QUESTIONNAIRE

We are the students of Bahria University. We are conducting a research on “Milk

Comparison of Packed Milk Versus Fresh Milk” in Karachi City. Please extend your
cooperation by filling up this questionnaire.

Please encircle your responses.

1. Age:

. 20-30 40ppl . 30-40 50ppl . 40-50 19 ppl . 50 and above 35ppl

2. Gender:

. Male 37 . Female 113

3. Marital status:

. Married 101 .Unmarried 49

4. Location: 50 ppl from gulshan

50 frm mohd ali
50 frm landhi

5. Family monthly income:

. 20000-35000 62

. 35000-50000 49

. 50000-65000 1

. 65000-80000 18

. Above 80000 2

6. Family type:

. Joint 121 . Nuclear 27 . Single-parent 2

7. What type of milk do you use?

. Fresh 126 . Packed 17 . Both 7

8. What is the basis of your preference?

. Price 33 . Quality 72 . Availability 15 . Taste 30

9. How much quantity of milk do you use daily?

. Less than 1litre 12

. 1litre 15

. 2litre 90

. 3litre 30

. More than 3litre 29

10. For which purpose the fresh milk is used?

. Drinking 108 . Tea 37 . Both 3 . Any

other 2

11. Are the prices of packed milk affordable?

. Yes 72 . No 75 . Don’t Know 3

12. Have you started using packed milk as to whether due to advertisement?

. Yes 66 . No 78 . Don’t Know 6

13. Which brand of packed milk do you prefer?

. Haleeb 21 . Milk pack 52 . Good milk 13 . Olpers 44 . Dairyqueen 9

. Nupur 11
13. Which size of packet do you prefer?

. 250 ml 58 . 500 ml 86 . 1 liter 6

14. Has any doctor recommended the use of packed milk for your infants?

. Yes 83 . No 42 . Don’t Know 25

15. Which milk is more hygienic?

. Packed milk 72 . Fresh milk 70 . Don’t Know 8

16. Which milk is more nutritious?

. Packed milk 47 . Fresh Milk 97 . Don’t Know 6

17. Which milk is good for tea?

. Packed milk 85 . Fresh Milk 20 . Both 45

18. Which milk is more creamy and thick?

. Fresh milk 85 . Packed milk 49

19. Have you ever switched from fresh to packed milk?
 . Yes 30 . No 110
20. If yes, mention the reason:

. Price raise 3 . Lack of availability 20 . Poor taste 45 . Poor quality 42

. More fat control 30

Thank you for your precious time!