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The Correlational Relationship Between Social Media Activity and Level of Self-Esteem Among Grade 10 Students in Corpus Christi School
The Correlational Relationship Between Social Media Activity and Level of Self-Esteem Among Grade 10 Students in Corpus Christi School
by
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CERTIFICATE OF ORIGINALITY
This is to certify that we assume full responsibility over the work entitled “The
among Grade 10 Students in Corpus Christi School” submitted as a requirement for the
course Research Project under the Humanities and Social Sciences Strand at Corpus
Christi Senior High School, Macasandig Campus; that the work is our own; that this is
this has never been submitted as a requirement for another course in this or any other
school.
acknowledge as well by affixing our signatures onto this certificate that plagiarism is one
to a grade of “0” in this course; and that my teacher can assign such a grade if this work
JASIMAH P. GUTOC
NICOLE C. RODES
March 2020
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APPROVAL SHEET
This research paper entitled “The Correlational Relationship between Social Media Activity and
Level of Self-esteem among Grade 10 Students in Corpus Christi School” prepared and submitted
by Kaira Joanne F. Akut, Alexis Kristin C. Cinco, Vince Jether A. Faburada, Jasimah P. Gutoc,
Nicole C. Rodes, and Raizel Kristine P. Tibayan in partial fulfillment of the requirements for the
course Research Project, has been examined and is recommended for Oral Examination.
PANEL OF EXAMINERS
Approved and accepted in partial fulfillment of the requirements for the course Research
Project.
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ACKNOWLEDGEMENTS
The researchers would like to acknowledge the following for contributing to the
success of this study: to the beloved Teacher Mae Angelica Lim for being the researchers'
research consultant and advisor throughout two semesters; to the parents who granted the
researchers more time to execute this study and gave their unending support; to the
esteemed panellists who critiqued this study; to all the centers and shops that provided the
needed materials; and most of all, to the God Almighty for granting the researchers the
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ABSTRACT
The technological advancements in today’s 21st Century caused the rise of Social
Media, which then brought a speculation to the researchers that it may have a relationship
with self-esteem. Thus, this study was created in order to determine the relationship
between Social Media Activity and Self-esteem. The findings of this study will redound
to the benefit to the society considering that Social Media is highly involved in the daily
living of the people in today’s society. The researchers have obtained the data through the
means of conducting a survey using a researcher-made scale for measuring Social Media
Activity and the Rosenberg Self-Esteem Scale (RSES) for level of self-esteem. The
Pearson’s r statistical tool was used for determining the level and strength of relationship
between the two variables; the Cochran’s formula was used to obtain the sample size of
69 participants; and the Cronbach’s formula for reliability testing. Using these tools, the
results showed values of r(67)=-0.096, p=.434 which indicates that there is a negative,
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TABLE OF CONTENTS
TITLE PAGE……………………………………………………………………………..i
CERTIFICATE OF ORIGINALITY……………………………………..……………ii
APPROVAL SHEET……………………………………………………………………iii
ACKNOWLEDGEMENTS…………………………………………………...………..iv
ABSTRACT………………………………………………………………………………v
TABLE OF CONTENTS………………………………………………………….……vi
CHAPTER
1 THE PROBLEM
Introduction…………………………………………………….…………….……1
Theoretical Framework……………….…………………………………….……..3
Conceptual Framework…………………………………………………………....5
3 RESEARCH METHODOLOGY
Research Design………………………………………………………………….19
Research Environment………………………………………………………...…19
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Scoring Guideline/Coding Instructions………………………………………….22
Ethical Consideration…………………………………………………….………24
Discussion……………………………………………………….…….................30
Summary of Findings…………………………………………………….…........34
Conclusions…………………………………………………….……...................34
Recommendations…………………………………………………….…….........36
REFERENCES
APPENDICES
Appendix A: Instruments
CURRICULUM VITAE
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CHAPTER 1
THE PROBLEM
INTRODUCTION
In the 21st century, technology has developed at a fast rate, and when
technological advancement occurred, so did the rise of the Internet. According to the
Internet World Stats (2019), as of June 2019, 58.8% of the world’s population are
internet users. It has connected society in different ways, especially with the rise of Social
Media, with 45% of the global population being active on Social Media (Chaffey, 2019).
It has shaped a new culture for society. Evolution has emerged on how life goes on daily,
creating innovative ways to communicate, connect, and relate to one another. According
to Gordhamer (2019), Social Media has evolved how we communicate and interact with
However, the researchers have observed that Social Media has its other effects.
Going into further research on the matter, the researchers discovered that Social Media
can possibly play a role and affect an individual in terms of his or her Self-esteem.
According to Wick (n.d.), using Social Media gives people the opportunity to showcase
only the best of themselves, and not only does it allow one to compare one’s self to
people such as famous icons and models, but also towards peers as well, which could
lead to a decrease in Self-esteem. Moreover, Social Media usage has possible risks to
higher levels of loneliness, anxiety, depression, narcissism, and deficiency in social skills
(Silva, 2017). In line to these given data, this study presents the relationship between
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Social Media Activity and Self-Esteem. Social Media Activity pertains to how often the
respondents create, view, and respond to the contents they see online.
The present study was focused on determining the relationship between the level
of Social Media Activity and the level of Self-esteem among Grade 10 students of Corpus
Christi, Macasandig Campus. Furthermore, this study did not tackle the causality of the
two variables.
Given that the Social Media has a power on transforming and presenting one’s
self online (Wick, n.d.), this study aimed to determine the relationship that exists between
1.1 Gender
1.2 Age
2. What is the relationship between one’s Social Media Activity and level of Self-esteem?
2.1 Is there a positive relationship between Social Media Activity and level of
Self-esteem?
2.2 Is there a negative relationship between Social Media Activity and level of
Self-esteem?
2
HYPOTHESES
Media Activity and the level of Self-esteem among Grade 10 students in Corpus Christi
Media Activity and the level of Self-esteem among Grade 10 students in Corpus Christi
THEORETICAL FRAMEWORK
The researchers chose to anchor this study on the Social Comparison Theory
which was developed by Leon Festinger, a social psychologist, on 1954. This theory was
also used by other researchers who conducted a similar study. Jones (2001) has used this
theory in studying about how Media affects the women’s self-esteem. Similarly, Herng,
Azami, Erl, and Chuan (n.d.) also used Festinger’s theory in determining the relationship
self-evaluation. To achieve this, they tend to evaluate their opinions, beliefs, and abilities
amongst the people in society to have a basis for evaluation of themselves. People try to
people whom they encounter with. Festinger (1954) further argued that in most cases,
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people compare themselves with those in their peer group or those with whom they share
The theory was divided by Festinger (1954) into two concepts: the Upward Social
Comparison and the Downward Social Comparison. According to Cherry (2016), the
whom he or she believes is better than him or her, focusing on the desire to surpass the
current level of ability that sometimes leads to one feeling inferior. On the other hand, the
who he or she believes to have a lower state in life that may cause an individual to feel
As what Ngai, Tao, and Moon (2015) stated, the emergence of Social Media has
drastically changed the ways on how people communicate, interact, and socialize. Social
Media has given the users an opportunity to meet and encounter more people despite
between Social Media Activity and level of Self-esteem, the researchers of this study
opted to use the Social Comparison Theory as it will enable them to determine how
Social Media users assess or evaluate themselves and their overall worth in relation to
how they perceive other individuals they see and encounter online. Moreover, the
researchers have chosen this theory as Buunk & Gibbons (2007) have stated that Social
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CONCEPTUAL FRAMEWORK
The advent of Social Media has brought many changes in the society—from the
way people communicate and accomplish tasks and even on one’s personal development.
This study sought to identify the relationship between Social Media Activity and level of
Self-esteem by generating results and findings from the sample group. The researchers
conceptualized that one’s Social Media Activity is related to his or her level of Self-
esteem. Moreover, the researchers aimed to determine the kind of relationship that the
two variables have. If a person’s Social Media Activity increases or decreases so as his or
her level of self-esteem, this means that there is a positive relationship between the two.
On the other hand, if a person’s Social Media Activity increases or decreases but the level
of Self-esteem is opposite to that of his or her Social Media Activity, this entails that
there is a negative relationship that exists between the two. In addition, the strength of the
relationship between the two variables was examined in this study by taking into
consideration the coefficient value. The coefficient value will indicate if the relationship
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DEFINITION OF KEY TERMS
Social Media. These refer to websites and applications that are intended to
connect and relate a user to other people online in a quick and efficient manner and in
real time.
Social Media Activity. This refers to the level of frequency that people engage in
various types of Social Media such as Instagram, Facebook, and Twitter. This was
or her self-worth and value as an individual. This was measured using the Rosenberg
This study gives the Social Media users awareness about the relationship that
exists between Social Media Activity and their Self-esteem. This awareness therefore
Through this study, producers or programmers of various Social Media can have
an idea about the pattern that exists between Social Media Activity and their users’ Self-
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esteem. With this, they are able to modify their platforms to safeguard the Self-esteem of
the users.
Parents
This study helps the parents in gaining an insight about the relationship between
Social Media Activity and their child/children’s Self-esteem. Hence, this becomes a
guide for parents in assuring the psychological well-being of their child/children who are
Future Researchers
The results that are being generated from this study serves as a guide or
foundation for future researchers who would like to conduct a similar or further study
Students
This study guides students on using Social Media not as a basis on how they
perform especially in academics. Thus, they give the insight of the separation of the
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CHAPTER 2
The purpose of this chapter is to review the body of literature that pertains to
concepts that are foundational to this study such as Social Media Activity and Self-
esteem.
with one another. This nature of Social Media—its interactivity—is what sets it apart
from the traditional web pages that existed on the 19th century or what others referred to
as the static websites. In contrast to the traditional type, Social Media permits one to
share his or her thoughts, ideas, and opinions and even their current location. With this,
Social Media enables its users to enjoy a sense of engagement despite of the distance.
As cited by Ingólfsdóttir (2017), the usage of Social Media has become more
prevalent and increasingly popular in the recent years especially with the creation of
Facebook, Twitter, Snapchat, Instagram, etc. Hawi and Samaha (2016) claimed that
almost one-third of the world’s population are engaging and participating today on
According to Warner (2018), a total of 3,196,000 people use Social Media each
month—this accounts for about 42% of our whole global population. Speaking about the
age bracket, the ones who are widely active on Social Media, as stated by Broadband
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Search on 2019, are people between 18-29 years old or those belonging to the Generation
Z and the Millennials. Due to this huge amount of users, web traffic has increased by 4%
(Warner, 2018). She also claimed that among all forms and types of Social Media, the
most popular ones were Facebook (60.6 %), Instagram (37.4 %), and Snapchat (30.9 %).
This popularity could be attributed to their similarities which are their nature of being
interactive and offering various options for photo, video, and live content. They give the
users an overall experience that is engaging as compared to other types of Social Media.
It is said that over the last decade, the manner on how people communicated has
rapidly changed due to the emergence of Social Media (Raymer, 2015). Among the
numerous forms of Social Media, Facebook is considered as the most prevalent type
being used as it consists of more than one billion users as of the year 2012 alone
(Facebook, 2012). Facebook has allowed people to connect and establish relationships
electronically, thus making it also possible for social interactions to be seen publicly by
other users.
Moreover, Raymer (2015) claims that two of the most predominant online activities
that one could perform within their Social Media accounts are media sharing, in any
form, and self-disclosure. Through Social Media, people are able to share status updates
and pictures about their lives and create their very own electronic profile where they
could put reveal there some of their personal information such as birthday, marital status,
favorite books and movies, and so on and so forth. In addition, Social Media also has the
power to make things, ideas, issues, events, and causes go viral. With Twitter’s retweet
button, Facebook’s share option, Tumblr’s reblog function, etc., media sharing would be
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more efficient and effective and changes could possibly happen within just a single click
Self-Esteem
Ingólfsdóttir (2017) stated that Self-esteem is one of the most common constructs
researchers have come to a conclusion that there are many factors that affects one’s Self-
esteem, may it be the opinion of others or may it be the things they see around them that
they tend to compare themselves with (Maqaddas, Sanobia, and Nawaz, 2017). In
addition, Herng, Nasrulamir, Chin, and Chuan (n.d) asserted that Self-esteem is identified
by the way people act and behave, by the attitudes and beliefs one hold about their selves
and the way people feel about themselves and the emotions they experience.
to his or her pretensions—pretensions are known as the person’s goals and purpose
specific object which is one’s self. Feedback from others, particularly from significant
others, is a key element of Self-esteem. On the other hand, Wells and Marwell (1976)
states that Self-esteem fall into 4 distinct categories which are: Objective/attitudinal
approach for our thoughts and feelings towards our selves; Rational approach is when we
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negatively or positively; and Personality Function is for viewing Self-esteem as a part of
one’s personality.
two, High Self-esteem (HSE) and Low Self-esteem (LSE). They claimed that those
individuals with Low Self-esteem (LSE) hold mix feelings towards themselves while
those with High Self-esteem (HSE) could turn out to be narcissist and destructive.
The theory of Social Comparison by Leon Festinger (1945) states that in the absence
of a physical or objective standard correctness, people will seek other people as a means
of evaluating ourselves. They are often motivated to explore their beliefs and abilities by
measured on how people compare themselves with what they see on the media. Patrick,
Neighbors, & Knee (2004) looked into how women with certain traits would compare
were defined as those who “base their feelings of self-worth on meeting standards and
expectations” (Patrick, Neighbors, & Knee, 2004,pp. 501). Meanwhile, women with low
positivity.
On 2015, Fowler made a clarification between the terms Self-esteem and self-
confidence. Although the two seems to be similar and are always used interchangeably,
she asserted that these two are actually different. Self-esteem refers to how you feel about
yourself overall while self-confidence is how you feel about your abilities and can vary
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from situation to situation. For Braden (1969), Self-esteem is a personality trait which
means that it tends to be stable and enduring and can possibly be developed through
experiences in life.
Boyd and Ellison (2007) defines Social Networking Sites, or Social Media, as web-
based services that allow its users to create online electronic profiles of themselves where
they could post details and pictures about their lives and experiences, meet and create
relationships with new people, and make observations and comments about other’s life as
well.
pride, positive evaluation or self-respect”. His study tackled about the relationship
between Social Media and Self-esteem and conducted it within 2,089 participants—most
specifically, adolescents. His questionnaire contained questions regarding how much time
and how frequent did his participants use Social Media. Moreover, he also used
have good construct validity. The RSES consisted of ten statements about how the
participants evaluated themselves—5 of which were positive and the other 5 being the
opposite. The results of his study indicated that there was a statistically significant
relationship between the two variables. Those who spent an hour or less in Social Media
were seen to have higher Self-esteem as compared to those who spent an hour or two.
