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2020 Persuasion Playbook For Digital Marketers
2020 Persuasion Playbook For Digital Marketers
2020 Persuasion Playbook For Digital Marketers
Play b o o k f o r Co n t en t
M ar k et er s & Co p y w r it er s
1
JOANNA W IEBE is t h e fou n d er of RY SCHW ARTZ is t h e creat or of t h e
Cop yh ackers an d creat or of Cop y Sch ool ?coach in g t h e con version ? m et h od . He
an d con version cop yw rit in g . Sh e an d h er h as b een t h e n ot -so-secret h ired g u n
ag en cy h ave w rit t en cop y for t h e likes of b eh in d d ozen s of 6- an d 7-f ig u re
M et alab , Sh op ify, Sp rou t Social, Prezi, p rod u ct lau n ch es an d everg reen
Tesco, Bu ffer, Tailw in d an d W ist ia. An d fu n n els. He?s w rit t en for an d /or
sh e?s b een in vit ed t o t each con version con su lt ed w it h t op on lin e b u sin esses
cop y on 10 0 + in t ern at ion al st ag es: like Am y Port erf ield , Tod d Herm an ,
Goog le, INBOUND, Bu sin ess of Soft w are, Lon d on Real, Josh Sh ip p , Jasm in e St arr
M ozcon , CTA Con feren ce, Jeff W alker?s an d D an M art ell.
PLF Even t , Con t en t Jam an d
Con version XL Live.
2
So y o u w an n a p er su ad e
in t h e c h an g in g d ig it al w o r ld
o f 20 20 ...
You h ave less t im e t h an ever an d m ore
fu n n els t o execu t e on , m ore con t en t t o
w rit e, m ore at t em p t s t o con n ect w it h
p eop le. Bu t t h e t ried -an d -t ru e w ays of
con n ect in g aren 't w orkin g like t h ey u sed
t o. In t rod u cin g a n ew p ersu asion
p layb ook f or a d ig it al w orld w it h ou t
recip rocit y, w it h fak e social p roof an d
w it h lit t le t o n o com m it m en t .
Pr ic in g /
Lan d in g /
So c ial A d s Sales Em ails Sales Pag es Tr ial-St ar t
Op t -in Pag es
Pag es
3
W h at w o r k s ev er y w h er e:
Th e Op t im ized Of f er
Tim e n eed ed t o execu t e: Use you r op t im ized f ree of f er in :
17 m in u t es Lan d in g Pag es
Faceb ook Ad s
Fu r t h er st u d y & p ract ice (Cop y Sch ool): Use you r op t im ized p aid of f er in :
10x W eb Cop y Sales Em ails
10x Sales Pag es, Track 1 Prod u ct , Pricin g an d Trial-St art Pag es
10x Fu n n els Lon g -Form Sales Pag es
Ret arg et in g Faceb ook Ad s
Use it : Fo r y o u r M o HT: