PITCH DECK

NDALEM INDONESIA
PT. NDALEM VALUE CREATION INDONESIA
 NDALEM INDONESIA

2013 2015
Jl. Kauman 32 Jogja Jl. Bhayangkara 23, Jogja

NDALEM BOENBEANS
Reguler : 26 Varians 6 Varians
Concept: Concept:
Brings Indonesian Taste Single Origin Chocolate
Story and Experiences Direct trade to farmer
through chocolate bar Social Impact Chocolate
 OUR TEAM

Asri Meikawati Hazim

CHOCOLATE EXECUTIVE OFFICER
PT. NDALEM VALUE CREATION INDONESIA
Education: Magister Management UGM
Expertise: Management & Marketing
Latest Course: Food Production & Processing Course,
Griffith University, Australia by Australia Award

Wednes Aria Yuda

CHOCOLATE TECHNOLOGY OFFICER
PT. NDALEM VALUE CREATION INDONESIA
Education: Food Technology UGM
Expertise: Product Research & Development
Latest Course: Cocoa & Chocolate Processing Course,
Gent University, Belgium by Gent Uni
 OUR CHALLENGE

Indonesia Indonesia has not

95% of Indonesia Average age of cocoa
the 3rd largest considered as a
cocoa do not get good farmer are above 45
Cocoa Producer good chocolate
post harvest y.o
in the world producing country
 MARKET SIZE

4,7 397 0,3 kg/th Trend

million thousand

Chocolate Increasing number in

Number of Local Number of
consumption for chocolate
Indonesian tourist to International tourist
Indonesian people consumption in
Jogja in 2017 to Jogja in 2017
per person per year Indonesia every year
 PRODUCT PROFILE
BONBEANS : Dark Chocolate 100% BOENBEANS Traction
1400

Raw Material Rp. xxxx

1200

Packaging Rp. xxxx

1000

Production
Rp. xxxx
Manpower 800

Operational &
Rp. xxxx
600

Marketing
400

Production
Rp. xxxxx
Cost 200

xx% 0

2015 2016 2017

Selling Price Rp. xxxxx
Concept:
xx% Single Origin Chocolate - Direct trade to farmer
Social Impact Chocolate
Retail Price Rp. xxxxx

Legal Documents:
PT, NIB, SIUP, TDP, TDI, PIRT, MUI Halal, KI Merek, GS1 Barcode ISO 9001: 2015 Manajemen Mutu
COMPETITOR & POSITIONING
BOENBEANS

Value Preposition

Local Ingredient - Jogja

Healthy Chocolate
Traceability Food
Give Social Impact
Authentic Story
 OUR TRACTION
Revenue and Profit Cokelat nDalem in 2013-2017

1.000.000.000

900.000.000 869.978.000
845.539.000

800.000.000 774.961.000

700.000.000
605.634.000
600.000.000

500.000.000

400.000.000
328.891.000
300.000.000

200.000.000
134.535.862
94.483.251 100.442.397
100.000.000 58.744.122
26.721.960
0
2013 2014 2015 2016 2017
Revenue Profit

2013 2015 2016 2017 2018

Launch Cokelat Mentoring by Food Production Cacao & Chocolate ISO 9001:2015
nDalem PUM and Launch Course by Course by Quality
Regular Product Boenbeans Australia Award Gent Uni Belgium Management and more
to come…
 BUSINESS MODEL
SPREAD REVENUE (IDR) PRODUCT % MARGIN

1 Store 85gr, 50gr

STORE & EXPO 346.632.500 XX %
17 Expo & Open Table 17gr, 7 gr

ONLINE & Website, Email, WA

217.118.000 85gr, 50gr XX %
CUSTOM 4 Marketplace

CONSIGNMENT 43 Retail / Gift Shop 258.882.800 85gr, 50gr XX %

85gr, 50gr
RESELLER, ETC Partners 32.105.000 XX %
17gr, 7 gr

Premium
EXPORT Singapore 108.992.500 XX %
Cacao Bean

963.730.800
 INVESTMENT FOR SCALE UP
year 2019 2021
investment Pre Series : xxx million Series A : xxx Billion
Marketing Expert
Marketing Expert
team Production Expert
Production Expert
development Production Team
Production Team
Post Harvest Team

35% Post Harvest Facility

53% Machine
40% Machine
investment 24% Manpower
11% Manpower
allocation 20% Marketing & Distribution
13% Marketing & Distribution
3% Raw Material
1% Raw Material

equity share xx % to be discussed

innovation
products
 DISTRIBUTION STRATEGY
Current Distribution : 1200 bars / month Potential Distribution : 2300 bars / month

nDalem Store, Bakery, Gift Shops

Jogja Jogja Coffee Shops
Hypermart

Kem Chicks Pasific Place Mall Ranch Market

Jakarta Jakarta
Alun-Alun Indonesia, GI Mall Snack Zone

Online Tokopedia, Shopee, Blibli, Blanja Bali Gift Shops

Monthly Subscriptions
1 Cafe
B to B National Superindo, R&B, Hero,
1 Partner for Other Brand
Foodmart, Healthy Food Store

Cafe
Reseller 2 Partners
Bakery
B to B
Hotel
Restaurant
 PROJECTION PLANNING
Year 2015 2016 2017 2018 2019 2020 2021
Target Market Reseach Trial Market Trial Market Local Market Local Market Java National
(IDR)
Revenue/month 2.000.000 11.250.000 15.500.000 22.500.000 37.500.000 87.500.000 375.000.000
Production/month 80 450 620 900 1500 3.500 15.000
Pipeline Distribution Research Store Store Store Store Store Store
Online Online Online Online Online Online
Gift Shop Gift Shop Gift Shop Gift Shop
B2B B2B B2B B2B
Event Event Event Event
Hypermartket Hypermartket Hypermartket
Supermarket Supermarket Supermarket
Reseller Reseller Reseller
Monthly Monthly
Subscription Subscription
Export Trial
NDALEM INDONESIA CONTACT

STORE & PRODUCTION FACILITY

Address:
Jl. Bhayangkara No: 23, Kel. Ngampilan, Kec. Ngampilan, Jogja 55261
Phone : +62 274 586858
Whatsapp : +62 811 263 5885
Email : info@cokelatndalem.co.id
Facebook : Cokelat nDalem
Instagram : @cokelatndalem | @boenbeans
Website : www.cokelatndalem.com
Contact Person:
Meika Hazim : CEO | meikahazim@cokelatndalem.co.id

Wednes Yuda : CTO | wednesyuda@cokelatndalem.co.id