SEO CHECKLIST

ONPAGE OPTIMIZATION
1. Search friendly url (no underscore in url)
2. Easy to use site
3. Fast loading, mobile friendly and responsive site
4. Efficient internal linking structure
5. Use of anchor text as much as possible
6. Fix Broken links
7. All categories should be accessible from header and footer
8. Internal and outbound links
9. Key words in content and title
10. Keywords in meta description
11. use of Image alt attribute
12. Use of related key phrases
13. Xml sitemap in root directory and sitemap on website
14. Robot.txt in main directory
15. Create content to maximize readability
16. Update contents time to time

OFFPAGE OPTIMIZATION
1. Link building
1) Write/ solicit guest posts from content creators
2) List site on online directories
3) Create profile on social media sites
4) Reach out to high quality sites that have broken links on their sites
5) Check backlinks of competitors
2. Create profile on Google my business

OTHER KEY POINTS

1) Set up Google search console and Google analytics
2) Install Yoast seo for wordpress
3) Improve dwell time on site
4) Use of schema markup