Most importantly, it was shown from the results that those who were using Social Media
for at least 3 hours were found to have the lowest Self-esteem among all the other
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participants. In addition, it was seen that girls who frequently use Social Media were
In the same year of Ingólfsdóttir’s study, Jan, Soomro, and Ahmad researched
about the impacts of Social Media on Self-esteem. Their study was conducted in the
using a non-probabilistic sampling technique. The study was limited to the usage of
Facebook which is considered as the most popular and widely-used social networking site
with more than one billion users (Facebook, 2012). With the primary goal of testing their
hypothesis, they used comparison of means and correlation test analysis between Self-
esteem and the hours spent on Facebook. Results have indicated that those people who
use Facebook for atleast 5 hours have the lowest mean score of Self-esteem (8.25) while
the ones who use it for only an hour or less have the highest level of Self-esteem
(16.7358). Moreover, the correlation test has shown that there is a statistically significant
negative relationship between the two variables. This means that an increase in spending
Similarly, Herng, Azami, Erl, and Chuan (n.d.) initiated a research study about the
relationship between Social Media and Self-esteem. Their study was limited to the usage
of Facebook and participation of 30 first year undergraduate students (15 male and 15
female) from the University of Malaya. They anchored their study on the Social
Comparison Theory of Festinger (1954) and gave emphasis to the gender differences in
showing the results and conclusion. Girls and boys perceive the things they see
differently and this resulted to gender being one of the main topics examined when
studying Self-esteem (Zuckerman, Li, & Hall, 2016). Using the gathered data from the
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questionnaires, it was concluded that all of the female samples feel more valuable upon
receiving compliments online whereas only 73% of the male participants agreed. In
addition, 11 female out of 15 admitted that they compare themselves to the people they
see online. On the other hand, only 4 males out of 15 do the same thing. Moreover, 13
females and 10 males agreed to the statement in the questionnaire, “I’m jealous when the
likes/retweets on my friends’ Social Media are higher than me.” Given these results, the
researchers have concluded that Social Media has a greater impact on women than on
men. One of the reasons stated for the gender difference in Self-esteem during
adolescence is that puberty starts earlier with girls and therefore their physical appearance
changes a lot during those years, thus making adolescence a more sensitive period for
relationship between using Social Media and one’s Self-esteem. She made use of two
questionnaires—a Self-esteem survey created by the Center for Disease Control and
Prevention and one that measured Social Media usage made by the researcher herself. It
was discovered in her study that people with higher numbers of likes on their posts tend
to have a higher level of Self-esteem as compared to those who receive less likes.
Moreover, those who receive lesser number of likes are the one who more often check
their phones for any possible notifications of likes. However, she used more numbers of
females as her participants for the study which contributes to the lack of diversity on the
gathered data.
Nyagah, Stephen, and Mwania (2015) believe that the emergence of different
social networking sites has an essential impact to every use. With this, they sought to
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investigate the possible influence of using Social Media to the Self-esteem of the
design. Similar to Ingólfsdóttir (2017), they also used the Rosenberg Self-esteem scale in
measuring the level of Self-esteem of the samples. Their questionnaire made use of a
Likert-item scale emphasizing the general feelings that the participants have towards
themselves when using Social Media. The results produced by their study were mixed.
Majority of the participants were neutral or undecided with the statement that Social
Media influences how they feel or view themselves. Moreover, most of the participants
disagreed with the statement “I have changed information about myself so my social
networking site friends would like me more”. Nevertheless, the findings indicated that a
majority of the samples agreed that Social Media brings them closer to their friends and
felt that they hold a great value to their friends online. Furthermore, more than half of
them admitted that they feel more confident when other people like and comment on their
stated that their participants’ Self-esteem decreases upon seeing the accomplishments of
other people online and compare it to theimselves. With the sole purpose of determining
the effects of Social Media to one’s Self-esteem, the University of Salford has concluded
that the frequent usage of Social Media more likely leads to heightened anxiety and
depression among its users as they tend to compare themselves with the people they see
The University of Georgia (n.d.), as cited by Fowler (n.d.), discovered that Social
Networking Sites indeed play a role on its users’ Self-esteem and their narcissistic
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tendencies. Despite of the term “Social Media”, most of the activities here are anchored
on one’s self-image and self-perception. The University of Georgia suggests that maybe
one of the reasons why people sign up and log in on their accounts is the hope of
Though a number of researches have proven the negative effects and relationship
between the two variables, Gonzales and Hancock (2011), as cited by Bobadilla, Juarez,
McCaig and Molina (n.d.), asserted that using Facebook has positive effects to its users.
They discovered that using Facebook heightens one’s Self-esteem as they are able to
freely express themselves in ways they wanted to. Given the nature of Facebook where
one could edit and change their profiles according to their liking, this contributes to the
descriptive research design. In conclusion to their study, they specifically stated that
"51.93% of the respondents are under the "Boosts Self-Esteem" category followed by
"No Effect" with an average of 37.95%, and 8.39% reported that this had a negative
Correspondingly, De Jesus, Joson, Manalo, Sanidad, and Santos (n.d.) from San
Beda College of Manila investigated the relationship between Social Media and Self-
esteem by employing a descriptive method and correlation test. They made use of
convenience sampling as they asserted that it would enable them to select a naturally-
occurring group of fifty people within the population. Similar with the previous
researchers, they also used Rosenberg Self-esteem Scale (RSES) in determining the level
of their participants’ Self-esteem. Apart from this, they also wrote their own
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questionnaire consisting of questions regarding how frequently does the participants
engage on Social Media and what specific applications do they use. Using those
instruments, together with the use of Spearman Rho, they were able to prove that a
significant positive relationship exists between the two variables—contradicting with the
previous researches. This means that as the level of Social Media Activity increases, the
users’ Self-esteem also increases. A higher level of Self-esteem was evident among
people who were active in Social Media whereas people who spend less time on Social
Media were discovered to have a lower level of Self-esteem. They further explained that
those who are more frequent in Social Media tend to have greater level of self-esteem as
they are able to express themselves more freely through Social Media and build more
connections with other people whereas the lack of connections that inactive social media
users have, causes their self-esteem to be low as compared to those who have more
connections online.
