Live theatre is vital PROFESSIONAL

THEATRE
and valued by Winnipeggers.
It creates energy and
The Stratford Festival
spirit, making Winnipeg

IN CANADA
is a catalyst for the tourism
a better place to live
industry in Stratford generating
and a community open
$145 million in economic activity
and attractive
and 3,000 full-time jobs.
to businesses.
The theatre is also
a key selling feature

Part of vibrant
Dave Angus
President & CEO
for other business sectors
Winnipeg Chamber that are drawn by the vibrant
of Commerce cultural scene and the
quality of life that it offers communities
to its work force.
coast to coast!
Canadian
Dan Mathieson
Mayor, City of Stratford
Professional theatre enriches

Theatre: Theatre is all about

Canadian communities.
relationships; Across the country, in communities
Creating Vibrant large and small, theatre companies
through theatre
we explore meaning and
the value of our humanity, make Canada a better place to live,
Communities the complex questions about
our lives in relation
work and play. They create jobs
and strengthen our economy.
to each other, and to
In neighbourhoods large and small, the world around us.

in downtown urban districts,

Yvette Nolan
PACT is the collective voice of professional Canadian

Photos provided by PACT members. Photo credits at www.pact.ca.

on the beach, or in farmers’ fields,
Canadians enjoy live theatre.
Canadians enjoy plays from the
rich canon of the world’s greatest classics, From the very beginning
are tickled by productions Flin Flon has been
an advocate of live theatre,
that tell stories from close to home, in local creation as well as
and are thrilled by new playwrights welcoming of professional tours.
For isolated communities such as ours,
who challenge audiences to theatre is one of the things
look at the world in a different way. that excites, inspires
and binds us together
and is essential to our
sustainability.
Crystal Kolt, O.M.
Cultural Coordinator
Flin Flon Arts Council
Playwright, Director,
theatres, a leader in the national performing arts
Dramaturg
community, and a devoted advocate for the value of live
performance. Since 1979 PACT has convened theatre
practitioners (both artistic and administrative) to discuss
important issues of the day and to work together to create
innovative solutions. PACT is a responsive organization,
cognizant of the needs of our members and offering
programs and services that benefit our community
such as the Human Resources in Canadian Theatre report,
and our annual Professional Development programs.
Professional Association of Canadian Theatres 
215 Spadina Avenue, Suite 555 | Toronto Ontario M5T 2T7
www.pact.ca
 80%
of Canadians understand that theatres,

THEATRE large and small, make communities

more attractive to visitors THEATRE
IS PART OF A PUTS
VIBRANT COMMUNITIES
ON THE
CANADA!
“Live theatre is the heartbeat of our community.
It generates energy, excitement and enthusiasm,

MAP!
making Corner Brook an amazing place to live and Live theatre
Theatre is a
and destination of choice for cultural tourists.”
is the

77%
reflection of our
Charles Pender
Mayor, Corner Brook, NL heartbeat of Canadians are in favour of
hearts and souls that of our community additional investment in theatre to
enriches celebrate Canada’s 150th birthday
our lives

8/10
Canadians believe that
THEATRE
IS A MIRROR
live theatre is important
ONTO OURSELVES
to making communities
vibrant places to live AND OUR
“Theatre is a reflection of our hearts
THEATRE HISTORIES
SUPPORTS
and souls that enriches our lives. Theatre has the
As a longtime volunteer I see unique power to

BUSINESS
2/3
unite an
first-hand the power of theatre
to uplift Canadians and
make our country a happier place.” of Canadians understand that audience
GROWTH!
“The success of
Jean Giguère theatre helps attract businesses Kim’s Convenience has
2014 Ramon John Hnatyshyn Award for
Voluntarism in the Performing Arts demonstrated the hunger
Co-Chair, Culture Days Manitoba of Canadians for stories
other tourist that reflect the changing
attractions “The Shaw Festival has been crucial to the economy of story that is Canada.
are all Niagara-on-the-Lake for more than 50 years. Our audience Theatre has the unique
power to unite an audience
flourishing has grown to more than 250,000 annual visits, and wineries,
restaurants, local businesses, hotels, b&b’s and other tourist and to make manifest their
in our little town attractions are all flourishing in our little town of 15,500 residents.” shared journey on stage.”

Andrew M. Pringle Ins Choi

Chair, Board of Governors, Shaw Festival Playwright

This information reflects the results of a national random telephone survey of 1000 Canadians commissioned from Nanos Research for the Professional Association of Canadian Theatres. It was conducted between March 6 and 12, 2014. The margin of error for a random sample of 1,000 respondents is 3.1 percentage points, plus or minus, 19 times out of 20.

Live theatre
The Canada Council for the Arts invests

$26.5 MILLION
Live theatres are part of the In Canada,

has an impact $49.9 BILLION

the cultural sector contributes
live theatre companies sell

8 MILLION in Canadian live theatre (Annual Report 2013).

across Canada… to Canada’s GDP.

They create jobs, directly and indirectly.
TICKETS
a year.
The Department of Canadian Heritage
offers programs that also invest in
live theatre companies across the country.