Franchising usa

$5.95 www.franchisingusamagazine.com

The magazine for franchisees VOL 08, ISSUE 6, MAY 2020

business
finance depot
The fitness franchise experts

franchise
disclosure
documents
and covid-19 inpact

human
connection:
The underlying key to
franchise growth

special feature
health &
fitness
franchising
LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE
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This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale
of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Within the
Franchising USA
U.S.A., we offer franchises solely by means of our Franchise Disclosure Document. There are also countries outside the U.S.A. that have laws governing the offer and sale of franchises. If you
are a resident of one of these states or countries, we will not offer you a franchise until we have complied with pre-sale registration and disclosure requirements that apply in your jurisdiction.
 a nchsing
f ra nchising
Page 3

Franchising usa
Comments

usa usa
The magazine for franchisees

FRANCHISING USA
VOLUME 8, ISSUE 6, 2020
president:
Colin Bradbury. colin@cgbpublishing.com f r o m t he p u bl i s he r & e d i t or
Publisher:
Vikki Bradbury. vikki@cgbpublishing.com

managing editor:
Diana Cikes. editor@cgbpublishing.com Welcome to the May issue of Franchising USA.
advertising: Our industry is facing an unprecedented and evolving situation amid the COVID-19
Leslye Fisher. National Advertising Manager pandemic but we are adapting to the changing environment and we will get through
leslye@franchisingusamagazine.com this.

Editorial team: In this issue we bring you the latest in industry news and stories on how the
Hayley Drew franchising community is reacting and acclimatizing to the global COVID-9 crisis.
Gina Gill Readers can turn to page 18 to read George Knauf’s expert advice article on how you
Production: can use this time to your advantage and how to redirect your focus for you and your
usaproduction@cgbpublishing.com family.

DESIGN: Business Finance Depot graces the cover of our May issue of Franchising USA.
Jejak Graphics. jejak@bigpond.com Business Finance Depot is dedicated to assisting start-up franchise systems and

COVER IMAGE: established franchise networks and their new franchisees to secure financing. They
Business finance depot offer a ‘one-stop-shop’ service, read our interesting cover story on page 10.

CGB PUBLISHING This issue includes our special feature Health and Fitness Franchises turn to page
Canadian Office: 28 to read our special feature article all about Health & Wellness. While it’s evident
Sidney B.C Canada that the health and wellness industry is booming financially, it’s also one of the most
fulfilling industries to invest in. We have also brought you expert advice on how
U.S. Office:
800 5th Ave, #101 Seattle, WA 98104-3102 different health and fitness franchises are adapting to during COVID-19 pandemic.
Sales: 847 607 8407
As always, there is plenty of franchising news, expert advice articles from our
Editorial: 778 426 2446
professional contributors, useful information for franchisors and franchisees alike and
www.franchisingusamagazine.com
our A-Z franchise listing directory with all of the latest franchise opportunities.
Proud member of the IFA:
Franchising USA will continue to provide COVID-19 updates with our readers on our
website in our news section and across our social media channels.

Remember, we’re all in this together. Take care of yourselves and your families, and
please enjoy the read.
SUPPLIER
FORUM
International Franchise Association
1501 K Street, N.W., Suite 350
Washington, D.C. 20005 “Although the world is full of suffering, it is also full of the
Phone: (202) 628-8000 overcoming of it.” ~ Helen Keller
Fax: (202) 628-0812
www.franchise.org

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not
represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying
on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that
it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Franchising USA
 contents On the Cover
MAY 2020

10 Cover Story: Business Finance Depot

The Fitness Franchise Experts

43 Franchise Disclosure Documents and COVID-19 Impact

12 Human Connection: The Underlying Key

12 to Franchise Growth

23 Special Feature: Health & Fitness Franchising

In Every Issue
6 Franchising News
Announcements from the Industry

23 Special Feature: Health & Fitness Franchising

14 51 A-Z Franchise and Services Directory

Expert Advice
12 Human Connection: The Underlying Key to
Franchise Growth
Ken Osness | Vice President of Franchise Development
BELFOR Franchise Group

14 Weathering the Storm: How Cross-Border Strategies

16

can Help Overcome the Unexpected
Victor Hinojosa | Vice President | AscendantFX Capital Inc.

18 How an Aikido Master Would use this Time

to His Advantage
George Knauf | Senior Franchise Business Advisor | FranChoice

20 What You Need to Know About Private Equity in Franchise

Bill McPherson | Vice President of Franchise Development | AlphaGraphics

42 Franchise Disclosure Documents and COVID-19 Impact

Joel r. Buckberg and Greta Messer | Baker Donelson

20 48 Quality over Quantity: What it Means to Franchisors

Donnie Carr | President | Christian Brothers Automotive
Franchising USA
 28
Snapshot
16 International Franchise Professionals Group –
How Do I Become a Franchise Broker?

46 Clayton Kendall – 5 Steps to make Your Marketing

Supply Chain More Efficient

32
Health & Fitness FEATURE
On the Cover

28 Feature Article: Health & Wellness

38 How Fitness Center Franchisees can Adapt During COVID-19

36 Rowing Into Action: The Total Row Fitness Approach to Covid-19

In Every Issue 36
24 Feature News
28 Feature Article: Health & Wellness
Gina Gill | Franchising USA

Have Your Say

36 Total Row – Rowing Into Action

Expert Advice 38
32 How Fitness Studios Can Sustain Operations
During COVID-19
Kevin Maccauley |CEO and Founder | Upper Hand

34 65 Percent of Franchisors Continue Proactive Franchise

Sales Efforts Amid COVID-19 Crisis
Keith Gerson, CFE | President of Franchise Operations | Franconnect

38 How Fitness Center Franchisees can Adapt During COVID-19

Rick Bisio | Franchise Coach | Franchoice
42
Franchising USA
 what’s new!
f ra nchising usa

Slim Chickens
to Break into Alabama Market in 2020
Slim Chickens, a leading fast casual franchise which features
dine-in and drive-through in the “better chicken” segment,
announced today that its first location in Alabama will open in
the fourth quarter of 2020. The forthcoming restaurant comes
out of the brand’s recent multi-unit franchise agreement in the
Birmingham market.
“When I was first introduced to the Slim Chickens brand, I was
immediately sold on the concept – this brand is definitely special
to be part of,” said Jeff Goldt, the University of Alabama alumnus
and multi-unit franchisee bringing the restaurants to Birmingham.
“We’re excited to introduce members of the community to the
brand. They will be ‘Slimthusiasts’ before you know it!”
Jeff and Andrea Goldt are the franchisees bringing Slim Chickens
to the state and are multi-unit owners in the greater Atlanta area.
The couple owns mutiple fast-food restaurant franchises and has
more than 25 years of restaurant ownership experience.
“The Goldts are exactly the kind of franchisees we’re seeking
as we expand into new markets,” said Jackie Lobdell, executive
director of franchise development at Slim Chickens. “Their
professional background in the restaurant industry coupled
with their business expertise are what we look for as we sign
franchisees across the country.”
The better-chicken brand has opened 100 locations across the
United States, the United Kingdom and Kuwait, and is known
for its passionate group of followers. With more than 350 units in
development, the fast-growing brand is well on its way to reaching
its goal of 600 restaurants.
To learn more about Slim Chickens, visit
https://slimchickens.com.
For more information on the Slim Chickens franchise
opportunity, visit slimchickensfranchise.com.

Yogurtland
Launches
FroYo Fun to
Offer Family
Activities
Yogurtland, the beloved self-serve
frozen yogurt franchise, is bringing
FREE Froyo Fun by offering printable
coloring and activity sheets for the backdrops to add some color and sweetness for a sweet piece of art for kids to enjoy,
whole family to enjoy while staying at to your calls with family and friends. deliciously themed activities for the family
home ranging from word searches to The brand has also created social media or to make a flavorful statement on your
springtime coloring sheets to creating challenges ranging from Bingo to word next conference call.
your own FroYo work of art. searches to add some fun to your hours of Check out our Froyo Fun items
In addition, Yogurtland has created scrolling. available for download at:
complimentary, fun Zoom conference call Froyo is not only fun to eat, but it makes www.yogurt-land.com/froyofun
 f ra nchising usa
Page 7

Lapels Dry Cleaning of Littleton makes an

Impact with clothing and mask donation
While many people are impacted by
the current crisis, one group you do not
hear as much about is the homeless;
unless you are Dave Wood, owner of
Lapels Dry Cleaning of Littleton.
The dry cleaner made the half-hour trek
to Denver recently to donate a van full
of clothing to Impact Locally (www.
impactlocally.org), a Denver based
nonprofit serving 5,000-plus homeless
men, women and children in need every
month.
“We make one or two donations to Impact
Locally each year. These are items that
have not been picked up by customers
for more than a year and items donated
by our customers. This year, given the
current situation, the donation is a bit more
meaningful,” said Wood.
Part of this donation included 50 masks
created by Anna’s Tailoring (http://
annastailoring.net/) of Denver. Run
by John and Anna Piotrowski, Anna’s
Tailoring has focused its attention to
making masks during the COVID-19 crisis.
In addition to the clothes and masks, Wood
donated $25 to Impact. That money from
the proceeds of Lapels Dry Cleaning of
Littleton’s hangar recycling program.
“Dave has been a generous donor to
our organization over the years. We are
particularly grateful—and not surprised—
that he stepped up at a time like this to
bring much needed masks and clothing
items for our volunteer center and our
Humanity Clothing Store,” said Travis
Singhaus, CEO of Impact Locally.
Lapels Dry Cleaning of Littleton’s hours
of operation during the COVID-19 crisis
are on the store’s website at https://
mylapels.com/locations/lapels-dry-
cleaning-littleton-co/.
For more information on Impact
Locally, visit www.impactlocally.org.

InXpress Develops New In-House

Global Shipping Platform
InXpress, a global business-to-business
shipping and logistics franchise
has developed an in-house software
platform, Webship+, to better serve its
30,000 customers worldwide.
With a shipment every seven seconds,
the company created its own intuitive
global shipping software for user-friendly
flexibility and in-house control to make
future modifications.
When redesigning and creating its
own easy-to-use online portal, the
franchise factored in customer feedback
and franchisee insight from the Brand
Development Council. InXpress built
Webship+ off of key existing features from
its previous software, like the bulk upload
tool, world-class AWS hosting, traffic light
tracking system and easy integration with
e-commerce platforms to save SMEs time,
money and hassle.
“The enhanced system provides customers
with greater flexibility in speed, a cleaner
interface and additional features that make
it easier for customers to do business with
us,” said Paul Knott, chief operating officer
of InXpress.”
Some of the customer-centric features
Knott mentions include mobile access,
accurate quote comparison based on real-
time data, simple invoices and increased quickly communicate with each other
service availability. and eliminate the frustration of an
overwhelmed 1-800 number.”
“InXpress franchisees focus on providing
a true partnership with their customers, As an essential business, SMEs have
especially in times like this,” said real needs right now and its in-house
Dustin Hansen, chief executive officer of technology positions InXpress to adapt
InXpress Americas. “With our advanced with the customer needs. InXpress is
proprietary platform our franchisees committed to constant innovation to better
and customers have visibility into what’s serve and assist customers.
available, fast quotes and the ability to https://us.inxpress.com

Franchising USA
 what’s new!
f ra nchising usa

Mike’s signature pizzas to the Eureka

MOUNTAIN MIKE’S PIZZA OPENS community in the safest way possible,” said

FIRST EUREKA LOCATION Sonu Chandi, Mountain Mike’s franchise

Mountain Mike’s Pizza, a leading
family-style pizza chain known for
its legendary crispy, curly pepperoni,
Mountain-sized pizzas and dough made
fresh daily for over 40 years, is excited
to announce the opening of its first
Eureka location.
With the dining room closed during
shelter-in-place, Mountain Mike’s is
offering its full menu of mouth-watering
pizzas, bone-in wings available in four
delicious flavors, garlic sticks and a variety
of local beers and wines via contactless
delivery, curbside pickup and carry-out.
“Despite our unusual circumstances, we
are proud to begin serving Mountain
owner and President of Chandi Hospitality.
“We’re not new to delivery and carry-out,
this is what we’ve been doing for over 40
years, but we have added additional levels
of safety and convenience like tamper-
proof packaging, contactless delivery and
curbside pickup to give our new guests the
peace of mind they deserve.”
Guests may also place orders through any
of Mountain Mike’s third-party delivery
partners, DoorDash, Grubhub, Uber Eats
and Postmates.
Chandi continued, “We are looking
forward to the day we can welcome the
community into our restaurant to fully
experience what Mountain Mike’s is all
about, but in the meantime we are happy
that Eureka residents can still enjoy our
legendary pizza in the comfort of their
own homes.”
www.mountainmikespizza.com.

