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  • Crafting Brand Story

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    Jose Aditya
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    Behind every great brand is a story. A brand's story keeps it human and relatable, building trust and emotional connections with its audience. By reflecting on formative personal experiences, turning points, and life lessons that influenced who they are today, brands can share deeper pieces of their story to create more powerful connections with customers.

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    5. Crafting Brand Story

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    Behind every great brand is a story. A brand's story keeps it human and relatable, building trust and emotional connections with its audience. By reflecting on formative personal experiences, turning points, and life lessons that influenced who they are today, brands can share deeper pieces of their story to create more powerful connections with customers.

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    © All Rights Reserved
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    Download as pdf or txt
    7 views1 page

    Crafting Brand Story

    Uploaded by

    Jose Aditya
    Behind every great brand is a story. A brand's story keeps it human and relatable, building trust and emotional connections with its audience. By reflecting on formative personal experiences, turning points, and life lessons that influenced who they are today, brands can share deeper pieces of their story to create more powerful connections with customers.

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    © All Rights Reserved
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    of 1

    


    “THE POWER OF STORY”

    

    BEHIND EVERY GREAT BRAND IS STORY….

    Your STORY is a “key” part of your brand distinction & is one of the most powerful ways to add
    depth, credibility & build trust with your ideal audience.

    Your story keeps you HUMAN & RELATABLE & has the ability to create powerful “emotional
    connections” with those you want to impact - keeping them loyal & invested in you & your brand.

    

    Take a minute to reflect on the following questions:

    

    What personal experiences inspired & led you to where you are today?

    ___________________________________________________________________________

    ___________________________________________________________________________

    ___________________________________________________________________________

    What was a ‘turning point’ for you in your life (personally or professionally) that influenced who
    you’ve become today?

    ___________________________________________________________________________


    ___________________________________________________________________________

    

    ___________________________________________________________________________

    What pieces of your story / life experiences could you share that could create a DEEPER, more
    powerful connection to your audience?

    ____________________________________________________________________________

    

    ____________________________________________________________________________

    ____________________________________________________________________________

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