MARKETING

DESCRIPTION OF PRODUCTS OR SERVICES

PRODUCT OF SELLING

FZS LEGACY sells mostly Cosmetics, health and beauty business.

BILL PRODUCT FOR COSMETICS

1 Eyebrowliner

2 V’asia inai hitam + herbal

3 Lipstick collagen + madu kelulut

4 V’asia 24k vita essence (20ml)

5 V’asia lemontox

6 D’herbs mascara arab 20ml mascara

BILL PRODUCT FOR HEALTH

1 V’asia protein plus weight gainer

2 Jamu jelita jus tradisi wanita

3 Orange fiber v’asia

4 V’asia apple fiber

5 Kayra hand sanitizer

6 D’herbs perawan herbal wash sireh

7 Kismis pintar ibnu sinar d’herbs

8 V’asia jus ladies collagen

9 V;asia krim pewarna rambut berinai(coklat perang)

10 Tonik subur rambut extra lebat by v’asia

11 (original) d;herbs jus perawan gold(250ml)

BILL PRODUCT FOR BEAUTY

1 Pearl white putih mulus jamu jelita

 2 D’herbs sabun betik

3 V’asia kopi dara extra

4 V’asia gel rambut uban & lebat

5 V’asia grape

6 Minyak habbatus sauda (60ml)

7 D’herbs serbuk arang gigi

8 D’herbs krim makbul munahajat(110ml)

9 Gel mandian aura 7 bunga

10 Glow white v’asia

11 V’asia advance white – whitening booster

12 V’asia collagen lightening night cream (6g)

13 D’herbs sabun madu propolis 100% original

14
TARGET D’herbs gel aloe gamat
MARKET
15 D’herbs pewarna rambut super lebat (brown)
The target market for FZS LEGACY is for all ages especially to women and
teenagers between the ages of 13 to 19. Our main target is also for people with
health and beauty issues such as acne, oily face and others. We had target people
who have basic income from RM1000 and above to come at our shop. Our shop is
located at Lot 572 Batu 3 1/2, Jalan Sultan Yahya Petra, Kubang Kerian, 16150 Kota
Bharu, Kelantan.

Geographic

 Target community is in area Kelantan only.

 Target residents is who are in the area of 15 km radius nearby our shop.

Demographic

 Focus on all types gender, both males and females.

 The students in area Kota Bharu also is the main target in our business.

Psychographic
  Not counting any occupations owned by some people, as long as they come
to product our dishes we will provide good service for them.

Behavioral

 The focus of the behavior is on people with beauty issues such as acne and
oily face that cause them to need a product to address the problem.

 Focus women and teenagers between 13 -19year olds with facial problems.

COMPETITOR ANALYSIS

NO COMPETITOR PRODUCT STRENGTH WEAKNESS

.
1. RD Beauty HQ Sell a wide variety of Strategic Pricey.
health and makeup place & has
LOT 1645, KM 6 products its own theme
Wakaf Che
Yeh15150 Kota
Bharu, Kelantan
2. Maaliey Beauty Sell a wide variety of Have good Weak in
makeup products customer marketing
Lot 585, kampong service product
kawaf che yeh,
15200 Kota Bharu.
3. Ombak Batek Sell a wide variety of Fair price and Not good in
Exclusive health and makeup fast taking customer
products order. service.
Jalan Panji, Kg
Rambutan
Rendang, 16100
Kota Bharu,
Kelantan.
2. UShayna Beauty & beauty and health Reasonable Poor service
Health Marketing products price &
presentable
Bandar Kota atmosphere
Bharu, 16010 Kota
Bharu, Kelantan
5. Sofieya Beauty HQ beauty and health Decent food Poor
products with environment
Lot 232, Jalan reasonable in shop.
Kuala Krai, Wakaf price
Che Yeh, 15100
Kota Bharu,
Kelantan