Vogel, Rose, Roberts, and Eckles (2014) from the University of Toledo also
conducted a study on 145 undergraduates regarding their Facebook use, Self-esteem, and
the extent to which they make comparisons with other people on Facebook. They
discovered that as their samples are more exposed to upward comparisons, or comparing
one’s self to people whom they see as better than them, they tend to have lower self-
esteem. Likewise, when one does downward comparison, or the act of comparing one’s
self with others inferior to them, their Self-esteem boosts. With this, they came to a
conclusion that the negative effects of using Facebook to one’s Self-esteem is caused by
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In this chapter, literatures related to Social Media Activity and Self-esteem were
reviewed. From the literatures given, it can be said that the level of Social Media Activity
has tremendously increased as these platforms have provided several unique and
engaging ways for people to connect to one another. Several definitions of Self-esteem
were also mentioned in this chapter but it can be summed up as the overall psychological
comparison were further explained in this chapter as well as well as the difference
between high self-esteem and low self-esteem. This chapter also presented the findings of
previous researches about the relationship between the aforementioned two variables.
Most of their findings indicated that there is a statistically significant relationship that
exists between the two. In relation to this study, the researchers will also make use of a
between one’s Social Media Activity and his or her level of Self-esteem. Moreover, this
study also anchored to Festinger’s (1954) Social Comparison Theory similar to Herng,
Azami, Erl, and Chuan (n.d.) who also based their study on the same theory. However,
most of the previous studies were conducted abroad and only one was conducted here in
the Philippines, specifically in San Beda University of Manila located in Luzon. Given
the lack of literatures about the relationship between Social Media and Self-esteem here
in the Philippines, the researchers chose to conduct the study in Cagayan de Oro City of
Mindanao.
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CHAPTER 3
RESEARCH METHODOLOGY
This chapter presents the method to be used by the researcher in conducting the
study. The following are considered: research design, research environment, unit of
analysis, respondents, and sampling procedure, data source, data gathering instrument
and procedures, validity and reliability of instruments, mode of analysis and procedures,
RESEARCH DESIGN
effectively determine if there is a relationship that exists between Social Media Activity
and level of Self-esteem and what certain type of relationship they have—specifically, if
between the two variables. Moreover, it allowed the researchers to make predictions
RESEARCH ENVIRONMENT
Corpus Christi School has two campuses: Pueblo and Macasandig. In this study,
the researchers conducted the data gathering within the premises of Corpus Christi,
Macasandig Campus, located in Tomas Saco Street, Cagayan de Oro city. Specifically, it
was conducted within the classrooms of the participants. This gave the researchers a
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sense of familiarity to the respondents and supplied them with more genuine results.
Moreover, it was easier for the researchers to gather the data since the institution is
accessible.
The participants for this study are students from the Grade 10 level in Corpus
Christi School, Macasandig Campus. They were selected by the researchers as their age
bracket falls under the Generation Z or people who were born from 1996-2010—the
generation that is believed to have been raised on the Internet, most especially the Social
Media (Business Insider, n.d.). A stratified random sampling procedure was adopted in
this study that allowed the researchers to select random samples from all strata—
specifically Corpus Christi School Macasandig Campus’ three Grade 10 sections (Salmon
Monitoring Advisor, n.d.). Thus, this procedure has provided equal opportunities among
all Grade 10 students to become a part of the sample. Using the Cochran’s formula, the
n0 = t2.pq
e2
(1.962 )(0.5)(0.5)
n0 = (.05)2
n0 = 384
n1 = n0
n0
(1 + population)
n1 = 384
384
(1 + )
85
n1 = 69
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DATA SOURCE, DATA GATHERING INSTRUMENTS AND PROCEDURE
The data that were gathered for conducting this study are the level of Social
Media Activity and level of Self-esteem. Questionnaires related to Social Media Activity
and level of one’s Self-esteem were distributed among the selected Grade 10 students.
Furthermore, the researchers made use of the Rosenberg Self-esteem Scale (RSES).
