aircraft
modifications.

After joining Delta in March 2008, Gil led the Delta and Northwest airport and customer service
merger integration and helped champion customer service and operational improvements which
have resulted in consistent annual ranking improvements from the Department of
Transportation.

Prior to Delta, Gil worked for Laidlaw Transit Services as President and Chief Executive
Officer and held leadership roles at Northwest Airlines, United Airlines and The Boeing
Company.

Gil currently serves on the Board of Directors for Forward Air Corporation, and the Board of
Trustees for Brevard College in Brevard, N.C.

Gil attended North Carolina State University, where he earned a bachelor’s degree in Mechanical
Engineering. Additionally, he received an MBA from National University in San Diego.

Paul Jacobson is Executive Vice President and Chief Financial Officer responsible for Delta’s
global finance organization.
Throughout his career, Paul has been a key contributor to Delta’s strategies and has been
instrumental in a number of initiatives including the purchase of the Trainer oil refinery; balance
sheet initiatives that have resulted in nearly $10 billion in debt reduction; the expansion of the T4
facility at New York-JFK airport, and the airline’s capital allocation strategy.

Paul’s contributions have been

instrumental in Delta’s return to the S&P
500 index as well as upgrades to Delta’s
credit rating in recent years. The work of
Paul and his team was recognized by Air
Finance Journal when it named Delta
Airline of the Year.

Since joining Delta as a financial analyst

in 1997, Paul has held several positions
including serving as Senior Vice President
and Treasurer for Delta from 2005. In March 2012, he became Chief Financial Officer.

Paul serves on the Board of Trustees for the Auburn University Foundation, Board of Visitors at
the Owen Graduate School of Management as well as the Harbert College of Business Advisory
Board in Auburn.

Paul graduated from Auburn University with a bachelor’s degree of aviation management and
later received a master’s of business administration from the Owen Graduate School of
Management at Vanderbilt University

Joanne Smith is Executive Vice President and Chief People Officer for Delta Air Lines. She is
responsible for preserving the airline's unique culture of positive engagement with its more than
80,000 employees, overseeing talent management and development, recruitment, HR service
delivery, diversity and inclusion, HR policies and programs.
 Under Joanne’s leadership, Delta was named
one of the Fortune 100 Best Companies to
Work For in 2017, 2018 and 2019. The list is
based on employee ratings of their workplace
culture, including the pride they take in their
jobs, the camaraderie they experience with co-
workers, and level of trust they feel toward
leaders.

She previously served as Senior Vice

President – In-Flight Service where she led a
team of more than 20,000 flight attendants,
supervisory and support personnel. In
addition, she also oversaw the airline’s
onboard product development and catering
operations, which includes 154 kitchens across the globe supporting 3,100 flights per day.

Joanne joined Delta in 2002 as Vice President – Marketing and Customer Service for Song, the
airline’s former low-cost carrier. Prior to her current role, she also served as Delta’s Vice
President – Marketing, where she managed the airline’s brand, worldwide marketing
communications, marketing sponsorships, community affairs, customer research, and product
and service development.

Throughout her 30-year career in the travel industry, Joanne has received numerous awards and
recognition including 25 Power Women to Watch in Atlanta, Advertising Age Top 10 Women to
Watch, Wall Street Journal’s Top Women to Watch, Honored Alumni of the Orfalea College of
Business and Gold Spotlight Award for distinguished alumni, AWNY Changing the Game
Award, and YWCA Academy of Women Achievers. She also serves on the Board of Directors
for the Delta Air Lines Foundation, Board of Trustees for Agnes Scott College in Atlanta,
Georgia and is an Advisory Board Member of the Breast Cancer Research Foundation.

Joanne holds a bachelor’s degree in Business Administration from California Polytechnic State
University.

Rahul Samant is Executive Vice President and Chief Information Officer responsible for
Delta’s information technology and digital strategy spanning applications, data, cybersecurity
and infrastructure, which are a vital part of nearly every aspect of the customer experience. His
work to fortify Delta’s IT infrastructure while leading Delta’s digital transformation is the
underpinning of the airline’s industry-leading approach to arm employees with insight-driven
tools to engage more meaningfully with customers. At the same time, he oversees Delta’s
development of innovative products to provide customers with more options that meet their
needs. Rahul also oversees Delta’s Global Innovation Center that works hand-in-hand with
Delta’s operating divisions to think big, start small and scale fast in solving for employee and
customer challenges.

Rahul joined Delta in 2016 from multinational insurance

corporation AIG where he was Chief Digital Officer.
His responsibilities included internal- and external-
facing web, mobile and social assets, and harmonizing
efforts across contact centers, social media, the internet
and the company’s intranet. Previous to AIG, Rahul
held various leadership roles at Bank of America
spanning 20 years leading Global Supply Chain
Management, Consumer Channel Technology, Global
Wealth & Investment Management Technology, and
Global Delivery.

Rahul is an engineering graduate from Mumbai University and earned his MBA from Wake
Forest University.

Peter Carter has served as Delta’s Executive Vice President, Chief Legal Officer and Corporate
Secretary since July 2015. As Chief Legal Officer, Peter oversees Delta’s legal, compliance and
government affairs groups worldwide and serves on the Delta Leadership Committee.
Peter has worked to protect Delta’s freedom to operate by advocating against market distortive
subsidies in the industry to ensure fair and open skies. He regularly engages with government
stakeholders in the U.S., Mexico, Korea, U.K., China, and the E.U. on matters relating to
competition policy, alliances, privacy and compliance.

