Partner Enablement Guide: Start Here Download The Latest

Home Welcome Opportunity Channel Strategy Drive Value with Data Win with NetApp Get Started
Partner Enablement Guide

Start Here Download the Latest
Send your questions and feedback to PartnerEnablement@netapp.com
© 2020 NetApp, Inc. All rights reserved. NetApp Confidential – Limited Use Partner Business Enablement
Welcome
Leverage NetApp’s Partner Enablement Guide for your

journey to success with NetApp. This guide has been created
for our Partner Community and provides the information you
need to get off to a quick start.
This guide also serves as a launch pad into enablement content hosted on
the Partner Hub. There, you can find marketing, sales and technical
messaging and tools that enable partners to have productive, consultative
conversations with prospects and customers.
Using the clickable navigation at the top, tab through the pages within each Watch this brief video with Chris
Lamborn, Head of WW Partner
section to guide you through your journey for success with NetApp.
GTM and Programs at NetApp, as
he talks about why now is a great
time to partner with NetApp.
Drive
Channel Win With Get
Opportunity Value with
Strategy NetApp Started
Data
© 2020 NetApp, Inc. All rights reserved. NetApp Confidential – Limited Use
Digital
Digital Transformation
Transformation Hybrid Multicloud Data Services
Digital transformation is now critical for success
Businesses must adapt and transform in new ways:

 Hybrid, multicloud
 AI/machine learning
 IoT
 DevOps, microservices, containers
…the list goes on.
Complexity or Opportunity?
Who you partner with makes all the difference.
Digital Transformation Hybrid

Hybrid Multicloud
Multicloud Data Services
Hybrid multicloud is the new reality
69 % 81 % 91%
of enterprises use at of enterprises are of IT leaders plan
least one public and one currently pursuing to deploy hybrid
private cloud a multicloud strategy cloud
“The future of data management will consist of combinations of

multiple cloud providers and on-premises solutions or hybrids.”
Gartner
Digital Transformation Hybrid Multicloud Data

Data Services
Services
Data services
Architect the use of public

NetApp Partners profit by cloud infrastructure services
increasing the pace of

business transformation
57% IDC research
for organizations that are

running workloads
and developing
applications in the cloud
60%
Run workloads on
some type of cloud
environment
IDC research
Partner Ecosystem
Partner Ecosystem Priorities Alliance Value Distributor Value
NetApp partner ecosystem

Using multiple types of partners in an evolving landscape is key to success
Global Pathways Strategic GTM
World Wide Digital

Transformation Hybrid
Transformation Multi-Cloud Global Partners
Partners
Mid-Market
Regional Distributors
Channel Transformation
Partners Commercial
Distribution Alliances
Managed
Partners
Technology Partners OEM Solutions
“Enable a profitable and focused Partner ecosystem committed to driving core business growth and leading customers to the cloud & beyond”
Chris Lamborn – Head, WW Partner GTM & Programs
Partner Ecosystem Priorities

Priorities Alliance Value Distributor Value
Balancing priorities to accelerate profitability
New Workloads
Whitespace Refresh
Application Infrastructure AI – ML -
Cloud
Modernization Foundations Analytics
Investments are prioritized to focus on partners, cloud, and new workloads