Rosenberg (1965) defines this scale as a 10 item scale that uses a 4 point likert format
ranging from strongly agree to strongly disagree that seeks to measure both positive and
On the other hand, the measurement for the Social Media Activity was done by
using a scale crafted by the researchers which consisted of 24 items and was narrowed
down to a 15-item likert scale that includes statements that determined the respondents’
There were 5 statements for each Social Media Platform that pertains to the respondents’
Social Media Activity (i.e. posting, tweeting, chatting, etc.). According to Kallas (2018),
these three are among the top 5 most popular Social Media platforms. In addition, the
researchers chose the three social media platforms—Twitter, Instagram, and Facebook—
as they are known among teens (Anderson and Jiang, 2018). Moreover, the researchers
made use of the scale Always, Sometimes, Rarely, and Never in their questionnaire for
Rosenberg, presented high ratings in internal consistency ranging from 0.77 to 0.88 and
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test-retest reliability ranging from 0.85 to 0.83 (Rosenberg, 1965). Furthermore, it was
shown that the RSES has a good construct validity ranging from a = .71 – .86 (Robins,
Hendin, & Trzesniewski, 2001; Supple, Su, Plunkett, Peterson, & Bush, 2013; Westaway,
Jordaan, & Tsai, 2015). In this study, a sample of 40 students from the grade 9 level was
surveyed for an inter-item reliability testing. The reliability test was done using
Cronbach’s formula. Using this formula, a value that has resulted to less than 0.5 is
unacceptable; a value between 0.5 and 0.6 means that the scale is poorly reliable; 0.7 to
0.8 means it is acceptable; 0.8 to 0.9 indicates that it has a good reliability; and a value
that is more than 0.9 has excellent reliability (Statistics How To, 2014). The results of the
Rosenberg Self-Esteem Scale showed a value of 0.703 which indicates that the scale is
reliable. As for the researcher-made scale for the level of Social Media Activity, the
reliability has also been established using an inter-item reliability test. In an inter-item
reliability, multiple items are used to measure the same construct wherein its goal is to
obtain consistent results (SlideServe, 2012). The same sample was tested and it resulted
to a value of 0.864 using the same statistical tool as well. This implies that the researcher-
Rosenberg’s scoring technique starts with a 10 item scale. For items 1,2,4,6 and 7,
strongly agree is equals to 3 points, agree corresponds to 2 points, disagree is 1 point, and
strongly disagree with 0 point. For Items 3,5,8,9, and 10, the scores will be reversed in
terms of valence. Strongly agree will result to 0 points, agree equates to 1 point, disagree
to 2 points, and strongly disagree for 3 points. The scores ranges from 0-30 and scores
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between 15 and 25 are within the normal range, scores below 15 suggest that a person has
a low self-esteem, and a score of more than 25 entails that a person has high self-esteem
(Rosenberg, 1965).
Social Media: Facebook, Instagram, and Twitter. The scale was divided into two parts
with 12 items each, totalling to 24 items. Altogether, the items were answered with the
use of a 4-point Likert scale ranging from always, sometimes, rarely, and never. For all
items in both tests, always is equal to 3 points; sometimes is equivalent to 2 points; rarely
For analysing and generating results from the gathered data, the researchers used
the Pearson’s r coefficient. Pearson’s r is the test statistics that measures the statistical
Activity and level of Self-esteem. This is known as the best method of measuring the
correlational test, the coefficient value must be taken into consideration and it usually
relationship between two variables—this means that as the Social Media Activity
increases, the level of Self-esteem decreases. On the other hand, 1 represents a perfectly
strong positive relationship between Social Media Activity and level of Self-esteem.
Moreover, a resulting value of 0 means that the two variables being measured are not
23
related (Statistics Solution, n.d.). A coefficient value of 0.70 to 1 indicates a strong
relationship; a value ranging from 0.50 to 0.69 shows a moderate relationship; and lastly,
a value below 0.50 entails a weak relationship (Rumsey, n.d.). The table below
ETHICAL CONSIDERATIONS
study has provided a consent form to the participants highlighting the purpose of the
study, benefits and risks of the study, confidentiality, the right to withdraw anytime, and
the right to be informed of the results. The consent form clearly stated the purpose of the
Activity and Self-esteem exists. Moreover, it indicated the possible benefits and
incentives that one will gain from participating to this study. Since this study did not
tackle a sensitive issue, the consent form had highlighted that this study will bring no
harm of any type to the participant. In terms of confidentiality, the students were given
24
the freedom to choose whether to write their names on the questionnaires or not
anymore—should the participants write their names, the researchers had kept all data
confidential and limited to themselves only. The consent form also emphasized that if the
participants no longer want to continue anymore or are starting to get uncomfortable, they
are permitted to withdraw their participation from the study. Most importantly, the
regarding the study and if they wish to look at the results and findings generated.
25
CHAPTER 4
This chapter presents the analyses, results, and interpretation of the data
relationship between Social Media Activity and Level of Self-esteem, with p-value of
Table 1. Gender
Frequency Percent
Male 45 65.2
Total 69 100.0
In this study, the researchers surveyed 69 respondents from the Grade 10 level
26
Table 2. Age
Frequency Percent
15 18 26.1
16 43 62.3
Valid 17 8 11.6
Total 69 100.0
Table 2 presents that 26.1% of the respondents are 15 years old (n=18), 62.3% are 16
years old (n=43), and 11.6% of them are 17 years old (n=8).