Before joining Delta, Peter was a partner at the international law firm of Dorsey & Whitney LLP.
He chaired the firm’s Policy Committee and the Securities Litigation and Enforcement practice
group. He is a Fellow of the American College of Trial Lawyers and has been recognized by
numerous organizations and publications including being honored with a Burton Award for
public interest, and being named one of the Best Lawyers in America for Bet-the-Company and
Commercial Litigation, one of "America's Leading Business Lawyers" by Chambers USA, and
Antitrust Lawyer of the year in 2013 by Best Lawyers in America.

Before joining Dorsey, Peter

clerked for Judge James B. Loken
at the U.S. Court of Appeals for
the Eighth Circuit.

Peter serves as a member of the

Boards of the Delta Air Lines
Foundation, the Alliance Theater,
the Chick Fil-A Foundation, The
United Way of Greater Atlanta,
and the Georgia Chamber of
Commerce. He was also
appointed by Gov. Nathan Deal to serve on the State of Georgia Judicial Selection Commission.

OTHER RESOURCES

OUR AIRCRAFT:
https://www.delta.com/us/en/aircraft/overview

DELTA INVESTOR DAY – 2019:

PRESS RELEASE

Delta Hosts Investor Day, Highlighting its Global Scale, Powerful Brand and Unmatched Competitive
Advantages

ATLANTA, Dec. 12, 2019 -- Delta (NYSE:DAL) today will host its annual event for the investment
community, where leadership will provide an update on the Company's business strategy and 2020
financial targets.

“We are executing well against our strategic priorities and on track for a record 2019 – a testament to the
incredible work of Delta employees worldwide who serve our customers with a focus on providing
exceptional travel experiences each and every day," said Ed Bastian, CEO. “As the industry leader, Delta
is well positioned for long-term growth, with a focus on extending our unmatched competitive
advantages, enhancing our global scale and growing brand preference. We see momentum continuing in
2020 and plan to deliver earnings of $6.75 to

$7.75 per share on 4 percent to 6 percent revenue growth."

“Delta’s unprecedented network transformation has created global scale that we are building on through
investment in our facilities, fleet, technology, and global partnerships. Our scale advantage enables
attractive growth opportunities as we increase loyalty and trust in the Delta brand," said Glen Hauenstein,
President.

During today's presentations the leadership team will discuss how Delta is:

• Building on a record 2019 with expectations for another year of solid revenue and earnings
supporting strong cash flow generation;
• Benefitting from favorable travel trends as the best performer within a structurally improved
airline industry;
 • Extending its unmatched competitive advantages – its culture, operational reliability, global
network, customer loyalty, and investment-grade balance sheet – to retain its leadership position
and drive long-term value creation for all stakeholders;
• Enhancing its global scale with investments in facilities, fleet, technology, and global
partnerships to deliver best-in-class customer experiences and drive strong returns for owners;
and
• Creating long-term growth opportunity through growing brand preference, innovative global
partnership structure and continued revenue diversification from loyalty and portfolio businesses.

Delta will provide financial targets for 2020, including:

• $6.75 to $7.75 diluted earnings per share

• 4 percent to 6 percent top-line growth
• $4 billion of free cash flow

“Delta's transformation over the past decade has resulted in consistent delivery of industry-leading
financial results,” said Paul Jacobson, Chief Financial Officer. “In 2020, we expect to maintain our
margins while delivering another year of $4 billion in free cash flow. We will continue to deploy capital
to reinvest in the business and remain committed to returning 70 percent of free cash flow to our owners.”

The Investor Day event will feature presentations and Q&A sessions with Ed Bastian, Chief Executive
Officer; Glen Hauenstein, President; Paul Jacobson, Chief Financial Officer; Gil West, Chief Operating
Officer; Tim Mapes, Chief Marketing & Communications Officer; Joanne Smith, Chief People Officer;
and Eric Phillips, Senior Vice President – Pricing & Revenue Management.

As a part of its ongoing commitment to sustainability, Delta will be making all travel related to the 2019
Investor Day carbon neutral through verified carbon offset credits with The Guatemalan Conservation
Coast Project, which protects 54,000 hectares of threatened rainforests, conserving over 400 bird species
and supporting local farmers and communities.

Delta invites shareholders, the investment community, the media and employees to listen to a live
webcast of its annual Investor Day Conference from 8:30 a.m. to 1:00 p.m ET on Thursday, Dec. 12,
2019.

The webcast will be available at http://ir.delta.com/news-and-events/calendar/. An online replay will be

available at the same site shortly after the webcast is complete.
PRESENTATIONS:
 https://s2.q4cdn.com/181345880/files/doc_downloads/2019/12/Delta-Insights_2019-Investor-
Day.pdf
 https://s2.q4cdn.com/181345880/files/doc_presentations/2019/12/Investor-Day-2019-
Presentation.pdf

References

Delta Air Lines. Delta History. Delta Museum. https://www.deltamuseum.org/exhibits/delta-

history/founding

Delta Air Lines. Corporate Stats and Facts. Delta News. https://news.delta.com/corporate-stats-

andfacts#:~:text=Delta%20Air%20Lines%20(NYSE%3A%20DAL,innovation%2C%20r

eliability%20and%20customer%20experience.&text=Headquartered%20in%20Atlanta%

2C%20Delta%20has,destinations%20in%20over%2050%20countries.

Delta Air Lines. Delta News. https://news.delta.com/category/travel-well

Moraitakis, M. (2020, July 2). From check-in to baggage claim: Delta has you covered for a safe

travel experience. Delta News. https://news.delta.com/check-baggage-claim-delta-has-

you-covered-safe-travel-experience