AlphaGraphics Appoints Brad Swimmer to

Support Strategic Franchise Growth
AlphaGraphics, a leading franchisor of
printing and marketing solutions, has
named long-time franchise expert Brad
Swimmer to lead the company’s efforts
to grow through franchise conversions
and acquisitions.
Swimmer, a former Fortune 500 financial
manager, owned and operated the
AlphaGraphics location in Cleveland with
his wife, Judy, from 1991 until 2019. The
Cleveland franchise location was twice
named to the AlphaGraphics Gold Circle
Centers and earned multiple Silver Circle
recognitions during the Swimmers’ tenure
as franchisees.
“Brad and Judy’s decision to sell their
franchise last year turned out to be an
opportunity to give Brad an even more
important role in the AlphaGraphics
family,” said Bill McPherson, vice
president of franchise development for
AlphaGraphics. “With nearly 30 years
of experience as a successful franchise
owner, and more than 45 years of high-
level business experience overall, Brad’s
extensive insight and critical skill sets will
support our efforts to grow both franchise
conversions and acquisitions. No one is
better equipped for this position than
Brad.”
As the company’s new conversion and
acquisition specialist, Swimmer will work
with existing independent printshops
throughout the U.S. that are interested in
being acquired by new AlphaGraphics
franchisees or interested in converting their
businesses to an AlphaGraphics franchise. www.alphagraphics.com

Franchising USA
 f ra nchising usa
Page 9

PIRTEK Knoxville Rounds Out Service

Coverage of Tennessee
Knoxville is a rapidly growing area with lots of new
construction. It is also home to world class research facilities
at Oak Ridge National Laboratory, which draw in a lot of
manufacturers - particularly those working with advanced
materials and robotics.
In addition, the surrounding areas are home to large auto parts
manufacturing plants. These thriving industries have encouraged
the opening of a new PIRTEK location: PIRTEK Knoxville.
This industrial diversity encouraged new Franchise Owners Drew
Roschli & Kyle Roschli to seek out business opportunities in the
area. While the two brothers grew up in Knoxville, they had each
spent their professional careers elsewhere.
“We were looking for a business to bring us back home to
Tennessee,” said Kyle Roschli. “Drew found PIRTEK on the
Entrepreneur Top Franchises list and liked the business. He
presented it to me, knowing I’d had positive experiences working
with PIRTEK in the past.”
The only franchise brand of its kind in the United States, PIRTEK
USA specializes in hydraulic and industrial hose services through
its locations throughout the country. PIRTEK team members are
available 24/7 to provide onsite repairs to hydraulic and industrial
hoses, thanks to the company’s specially equipped Mobile Service
Vehicles.
“One of the most attractive parts of the PIRTEK franchise structure
is the two-tier system, which allows franchisees like ourselves to
get into the system more easily,” said Drew. “The Tier 2 franchise,
which is mobile only, drastically lowers the barriers to entry.”
PIRTEK’s Tier 2 mobile-only option enables entrepreneurs to start
a franchise at a lower point of entry.
https://pirtekusafranchise.com/franchise-opportunity/how-
much-does-each-franchise-tier-cost/

“Jason has dedicated his career to helping

those in need, and we’re thrilled to have
him join the Celebree School family,” said
Richard Huffman, founder and CEO of
Celebree. “He brings a wealth of business
experience and dedication to success
that will help him thrive as a multi-unit
franchisee.

CELEBREE SCHOOL WELCOMES Celebree School franchises come with

NEW MULTI-UNIT FRANCHISEE
Celebree School, a leader in early
childhood education with 39 open or
under development school locations
in Maryland, Delaware, Virginia,
Pennsylvania, and New Jersey, today
announced the signing of a franchise
agreement with Jason Skidmore. He
is committed to owning and operating
several Celebree Schools in Maryland.
Skidmore is the owner/operator of Hart to
Heart Transportation, a licensed medical
transport service. After helping his local
communities through health care, he is
now looking forward to branching into
early childhood education.
“It is an honor to impact how children
learn and develop,” said Skidmore.
“Making a difference in the lives of
families is an important role, and I value
this opportunity with Celebree School to
continue to expand my stewardship within
the community.”
the resources an owner needs to start and
run a successful business. Opportunities
to open Celebree Schools are available
in Maryland, Delaware, New York, New
Jersey, Pennsylvania and Virginia.
Celebree School Grows People Big and
Small™ – starting with students who range
from six weeks to school age and extending
to parents, teachers and directors.
For more information on franchise
opportunities, visit the Celebree School
website or contact Jim DiRugeris, chief
development officer, at jdirugeris@
celebree.com or 443-391-6533.

Franchising USA
cov er sto ry
B us i n ess f i n a n c e d ep ot
business
finance depot
the fitness financing experts
It is appropriate, our
company, Health Club
Experts.com dba
Business Finance Depot,
is being featured in this
month’s Health & Fitness
issue!
Paul Bosley, the founder, has worked
within the fitness industry for 46 years and
has been a source of financing for decades.
Most fitness equipment is leased so we are
very experienced in equipment leasing.
Several years ago. Paul volunteered for
SCORE, a division of the Small Business
Administration and learned the SBA loan
process so we have a unique understanding
Franchising USA
how to finance new and existing
franchisees in all industries by utilizing
equipment leasing and SBA loans!
Equipment Leasing
The main benefits of equipment leasing are
that the transactions are completed quickly
and the collateral for the transaction is the
equipment package being financed. The
typical terms require a down payment or
a security deposit ranging from 1 lease
payment up to 20% of the $ amount being
financed. The repayment term ranges from
3 to 6 years. Once the lease is paid, the
ownership of the equipment is transferred
to the company leasing the equipment.
Our company has developed leasing
programs for many non-fitness franchisees
Garage Living, Smash My Trash and Red
Box + which require trucks or vans and
equipment. We designed leasing programs
for 3 of United Franchise Group’s storied
franchises, Signarama , Experimax and
Fully Promoted. We have served as a
main source of equipment leasing for
fitness franchises including F45 Training
, Blink , Athletic Republic, The Camp
Transformation Center & HOTWORX
and for fitness equipment manufacturers
including Keiser, Promaxima & Woodway.
SBA 7(a) Loans
This national loan program can be used
to finance nearly any legitimate business
purpose. The SBA offers loan guarantee
reduces the lender’s risk which, in turn,
makes securing an approval more likely.
These loans offer the lowest APR available
amortized over the longest repayment
term available. The following information
lists possible uses of the loans and our
franchisor clients currently using each
aspect of the program.
1. Finance a Start -up Business -
Massage Envy, F45 Training , Venture
X, Jon Smith Subs, The Great Greek,
iCryo, Pembrooke Chocolatier, Fitness
1440
• The SBA 7(a) Loan will finance
up to 85% of the total project costs
including equipment, organization
costs, buildout, deposits, inventory,
working capital and franchise fees.
• The SBA Express Loan provided
working capital up to $150,000 for
any business purpose and requires
 cov er sto ry
Page 11

1 2 3 4 5

Meet the Team:

1. Paul Bosley - Owner
6 7 8
2. Marisol Cruz - Chief Operating Officer
3. Christy Bosley - Customer Service
4. Ken Countess - Marketing Director
5. Gary Raffensberger - Director of Operations
6. Iveta Reichel - Comptroller
7. Stephen Indicator - Business Development Director
8. Patricia Maldonado - Business Development Director

only business collateral! – Neighborly,
Garage Living , Patrice & Associates,
Filta, Fibrenew, Naturals 2 Go & Ace
Handyman Services
• The owners’ equity injection ranges
from 15% - 30% of the total costs and
cannot be borrowed money such as a
home equity loan.
• A resume with industry experience,
transferable skills and/or related
education is important!
2. Capital to Expand an Existing
Businesses – All of the Above
Franchisors
• Same as above except the emphasis
is on the profitability of the business
based upon business tax returns and
interim financial statements.
• The SBA Express Loan provided
working capital up to $150,000 for any
business purpose and requires only
business collateral!
3. Debt Consolidation for an Existing
Business – Checkers
• The funds are used to refinance
business debt including mortgages,
equipment leases and loans. Credit
card debt is typically NOT included.
Common Criteria, Terms and
Conditions for the Three (3) Uses
Listed Above
• The collateral is all business assets.
For loans over $350,000, additional
collateral is required which is
typically real estate up to the loan $
amount.
• Good personal credit.
• 10-year loan repayment term
• No prepayment penalties are most
common
• The interest rate is prime rate as
published in the Wall Street Journal
(currently 3.25%) plus a risk premium
typically 2.75% = 6%.
• Closing Costs are typically 3.5% of
loan amount and are added to the
amount financed.
• Timing to close - 90 days which
varies with the bank workload &
responsiveness of the borrower.
4. Real Estate – Commercial Mortgages –
Yogi Bear’s Jellystone Parks
• The loan will finance up to 90% of the
purchase & development cost.
• The equity injection is no less than
of the useable space. This provides an
opportunity to sub lease the remaining
49% of the useable space.
• Terms and Conditions - Same as above
with the following exceptions:
o Loan Repayment Term up to 25
years
o Fully amortized loan repayment
with no balloon payment
o Prepayment penalties – range from
1-4% over the initial 3-4 years
o Interest Rate – Prime (3.25%) + a
risk premium typically 1.75% = 5
Unsecured Business Credit Card &
Lines of Credit – 7 Eleven & Curves
Our company works closely with an
aggregator specializing in unsecured
business and personal credit cards and
lines of credit for financing in addition
to an equipment lease or for clients not
eligible for SBA loans for any reason.
Our team is proud & honored to serve
our franchise clients. If you are a
franchisor or franchisee and want to
learn more about how we can serve
your financing needs, please contact

• The resulting monthly payment must 10% of the total cost and cannot be Paul Bosley (800) 788-3884 or

reduce the total monthly payments of borrowed money such as a home paul@businessfinancedepot.com.

all debt being consolidated by at least equity loan. For more information, please visit
10%. • The business must occupy at least 51% www.businessfinancedepot.com.

Franchising USA
ex per t advice
Ken Osness | Vice President of Franchise Development | BELFOR Franchise Group

Human
Connection:

The Underlying Key to

Franchise Growth
When competing for
employment in today’s
technology- and
automation-driven era,
human workers are
up against artificial
intelligence and robotic
technologies for certain
jobs.
While a variety of industries are creating
work environments where humans
and robots can co-exist, service-based
franchises are filling their offices with only
those qualified for the job—real people.
That’s because the work provided by
service-based franchises requires technical
skills, expertise, and above all, the ability
to empathize and build relationships with
customers—a competency robots are
incapable of mastering. While recruiting
candidates who perfectly fit this mold is
easier said than done, BELFOR Franchise
Group (BFG) has found that businesses
with a well-established reputation, quality
training programs, industry-leading
resources, and organized employee
volunteer programs find the most success
attracting top talent.
No matter the industry, brand reputation
determines a company’s growth and
success. Building a team of experts
who positively represent brand identity
will enable a company to become well-
established, fast-growing and a leading
name in their industry. For more than

