PART 1

What (Exactly) Is Research

Methodology?
A Plain-Language Explanation & Definition
(With Examples)
By: Derek Jansen (MBA) and Kerryn Warren (PhD)| June 2020

https://gradcoach.com/what-is-research-methodology/

If you’ve started working on your first piece of formal research – be it

a dissertation, thesis or research project – you’re probably feeling a
little overwhelmed by all the technical lingo that gets thrown around.
“Research methodology”, “research methods”, “data collection and
analysis”… it seems never-ending.
In this post, we’ll explain in plain, straightforward language:
 What exactly research methodology means
 What qualitative, quantitative and mixed methodologies
are
 What sampling design is, and what the main sampling
options are
 What the most common data collection methods are
 What the most common data analysis methods are
 How to choose your research methodology