27
2. What is the relationship between the students’ Social Media Activity
Correlations
N 69 69
After gathering the data, the researchers have performed a Pearson’s r Correlation
test. The results have shown that there is a negative negligible relationship between
Social Media Activity and Level of Self-esteem. Moreover, the relationship is statistically
28
Correlations Among Male Respondents
SOCIAL SELF-ESTEEM
MEDIA
ACTIVITY
Pearson 1 .120
Correlation
SOCIAL MEDIA ACTIVITY
Sig. (2-tailed) .432
N 45 45
Pearson .120 1
Correlation
SELF-ESTEEM
Sig. (2-tailed) .432
N 45 45
between the two variables and the said relationship is statistically non-significant
r(43)=.120, p=.432.
29
Correlations Among Female Respondents
SOCIAL SELF-ESTEEM
MEDIA
ACTIVITY
1 -.558
Pearson Correlation
SOCIAL MEDIA
ACTIVITY
Sig. (2-tailed) .005
N 24 24
-.558 1
Pearson Correlation
SELF-ESTEEM
Sig. (2-tailed) .005
N 24 24
As for the 24 female respondents from the Grade 10 level, the results showed a
moderate negative relationship. Unlike with the males’, the data obtained from the
DISCUSSION
As stated in Chapter 1, there are two research questions that are meant to be
answered in this study. First, the researchers aim to identify the profile of the respondents
in terms of gender and age. Second, this study seeks to determine the type and strength of
relationship between Social Media Activity and level of Self-Esteem among the Grade 10
students.
As shown in the results of the researchers’ study, it is seen that there is a negative,
and the Level of Self-Esteem. This means that as the Social Media Activity of an
individual increases, his or her self-esteem decreases. On the other hand, if his or her
30
Social Media Activity decreases, his or her level of self-esteem increases. However,
because it was discovered that the relationship between the two is not significant, it
means that the results happened only by chance. This entails that an increase or decrease
in one’s Social Media Activity does not lead to the increase or decrease of his or her self-
esteem as the relationship between the two variables are said to be negligible.
research between Social Media Usage and Level of Self-esteem. The results of her study,
unlike to the present study, indicate that there is a significant relationship between the
two variables. Similarly, her results have also shown that the two has a negative
relationship. She further concludes that individuals who are more active in Social Media
tend to have lower self-esteem as opposed to those who spend lesser time in Social
Media. Unlike with the present study, Ingólfsdóttir made use of a large sample size—
Gallagher also conducted a research on 2017 about the possible relationship that
exists between Social Media Activity and Level of Self-esteem. Similarly, he also had
respondents that do not have certain social media accounts. Unlike to the present study,
Gallagher excluded the data obtained from these respondents as he thought that it does
not make sense to put zeroes. In comparison, Gallagher focused on more specific aspects
about Social Media Activity such as the assumption that the participants were bothered if
they did not receive as many “likes” or “retweets” as they expected to receive.
Similar to the present study, Jan, Soomro, and Ahmad (2017) made use of
31
Activity and Level of Self-esteem. In contrary to the present study that measured one’s
Facebook, Twitter, and Instagram activity, they limited their study to Facebook only
considering that it is the most popular and widely-used social media. Their study, just like
with the aforementioned studies above, have resulted to a strong negative and statistically
The differences among the present study with that of the previous may be
researchers during the implementation of the study. Firstly, there is an unequal ratio
between the number of males and females in the sample. The males have a greater
quantity than the females by 21 individuals which could have affected the results
Moreover, a larger sample size would have been more ideal as it may provide this study
with more data thus, more accurate results. According to Guðmundsdóttir (2017), males
spend less time on social media and have higher self-esteem compared to females. In this
case, having more male participants resulted to the study being negligible since males
could manage their Social Media Activity better than females, thus, it resulted to their
Social Media Activity not having a relationship with their Self-Esteem. Second, some of
the respondents do not have accounts in some of the indicated social media applications
accounts. However, some answered “Never” to all statements about Instagram usage as
they do not have accounts on the said application. These data obtained from them might
have possibly affected the results of the study in a way that their Social Media Activity
32
appeared low. The researchers of this study still included the data for it is part of the
inter-reliability testing.
Aside from the aforementioned technical limitations above, there is also a chance
that social desirability among some participants may have skewed the results of the study.
Respondents who are answering self-report surveys, despite of having the option for
one’s identity to be anonymous and confidential, may tend to not answer honestly in
order to appear more socially and behaviorally favorable. Moreover, some of the
respondents may have not answer the questionnaire truthfully and properly as it was
administered to them at the last day of their exams; therefore, causing them to be excited
According to Barr (2019) Social Media and Self-Esteem can have a relationship for
they can constantly affect one another. For example, being too active on Facebook and
seeing different Facebook posts can cause you to have this psychological response called
“Facebook envy”, meaning being jealous of what you are seeing online. Sanders (n.d)
stated that social media makes her feel anxious and lonely whenever she checks other
people’s posts and always feeling that she has to obtain this certain type of standard to
feel accepted. However, some people can manage what they can see on social media and
how this will take a toll on their mind. According to BoomerPlus (n.d), there are people
who chose to connect with the right people online and manage their activity online that
can cause them on having a positive outlook with social media. In relation to this study,
we can say that probably the participants of this study can manage their Social Media
Activity and caused the relationship between Social Media Activity and Self-esteem to be
negligible.