Franchising USA
 ex per t advice
Page 13

a decade, the BFG family of brands – “When competing for employment in today’s
which specialize in commercial and technology- and automation-driven era, human
residential property restoration services workers are up against artificial intelligence and
– have remained dedicated to fulfilling robotic technologies for certain jobs.”
our company’s founding principles:
commitment to helping others, passion for
building relationships and dedication to
providing unmatched services. Weeding
out candidates who do not align with
company culture can be simplified by
incorporating value-based questions into
the interview process. However, in terms of
retaining employees, reputation alone does
not seal the deal.
Because a company’s most important
asset is its people, it is vital for industry
leaders to create a culture that encourages
employees to utilize career-strengthening
However, like anything, before making a based franchises are at a unique advantage
resources. Implementing comprehensive
big purchase, it is important for franchisees by prioritizing human value. Recruiting
and ongoing training programs for
to do their research by exploring a variety and retaining those capable of forming
employees, at all levels, ensures that the
of brand name products and purchasing relationships, building trust amongst
work is consistent and up to date. Our
those that are reputable as well as have the customers and positively impacting the
franchising network has found success
capacity to efficiently deliver the quality communities that they serve is key to
stationing state-of-the-art training facilities
services that clients are guaranteed. franchise success, making it vital for
across the country, where franchisees just
starting out, or those more established can Over the years, corporations and franchises leaders to invest in those they hire.
conveniently access workshops designed alike have recognized the value of
Ken Osness is Vice President of
to enhance basic and advanced specialized implementing volunteer opportunities
Franchise Development for BELFOR
franchising skills. Offering employees the into their company culture. In addition
Franchise Group, where he develops and
tools needed to grow within the business to increasing employee engagement and
identifies franchise growth opportunities
boosts company culture and ultimately morale, offering opportunities to help those
among 1-800 WATER DAMAGE,
instills a sense of value, which in turn in need reassures employees that their work
benefits both the company and community. DUCTZ, HOODZ, PACKOUTZ and
reduces employee turnover.
When it comes to incorporating these PLUMBERZ.
When it’s time to put extensive training
programs, service-based franchises are For more information on
to work, it’s crucial for franchise owners
at unique advantage because they can BELFOR Franchise Group, visit
to provide employees with the resources
offer opportunities to participate in both
needed to outperform competitors. In www.belforfranchisegroup.com
national and local charitable initiatives. To
any industry, investing in high-quality
ensure success, it is important to inform
equipment enables workers to create,
new franchisees about these opportunities
deliver and execute services efficiently.
and how to become involved during
Being that all five of our service-based
initial onboarding. For example, our team
franchises are connected to our parent
provides details on our parent company’s
company BELFOR Property Restoration
nonprofit organization and charities local
(BELFOR)—the world’s largest property
to individual franchises to new hires.
restoration company—we have access to
Ronald McDonald House Charities, Habitat
their world-class resources and equipment.
for Humanity and Kots for Kids are just a
This relationship gives our franchisees the
few of the many wonderful organizations
opportunity to work on restoration projects
that we support in communities across the
big and small—keeping businesses busy
country.
and customers satisfied. Though purchasing
equipment can come with a price tag, As companies continue to transform
investing in these tools can maximize the nature of work and conform to the
Ken Osness
value and allow franchisees to succeed. progressing technology-driven era, service-

Franchising USA
ex per t advice
Victor Hinojosa | Vice President | AscendantFX Capital Inc.
Weathering
the Storm:
How Cross-Border Strategies Can
Help Overcome the Unexpected
I have frequently warned
my franchise industry
clients of unexpected
risks, otherwise known as
“black swan” events.
They have historically been trade tariffs
and global supply chain disruptions, not
global pandemics which grind life and
commerce to a halt.
At the dawn of a new decade, nobody
anticipated that our day-to-day reality
would be so quickly upended. The COVID-
19 pandemic has exposed the vulnerability
of our local and international supply
chains. To weather this storm, international
franchises will have to look at the bigger
picture of their efficiencies, deficiencies,
and opportunities as a business.
I have decades of experience working
in finance and foreign exchange, and
currently work with franchise businesses
at AscendantFX Capital. At times like
this, squeezing every bit of capital and
efficiency out of your business could
mean the difference between survival and
demise. This is especially true in the QSR
industry, given that it is literally a “penny
business”.
Let’s look at some of the areas where
cross-border payments can cost you and
your franchisees money, and potential
strategies for improving these processes to
save in unexpected ways.
Franchising USA
Paper vs. Digital
Many businesses still rely on issuing and
receiving checks for things like equipment
purchases, royalties, and franchise
fees. Even without a global pandemic
overloading mail services, continuing to
work with checks alone for cross-border
payments is extremely inefficient and
costly.
In this current environment, many
companies are facing the challenge of
managing checks remotely. Companies are
having to move to remote check printers
or have specific workers go to their offices
Victor Hinojosa
to physically send check payments. I know
of a major a global logistics and supply This increased efficiency will lead to better
chain company that is trying to navigate
service and transparency for clients and
this process right now, and it is extremely
franchisees.
difficult to do. They’ve reduced their
accounts payable staff by half during the
Global Supply Chain & Foreign
pandemic while simultaneously moving
them to work remotely. Needless to say, Royalty Collection
there have been implementation pains The wild currency movements due to
and client friction due delayed and lost the pandemic have been as dramatic as
payments. five percent to 10 percent in as little as
24 hours, and this currency volatility
This crisis is making organizations aware
has not abated. If you’re an importer/
of the need to move away from paper
exporter, this will have a significant impact
checks. FinTech companies can provide
on your supplies and costs. If you are
you with the opportunity to digitize your
a franchise organization that has a risk
entire accounts payable payments process,
management program in place already, you
which is helpful even in normal times.
Payments have more transparency, and may be able to weather these fluctuations
can be executed and tracked in real time. while simultaneously taking advantage
Digital payments are also easier to build of favourable price movements for the
reports upon, with data points on who is foreseeable future. Ensuring that you have
entering, approving, and executing them. a risk management program in place is
 ex per t advice
Page 15

long recovery. Every penny and business

decision will count more than ever, and this
“This event will cause many industries to more look closely at establishing global pandemic has reduced the margin
robust risk strategies and the franchise community should do the for error even further.
same. In my decade of working with franchises, only a handful have
This crisis is unprecedented, and many of
implemented risk management strategies to reduce costs.” us feel ill-equipped to handle it. Remember
that however you are feeling is how your
franchisees are feeling, and the rest of the
especially important if part of your supply make your cash flows more predictable is world as well. Now is the time for creative
chain is global: a franchise community paramount. thinking and capitalizing on every possible
can realize tremendous savings by having opportunity. But this is also the time for
This event will cause many industries
a robust risk mitigation strategy in place. belt-tightening. Things like fees, margins,
to more look closely at establishing
It does not matter how big your franchise exchange rates, and inefficient processes
robust risk strategies and the franchise
community is. Savings can be bilateral, may not have been a source of pain before,
community should do the same. In my
benefitting both franchisee and franchisor. but are perfect places to begin finding
decade of working with franchises,
savings now.
If you’re a franchisor that has expanded only a handful have implemented risk
internationally, you will be heavily Victor Hinojosa is a foreign exchange
management strategies to reduce costs.
impacted by currency volatility if you expert with over 20 years of experience in
finance and foreign exchange. Beginning
receive foreign royalty payments. Royalty Summing It Up
his career as an analyst with JP Morgan,
payments are the lifeline of a franchisor Many in the franchise community think Victor spent over a decade working in
and so they understandably want to ensure foreign exchange expenses and losses are foreign exchange with Western Union
predictability of foreign cash flows to just cost of doing business. I recommend Business Solutions until eventually
US dollars. As sales have been reduced that you do a critical analysis on the cost bringing his expertise to AscendantFX
drastically, some franchisors have in turn of doing business internationally, and Capital in 2017. He specializes in
reduced royalty payments by as much as take a fresh look at how you may be able partnerships and cross-border solutions
half to assist their franchise community to turn those costs into savings for your for franchise businesses, working with
during this time. Again, having a risk organization. It’s never too early to start, some of the largest franchises in North
strategy that can save you more money and especially given that we may be in for a America.

Franchising USA
snapshot
International Franchise Professionals Group (IFPG)
How Do I Become
a
Franchise Broker?
The franchise industry
has become a haven
for people who want
change. From corporate
refugees to moms who
took time off to raise
children, people have
found a renewed sense of
purpose in franchising.
Now, more than ever, opportunity seekers
will be flocking to gain more control over
their careers and lifestyles. And they’re
not just considering franchise ownership,
but are looking at careers as Franchise
Brokers, too.
Life as a Franchise Broker (also known as
Franchise Consultant) can be extremely
rewarding, flexible and lucrative. The
demand for Brokers is increasing as the
industry keeps expanding. In 2019, there
were 773,603 franchise establishments
Franchising USA
be a game changer. The savvy Broker
makes sure his client explores all of his
options and doesn’t miss important steps in
the process.
Rewarding work
A career as a broker can be extremely
rewarding for folks who like to help people
and make a difference. Many are drawn to
it for flexibility, diversity, and its earning
potential. Franchise Brokers make it their
business to find out what drives their
clients and then present opportunities that
are suitable. The role of a Broker is multi-
faceted. They serve as counselors, business
experts and matchmakers. Good Brokers
understand the industry and everything
that affects it such as funding, legal issues
and trends. They are also skilled listeners
who are patient and can work with many
in the United States and that number
different personalities.
is expected to grow. Industry insiders
suspect that the Coronavirus crisis will
Training
draw even more people to franchising and
You may be surprised to learn that a career
some brands have already started to see an
uptick in interest.
as a Franchise Broker doesn’t require a
specific background. Folks from all walks
of life have become top Brokers. The key
The role of a Broker
to success is motivation, proper training
Pivotal in the sales process, Franchise and affiliation with a supportive and active
Brokers serve as matchmakers for Broker Network. After going through
aspiring business owners and franchisors. formal training, these professionals keep
Franchisors rely on Brokers to deliver learning through workshops, webinars and
qualified, suitable candidates. They happily industry events. It truly is a career where
pay generous commissions for the service you reap the rewards of the effort you put
because it saves time in the search for in, which for many, is a very welcomed
quality franchise partners. For aspiring change! Click here to learn more about
business owners, a good Broker can truly becoming a Franchise Broker.
Jill Abrahamsen is Editorial Director at the International Franchise
Professionals Group (IFPG), a franchise broker network that helps
hopeful entrepreneurs identify and invest in franchise businesses.
As Editor of Franchise Consultant Magazine and FranchiseWire,
Jill Abrahamsen writes and edits articles about success through
franchise ownership.
 Page 17

Franchise Opportunities Available.

Partner With A PROVEN Brand.
OWN YOUR TUFFY TODAY!
Helping our franchisees to operate successfully and meet the challenges of today’s
marketplace is the top priority for the Tuffy Tire & Auto Service Centers Franchise and
Operations Team. We provide our franchisees with a proven operating system, and as
a result, our franchisees have played a key role in the ongoing success of Tuffy.
Our value proposition includes (but is not limited to) the following:
• Over 45 Years in Business.
• State of the Art Management, Sales & Technical Training.
• Comprehensive Marketing & Advertising Programs.
• National Vendor Partnerships.
• National & Local Support.
• Powerful Brand Proposition.
• Strong Business Model.
• On-going Research & Development.

AUTOMOTIVE EXPERIENCE NOT REQUIRED!

Tuffy is looking for customer focused, ethical business owners. Our franchisees come
from many different walks of life. A background in auto repair is not needed to run a
successful Tuffy Tire & Auto Service Center, but can be helpful.