Partner Ecosystem Priorities Alliance Value

Alliance Value Distributor Value
Alliance value: enabling solution selling

Find alliance partners with our easy to use Partner Connect Tool
 Thousands of customers WW rely on NetApp and Brocade SAN Solutions  FlexPod and NetApp HCI, with Red Hat OpenShift, accelerates application
 The best cloud connected and optimized SAN solutions on the planet delivery.
 NetApp and Brocade Validated Architectures for Oracle, SAP, MS SQL,  NetApp & OpenShift help organizations develop, deploy, and manage container-
MongoDB, EPIC, and VMware enterprise applications based apps seamlessly across physical, virtual, and public cloud infrastructures.
 NetApp’s Ansible modules are used to automate NetApp solutions to create
 More than 175 published designs for key enterprise applications and consistency, streamline operations, and deliver resources and services faster.
databases for FlexPod customers, including FlexPod AI
 FlexPod is a platform that helps bring new capabilities in a consumable way  Modernize Business Continuity for your Data Fabric for use cases like
without the risk. FlexPod continues this role bringing GPUs, NVMe, Ransomware
and advanced hybrid cloud solutions to enterprise organizations.  Most modern, multicloud centric with key capabilities for Snap API and
StorageGRID
 Optimal for beating Cohesity
 Modernize Business Continuity for your Data Fabric for use cases like
Ransomware and specialized in Healthcare with EPIC uniqueness
 Secure HANA Core with NetApp ONTAP for SAP
 Most complete capabilities with Data Centers, multicloud and NetApp portfolio,
 Move to hybrid cloud with NetApp Cloud Services for SAP
great for displacing Dell/EMC
 Drive digital transformation with NetApp IoT for SAP Leonardo
 New Scale Out Data Protection solution delivers full joint portfolios
 Modernize Business Continuity for your Data Fabric for use cases like
 Nondisruptive, high availability cloud storage solutions Ransomware
 NetApp portfolio powered by Intel Xeon processors for products like AFF/HCI  Most VMware centric and simple with broad integration with NetApp now
covering NAS
 New joint DR capabilities with Veeam Availability Orchestrator
 Accelerate insights and innovation with scalable, GPU-powered platforms
optimized for AI
 NetApp HCI helping move organization from Virtualization to VMware Private
 Build an AI pipeline with seamless data movement and full control across
Cloud and EUC/VDI
edge, core and cloud
 NetApp Cloud Volumes for VMware Cloud for AWS and ANF for Azure
 Engage customers leveraging our rich partner ecosystem and with new FY21
 NetApp ONTAP for Enterprise Apps on a VMware Cloud Foundation
partner programs
Partner Ecosystem Priorities Alliance Value Distributor Value

Distributor Value
Distributor value: enabling a scalable channel
Primary responsibility for Distribution Managed Partners Global Services 120+ entities
Supplied by 63 countries
Extension of our reach and effectiveness worldwide
Distributors
Repairs – Spares – EOL
Integration across multi-vendor product portfolios

E-Waste – Swing Gear – Education
Implementation – Maintenance 550+
Implementation Dedicated heads
Efficiently cultivate new partners and increase sales 200 Services

Certified
Resources
support NetApp in
distributors
Local currency credit lines

Active NetApp partner
Lower costs than vendor-direct solution delivery

4,000+ credit lines managed by
distributors
Data Fabric
Data Fabric Hybrid Multicloud
Simplify your customers hybrid multicloud world

Build and manage their data fabric
Discover Integrate
Understand the state of data, Stitch everything together to
applications, systems and services gain control
Data Fabric
Automate Secure
Define rules so the fabric can take Simplify compliance, preserve
care of itself integrity, and control access
Protect Optimize
Backup and restore your data Monitor the state of their fabric and
quickly react
Data
Data Fabric
Fabric Hybrid Multicloud
Manage the data fabric with the right capabilities

Discover
Analytics Analytics
NetApp Cloud Insights NetApp Active IQ®
Controls Automate Integrate Controls

NetApp Cloud Manager Project Astra
NetApp Virtual Desktop Service
Data Fabric
Data Services Data Services
NetApp Cloud Backup Protect Secure NetApp Cloud Secure
NetApp SaaS Backup Insider Threat Detection
NetApp Cloud Tiering NetApp Global File Cache
NetApp Cloud Sync
Cloud Storage On Premises

NetApp Cloud Volumes ONTAP Azure NetApp Files
Optimize NetApp Cloud Volumes Service for Google Cloud
NetApp Cloud Volumes Service for AWS
11
Data Fabric Hybrid

Hybrid Multicloud
Multicloud
IT transformation requires a hybrid multicloud strategy
MULTICLOUD
PUBLIC
Freedom CLOUD
of Choice
Data Fabric
Simplicity
ON-PREMISES
Protection CLOUD
ENTERPRISE IT
Services Drive
WhyWhy
NetApp?
NetApp? Partner Program Go-to-Market NetApp Keystone Partner Listening Rules of Engagement
Profitability
We’ve been transforming, too

Industry experts are taking note
A New NetApp Primary Cloud Technology

Is on the Rise Storage Leader Partner of the Year
Magic Quadrant for Infrastructure
Services Drive
WhyWhy
NetApp?
Profitability
NetApp…
A KEY PLAYER IN DATA SERVICES ONLY ENTERPRISE-CLASS FILE SERVICES
FOR HYBRID CLOUD PROVIDER CERTIFIED TO RUN SAP HANA
- IDC - GOOGLE CLOUD and MICROSOFT AZURE
#1 STORAGE & DEVICE FASTEST GROWING HYPERCONVERGED