MARKET SHARE

NO COMPETITOR BEFORE FZS AFTER FZS

. LEGACY (%) LEGACY (%)
1. RD Beauty HQ 30% 28%

2. Maaliey Beauty 28% 26%

3. Ombak Batek Exclusive 15% 13%

4. UShana Beauty & Health 14% 12%

 5. Sofieya Beauty HQ 13% 11%

6. FZS LEGACY 0% 10%

TOTAL 100% 100%

Percentages
FZ RD
Café; Beauty
13; HQ ;
UShayn 13%
a 30;
Beauty 30%
&
Health
Marketi
ng; 14;
14%
Ombak
Batek
Exclusiv Maalie
e ; 15; y
15% Beauty;
28;
28%

RD Beauty HQ Maaliey Beauty

Ombak Batek Exclusive UShayna Beauty & Health Marketing
FZ Café

Before FZS LEGACY.

After FZS LEGACY

Percentages
SANEY's Western Ventures
10%
Sofieya Beauty HQ RD Beauty HQ
11% 28%

UShayna Beauty & Health

Marketing
12%

Ombak Batek Exclusive Maaliey Beauty

13% 26%

RD Beauty HQ Maaliey Beauty

Ombak Batek Exclusive UShayna Beauty & Health Marketing
Sofieya Beauty HQ SANEY's Western Ventures

MARKET SIZE

Population = 200,000 people (average are taken 15km from business spot)

Target market = 10%

Lowest price offered for Cosmetics = RM 10

Highest price offered for Cosmetics = RM 50

Market size = 200,000 x 10% x RM 30.00 x 10%

= RM 60,000

Lowest price offered for health = RM 10

Highest price offered for health = RM 40

Market size = 200,000 x 15% x RM 25.00 x 10%

= RM 90,000
 Lowest price offered for beauty = RM 10

Highest price offered for beauty = RM 40

Market size = 200,000 x 12% x RM 25.00 x 10%

= RM 60,000

Lowest price offered for delivery = RM 5.00

Highest price offered for delivery = RM 20.00

Market size = 200,000 x 10% x RM 12.50 x 10%

= RM 25,000

Total sum (RM 60,000+ RM 90,000 + RM 60,000 + RM 25,000)

= RM 235,000/year

SALES FORECAST

SALES COSMETICS HEALTH BEAUTY DELIVERY TOTAL

PROJECTION
January RM2200 RM4500 RM2200 RM1400 RM10300
February RM2900 RM5800 RM2300 RM1500 RM12500
March RM3300 RM5900 RM3000 RM1600 RM13800
April RM3500 RM6100 RM3500 RM1700 RM14800
May RM4100 RM6800 RM4600 RM1900 RM17400
Jun RM4500 RM7900 RM5000 RM2100 RM19500
July RM5200 RM7600 RM5100 RM2200 RM20100
August RM5900 RM8000 RM5500 RM2300 RM21700
September RM6500 RM8800 RM6900 RM2500 RM24700
October RM6100 RM9300 RM7000 RM2500 RM24900
November RM7600 RM9600 RM7400 RM2600 RM27200
December RM8200 RM9700 RM7500 RM2700 RM28100
Total Year RM60,000 RM90,000 RM60,000 RM25,000 RM235,000
1
Total Year RM88,200 RM116,500 RM89,800 RM30,100 RM324,600
2
Total Year RM97,020 RM130,200 RM102,400 RM38,600 RM368,220
3
MARKETING BUDGET

MARKETING EXPENDITURE
Fixed Assets RM
Signboard 4000
Motorcycle (personal) 3000
Laptop (personal) 2000

Working Capital
Flyers 50
Internet bills 150

Other Expenditure
Uniform 1050
Business Card 500
Promotion 300

Pre-Operation
Deposit (rent, utilies) 1200
Road tax for motorcycle (personal) 350
Insurance (personal) 300
Other Expenditure 300

TOTAL RM 13,200
MARKETING MIX

1. PRODUCT

The Marketing Department plays a vital role in promoting the business and mission

of an organization. It is the Marketing Department's job to reach out to prospects,
customers, investors and/or the community, while creating an overarching image that
represents our business in a positive light. The diagram below shows the product
that we sold:

BILL PRODUCT FOR COSMETICS

1 Eyebrowliner C

2 V’asia inai hitam + herbal C

3 Lipstick collagen + madu kelulut C

4 V’asia 24k vita essence (20ml) C

5 V’asia lemontox C

6 D’herbs mascara arab 20ml mascara C

BILL PRODUCT FOR HEALTH

1 V’asia protein plus weight gainer

2 Jamu jelita jus tradisi wanita

3 Orange fiber v’asia

4 V’asia apple fiber

5 Kayra hand sanitizer

6 D’herbs perawan herbal wash sireh

7 Kismis pintar ibnu sinar d’herbs

8 V’asia jus ladies collagen

9 V;asia krim pewarna rambut berinai(coklat perang)

 10 Tonik subur rambut extra lebat by v’asia

11 (original) d;herbs jus perawan gold(250ml) H

BILL PRODUCT FOR BEAUTY

1 Pearl white putih mulus jamu jelita

2 D’herbs sabun betik

3 V’asia kopi dara extra

4 V’asia gel rambut uban & lebat

5 V’asia grape

6 Minyak habbatus sauda (60ml)

7 D’herbs serbuk arang gigi

8 D’herbs krim makbul munahajat(110ml)

9 Gel mandian aura 7 bunga

10 Glow white v’asia

11 V’asia advance white – whitening booster

12 V’asia collagen lightening night cream (6g)

13 D’herbs sabun madu propolis 100% original hq

14 D’herbs gel aloe gamat

15 D’herbs pewarna rambut super lebat (brown)

 2. PRICE

Price is the most important thing to be deal because it is the main factor that can
effect for the outcome of the selling. Hence, to make our business run smoothly, we
have select the best price to attract the buyers to purchase our product instead of the
other product from the other competitors. Expensive prices of product will be causing
the absence of customers; they will come only once at our restaurant. So we must
decide the prices with properly. The prices of products were choosing by referring to
our cost of raw material and the price that afford to customers that refers to survey
that has been choose by responders.

Bill Raw material Price/ unit (RM)

1 V’asia protein plus weight gainer 29.00

2 Pearl white putih mulus jamu jelita 39.00
3 D’herbs sabun betik 10.00
4 V’asia kopi dara extra 16.90
5 Eyebrowliner 39.00
6 V’asia gel rambut uban & lebat 18.50
7 Jamu jelita jus tradisi wanita 19.00

8 V’asia grape 32.00

9 Orange fiber v’asia 25.00

10 V’asia apple fiber 22.00

11 Kayra hand sanitizer 15.00
12 Minyak habbatus sauda (60ml) 22.50
13 D’herbs perawan herbal wash sireh 25.90
14 Kismis pintar ibnu sinar d’herbs 10.50
15 D’herbs serbuk arang gigi 39.90
16 D’herbs krim makbul munahajat(110ml) 22.50
17 Gel mandian aura 7 bunga 25.00
18 Glow white v’asia 35.95
19 V’asia jus ladies collagen 19.90
20 V’asia advance white – whitening booster 27.00
21 V’asia collagen lightening night cream (6g) 28.00
 22 V;asia krim pewarna rambut berinai(coklat 16.88
perang)
23 V’asia inai hitam + herbal 15.50
24 Tonik subur rambut extra lebat by v’asia 17.05
25 (original) d;herbs jus perawan gold(250ml) 25.80
26 Lipstick collagen + madu kelulut 17.50
27 D’herbs sabun madu propolis 100% original 20.00
hq
28 D’herbs gel aloe gamat 20.90
29 V’asia 24k vita essence (20ml) 24.00
30 V’asia lemontox 19.85
31 D’herbs pewarna rambut super lebat (brown) 28.00
32 D’herbs mascara arab 20ml maskara 21.50