CONTACT US FOR MORE INFORMATION:

800-228-8339
www.TuffyFranchising.com Franchising USA
ex per t advice
George Knauf | Senior Franchise Business Advisor | FranChoice

How an Aikido
Master would
Use This Time to
His Advantage
George Knauf
It is always, one hundred
percent of the time, true
that some businesses
are growing faster than
others.
It is also always true that
there is opportunity you
can take advantage of
right now.
So, the choice is yours, hide and hope or
take sensible steps forward.
We are currently hearing about the hard
times in the restaurant, retail, fitness and
entertainment spaces. Our hearts go out to
them and I assist many friends and clients
in those spaces daily. My hope is that
the government support will help bridge
the gap enough that they can fire up their
entrepreneurial juices and develop revenue
streams that they might not have otherwise
considered before.
Most of all I believe this is a moment in
time and like everything else, will pass.
This is a period of time built for those less
sexy businesses that we always need no
matter what the economy or social trends
are doing.
Also happening right now, I am working
with both business owners and corporate
executives that want to grow their empires.
They are not waiting for things to be
perfect because things are never perfect
if you are fearful. What we are doing is
taking a sober look at the market, where
the opportunities are going forward and
how they can best develop a new cash flow.
You know those big brands you see in your
local lifestyle malls… food, fitness, etc.?
Many of the owners of those businesses are
looking at non retail based service options
for their portfolios today. They stabilized
their current business, whatever that
required of them, and now that they have
the time, they have identified what their
portfolio was lacking Those were namely
businesses that performed well in times
just like this. They want to take advantage
of cash flows that can spin up during this
time and help them by adding new revenue
in the near term, and be a solid long-term
business.
My cousin is a master practitioner in the
martial art of Aikido and I remember a
story he told me decades ago about how
his craft is different than other martial arts
in that he doesn’t train to fight someone.
If they throw a punch or kick he does not
try to block it or punch back, rather he uses
the momentum they have created to his
advantage to disarm them, do no harm and
end the encounter so he can move on safely.
If you look at this time in business as he
would, how can you take all of the things
going on in the market and use them to
your advantage, while doing no harm and
moving on to your next adventure?
The punch is the virus and the changes
we are all having to make. If you were

Franchising USA

to capture its momentum you could be
focusing on the needs your community
has in the home or commercial cleaning
businesses or repairs in HVAC, electrical
or plumbing possibly even the needs of
home healthcare so seniors don’t have to go
to a group home. Those are just a few, there
are many out there.
While those options are always in solid
demand the momentum of the time has
increased the need for certain services
to deal directly with the virus or provide
peace of mind for clients or their families.
By capturing that momentum for your
advantage, you can work to stabilize your
portfolio now and for the future. Then,
when the timing is advantageous for
restaurants, gyms and other business in the
not too distant future you can refocus on
growing that part of your portfolio again.
In Aikido if you do nothing when someone
throws a punch or kick you will experience
the most pain when it lands. You have to
“Most of all I believe this is a moment
economy or social trends are doing.”
act, there are particular moves you have
to make to avoid taking the punch full on
then to redirect the momentum where it
benefits you most.
How do you want to redirect this time into
a stronger future for you and your family?
How can you use this time of uncertainty
to create certainty in the future?
Lending is pretty inexpensive and readily
available.
The government looks to be paying the first
six months of your new SBA loan, this is
not a deferment those months are paid for
you. I have never seen that kind of benefit
before.
Countless franchise companies are
healthy, active and offering huge support
to franchisees. Many are very busy with
incoming inquiries from people looking to
grow right now.
There is solid demand in the market for a
wide range of services.
ex per t advice
Page 19
in time and like everything else, will
pass. This is a period of time built
for those less sexy businesses that
we always need no matter what the
Franchisors are offering the option of
virtual Discovery Days so you can go
through the entire investigation and most,
if not all, training safe at home with no
need to get on a plane.
There are real advantages available to you
right now!
What is your success story? Let’s go find it!
George Knauf is a highly sought after,
trusted advisor to many of the top
franchise ownership groups in the world.
With over 25 years of experience in both
start-up and mature business franchise
operations he is uniquely qualified to
advise individuals that have dreamed
of Building their own empires. Whether
you have an existing portfolio or
searching for your first franchise, he can
help you to pursue your dreams. Contact
the Franchising USA Expert, George’s
Hotline: 703-424-2980.
www.MyPerfectFranchise.com
Franchising USA
ex per t advice
Bill McPherson | Vice President of Franchise Development | AlphaGraphics

What You Need to Know About

Private Equity
in Franchise

Franchising USA

Choosing a franchise
brand is one of the most
important decisions
of your life. It’s a long-
term commitment that
can either bring you
amazing rewards or much
frustration.
The franchise space is full of diverse
opportunities, each company with its
own DNA, benefits and drawbacks. Due
diligence is key when choosing the right
one for you, but there are certain factors
that, while they aren’t complete deal-
breakers, require additional research and
fact-finding.
Across the franchise space, private
equity firms are picking up steam,
buying controlling interests in franchise
organizations, infusing them with a quick
burst of capital and fresh leadership, then
turning them around for a profitable sale.
The benefits can be extremely tempting
for franchisors, especially for brands with
troubled histories, like bankruptcy or
chronic lack of growth.
Done right, partnering with private equity
to access additional capital and leadership
can benefit a franchise brand. But done
wrong, it can hurt a brand and its franchise
owners. Regardless of the industry, when
private equity enters a franchise, company
culture can change almost overnight. That’s
because some private equity firms aren’t
in it for the long haul. Private equity’s goal
is often to improve the bottom line both
on financial statements and the Franchise
Disclosure Document (FDD) — sometimes
at the expense of staff, programs and
franchisee support.
Before you join a franchise, it’s vital to
make sure you know who owns the brand,
the organization’s financial health, and
everyone’s level of long-term commitment.
Here’s a quick guide to private equity that
can help you make an informed decision.
ex per t advice
Page 21
Understanding Private Equity
(PE)
Many private equity deals represent a
short-term strategy. A franchisor often
partners with a private equity firm for a
quick infusion of capital in the hopes of
righting a troubled brand, quickly scale
a burgeoning brand, or launching new
initiatives. But in return, the PE firm gains
partial or complete control over the brand,
and typically has mis-aligned medium- to
long-term goals of the franchisor and their
franchisees.
A franchisor in the wrong private equity
Bill McPherson
relationship could see drastic reductions
in home office or franchisee support in the market space are likely to offer more
stability. Their vision and strategy for their
staff, cuts to national marketing programs
brands extend far beyond three to four
or products, a freeze on opening new
years, so the level of support and stability
locations, etc.
they provide location owners will reflect
Franchisees often absorb a double hit. that.
Often, they are impacted by reduction in
If there is private equity involved in the
operational support services, innovations
franchise, it’s not necessarily a bad choice,
and new products or services, and they’re
though. The right PE partnership can
locked into a contract with a franchisor that
benefit a franchise, giving it the capital to
isn’t seeing growth in the market space.
launch new products, services or marketing
In this scenario, the damage to the campaigns or adding management with
franchise brand could last much longer high-level experience in the market space.
than the capital it gains. But it doesn’t have Having a longer-term PE relationship in
to be that way. place, makes it less likely that the strategy
will be to gut programs for a fast, profitable
What to Look For sale.
Before you commit to joining a franchise
family, I recommend looking for one that Weigh Your Options
is unlikely to partner with private equity in There is risk involved in any business
the foreseeable future. venture. You are the best judge of your
own risk tolerance, but if you are looking
Scrutinize the FDD for red flags like
for a business/brand where you can thrive,
bankruptcy or litigation. Look at the
grow and build wealth in the long term,
executive team and get to know them
additional scrutiny may be needed when a
personally. How long have they been in
PE firm is involved.
franchising? What is their professional
background? Bill McPherson is vice president
of franchise development at
Talk with a robust selection of franchise
AlphaGraphics, one of the largest U.S.-
location owners. Are they happy with the
based networks of locally-owned and
choice they made? Are the support and
operated Business Centers, offering
services they signed on for still available?
a complete range of print, visual
Are they thriving?
communications and marketing products
Look for stability in the franchise and solutions. For more information
ownership. Brands that are owned by about AlphaGraphics services, visit
larger corporations with long-term history www.alphagraphics.com.
Franchising USA
 The public and policymakers
need to understand franchising.
Our purpose
@OurFranchise is an industry-wide campaign created to spread the word about the
value of franchising and share the stories of men and women just like you, who are leading
the way as franchisors, franchisees, and franchise employees. The franchise business
model has been proven time and time again to work, but it’s threatened when the public
and politicians don’t understand how it operates to benefit local, independent franchise
establishment owners and their communities. Putting a spotlight on real leaders succeeding
with the franchise model is how we’ll ensure franchising is stronger than ever before.

Follow us
Share the tools and resources offered on
AtOurFranchise.org/resources

Help us keep the momentum going b a x

Since our launch in June 2016, we’ve reached 1.7 million people
through outreach efforts, including events in key cities and
states, where we spoke directly with business owners, employees, Our Franchise @OurFranchise @OurFranchise
policymakers, and the media. Additionally, we’ve reached
people across America through our website and social media
channels, digital advertisements, and the promotion of We the
Franchisees on Politico – but there is much more work to do. As a
franchisor, franchisee, or franchise vendor, you are a leader in your
community – and we need your support, now more than ever.

You benefit by joining This is just the beginning

By joining @OurFranchise, you’ll get access to exclusive
stories and resources that can help grow your franchise
business, educate employees at all levels about the franchise
business model, and share the economic importance of
franchising with consumers. You will also have the opportunity
to share your franchise success story with your peers.
Make sure you stay up to date with the campaign’s
latest efforts through email updates and social media.
Visit our website to read and share the latest stories of
franchisors and franchisees making an impact in their
communities. Become a franchise advocate to help ensure
Americans, now and in the future, have the opportunity
to start franchise businesses. Take the lead today!

Visit AtOurFranchise.org
Contact Erica Farage, Senior Director of Political Affairs and
Grassroots Advocacy and Multi-Unit Franchisee Engagement
International Franchise Association
efarage@franchise.org
(202) 662-0760
HEALTH AND
WELLNESS

HOW FITNESS
STUDIOS CAN
SUSTAIN
OPERATIONS
DURING COVID-19

ROWING
INTO ACTION
THE TOTAL ROW
FITNESS APPROACH
TO COVID-19
 what’s new!
fe at ure : H E A LT H & FITNESS Fr a nch isi ng
skinBe Med Spa Launches
skinBassador Program
skinBe Med Spa, an emerging medical
spa brand based in St. Louis known
for their unique spin in the industry
focusing on beauty is more than skin
deep and encourages all to ‘Be you.’ is
launching their skinBassador program.
They will be seeking passionate
individuals who align with their core
values and have a strong desire to empower
others to live their best lives.
“We are launching the skinBassador
program in an effort to touch the lives of
more people through this unique program
of influential leaders, mentors and role
models; who inspire others to become the
Doing the ‘Right Thing’ by Your Customers Has
Never Been More Important
Andrew Alfano, CEO of Retro Fitness
Franchising USA
best versions of themselves,” states skinBe
Med Spa Founder + CEO, Beth Donaldson.
“We have thoughtfully and intentionally
hand selected our Founding skinBassador
Leader, Elizabeth Tucker. Mrs. Tucker
embodies the skinBe vision, mission, and
core values with her unique and expressive
style, compassion, and genuine fun-loving
heart.”
“When Beth Donaldson asked me to be
a part of skinBe Med Spa’s skinBassador
program, I was elated. I have a burning
passion to help others in all areas of life;
fitness, health, and skincare particularly. I
have experienced skinBe firsthand and not
Coronavirus will change the world as
we know it – but “how” it changes the
future of business, is up to us.
Today, businesses must stand for something
to create consumer loyalty, trust, and be
successful. The future of business – post-
COVID-19 when the need for brand trust
will be at an all-time high – lies with
consumers. However, brands often overlook
the importance of ‘doing the right thing’ to
cut costs. The flaw in profit-only thinking
is that customers come second, and in turn,
trust is lost.
At Retro Fitness our brand position
revolves around our customer, both in
and out of the gym. In each market we
serve, Retro Fitness is franchised by small
business owners; an owner who is proud of
the community they serve.
only has it completely changed the health
and skincare game for me personally, but it
made me realize how much I was missing,”
said Elizabeth Tucker.
The requirements to apply for the
skinBassador program will be announced
soon and the application process will
begin shortly thereafter. Individuals will
be able to apply and submit assignments
throughout the multi-step process.
Contact skinBe Med Spa to learn more
about how you can apply to become a
skinBassador at 636.778.7200 or
info@skinbemedspa.com
COVID-19 provides businesses the
opportunity to create a culture rooted in
care and trust. Putting people before profits
is a practice I introduced my first day at
Retro Fitness, and one we maintain today.
Retro Fitness froze memberships due to
mandated club closures, acknowledging
that for our members every dollar matters.
To meet the needs of our franchisees, we
waived club royalty fees. These weren’t
easy financial decisions, but undoubtedly
the right decisions for our customers.
Despite these trying times, I invite CEOs
to “do the right thing” – because while
people should always come before profits,
what businesses do/don’t do, will define
brands for years to come.
https://retrofitness.com/