MANAGEMENT SOFTWARE SYSTEMS VENDOR
- IDC - IDC
A LEADER IN STORAGE A LEADER IN OBJECT STORAGE

FOR OPENSTACK - IDC
- OPENSTACK
Services Drive
WhyWhy
NetApp?
Profitability
Even better together, build success through partnering

Delivering public cloud
NetApp Technology partners services to global leaders
Portfolio
End-to-end enterprise and web- 8 of top 10
banks
scale data management solutions
that meets business needs
8 of top 10
tech providers
Vision
Empowering businesses to
manage, protect, and move their
data no matter where it lives
6 of top 10
retailers
Partner-first approach
6 of top 10
healthcare companies
Investing in tools, enablement,

incentives, differentiation, and
partner-led
Product Alignment
services strategies 6 of top 10
industrial companies
15 © 2020 NetApp, Inc. All rights reserved. NetApp Confidential – Limited Use
Services Drive
Why NetApp? Partner
Partner
Program
Program Go-to-Market NetApp Keystone Partner Listening Rules of Engagement
Profitability
NetApp Partner Program

NetApp is committed to empowering partners like you to increase your profitability
The NetApp® Partner Program embraces EMPOWER

a partner-first model that is simple, Comprehensive tools and resources; exceptional
consistent, and offers opportunities for education and enablement; access to an industry
rapid growth and differentiation. The leading portfolio
program provides access to a leading
portfolio of products and solutions along GROW
with sales, marketing, and technical
resources and services opportunities. Innovative business and services opportunities; lead
drive and sell NetApp products and solution in market
This profitable, easy-to-use program growth areas
provides industry-leading training and
enablement, rewards partners for growth, SUCCEED
and leads with a partner-first, An easy to use, globally consistent program and partner
noncompeting services model. systems, infrastructure and tools that put the success of
your business first
Services Drive
Why NetApp? Partner
Partner
Program
Program Go-to-Market NetApp Keystone Partner Listening Rules of Engagement
Profitability
Partner Program benefits

Sales Tools
Sales Partner
Coverage Enablement
Incentives PartnerGear
Market Marketing Tools

Development and Communications
Funds
Services Incentive
Programs Headcount
NetApp®
Leverage these benefits today Partner Hub …and More
NetApp Unified Partner Program
Partner
Connect
Services Drive
Why NetApp? Partner Program Go-to-Market
Go-to-Market NetApp Keystone Partner Listening Rules of Engagement
Profitability
Focused initiatives
Data-driven
Digital Transformation
Hybrid Multicloud –
Data Fabric – Data Strategy
Business Continuity – Modernize Journey to Cloud (Multicloud)

End User
Data
Computing /
Management / Virtual Desktop Private
Cloud
Data Security Data Infrastructure Cloud
Protection
Artificial
DevOps FlexPod
Intelligence
Services Drive
Why NetApp? Partner Program Go-to-Market
Go-to-Market NetApp Keystone Partner Listening Rules of Engagement
Profitability
Prioritized investments
ATTACK EXPAND DEFEND
Initiative Revenue
Targets
• New workloads • Multicloud transition • Modernize and refresh base

• Competitive base • Strategic partnering • Timely renewals
• New partners • Partner-led scale • Consumption and
• New price segments • Portfolio depth financial solutions
Pathways
Alignment
• Alliance integration • Customer intelligence
Services Drive
Why NetApp? Partner Program Go-to-Market NetApp
NetApp Keystone
Keystone Partner Listening Rules of Engagement
Profitability
NetApp Keystone
Enterprise Data Services delivered…
In the Cloud On Premises, Traditional Ownership,

Subscription Model Simplified
Transforming customer experience for the hybrid cloud world

Services Drive
Services
Why NetApp? Partner Program Go-to-Market NetApp Keystone Partner Listening Rules of Engagement
Profitability
Profitability
NetApp Services Certified Partner Program
Services Drive
Why NetApp? Partner Program Go-to-Market NetApp Keystone Partner Listening
Partner Listening Rules of Engagement
Profitability
Partner listening programs

Your feedback becomes a reality
Partner Profitability
Survey to principals to gain insight around the profitability of our partners’ NetApp business
Partner Experience
Annual survey to sales, technical and marketing individuals for feedback on everyday interactions with NetApp
Insights to Action Partner Community

Ongoing community for you and other partners to provide real time feedback on specific topics
Partner Executive Sponsorship

Invitation only executive program that aligns NetApp and partner executives to build an ongoing relationship
Subscribe to receive NetApp surveys

