Amity School of Business

Amity University Uttar Pradesh

NTCC Summer Internship 2020

WEEKLY PROGRESS REPORT- NO. 2

FOR THE COMMENCING WEEK:18.04.2020 – 25.04.2020

ENROLLMENT NUMBER: A3906418166
PROGRAM: BBA (GENERAL)
STUDENT NAME: KSHITIJ NEGI
FACULTY GUIDE NAME: MR. RAJESH KUAMR YADAV
TITLE: CONSUMER SATISFACTION TOWARDS BAJAJ BIKES

Objectives of the week:

1.Literature review

Work Done/Objectives Achieved:

 Reading every research paper related to the topic and analyzing it and
give them in a brief format in the form of literature review.

Plan/Objectives for next week:

 Research Gaps: questions, objectives and hypotheses.
 LITERATURE REVIEW

 Pawan Chabra (2011): Has quoted that the dominant position of Bajaj
auto limited are often seen through the sales of premium segment where in
every second bike sold is pulsar., one major reason for this was the
company’s ability to constantly specialize in R&D with regular alterations
to form the motorbike look fresh in the least times as a result.

 Mahantesh Sabarad (2011) Has mentioned that in December 2002 Bajaj

officially discontinued with the production of its flagship brand Chetak , this was done
with the aim to become a credible motorcycle brand manufacturer and for this the
company invested huge amount in R&D, but the company faced an unexpected
challenge from its dealers regarding the sales of motorcycles as its dealers had little
idea as to how to sell motorcycles, so the company had given a sales training to entire
dealership network.

 Amrita Raj (2017): Has reported that Bajaj Auto Ltd is a focusing on technology
revamp by having tie ups with Triumph motorcycles and with Sweden based bike
company Husqvarna, these moves are with an ultimate aim to extend arm in R&D as
the company has decided not to run the existing brands.

 Vishal Rana (2016): Satisfaction is a kind of steeping away from an experience and
evaluating it one could have a pleasurable experience that caused dissatisfaction
because ever through pleasurable, it was not as pleasurable it was supposed or
expected to be so satisfaction, dissatisfaction isn't an emotion, it's the evaluation of an
emotion.
 Enukurthi, Chaitanya and Kranthi (2009): Stated that the basically affected by the
displays in providing information regarding new products so company should create
some awareness regarding this and make some hording on roads to attract Bajaj users
with new feature mention on it.

 Shanmugapriya and Sangeetha, (2018): India is growing in motorcycle business

currently by gaining market shares through the inventions of better-quality outlooks,
low fuel consumption and other advantages. Indian transportation producer’s
community has contributed as an important part in this development. The market
growth of two wheelers has been happened by dint of Government endeavor, such as,
developing roadway and connectedness with big cities. However, India has become the
exporter of motorbikes round the globe after being a producer. India trades motorbikes
to approximately 38 nations in the globe.

 Dr. N Chandrasekaran (2018): Investigated the requirements of the customer are

carefully studied by conducting surveys on consumer behavior. The study also helps to
understand various marketing variables like price and merchandise features. This study
will help gain knowledge about the influence of consumer to prefer a specific brand
and therefore the problems faced by them using such brands.

 Nandini Sen Gupta (2012): Bajaj auto are now offering after sales service outlets to
Customers in far-flung cities and building communities on which the cruiser and sports
bikes ride their sales.
 Faisal. T (2014): The prime objective of the study is to analyze the mindset of youthful
people regarding Bajaj Bikes and to know the strengths and weakness of Bajaj Bikes
compared to rest of the bikes. It also attempts to examine the performance level of
different models of Bajaj Auto. Convenient sampling is adopted and other statistical
tools were used for data analysis. The study revealed that users of Bajaj Bikes are
greatly fulfilled with happiness and also feels that they are unique. The study also
revealed that by improvising fuel efficiency, entry of new models, decreasing lead
time, services and advertisements are important to cope up with competitors in the
market.