Planet Fitness
and iFit Bring New
Streaming Workouts
to Your Home
Planet Fitness, Inc., one of the largest and fastest-growing
global franchisors and operators of fitness centers with more
members than any other fitness brand, has announced a
partnership with iFit, the leader in streaming home workouts,
and the pioneer in interactive connected fitness technology
with more than 275 patents.
As leaders in both the in-club and at-home connected fitness
industries, Planet Fitness and iFit have united to create new in-
home workouts for people of all fitness levels and interests that are
fun, motivating and judgement free. The collaboration launches
with a series of new streaming workouts to help keep everyone
moving while they’re at home, available exclusively on the Planet
Fitness app, to be used with minimal or no equipment. The
workouts are available for free – to both Planet Fitness members
and non-members – and span a broad range of fitness and wellness
categories, including at home cardio, at home strength-training,
stretching and more.
“Times are uncertain and people’s daily routines have changed,
but prioritizing your health is more important now than ever
before,” said Chris Rondeau, Chief Executive Officer at Planet
Fitness. “We want everyone to know that we’re here for them,
as their long-term partner in wellness, and we’re bringing our
Judgement Free Zone to them..”
“As the leader in streaming fitness technology, iFit is thrilled
to partner with Planet Fitness, the industry leader in the in club
fitness space. We commend them for championing health and
wellness, and introducing so many people across the country to
fitness for the first time by making it affordable and accessible for
all,” said Scott Watterson, iFit’s Chairman and CEO.
Download the free Planet Fitness app for iOS or Android at
https://www.planetfitness.com/mobileapp.
fe at ure : H E A LT H & FI T N ESS Fr anchising
Page 25
SOLA SALON STUDIOS
SIGNS MULTI-UNIT
FRANCHISE AGREEMENT
WITH SEASONED
FOODSERVICE OPERATOR
MITCH COHEN
Sola Salon Studios, the world’s largest and fastest growing
salon studios franchise, announced the signing of a multi-unit
franchise agreement with distinguished foodservice operator
and franchising industry veteran, Mitch Cohen.
As part of the agreement, Cohen, along with business partners
Marvin Goldfarb, Al Goldstein and Seth Goldstein of SAMM
Property MGMT, will develop six units over the next five years
across Nassau and Queens counties in New York, with the first
projected to open before the end of this year.
Mitch Cohen is the newest foodservice franchisee to diversify with
Sola, joining 15 other franchisee groups that also currently operate
leading restaurant brands such as Panera Bread, Tim Hortons,
McDonald’s, Taco Bell, Pizza Hut and more. As a longstanding
pillar in the franchising community, Mitch Cohen has more than 37
years of experience operating foodservice concepts.
“The trend of restaurant operators investing in Sola is a relatively
recent development within our brand and has been completely
organic. We’ve found that restaurant operators are attracted to the
simplicity of Sola’s model when compared to the complexities of
today’s foodservice landscape,” said Christina Russell, CEO of Sola
Salon Studios. “When you consider factors like the ease of Sola’s
day-to-day operations, turnkey real estate model and low labor cost,
it’s a no-brainer.”
Sola Salon Studios currently has more than 500 locations open
in the US, Canada and Brazil. To learn more about franchise
opportunities, please visit www.solafranchising.com.
Franchising USA
 what’s new!
fe at ure : H E A LT H & FI T N ESS Fr anchising
Kona Poké Delivery-
Only Miami Location
Coming Soon
Kona Poké, Central Florida’s popular, fast-casual, fresh food
concept is coming to South Florida. Opening soon at 155 SW
3rd Street, Miami, FL 32130 in the Brickell neighborhood
of Downtown Miami, Kona Poké Brickell is the brand’s first
delivery-only store.
Famed chef and recent James Beard Foundation Award nominee
for Rising Star Chef of the Year Henry Moso created Kona Poké’s
delicious signature bowls and sauces, which will be available for
delivery, in addition to Build Your Own Bowls, Soup, Salads and
more.
Kona Poké’s customers will enjoy their healthy and delicious
Hawaiian-style poké bowls made with fresh sushi-grade fish, house
sauces and over 40 fresh toppings to choose from, plus vegan,
gluten-free and cooked options are also available. Delivery is
provided directly by Kona Poké and third-party delivery services.
Kona Poké has a 100% no-contact food prep guarantee.
“Even in these difficult times, we are opening new locations,
focused on delivery-only,” says Kona Poké Owners Matthew
Ting and Ernie Falco III. “It’s our way to continue excelling.
We opened our first two locations in Central Florida in just one
year, and we are excited to keep the momentum going while also
adapting to the changing circumstances bringing our first delivery-
only store to Brickell. We can’t wait to feed the Miami community
our insanely delicious bowls and continue making many more fans
statewide.”
For more information on Kona Poké and to place an order for
delivery or pickup, visit https://konapokebowls.com
Franchising USA
McDonald’s is rolling
out wellness checks
McDonald’s is rolling out new safety policies for workers as
the fast-food giant attempts to rapidly adjust its response to
the coronavirus outbreak.
McDonald’s has announced plans to roll out wellness checks
at company- and franchisee-owned locations, requiring more
than 800,000 workers to answer a series of questions regarding
possible COVID-19 symptoms and exposure after they clock in
to start each shift. If they answer “yes” to any question, workers
will be sent home and will not return to work until authorised by a
medical professional.
McDonald’s has also added new social distancing measures in
locations and is working to roll out temperature checks in stores.
“We have secured thermometers and we’re in the process now
of quickly making them available to all of our restaurants,”
said David Tovar, the vice president of US communications at
McDonald’s, told Business Insider.
Tovar explained that workers at company-owned stores who are
sent home or need to take sick leave for reasons related to COVID-
19 will be able to access 14 days of paid sick leave, as part of the
chain’s new policy.
https://www.mcdonalds.com/
 fe at ure : H E A LT H & FITNESS Fr a nch isi ng
Page 27

Leading Fitness Studio Agency

Pivots Business Model to
Keep Fitness Franchises Open
During COVID-19
The 94 billion dollar fitness industry
was completely flipped upside down
and headed for the worst when the
COVID-19 pandemic hit.
Mike Arce, CEO of Loud Rumor,
a leading fitness studio agency,
recognized this and quickly pivoted
his business model to help fitness
franchises across the country go
completely virtual. Within 24 hours,
Mike and his team had developed
and launched an online course that
walked fitness studios step-by-step
through how to deal with the crisis
and how to continue adding value to
their customers to ensure the monthly
recurring revenue still came in.
Loud Rumor’s course gave specific
instruction on converting physical
fitness to virtual fitness so members
could live-stream and participate in
their usual fitness classes in their own
homes. Fitness studio owners and
franchisees were taught which tools to
purchase and subscribe to, how to set
up the tools and integrate them, email
scripts, marketing templates and more.
The company also created more than 50
different digital ad campaigns selling
these new virtual fitness classes. In
addition to the course, Arce launched a
COVID-19 specific podcast for fitness
studio owners and franchisees. In three
weeks he produced 80 episodes of
pure educational content on not only
surviving but thriving. During this
unprecedented time, Arce has also
made himself available at all hours to
help fitness studios who need it.
Arce has helped over 800 fitness
studios, including the likes of mega
fitness franchises Orangetheory
Fitness, Spenga, Soldierfit, and Jabz go
completely virtual during the COVID-
19 pandemic.
https://www.loudrumor.com/

FirstLight Home Care announces

expansion to Canada
FirstLight® Home Care, an award-
winning provider of non-medical
home care, is pleased to announce it
is expanding its caregiving services to
Canada. Sam Riad, CEO of Comfort of
Senior Living, has signed on as a master
franchise and will operate as FirstLight
Home Care of Canada.
Riad currently operates 10 Comfort of
Senior Living retirement communities
across the Province of Ontario. The master
franchise agreement will allow Riad to
introduce the FirstLight Home Care brand
and deliver the company’s non-medical
home care services to a brand-new market.
“We are thrilled to bring our FirstLight
brand to Canada,” said Jeff Bevis, CEO
and Co-Founder of FirstLight Home Care.
“International expansion has always been
part of our strategy, and we believe we
have found a solid master franchise partner
in Sam Riad. He has extensive experience
and a deep understanding of the industry,
established relationships in the market and
the infrastructure for rapid growth. And we
share a similar mission, culture and calling
to care for aging seniors and other adults in
need of extra support.”
www.firstlighthomecare.com

Franchising USA
fe at ure : H E A LT H & FITNESS Fr a nch isi ng
Featu re b y G i n a G i l l Fr a n c h i s i n g U S A

health &
wellness

Exercise and a balanced diet have been the
Health and wellness is
underlying part of health and wellness, but
a unique category of there are also diet trends, aerobic workouts
and self-care crazes that have come and
economic industry, while it
gone. While portions of the industry have
continues to change with
come in with a blaze and disappeared, one
thing remains consistent – Americans are
fads and demands; some interested and willing to invest in their
things remain consistent. health and wellness.
While some industries may focus on a
fleeting moment of health opportunities,
franchises remain dedicated to all aspects
of a field to keep consumers interested
and franchisees profiting. The benefit of
a franchise in any field, especially one
that can be fickle, is the ability to track
trends and market according to current
demands. While also providing staple
products and services that keep costumers
coming through the door. Franchises have
the knowledge, expertise and experience
to incorporate short term fads into the
business, along with side guaranteed
services that will never fade.
Health and wellness have a variety of
options to choose from, and it also has a
substantial fiscal impact across the world.

“While portions of the industry

have come in with a blaze and
disappeared, one thing remains
consistent – Americans are
interested and willing to invest in
their health and wellness.”

Franchising USA
 fe at ure : H E A LT H & FITNESS Fr a nch isi ng
Page 29

The global industry is currently worth $4.2

trillion and is expected to continue rising.
No matter what your interest or passion in
the field, there are diverse opportunities
with excellent profit potential.
This is the best time to consider a health
and wellness franchise because more
people are interested in self-care. People
are using their spare change to reenergize
and take time for themselves, and care
for themselves and willing to invest in
such treatments. The global industry
grew by 6.4 per cent between 2015-2017
as consumers started investing in their
personal wellness.
A new trend that is supporting the industry
is wellness tourism. Owning approximately
14.6 percent of tourism expenditures at Spa
$494 billion in the US, wellness tourism spas are connected to hotels, provided an
What used to be considered a rare luxury even higher profit margin. While other
is travel to promote a tourist’s health and
is now a part of a lot of American’s lives. spas are huge retreats with pools, baths, hot
quality of life in numerous different ways.
People are taking advantage of their free tubs, saunas and food services, it depends
This includes physical exercise retreats,
relaxation and spiritual journey, including time to treat themselves and really indulge on the breadth of services a franchisee
meditation and yoga, and beauty treatment, in time spent relaxing and resting. Spas would like to take on or the size of the
to name a few. With an increase in such were once connected to hair salons and franchise they would like to run. There
specified tourism, franchises are now mainly offered a few services – while that are also small spa options with a few
responding to international customers, as is still a franchising option, there are many services. Either way, there is potential in
well as domestic ones. choices within this industry alone. Some all opportunities to run a great profit: the
global spa economy is worth nearly $119
billion. A spa would have to follow specific
health codes and provide employees
“What used to be considered a rare luxury is now a part of a lot of
trained professionally in some areas. A
American’s lives. People are taking advantage of their free time to treat
franchisor can help support a franchisee
themselves and really indulge in time spent relaxing and resting. ”
with all the criteria and ensure all the
proper boxes are checked.
On a personal level, a spa business would
be an excellent investment for someone
who would like to take advantage of all the
services offered. It is an investment that
guarantees to mix business with pleasure.

Traditional and Complementary

Medicine
Aside from spas, there are treatments
people seek for relaxation, as well as a
means of medical treatment. Massages,
physiotherapy and acupuncture are a
few of the complementary therapies
used for rehabilitation, as well as a way
to simply relax. While there would be
some competition with small businesses,
franchises have excellent reputations and
marketing that gives investors a leg up.

Franchising USA
fe at ure : H E A LT H & FITNESS Fr a nch isi ng
Featu re b y G i n a G i l l Fr a n c h i s i n g U S A

“Seventy-six percent of people using

meditation are doing so with the
purpose of general wellness as it
helps with anxiety, as well as physical
ailments.”

