Professional Documents
Culture Documents
Blancpain
Blancpain
Blancpain
Blancpain has been a subsidiary of the Swiss Swatch Group since 1992, and is
regarded as a top-tier Swatch brand.[7][8][9] It is best known for its Fifty
Fathoms diving watch introduced in 1953 and its 1735 Grande Complication wristwatch
introduced in 1991.[10][11][12][13]
Contents
1 History
1.1 Early history
1.2 Re-organization
1.3 Recent development
2 Motto and slogan
3 Watch manufacturing
3.1 Important inventions and patents
4 Notable models
4.1 Villeret
4.2 Fifty Fathoms
4.3 1735 Grande Complication
5 Notable patrons and owners
5.1 Artists
5.2 Celebrities
5.3 Politicians
6 Sponsorship
7 See also
8 References
9 External links
History
Early history
Jehan-Jacques Blancpain started making watches in 1735 in Villeret, Switzerland.[2]
[3] He founded the Blancpain brand, setting up his first workshop on the upper
floor of his house at Villeret, in the present-day Bernese Jura.[2][3]
In the second half of the 19th century, as industrialization took hold, the prices
of watchmaking products were falling and many workshops were fated to close down.
To face up to American competition, in 1865 Blancpain built a two-storey factory by
the River Suze and made use of water power to supply the electricity needed for its
production processes. By modernizing its methods and concentrating on top of the
line products, Blancpain became one of the few watchmaking firms to survive in
Villeret.
Re-organization
Betty Fiechter remained director of Blancpain until 1950, when her nephew, Jean-
Jacques Fiechter, joined her.[2] At the end of the 1950s, Rayville-Blancpain was
producing more than 100,000 watches per year.[2] To make it possible to meet the
continually growing demand, the firm became part of the SSIH, joining such brands
as Omega SA, Tissot and Lemania. In 1971, the company's annual production reached
the historical peak of 220,000 watches.[2] During the quartz crisis of the 1970s,
SSIH was forced to reduce its output by half and to sell off part of its assets.
Recent development
In 1983, SSIH sold the Rayville-Blancpain name to Jacques Piguet, son of Frédéric
Piguet and director of the company of that name, and Jean-Claude Biver, at that
time employed by the SSIH.[3] The company set up production at Le Brassus, in the
Joux Valley, and from then on traded under the name of Blancpain SA.
In 1992, the SSIH purchased Blancpain back for 60 million Swiss Francs. At that
time, Blancpain had annual sales of 50 million Swiss Francs. Jean-Claude Biver
remained as CEO of Blancpain until 2002. Marc Hayek, the grandson of the Swatch
Group's founder and chairman, Nicolas Hayek (1928 – 2010), has run Blancpain since
2002.[7][14]
Later, SSIH became known as the Swatch Group, and in July 2010, Frédéric Piguet SA,
also owned by Swatch Group, was merged into the firm Blancpain SA. Currently,
Blancpain is an active member of the Federation of the Swiss Watch Industry FH.[15]
Watch manufacturing
A Blancpain wristwatch
The Villeret collection is marketed as Blancpain's most classic collection.[17]
Named after the birthplace of Blancpain, the Villeret collection has been a
flagship line of the company since 1980s.[18] The collection not only includes
wristwatches with simple and elegant designs, but also include watches with
complications such as triple calendar, moon phase, and carousel.[19][20][21]
Fifty Fathoms
Blancpain is known for its Fifty-Fathoms watch, produced in collaboration with the
French Navy’s Nageurs de Combat (combat swimmers) lead by Captain Bob Maloubier and
Lieutenant Claude Riffaud, and worn by Jacques Cousteau.[3][22] From 1958, Fifty-
Fathoms was standard issue of the US Navy's combat divers and United States Navy
SEALs.[23] The watch has a water-resistant level up to 91 meters.[3]
A Blancpain wristwatch
Artists
Francis Ford Coppola, American film director (The Godfather series) & multiple
Academy Awards winner[24]
Celebrities
Vladimir Kramnik, Russian chess grandmaster[25]
Marilyn Monroe, American actress[26]
Brad Pitt, American actor [27]