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    Identifying Your "Why"?: Your WHY" Is The Heartbeat of Your Brand

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    Jose Aditya
    This document discusses identifying your "why", which is the driving force and foundation for your brand. Your why allows people to see the passion behind your work and the contribution you want to make. It prompts the reader to reflect on questions about what motivates them and their chosen profession, the impact they want to have on others, and why the world needs what they have to offer. The key point is that people are more interested in why you do something rather than just what you do.

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    Identifying Your "Why"?: Your WHY" Is The Heartbeat of Your Brand

    Uploaded by

    Jose Aditya
    13 views1 page
    This document discusses identifying your "why", which is the driving force and foundation for your brand. Your why allows people to see the passion behind your work and the contribution you want to make. It prompts the reader to reflect on questions about what motivates them and their chosen profession, the impact they want to have on others, and why the world needs what they have to offer. The key point is that people are more interested in why you do something rather than just what you do.

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    6. Defining Why

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    This document discusses identifying your "why", which is the driving force and foundation for your brand. Your why allows people to see the passion behind your work and the contribution you want to make. It prompts the reader to reflect on questions about what motivates them and their chosen profession, the impact they want to have on others, and why the world needs what they have to offer. The key point is that people are more interested in why you do something rather than just what you do.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    13 views1 page

    Identifying Your "Why"?: Your WHY" Is The Heartbeat of Your Brand

    Uploaded by

    Jose Aditya
    This document discusses identifying your "why", which is the driving force and foundation for your brand. Your why allows people to see the passion behind your work and the contribution you want to make. It prompts the reader to reflect on questions about what motivates them and their chosen profession, the impact they want to have on others, and why the world needs what they have to offer. The key point is that people are more interested in why you do something rather than just what you do.

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    IDENTIFYING YOUR “WHY”?

    Your ‘WHY” is the heartbeat of your brand…

    It’s the driving ‘foundation’ for your entire brand & how you will share & express yourself out in the
    world to create powerful, authentic connections that get others engaged & invested in you & your
    business!

    Your “WHY” allows people to see the “passion” behind the work you do & the “contribution” you want
    to make to others.

    Take a minute to reflect on the following questions:

    What motivates & reminds you WHY YOU DO WHAT YOU DO?

    (You could have chosen ANY profession in the world but you chose this one - WHY?)

    _______________________________________________________________________________

    

    _______________________________________________________________________________

    

    _______________________________________________________________________________

    What contribution do you want to make? How do you want your work to positively ‘impact” the lives
    of others?

    ______________________________________________________________________________

    

    ______________________________________________________________________________

    

    ______________________________________________________________________________

    WHY does the world need what you have to offer? Why is your mission important?

    ______________________________________________________________________________

    

    ______________________________________________________________________________

    

    ______________________________________________________________________________

    

    REMEMBER: People don’t want to know WHAT you do…they want to know “WHY” you do it. 

    

    Next time someone asks you “WHAT DO YOU DO? - Share your “WHY” & watch your world
    expand!

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