While these forms of treatment have

been around for a while, they have gained
more popularity over the years. Clients
are interested in a natural and drug-free
way to heal in a low-risk approach. The
demand for acupuncturist has increased
over the last few years (up 50 percent in the
previous five years in 2007)and expected
to continue to rise because it is low impact,
safe and low cost – as well as relaxing and
beneficial.
The risk with a franchise focused on
complementary medical treatments is
relied somewhat on health trends to keep
the profits rising. While it has been an
interest of Americans over the last decade,
clients could find other forms of treatment
or prefer invasive medicine with quick
results in the future. If that is the case, a
franchise can roll with the punches and
response to the client’s demands.
If you have a background in the field, a
franchise might be worth the investment.
Instead of working for someone else,
you could work for yourself and create
a healthy work-life balance, and enjoy a
healthy profit.
Fitness of the Mind and Body
While gyms are an obvious franchising
industry, there has been increasing interest
in mindfulness, yoga and meditation. As
the understanding around mental health is
being expanded, people are increasingly
aware of the need to take care of
themselves on many different levels.
Seventy-six percent of people using
meditation are doing so with the purpose
of general wellness as it helps with anxiety,
as well as physical ailments. There are
many other health benefits to meditation,
and the practice has been increasing over
the last few years.
Franchises have tapped into this market,
offering yoga and wellness studios for
“If spirituality and mental health are a passion of yours, the industry
is a great way to help others gain calmness and take care of
people of all ages, and levels of ability.
If spirituality and mental health are a
passion of yours, the industry is a great
way to help others gain calmness and take
care of themselves safely and healthily.
Again, it risks being a short term fad, but
its an ever-evolving industry with many
different approaches. Do some research
in competing businesses, as well as
services and products being offered by
franchises that increase the profit. Also,
ask franchisees the long term plan of the
business and trending figures for the future
of the industry.
The Health and wellness industry is one
of the most profitable franchise options
available, but it’s hard to keep up with what
is in and what can easily die out. Since
there is such a huge variety, it’s best to do
a lot of research before jumping into such
a significant investment. While a huge spa
resort might turn a considerable profit, it
might not be easily accessible to a lot of
Americans. Will people be willing to pay
for spiritual services once they are more
comfortable with their wellness? Will the
continued open discussion about mental
health help these businesses boom or die
out?
themselves safely and healthily.”
Well, self-care should remain a continuous
form of treatment, and an option for
great business opportunities, it would be
beneficial to look into long term numbers
or even request that a franchisor provide
plans future trends or change in demand.
While it’s evident that the health and
wellness industry is booming financially,
it’s also one of the most fulfilling industries
to invest in. It allows you to provide a
service that offers treatment, healing
and relaxation to the hard workers in the
country and a calm escape to those who
are visiting.
Look out for our next
special feature:
on the road
ABOUT THE AUTHOR: After receiving an
English Degree, followed by a Journalism
Diploma, Gina Gill became a freelance
journalist in 2008. She has worked as a
reporter and in communications, focusing
on social media. She currently works as a
community information officer with Epilepsy
Society, while pursuing her writing career at
the same time.

Franchising USA
 Page 31

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Franchising USA
fe at ure : H E A LT H & FITNESS Fr a nch isi ng
Expert Advice: Kevin MacCauley | CEO and Founder | Upper Hand

How Fitnes
Opera

Franchising USA

ss Studios Can Sustain
ations during COVID-19
With the stay-at-home
mandate extending to the
month of May, franchise
studios everywhere
are finding themselves
navigating unknown
territory caused by the
current pandemic.
While COVID-19 has forced nearly all
fitness studios and gyms across the U.S. to
close their doors in an effort to “flatten the
curve,” it doesn’t mean the businesses have
to close - it just means you have to adapt.
Therefore, in the midst of this crisis,
franchise studios have a tremendous
opportunity to work together with the
greater health club industry to help the
public—and other businesses—cope with
this unprecedented disruption. While
members cannot physically go into the
studio, it is still important to support them
on a physical level, as sedentary behavior
and low levels of physical activity can have
negative effects on the health, well-being
and quality of life of individuals.
Thankfully, in a world increasingly
influenced by technology, franchise studios
can leverage alternative roads to support
the community while building revenue
outside their traditional memberships and
classes.
Maximize your social presence
First and foremost, franchises can look
into strengthening their online community
and building consumable social media
content like healthy lifestyle tips, recipes,
techniques and much more. Leverage the
LIVE segments to speak directly to the
fe at ure : H E A LT H & FITNESS Fr a nch isi ng
Page 33
community, potentially hosting Q&As with
members, or representatives who can share
additional insight into a specific topic.
With so many quarantined at home, now is
an excellent time to present fun, engaging
at-home challenges. These help keep
clients motivated when they need it most.
Perhaps there are other small businesses, or
local media outlets, willing to partner with
the studio and share ideas that may benefit
the entire community, while promoting the
studios’ social channels.
Offer virtual classes
Hundreds of businesses have scheduled
streaming workouts, on-demand classes,
Kevin MacCauley
and free online memberships that
will not only keep customers in their
close their doors for the time being. It’s
workout routine, but also serve as a great
essential for franchise owners to take this
opportunity to attract new customers.
time to explore ways they can prepare for
Additionally, there are various platforms cancellations and closures in the future,
readily available for franchise businesses while exploring new revenue streams and
that make establishing a virtual presence ways to virtually connect with members
easy. Within a few weeks a fitness studio and their local community.
could be running Peloton-quality virtual
classes with the technology, even with a Kevin MacCauley is the CEO and
limited budget. founder of Upper Hand, an innovative
sports and fitness software that helps
Rent out equipment businesses escape the administrative
vortex and focus more on helping clients
While your doors may be closed, your
achieve their goals. As a former Little
expenses have not stopped. Instead of
letting equipment collect dust, now is the League coach, Kevin’s leadership stems
perfect opportunity to rent out equipment from his undeniable love for sports and
to members who may not have access to it fitness, coaching, and technology, which
at home. Rent out weights, kettlebells, yoga he has leveraged to transform Upper
straps, or other transportable equipment for Hand into an industry trailblazer. Its
a fee, or position it as an exclusive perk for award-winning software has undergone
maintaining a membership. This will serve tremendous growth as it continues
as an excellent incentive to members, and to reinvent the sports and fitness
will allow them to effectively workout in industry and drive world class customer
the safety of their own home. experiences.
The coronavirus has put an unexpected For more information, please visit
strain on fitness facilities, many having to getupperhand.com
Franchising USA
fe at ure : H E A LT H & FITNESS Fr a nch isi ng
Expert Advice: Keith Gerson, CFE | President of Franchise Operations | FranConnect
65 percent of
Franchisors Continue
Proactive Franchise
Sales Efforts Amid
COVID-19 Crisis
When COVID-19 forced
thousands of franchise
businesses nationwide to
close in mid-March, sales
plummeted within days —
and widespread layoffs
and furloughs began.
But many franchisors kept the franchise
sales engine running in anticipation of
an influx of potential buyers looking for
business opportunities as unemployment
soared.
In a March 2020 survey of 233 executives
of franchise brands, FranConnect, the
leading provider of franchise management
platform solutions, found that 65 percent
Franchising USA
of franchisors were actively moving
forward with franchise sales efforts despite
the paralyzing impact of the COVID-19
crisis. The survey showed how franchise
businesses of different sizes and industry
sectors were reacting through changes to
their strategy and operations.
Among the key findings:
• FranConnect found nearly all brands
surveyed in business services (86%) and
commercial and residential services
(89%) were continuing their sales efforts;
• However, 75% of full-service restaurants
— one of the hardest-hit segments
over the last month — reported halting
franchise sales.
• Over half of micro-emerging brands
(under 25 locations) stated they’d
stopped their franchise sales efforts,
compared to only 16% of those with
between 100 and 500 units.
It wasn’t surprising to see franchisors
scaling back or ceasing their franchise
sales programs. At the time of the survey,
67 percent of franchisors expected system
sales to return to pre-pandemic levels
within six months, so a conservative
approach to new growth made sense.
However, other segments that hadn’t seen
nearly the same degree of revenue declines
were continuing their recruitment efforts.
Many franchisors have seen increased
interest in their franchise opportunity
as millions of unemployed Americans
seek the security of being in business for
themselves, but not by themselves.
The good news is that franchise

development is still open for business —
even if physical locations aren’t. Brands
that can keep franchise sales going should,
keeping in mind the typical lead-to-deal
timeline may take longer given the current
state of getting loans approved and the
general climate of uncertainty.
However, as franchisors prepare for the
increased number of leads, now is the time
to rectify any issues in the sales process.
FranConnect’s Franchise Sales Index
Report, released in April, puts a spotlight
on some of the biggest challenges’ brands
face in closing deals.
The sixth annual report is highly
differentiated from other franchise
development reports, as it’s the only
comprehensive study of actual data
(anonymized and aggregated) from nearly
fe at ure : H E A LT H & FITNESS Fr a nch isi ng
Page 35
600 franchise brands from FranConnect’s
Franchise Sales Application. The data is
segmented by franchise industry and the
number of franchise locations, while other
reports are derived from survey data and
mystery shops, which can be less reliable.
Key findings included:
• Out of 7,390 sales that were
accomplished in the FranConnect CRM
in 2019, 85.2% of the deals that were
achieved were those that were contacted
within four hours or less.
• Though most franchisors would agree
that a 30-minute response time is ideal,
only 12.5% were able to achieve that
result, and in total only 16.5% were able Keith Gerson, CFE
to respond to leads in four hours or less.
• 74.2% of leads in franchisor databases Catherine Monson, Chair of the
never received a call and 56.9% didn’t International Franchise Association and
receive any communication at all. CEO of FASTSIGNS International, Inc., is
hopeful the franchise industry will rebound
• Referrals have the greatest conversion
quickly.
rate (6.6%).
“Through recessions, natural disasters,
Franchisors should be setting themselves
and other widespread crises, we’ve
up to handle what could very well be
continued to see the resiliency of the
significant demand in their franchise
franchise business model and the benefits
opportunity. Any lack of or delay in
of being in business for yourself, but not
communication could cause a lead to drop
by yourself. Franchisors and franchisees
out and go to another brand or competitor.
have benefitted greatly from sharing best
During a webinar FranConnect hosted practices with each other, enabling them to
in early April titled “Franchise Sales in endure the crisis,” said Monson “Although
the Age of COVID-19,” franchise experts our community has never seen anything
shared best practices for marketing like COVID-19, I have no doubt we will
franchise opportunities. One important come out stronger having been through this
topic covered was how brands should together.”
communicate their franchise opportunity
To download FranConnect’s
during this very sensitive time.
latest 2020 COVID-19 report, visit
“Franchisors should review their
https://go.franconnect.com/covid-19-
recruitment messaging to make sure it
resource-center.
doesn’t appear tone deaf. You can talk
about your franchise opportunity, but it A Certified Franchise Executive, Keith
has more than 40 years of executive level
shouldn’t be as overt as you’ve done in the
expertise creating and building leading
past,” said Lorne Fisher, CFE, CEO and
franchise systems. A highly respected
Managing Partner at Fish Consulting, a
thought leader, Keith works closely
PR agency specializing in the franchise
with many of FranConnect’s Customers
industry. “Prospects want to see how
Executive Teams. His books, webinars,
you’ve supported franchisees to help them
and keynote addresses have created
weather the storm, including how you
modified operations to help them continue a large following. His latest book,
to generate revenue. They also will look “The Franchise Book of Mentors” was
positively upon those brands that stepped released in September, 2019 and his all
up to help their communities in their time new 2020 Franchise Sales Index Report
of need.” will be released early this month.
Franchising USA
fe at ure : H E A LT H & FITNESS Fr a nch isi ng
HAVE YOUR SAY: Total Row

Rowing into Action

The Total Row Fitness Franchise Approach to COVID-19

We built Total Row from

the ground up when
rowing-centric workouts
were relatively unknown.
Today, we still maintain
direct ownership of
the flagship location in
Buckhead (Atlanta, GA)
and are intimately involved
with our franchisees and
their expansion locations.
As owners, we pride ourselves on staying
current on everything related to both
fitness and larger scale franchise aspects We knew we needed to act fast, but without Once this initial, live distribution model
of our business. This helps us stay ahead sacrificing the quality we had established was established, we began building on that
of the curve when the tide shifts. And boy, as a cornerstone of the brand. The answer momentum. We learned that our members
did the tides shift…or were rather turned ultimately came in waves and we literally cared more about class availability and
upside down. The COVID-19 outbreak put built the first operational platform quality, rather than being live, especially in
our core business and franchise principles overnight. We started at about 5pm when this time of uncertainty for everyone when
to the test. Spoiler Alert – Total Row is we heard the order that our city was “normal” schedules became a thing of
Passing the Test! shutting down all fitness studios. We were the past. This is when we started offering
ready to roll for morning classes the next on-demand classes. We upgraded our on-
When the COVID-19 outbreak closed
day, so we capitalized on that opportunity demand platform with less cumbersome
businesses starting in March 2020, Total
to create something new. The initial software requirements for the end-user,
Row, along with every other business, was
platform was aimed at replicating live, in- which provided a more polished product.
thrown into a whole new world overnight.
studio classes as much as possible, without Members and guests alike can log on any
The change came fast and the immediate
being burdened by excessive technology time they want, take classes that consist of
question was: how can we maintain our
requirements and planning. We used what yoga, rowing, bodyweight, TRX, recovery,
high-quality fitness offering and continue
we had on-hand. This consisted of our and more. Between 1-3 classes are
to reach our local community without
standard classes, a decent camera, our currently being added each day.
a physical studio? This concern was
coupled with the overriding concern for studio mic, Zoom, our scheduling software, As for our franchise model, we’ve learned
maintaining the long-term value of the and our fantastic coaches. We were some lessons but were impressed with how
franchise and brand we worked so hard to shooting a full schedule of live classes on our model reacted. Our Buckhead location
build. that first day of quarantine. is approximately one month into this