Services Drive
Why NetApp? Partner Program Go-to-Market NetApp Keystone Partner Listening Rules of
Rules of Engagement
Engagement
Profitability
Rules of engagement for working with our partners

Based on NetApp’s core values and code of conduct
Policy Adoption Accountability
Use a predictable and Enable and empower Build awareness

consistent process the field to create a and expectations
for working with winning environment to provide
partners. for customers, governance.
partners, and NetApp.
New to
New to NetApp
NetApp How-to Online Incentives
Deal Registration Partner Hub Get Social Call to Action
Checklist
Checklist at NetApp Partner Tools and Promotions
New to NetApp checklist Print-ready file
Complete within your first 60 days to get started as a partner with NetApp
30 60
Days
Days
 Create your NetApp ID on our Support Site to access any of NetApp’s online  Take the 30-minute Using Active IQ to Identify Opportunities training to learn
resources, including training, tools, and collateral. For help, view these step by step how to view and manage the data and performance in your customer
instructions. accounts.
 Read the NetApp Rules of Engagement to understand the responsibilities that we  Complete our best-in-class Accredited Sales Professional Program that
must honor as we work with you through the sales cycle to promote mutual success prepares you for success with NetApp. The Sales (NASP) and Technical
that is based on consistency, openness, and fairness. (NATSP) training programs are both available online. Contact your local
Distributor or NetApp rep for details.
 Download the Partner Enablement Guide; our onboarding tool for those new to
NetApp, covering everything from the opportunity, channel strategy, how to get  Attend a NetApp Partner Academy in your area to meet your local NetApp
started, and how to win. and distribution teams. This virtual event brings together the NetApp partner
 Review the NetApp Unified Partner Program Guide for a detailed overview of ecosystem for an engaging day of sales and technical enablement.
NetApp's offering to our valued partners, including financial and enablement  Login and explore the NetApp Partner Hub, your go-to source for role-based
benefits, partner requirements, and resources. enablement and education, GEO-based incentives and promotions, product
 Read about our Deal Registration Program to understand the NetApp guidelines and solution specific toolkits, and region-specific news and announcements.
and expectations for registering opportunities.  Update your partner user profile to ensure your contact information and
 Access Ascend to create deal registrations, manage opportunities, generate communication preferences are accurate and up to date so we can
sales quotes, etc. Request access if you don’t already have it. customize communications and your partner hub experience. *Login to Partner
 Take the 30-minute Ascend Partner Introduction web-based training for help Hub required to access your profile.
navigating the tool. For additional help, access and bookmark the Ascend  Review individual Learning Paths through NetApp Learning Services and map
Essentials collection on the Partner Hub. out plans for training based on your role and company level in the program.
View the online version of this Checklist on the Partner Hub

New to NetApp How-to Online Incentives

Deal
Deal Registration
Registration Partner Hub Get Social Call to Action
Get familiar with Ascend

NetApp’s deal registration system
Ascend is where partners can: 1. Access Ascend: http://ascend.netapp.com/

 Request access if you don’t have it already
 Create deal registrations
2. Take the 30-min Ascend Partner Introduction training
 Manage opportunities, accounts, leads
3. View the Ascend Partner Reference Guide
 Generate sales quotes in QuoteEdge
4. Watch the Ascend Tips & Tricks video series
 Configure solutions
5. Bookmark the Ascend Essentials page on the Partner
 Register discounts on renewals if you
Hub for all things Ascend
qualify
6. Click “Help” at the bottom of any screen to be guided in
 Access Partner Intelligence dashboards
real-time through any of the 400+ different types of
 View reports tasks. Learn more about our Ascend help, powered by
WalkMe.
For additional support on Ascend or QE, email helpdesk@netapp.com. They are available 24 hours a day, Monday - Friday.
New to NetApp How-to

How-to Online Incentives
Checklist at
at NetApp
NetApp Partner Tools and Promotions
How-to at NetApp
Step-by-step instructions and links to key areas to help in your journey with NetApp
Access Learn Sell Report

 Register for my NetApp  Login to NetApp Learning  Access deal registration  Access the Partner
ID as a ‘Partner’ Services (Ascend) Intelligence (PI)
dashboards
 Update my NetApp ID  Search for training  Request access to deal
account information registration  Request access to PI
 Register for a certification (if you don’t have it already)
 Download the ‘New To program or curriculum  Register a deal
NetApp’ Checklist  Get help: ng-PI-
 Find my transcripts  Create and manage Support@netapp.com
 Login to the Partner Hub Opportunities
 Create a NetApp Learning
 Update my user profile Services support ticket  Access QuoteEdge
(Login to Partner Hub required)
 Manage my subscriptions  Get help:  Get help:

netappusupport@netapp.c ascend@netapp.com
 Get help: ng-partneruser- om
reg@netapp.com
New to NetApp How-to