33
CHAPTER 5
SUMMARY OF FINDINGS
Media Activity and Level of Self-esteem. In order to meet this primary objective of the
study, there were two scales that were used and given among 69 participants from the
Grade 10 level: the Rosenberg Self-Esteem Scale (RSES) which was adopted from
Morris Rosenberg and a Social Media Activity Scale that was crafted by the researchers
of this study themselves. Moreover, the 69 participants were selected through a stratified
The statistical tool which allowed the researchers to identify the type, strength, and
significance of the relationship between the two variables was Pearson’s r. The results
showed that the two variables have a negative negligible and not significant relationship.
Therefore, if one variable rises then the other falls and vice versa. But since it is
negligible and not significant, then it does not necessarily mean that if the level of one
variable changes, then the level of the other variable will change as well. The
CONCLUSIONS
The results of this study have indicated that the relationship between the Social
Media Activity and Level of Self-esteem is negative negligible and is statistically not
34
significant. Therefore, the relationship between the two has only occurred by chance and
The researchers of this study aimed to address the gap about the lack of literature
regarding this type of study in the Philippine context. Since a similar study had already
been done in Manila, the researchers aimed to address this gap by conducting a study that
is within the area of Mindanao. To further and specifically address this gap, the
Filipinos themselves.
Since the results of this study had shown that there is a statistically non-
The results indicating that there is a negative relationship cannot serve as a basis
made from these results since having non-significant results means that it is
negligible result cannot be applied to the population. With this, the researchers
conclude that the usage of Social Media will not necessarily result to the change
of one’s Self-Esteem and vice versa and therefore, an individual may use Social
35
Moreover, the present study concludes that the results may have also been affected
by several technical and behavioral limitations that were encountered along the
implementation of the study such as the unequal ratio of male and female respondents as
RECOMMENDATIONS
In this study, it was discovered that there is a negligible relationship between the
something that has little impact that it does not require attention. With this, it can be said
that the even there is a change in one variable, it does not necessarily mean that the other
variable will change as well. In the case of this research, having a negligible result
means that the relationship between Self-Esteem and Social Media Activity cannot be
For the social media users, such as the students, it is recommended that they take
breaks once in a while in social media. This study, again, shows a negligible relationship
which means that it is not certain what the change in level of the two variables will be.
For social media producers, they shall continue to modify their social media
platforms in order to monitor their digital environment since the study is not applicable
to the population.
For the parents, the researchers of this study suggest on checking up on their
psychological well-being.
36
In addition, the researchers of this study recommends the future researchers to use a
larger sample size and an equal ratio of male and female respondents in the sample
group in order to obtain more and equal findings from both genders. Moreover, since
this study resulted to a non-significant relationship between the two, the researchers
suggest the future researchers to conduct further studies in relation to this study such as
using the same methodology to discover other possibilities. Moreover, the researchers of
this study suggest that if future researchers will conduct a similar study, they can choose
to exclude the data from the respondents that do not use the chosen social media
platforms.
37
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APPENDIX A
Instrument
Instruction: Below is a list of statements dealing with your general feelings about
yourself. Please indicate how strongly you agree or disagree with each statement by
putting a check mark below your choice.
Instruction: Please indicate how strongly you agree or disagree with each statement by
putting a check mark below your choice.
We, the Grade 12 students from Humanities and Social Sciences Strand, are currently taking
up Research Project as part of our course curriculum. The final requirement of this subject is
to conduct a full blown study and defend it. Our group is doing a study entitled “The
Correlational Relationship Between Social Media Activity and Level of Self-Esteem Among
Grade 10 Students in Corpus Christi School.” The purpose of this study is to see if the increase
in Social Media Activity would lead to either an increase or decrease of one’s Level of Self-
Esteem. As such, we are inviting you to take part in this study. Prior to participating, please
read the following information:
1. You will be asked to answer two (2) paper-pen questionnaires – Rosenberg Self-
Esteem Scale and a researcher-made Social Media Activity Scale.
2. Participating in this study will approximately take you only 10 to 15 minutes.
3. You will not be paid for your participation in this study but you will be given a
simple treat by the researchers. Consequently, it will not involve you any cost either.
As a participant, the benefit that you will get from participating in this study is the
opportunity to contribute to the body of scientific knowledge and keep the scientific
conversation flowing.
4. The researchers do not foresee any risk or psychological harm that you, as a
participant, may experience throughout the duration of this study. However, in the
event where you may feel any discomfort, please inform the researcher so that help
may be sought from the appropriate professional immediately.
5. Participation in this study is voluntary. Should you wish to withdraw your
participation, you may inform the researchers the soonest possible time and
information collected from you will not be used.
6. Certainly, information that will be obtained from this study will be kept highly
confidential. Only the researchers will have a direct access to the data. Should these
data be used in a publication, presentation, or for the purpose of future studies, rest
assured, personal information will be erased accordingly.
If you have any questions about the study, please contact us through the number: 0945 – 187
- 2948 or e-mail address: alexiskristin.cinco02@gmail.com.
Your signature below indicates that you have decided to participate in the study, having
read and understood the information stated above.
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