Franchising USA

crisis, and while it is certainly feeling the
financial stressors that all small businesses
are facing, the unique and intentional
structure of Total Row has allowed it to
weather the storm much better than some
competitors. Our community of members
have overwhelmingly been supportive and
continued to maintain their memberships,
or where they couldn’t, have donated to our
coach’s fund. Additionally, Total Row is
designed to run on a lean operating model
from staffing to overhead. The emphasis
has always been on quality over “flash,”
so flexing down to a lower revenue model
is more doable than it is for some other
competitors who rely more on significantly
larger, more expensive spaces with large
staffs.
Today, we are offering a comprehensive
virtual platform on the Total Row website
that includes daily live classes, on-demand
classes, and virtual personal training.
The programs are very high quality, but
affordable and accessible for anyone. It’s
everything that’s great about Total Row.
The programs can be easily accessed from
fe at ure : H E A LT H & FITNESS Fr a nch isi ng
Page 37
“While Total Row is eager to get back into the studio to workout with
members again, our new virtual capabilities will be beneficial to both
members and franchisees in the long term. We are excited about this
new value-add for future franchisees.”
Total Row’s website at totalrowfitness.com/ beneficial to both members and franchisees
virtual. in the long term. We are excited about
Looking to the future, we expect some of this new value-add for future franchisees.
the recent changes to become permanent These new tools allow franchisees to
and are adjusting to that. However, what introduce their territories to the Total Row
we’ve experienced is that our franchise brand weeks before they have a studio
model will not be ultimately affected in space ready to host classes, and at zero cost
the long-term financials. At Total Row, to them. We are choosing to embrace the
community and small classes have always change, rather than run from it. Stay Strong
been the foundation of our business and Stay Safe!
model. When working out, people love to Total Row Fitness is a new, rowing-
push their physical limits in the presence centric fitness franchise with 7 locations
of others. They want to hear the person currently open or in development.
next to them breathing heavy and watch Owned by husband and wife team Elliott
the coach sweat. Technology just can’t and Lauren Smith, Total Row prides
replicate that intimate feeling you get. itself on dynamically staying at the
While Total Row is eager to get back forefront of fitness trends, while keeping
into the studio to workout with members true to its founding principles of quality,
again, our new virtual capabilities will be community, and affordability.
Franchising USA
fe at ure : H E A LT H & FITNESS Fr a nch isi ng
Expert Advice: Rick Bisio | Franchise Coach | FranChoice

How Fitness Center

Franchisees Can Adapt
During COVID-19
As the COVID-19 virus spread across the country in the last few months,
nearly every state and local government issued social distancing
guidelines and stay-at-home orders. This resulted in closures of all non-
essential businesses, including health and fitness centers.

All of us are trying to navigate through

this uncertain time, from our personal
schedules and interactions to our financial
stability. While owners and employees in
any industry deal with the harsh reality of
having their business closed, they also face
the troubling unknown of how long this
period will continue.
This is a time that requires strong
leadership from franchise owners of
health and fitness centers. Employees,
customers and vendors are all looking to
them for answers. There is no manual for
how to deal with a business closure due
to a worldwide pandemic. Owners need
to make difficult decisions very quickly
during an unknown time.
Here are some key factors they should
consider in guiding their business during
this challenging period.

Communication
The very first thing a franchise owner
should do is develop a plan and
communicate it with everyone. This
needs to be done early and with clarity.
Uncertainty leads people to be fearful of
the worst-case scenarios. It is important to
quickly establish a plan, communicate with

Franchising USA
 fe at ure : H E A LT H & FITNESS Fr a nch isi ng
Page 39

“Although social distancing guidelines require gyms to close their doors,

others how it will take place and let them
know how you will be there for them.
Employees will want to know if and how
they will be financially supported. If
they are not able to continue working,
they will need to know about some of
the current programs that can provide
them with an opportunity to make nearly
as much money through unemployment
benefits. Customers need to know the plan
for the fitness center and how it effects
their membership. Franchisees need to
communicate with the franchisor that the
business is closed and what their plan will
be in the interim.
A good franchisor will stay in constant
contact with their franchisees and help
support them during this time. The best
thing a franchisor can do is to work closely
with their franchisees, share experiences
and help with the government initiatives
such as the Paycheck Protection Program
and the Economic Injury Disaster Loan
program. They can also set up conference
it doesn’t mean the business needs to stop. There have been some
innovative ideas in the fitness industry that continue to engage customers.”
calls and virtual meetings to provide
guidance on how to retain employees and
customers.
Stop the Bleeding
It is obviously a jarring experience to
go from normal operations to being shut
down and making no money in a matter
of days. Some of the first steps require
contacting legal counsel, banks, insurance
providers and landlords about business
interruption claims and rent payments.
Money will surely be lost during this time,
but they should take the necessary steps to
minimize the damage as much as possible.
The number one goal in the fitness industry
is to retain customers and that rule still
applies. Stay connected with the most
loyal customers and give them the option
to continue to pay their monthly fee if they
would like. I am a member of two clubs
and will continue my membership because
I know it is going to help them. Some
people will feel the same way while others
will want to stop.
Fitness center owners may want to consider
other temporary options such as discounted
membership costs, incentive plans or
deferred rent payments. Even if it is for a
short period of time, whatever can be done
to reduce carrying cost for the business
to the smallest amount possible will give
franchise owners the best chance to come
out on the other end with some financial
strength and stability.
Be Creative
Although social distancing guidelines
require gyms to close their doors, it doesn’t
mean the business needs to stop. There

Franchising USA
fe at ure : H E A LT H & FITNESS Fr a nch isi ng
Expert Advice: Rick Bisio | Franchise Coach | FranChoice
Rick Bisio
have been some innovative ideas in the
fitness industry that continue to engage
customers. Some fitness concepts have
instructors conduct training sessions
outside or in a public park by spacing
people apart. It gives customers a
continued routine and ability to connect
with others (at a safe distance).
Franchising USA
Another popular trend recently offered by
fitness centers are virtual group workouts
and personal training through video calls
via Zoom, Skype or Facetime. Some
franchises are doing this for free or
reduced prices or are offering proprietary
access to their website or app free of
charge.
Technology is one thing we have on our
side during this current crisis and it is in
the best interest of fitness center owners to
take advantage of it. This can be a great
opportunity, albeit in an unconventional
circumstance, to further engage current
members and reach a new audience.
Looking Ahead
The re-opening of fitness centers may be
slow even as the curve flattens, precautions
are lifted a sense of normalcy returns.
Although many facilities take proper safety
measures for hygiene and cleanliness by
disinfecting equipment, people may still
initially resist going back to the gym.
There is no escaping the fact these centers
have many high-touch surfaces shared by
others in an environment with sweat, germs
and moisture.
“Some fitness concepts have
instructors conduct training
sessions outside or in a public
park by spacing people apart.
It gives customers a continued
routine and ability to connect
with others (at a safe distance).”
Once this period passes, however, I believe
there will be a desire among many people
to return to their routine of exercising at a
facility with the best resources. Whether
it be to access premium equipment or the
ability to work out with others, people
will prefer to go to a fitness center over
exercising in their living room.
This current period gives fitness center
franchisees the opportunity to be creative
and try new innovations to expand their
customer base. They should also use
this time to develop a strong marketing
game plan for when their business opens
again. It will give them an advantage over
their competitors and be able to attract
customers as soon as possible.
Rick Bisio is a leading franchise coach
with FranChoice, the creator of the FDD
Exchange and the Franchise Glossary
and the co-host of Rick Bisio’s Franchise
Focus. Since becoming a franchise
coach in 2002, Bisio has assisted
thousands of aspiring entrepreneurs
nationwide explore the dream of business
ownership.
www.afranchisecoach.com/the-coach
 Page 41

Franchising USA
ex per t advice
Joel R. Buckberg and Greta Messer | Baker Donelson

Franchise
Disclosure
Documents
and COVID-19 Impact
Franchisors renewing
their Franchise Disclosure
Documents (FDD) for
2020 with the intent
of actively resuming
franchise sales activity
may be wrestling with
how best to disclose the
impact of the COVID-
19 Pandemic on their
business.
Since essentially all jurisdictions have Joel R. Buckberg Greta Messer

shelter in place or safe at home quarantine

orders in effect, and there is no official
guidance on when these orders will be
lifted, the FDD is virtually an educated
guess at what evolution will take place in
its franchise business model during the
continuance and aftermath of the public
health emergency.
Franchisors should consider organizing
disclosure changes around what are
possibly the three main phases of impact
on the franchised business as a result of
COVID-19:
Phase 1: During the public health
emergency, under the shelter in place/
stay at home orders issued federally1and
by various state2 and local3 government
authorities affecting essential and non-
essential activities.
Phase 2: Immediately after the lifting
of the Phase 1 orders/guidance, allowing
for the restart of business activities outside
of essential services, before a COVID-19
vaccine becomes widely available and
while social distancing, facial masking and
hand washing hygiene measures remain in
effect.
Phase 3: After a COVID-19 vaccine
becomes available and its implementation
begins on a large scale, as a community
health preventive measure. The Phase can
be broken down into an initial part when
the vaccine first becomes widely available
but before its efficacy on a large scale
is proven, and thereafter, a second part
when the combination of the vaccine and
effective remedial modalities for those for
whom the vaccine is not effective make
COVID-19 the equivalent of a nasty variant
of flu, affecting populations at the same
rate and mortality but with minimal impact
on behavior.
Disclosure under these circumstances