3. PLACE

Choosing a location for a new business is one of the most important decisions

entrepreneurs make during the planning phase of launching ventures. The location
of a business can affect many aspects of how it operates, such as total sales and
how costly it is to run. As the marketing, we have to choose the strategic place that
can attract customers to come to restaurants. Our shop is located at Pt 268 Jalan
kuala Krai, Wakaf Che Yeh 15100 Kota Bharu, Kelantan.
PREMISE ROAD MAP

4. PROMOTION

Promotion is a key element in putting across the benefits of our product to the
customers. Well-designed marketing and promotional strategies ensure long-term
success, bring in more customers and ensure profitability for businesses. Hence, we
need to launch the promotion to make people to know about restaurant and
interested in getting food at our restaurant. There are many types of promotion that
we will use. There are:
  Discount

In order to attract the customer attention at the start of business, we want make
promotion for face wash and face masks, the actual price for both is RM15, but for
first moth we only charge a price or RM12 only. Other than that, we know that the
student also will favouring our product but they have limited expenditure for living so
we make discount 5% for total purchases at our shop. They just only must shown
their student card as a proof that they are students.

 Promotion Tools

As a Marketing, I used some promotion tools to ensure many customers come to

shop. I create a unique shop name that can attract the customers, create our own
logo, design the signboard and spreading the poster, flyers and open the shop every
day so that the shop is familiar to who living in Kota Bharu and the surrounding so
that can attract them to come to shop. We also provide services Cash On Delivery
(COD) in our business for 3 kilometre radius from our shop.
 Poster Flyers

LOGO COD
a location  Choosing

5. PHYSICAL APPEARANCE

As a seller, our appearance is also important thing which have to be considered as

the good appearance can have attracted people to drop by our shop. Dressing well
will not only increase your self-confidence but it will also impress and attracts other
people. The way we look and carry our self creates an impression on the people that
we work alongside. People will feel comfortable and glad to come get a product at
our shop because of the clean and neat outfit. Other than that, the cleanliness and
tidy also play an important role in order to attract customer to come to our shop. We
will take some initiative by ensuring the cleanliness of our shop always in good
condition. In addition, our fashionable appearance wears special uniforms that
showcase the features that make them attractive to our store in finding great
products

Uniforms

6. MARKETING PROCESS

Give a smile and “salam” to

the customer.

Spreading the poster & flyers

 Create a promotion for the
beginning of the month for
face wash and face masks for
only RM12

Make promotion for student with

5% discount of purchased

Serving COD

Always improve the marketing

requirement every month

7. PEOPLE

For people in our business, we have four most important position and six of ordinary
workers in the operation of restaurant. Firstly, we have Mohamad Azaim Mirza Bin
Mohd Marzukee as a Manager of our company. Next, we have Nur Atiyah Binti
Zukeriman as an Administrative Officer, Wan Mohamad Bazli Bin Wan Mohd Zain as
a Marketing Officer, Mohamad Azam Iqbar Bin Othman as Operational Officer and
Muhammad Fitri Hadif Bin Muhammad Zaki as A Financial Officer. All this character
is very meaningful to our shop because they play their roles for our goodness in this
business.
 MANAGER
MUHAMMAD AZAIM MIRZA
BIN MOHD MARZUKEE

ADMIN OFFICER
NUR ATIYAH BINTI
ZUKERIMAN

MARKETING OFFICER
WAN MOHAMAD BAZLI BIN
WAN MOHD ZAIN

FINANCE OFFICER
MUHAMMAD FITRI HADIF BIN
MOHAMED ZAKI

OPERATION OFFICER
MUHAMMAD AZAM IQBAR
BIN OTHMAN