How-to Online Incentives
Checklist at
at NetApp
NetApp Partner Tools and Promotions
Working with NetApp

Find the help you need
Find your Distribution Account Representative or for general Channel related questions:
channel@netapp.com
Selling Enablement & Education Programs
 Deal Registration Helpdesk  Learning Services Support  Program and Incentives

 Ascend CRM Helpdesk  Enablement Questions  Global Promotions
 FlexPod® Sales Desk  Tools Community  Find a Partner
 Services Helpdesk  Partner Academy

Deal Registration Partner
Partner Hub
Hub Get Social Call to Action
Partner Hub
Transforming the partner experience, providing access to relevant resources and announcements at your fingertips
 New to NetApp checklist

 Demand generation themed campaigns
 Role based enablement and education
 GEO-based program incentives and promotions
 Product and solution specific partner toolkits
 Region-specific news and announcements
https://fieldportal.netapp.com/
New to NetApp How-to Online

Online Incentives
Checklist at NetApp Partner
Partner Tools
Tools and Promotions
Partner tools and resources

Active IQ Ascend Fusion Incentive Portal Lab on Demand
AI-Powered Digital Advisor Deal Registration Sizing Application MDF & Rebates Virtual Labs
Partner Academy Partner Connect Partner Hub

NetApp Learning Services Enablement & Networking Event Find a Partner Go-to partner portal Partner Intelligence
Reporting Dashboards
Education & Training
Partner Solution Center WorkSpan

Pre-Post Sales/Tech Support
QuoteEdge Services Community Support Site
Quoting Tool Discussions & Forums KB Articles & Support Joint Business Planning

Incentives
Checklist at NetApp Partner Tools and
and Promotions
Promotions
FY21 global incentives and promotions
Run to NetApp New Account Tech Refresh Cloud Services Efficiency Guarantee
Partner Incentive Partner Incentive Partner Incentive Partner Incentive Customer Promotion
Designed to reward Designed to help Designed to Designed to motivate High-efficiency and

efforts when motivate NetApp encourage customers partners to sell the performance guaranteed
migrating customers Global Star, Star, to replace aging Cloud Services in writing.
from competitors to Platinum, and Gold NetApp controllers Portfolio.
NetApp. Partners to close new with a new Flash/HCI Now part of the Keystone
accounts. solution. ownership experience.
For more details, visit: Promotions & Incentives

Deal Registration Partner Hub Get
Get Social
Social Call to Action
Get social with us on NetApp Nation
Connect. Find. Share. Don’t just Follow, Lead Get Social on Your Mobile
Get started! Watch the tutorial Log in to NetApp Nation Now Install your NetApp Nation mobile
(01:56 minutes) app and start sharing now.
For additional training resources, visit our NetApp Nation partner collection
Follow us on our partner Twitter handle: @NetAppPartners

Deal Registration Partner Hub Get Social Call
Call to
to Action
Action
Call to action
Connect with your NetApp or Distributor account teams to work on new opportunities
Prepare Make Money Gain Advantage

 Enhance your selling  Earn up to 10% or US$120,000  Differentiate through
skills through advanced when you sell into a new Professional Services
selling techniques. account. Certified status.
 Boost your sales and  Earn up to 2% or US$120,000  Earn recognition through
technical knowledge when you sell a tech refresh in business capabilities.
through NetApp Learning your installed base.
Services accreditation  Promote your business
and/or certification.  Earn up to US$120,000 when capabilities on Partner
you sell a competitive take-out. Connect.
We Can Go Anywhere Together

Access the Partner Hub now to start
your journey to success with NetApp
NetApp Partner Hub
Partner Business Enablement
Refer to the Interoperability Matrix Tool (IMT) on the NetApp Support site to validate that the exact product and feature versions described in this document are supported for your
specific environment. The NetApp IMT defines the product components and versions that can be used to construct configurations that are supported by NetApp. Specific results
depend on each customer’s installation in accordance with published specifications.
Copyright Information
Copyright © 1994–2020 NetApp, Inc. All Rights Reserved. Printed in the U.S. No part of this document covered by copyright may be reproduced in any form or by any means—
graphic, electronic, or mechanical, including photocopying, recording, taping, or storage in an electronic retrieval system—without prior written permission of the copyright owner.
NETAPP CONFIDENTIAL. Restricted to NetApp employees and channel partners, each of whom is under NDA obligations. This document may not be shared with customers or
reproduced without prior written permission from NetApp. Specifications are subject to change without notice.
Software derived from copyrighted NetApp material is subject to the following license and disclaimer:
THIS SOFTWARE IS PROVIDED BY NETAPP “AS IS” AND WITHOUT ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED
WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, WHICH ARE HEREBY DISCLAIMED. IN NO EVENT SHALL NETAPP BE LIABLE
FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF
SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY,
WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE,
EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.
NetApp reserves the right to change any products described herein at any time, and without notice. NetApp assumes no responsibility or liability arising from the use of products
described herein, except as expressly agreed to in writing by NetApp. The use or purchase of this product does not convey a license under any patent rights, trademark rights, or
any other intellectual property rights of NetApp.
The product described in this manual may be protected by one or more U.S. patents, foreign patents, or pending applications.
Data contained herein pertains to a commercial item (as defined in FAR 2.101) and is proprietary to NetApp, Inc. The U.S. Government has a non-exclusive, non-transferrable,
non-sublicensable, worldwide, limited irrevocable license to use the Data only in connection with and in support of the U.S. Government contract under which the Data was
delivered. Except as provided herein, the Data may not be used, disclosed, reproduced, modified, performed, or displayed without the prior written approval of NetApp, Inc. United
States Government license rights for the Department of Defense are limited to those rights identified in DFARS clause 252.227-7015(b).
Trademark Information
NETAPP, the NETAPP logo, and the marks listed at http://www.netapp.com/TM are trademarks of NetApp, Inc. Other company and product names may be trademarks of their
respective owners.

Partner Enablement Guide: Start Here Download The Latest

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Partner Enablement Guide: Start Here Download The Latest

Uploaded by

Copyright:

Available Formats

Home Welcome Opportunity Channel Strategy Drive Value with Data Win with NetApp Get Started

Partner Enablement Guide

Send your questions and feedback to PartnerEnablement@netapp.com

Leverage NetApp’s Partner Enablement Guide for your

Digital transformation is now critical for success

Businesses must adapt and transform in new ways:

…the list goes on.

Digital Transformation Hybrid

Hybrid multicloud is the new reality

“The future of data management will consist of combinations of

Digital Transformation Hybrid Multicloud Data

Architect the use of public

increasing the pace of

for organizations that are

NetApp partner ecosystem

Global Pathways Strategic GTM

World Wide Digital

Technology Partners OEM Solutions

Partner Ecosystem Priorities

Balancing priorities to accelerate profitability

Investments are prioritized to focus on partners, cloud, and new workloads

Partner Ecosystem Priorities Alliance Value

Alliance value: enabling solution selling

Partner Ecosystem Priorities Alliance Value Distributor Value

Distributor value: enabling a scalable channel

Integration across multi-vendor product portfolios

Efficiently cultivate new partners and increase sales 200 Services

Local currency credit lines

Lower costs than vendor-direct solution delivery

Simplify your customers hybrid multicloud world

Manage the data fabric with the right capabilities

Controls Automate Integrate Controls

Cloud Storage On Premises

Data Fabric Hybrid

IT transformation requires a hybrid multicloud strategy

We’ve been transforming, too

A New NetApp Primary Cloud Technology

#1 STORAGE & DEVICE FASTEST GROWING HYPERCONVERGED

A LEADER IN STORAGE A LEADER IN OBJECT STORAGE

Even better together, build success through partnering

Investing in tools, enablement,

NetApp Partner Program

The NetApp® Partner Program embraces EMPOWER

Partner Program benefits

Market Marketing Tools

Business Continuity – Modernize Journey to Cloud (Multicloud)

ATTACK EXPAND DEFEND

• New workloads • Multicloud transition • Modernize and refresh base

Enterprise Data Services delivered…

In the Cloud On Premises, Traditional Ownership,

Transforming customer experience for the hybrid cloud world

NetApp Services Certified Partner Program

Partner listening programs

Insights to Action Partner Community

Partner Executive Sponsorship

Subscribe to receive NetApp surveys

Rules of engagement for working with our partners

Policy Adoption Accountability

Use a predictable and Enable and empower Build awareness

New to NetApp checklist Print-ready file

View the online version of this Checklist on the Partner Hub

New to NetApp How-to Online Incentives

Get familiar with Ascend

Partner Business Enablement