Franchising USA

will be nuanced and subject to updating
when short term and long term regulatory
and business restrictions are enacted
or promulgated. State regulators have
indicated the intention of exercising more
vigilance against inappropriate claims that
would prey upon vulnerable prospective
franchisees who are seeking refuge from
the economic ravages of the COVID-
19 emergency in franchise ownership.
As franchise systems experience the
ravages themselves, the obligation to
update disclosures for material changes,
particularly in Item 19 financial
performance representations and Item
20 outlet census information becomes
paramount.
Franchisors need to be focused on
changing business models and related
disclosure at two levels – how to deliver
services to franchisees, particularly new
franchisees, and how to deliver goods and
services to retail customers, particularly
when in-home services are the core
business.
“Franchisors should consider organizing disclosure changes around what
are possibly the three main phases of impact on the franchised business
Key Questions for Franchisors
to Ask that Impact Disclosure
Documents
• Is your franchised business an essential
business or non-essential business under
relevant federal4 and state declarations5?
• If your franchised business is designated
by the Department of Homeland
Security or state emergency declarations
as essential, and your franchisees can
continue to operate, what precautions
and procedural changes have you
mandated in your operations to assure
that franchisees observe applicable
CDC rules and guidelines for social
distancing, personal protective
equipment (PPE) and personal hygiene?
• If your franchised business is not
designated as essential, what changes in
your franchise business model will you
need to implement when non-essential
businesses are given the go-ahead to
reopen? If your business needs PPE to
meet CDC guidelines, what is the source
ex per t advice
Page 43
as a result of COVID-19.”
of the supply and when will you get the
supplies into the hands of franchisees?
Specific Questions by Item
Number in the Franchise
Disclosure Documents:
Item 1: How would you describe the
regulations affecting your business at
both the franchise services and the retail
level? You will need to disclose if your
business is affected differently than other
businesses, either on a temporary or
permanent basis.
Items 5 & 6: Are you reducing, waiving,
deferring or otherwise changing your
initial or on-going fees?
Item 7: Will your estimated initial
investment in Item 7 increase to cover PPE
or higher service costs in the first three
months from observing CDC guidelines?
Item 8: Does your supply chain
disclosure in Item 8 need to include
sourcing or standards for PPE?
Item 11: How will you change your
Franchising USA
ex per t advice
Joel R. Buckberg and Greta Messer | Baker Donelson
“Franchisors need to be focused on
changing business models and related
disclosure at two levels – how to deliver
services to franchisees, particularly
new franchisees, and how to deliver
goods and services to retail customers,
particularly when in-home services are
the core business.”
approach to pre-opening activities such as
site inspection, site selection and training?
Does the current emergency cause you to
advance your time table to switch to more
remote service delivery to franchisees or
retail customers via electronic means?
If you pursue that approach, how would
you communicate the firm’s culture and
values? Experiencing the culture and
values in person likely inculcates them
more effectively and deeply than watching
a video or participating in a video
conference. Will you require upgrades to
the technology capability of franchisees
to implement business model changes
for remote communication, for remote
ordering of goods and services, or upgrades
to mobile applications and websites?
Item 12: Will you need to enhance your
restrictions on territorial activity given
social distancing and no-contact delivery?
Do differing governmental orders impact
the ability to deliver services in different
jurisdictions of a territory?
Item 16: Do you need to describe
changes and limitations in retail
business operations to account for newly
implemented no-contact delivery models
Franchising USA
and enhanced protection methods of
protecting employees of franchisees and
home or business customers?
Item 19: Do these regulatory and
business model changes impact a financial
performance representation that is based
on 2019 financial performance? Do you
have a reasonable basis for the 2020 Item
19 given the observed changes in the
financial performance of your franchised
and company outlets after the emergency
affected the retail environment? Regulators
caution against excessive use of disclaimers
and non-reliance language beyond what the
NASAA guidance permits.
Item 20: Have your system outlet counts
changed materially from permanent outlet
closures? Maryland lists in its regulations
a yardstick for terminations of 10 percent
in state and 5 percent overall as a material
change. That regulation is a useful
benchmark for material change generally.6
Item 21: Have the finances of the
franchisor had a material turn for the
worse since December 31, 2019 that makes
disclosure of unaudited, year-to-date
financial statements appropriate? At a
minimum, consideration should be given
to disclosure of a Paycheck Protection
Program loan, an Economic Injury Disaster
Loan or a Main Street Business Lending
Program loan.
Joel Buckberg, a shareholder in the
Nashville office of Baker Donelson,
is chair of the Firm’s Commercial
Transactions and Business Counseling
Group and counsels clients on
business transactions and operations,
particularly in hospitality, franchising
and distribution. He can be reached at
jbuckberg@bakerdonelson.com.
Greta Messer is an associate in Baker
Donelson’s Nashville office and focuses
her practice on commercial transactions.
She can be reached at gmesser@
bakerdonelson.com.
For more information and general
guidance on how to address legal issues
related to COVID-19, please visit the
Coronavirus (COVID-19): What you
Need to Know information page on our
website.
www.bakerdonelson.com
https://www.whitehouse.gov/wp-content/
1
uploads/2020/03/03.16.20_coronavirus-
guidance_8.5x11_315PM.pdf
2
https://www.tn.gov/governor/news/2020/3/12/gov--
bill-lee-issues-executive-order-declaring-state-of-
emergency-in-response-to-covid-19.html
3
https://www.asafenashville.org/safer-at-home-order/
4
https://www.cisa.gov/sites/default/files/publications/
CISA_Guidance_on_the_Essential_Critical_
Infrastructure_Workforce_Version_2.0_Updated.pdf
5
https://www.tn.gov/governor/covid-19/essential-
services.html
6
COMAR Sec. 02.02.08.01(9).
 ®

Generations
in business
Families succeed together.
Since its founding, the Subway® brand has valued family. The past 54
years would not have been possible without help from our world-class
Franchise Owners, Business Development teams and their families from
around the world. See how far the Subway® family can lead you. Your
new opportunity is available now.

Thank you to all the families
within the Subway® team,
including the Daltons, the
Grewals and the Hammonds.
800.888.4848
subway.com/franchise
FranchiseNAmerica@subway.com
Subway® is a registered trademark of Subway IP LLC ©2019 Subway IP LLC
 5
snapshot

Steps
Clayton Kendall

to Make Your
Marketing Supply
Chain More Efficient
Most large companies
have entire departments
focused on optimizing
their Supply Chain.
Firms recognize that
high product costs, poor
stock availability, and
uncompetitive speed to
market are major threats
to their success.
Yet, in smaller organizations the Marketing
Supply Chain gets much less attention.
An efficient Marketing Supply Chain
can contribute significantly to a firm’s
financial success as well as ensure its brand
consistency.
• As you reduce your supplier base, your promotional products, print, signage
It has been estimated that 60 percent purchasing power increases while the and POP kits are often widely located
of Marketing Supply Chain costs can transactional costs of processing fewer across an organization, making inventory
be consumed by less valuable ancillary vendors falls
areas such as distribution, freight, storage management and efficient distribution a
• Relations often strengthen as more time costly, logistics challenge.
and obsolescence. It makes sense for
companies to focus on improving this can be devoted to select providers
Posting all marketing assets on a single,
spend. • Risk typically decreases as the firm can
personalized storefront that can be
focus more time on ensuring compliance
Here are 5 recommendations: accessed by authorized users makes
with fewer vendors
ordering much more efficient and
Challenge your team to whittle down its

1 Focus on fewer vendors

It’s tempting to add more vendors as
new products are introduced. Your team
active vendor list by 20 percent in 2020.
consistent.

Many suppliers will build and host such

is likely to encourage you to add more

options. But paring down your supplier list
often pays dividends.
2 Drive users to a single online
store
Physical assets such as apparel,
a site for little or no investment. Ask your
Marketing Supply Chain provider what
they offer.

Franchising USA

3 Improve brand compliance
with a single location for all
digital assets
Multiple versions of flyers, collateral, and
other materials--whether digital or printed-
-can vex many marketing departments.
Your team may need to scramble across
various distributed servers to find the latest
version.
Locating all of these assets, especially
the digital ones, on a single online portal
simplifies ordering and ensures the latest,
approved versions are being used by your
community.
4 Streamline workflow/
approval processes
Many marketing departments devote
considerable time reviewing, editing, and
approving ad-hoc marketing requests. It
is estimated that an improved Marketing
Supply Chain can save up to 25 percent of
a marketing department’s time which can
be devoted to other revenue-generating
tasks.
snapshot
Page 47
“Many marketing departments devote considerable time reviewing,
editing, and approving ad-hoc marketing requests. It is estimated that
an improved Marketing Supply Chain can save up to 25 percent of a
marketing department’s time which can be devoted to other revenue-
generating tasks.”
An integrated portal through which with fewer vendors and more consistent
submissions flow to the right team workflows makes this task considerably
members for approval and editing is a big simpler.
time-saver. Seek such a solution for your
We’ve laid out 5 steps to improve the
company.
efficiency of your Marketing Supply
5 Implement better reporting, Chain. As you head into the next quarter,
implement the steps that you believe
tracking and allocating of
will pay the biggest dividends for your
costs
Do you know where your materials are
and what they cost you? A system that can
company. Clayton Kendall can help. Our
branded merchandise programs help
franchise communities scale rapidly,
track inventory and availability is critical,
save money and better manage their
particularly for rush projects.
promotional items, signage, apparel and
A key part of improving the Marketing
marketing pieces.
Supply Chain is tracking and measuring
your spending, including ensuring that Visit us at www.claytonkendall.com or
specific budgets track the right items contact Clayton Kendall’s CEO Dan
and costs. A single integrated platform Broudy at 412-798-7120 Ext. 130.
Franchising USA
ex per t advice
Donnie Carr | President | Christian Brothers Automotive
Quality Over
Quantity:
What It Means to Franchisors
Although commonly used, the meaning
behind the phrase “quality over quantity”
is not always deeply considered.
Specifically, in the franchising world, it
is the franchisors who solely focus on
quantity that do not succeed.
Of course, steady growth is important – it’s the backbone of
the franchise model. However, in order to achieve sustainable,
long-term franchise growth, franchisors must consider the quality
of each individual franchise candidate – that is, their expertise,
values and benefit to the franchise – as well as the markets they are
selecting for business.
Franchising USA
It’s okay to be selective
The successful expansion of your franchise will come as the result
of a long-term investment in your franchise system to support
sustained growth. To secure that foundation, you have to grow with
the right people. The first step? Determine who those right people
are. What are you looking for when pushing candidates through the
sales funnel – business experience? Passion for entrepreneurship?
Personal and professional values that align with your concept?
These are all important aspects to consider when determining if a
candidate will fit in with your franchise system for the long run.
If you become discouraged with the time it takes to find your ideal
franchise owner, that is the time to remind yourself that you are
prioritizing quality over quantity for a reason. For example, at
Christian Brothers Automotive, we have a low franchise candidate
One way to determine optimal
locations for your franchise is
to utilize available data. Then,
conduct a bit of research on
your own.
 ex per t advice
Page 49

acceptance rate because we want to make

sure the people we choose to join our
franchise family meet our standards. We
specifically search for qualified prospects
who have extensive team leadership
experience at a management level as
well sales experience, with a record of
continued career advancement and upward
mobility. Our selective process has led us
to successfully expand the company to
more than 215 locations in 30 states.
Of course, your “ideal franchise owner”
should be tailored to fit your business, but
highly-driven individuals who embrace
the support and resources of a franchise
system to push their bottom line present a
great place to start.

Set your “site” on success

The need for meticulous franchise owner
selection is not the only aspect in creating
a solid franchise growth strategy. For
franchise concepts with brick-and-mortar
locations, there also needs to be an
investment into a franchise’s site selection
process in order to sustain long-term
growth. So, what makes a good location for
your franchise? Well, that depends on what
intelligence, the real estate department is
you need from a location in order to benefit
able to recommend sites that are primed
your concept. For example, Christian
for success to franchisees. Finding a great
Brothers Automotive looks for sites
location creates the market potential, and
with excellent access from the roadway,
our outstanding business model actualizes
great visibility, local traffic and the right
that potential.
demographics.
One way to determine optimal locations for Bottom Line as a top driver
your franchise is to utilize available data.
When setting growth goals, it’s easy to get
Then, conduct a bit of research on your
lost in the idea of expanding as quickly as
own. When Christian Brothers Automotive
possible. However, you can still gain the Donnie Carr
studies new locations in a market, our real
quantity, when you focus on the quality
estate department studies demographic and
psychographic data to identify areas that first. Determine your ideal franchisee God, by loving your neighbor as
have large clusters of our core customers. and your prime franchise locations, and yourself,” Christian Brothers Automotive
Once potential neighborhoods have been use that information while speaking has firmly planted its roots in faith,
identified, a member of Christian Brothers to franchise candidates. Prioritizing honesty and trust, which have proven to
Automotive’s real estate team drives every this quality over the achievement of be clear differentiators in the competitive
major thoroughfare in target areas in order quick quantity will promote long-term auto services and repair industry, a $380
to understand traffic patterns. sustainable growth for your franchise billion sector in the U.S. economy. Led
system for years to come.
Once our real estate department has by Donnie and its guiding principles,
narrowed down the potential sites to a Donnie has served Christian Brothers the Houston-based company delivers
dozen or fewer choices, they return and Automotive as President since 2018, a variety of professional auto-care
charter a helicopter to study potential successfully expanding the company services including upkeep, maintenance
sites from up high. By combining high- to more than 215 locations in 30 states. and repair in prime markets across the
tech databases with boots-on-the-ground Dedicated to the mission “To glorify United States.

Franchising USA
 Leadership.
Teamwork.
Executing SOPs.

Connecting veterans with education,

resources and opportunities at
vetfran.org

Franchising USA

Assisted Living Locators
Assisted Living Locators provides the vital function to seniors
and their families of identifying their ideal alternative living
solutions and other related services – all at no cost to them.
Our proprietary evaluation system results in free residential
referrals that enable our clients to make the best possible
decisions for their loved ones. Our elder care advisors are
trained to find solutions that meet our clients’ needs and to
personally accompany them on guided tours of facilities that
match their individual preferences.
Ours is a truly turn-key program that puts our owners on the
path to success through a proven executive business model
with high profit margins, low overhead, minimum employees,
Business Finance Depot
Business Finance Depot specializes in
packaging equipment leases and SBA
Express Working Capital loans for start-up
and existing businesses.
Our main clients are franchisors seeking
financing for their new franchisees and
manufacturers seeking financing for their
equipment purchases.
caring transitions
Caring Transitions is a solution-oriented company,
and we accomplish this by bringing three services
under one roof that are normally all accomplished by
separate companies. The three services we combine
to provide unique solutions for our customers are:
• Senior Relocation
• Estate Sales
• Downsizing & Decluttering
One final thing – we are NOT a medical service
company. As a franchisee, you will not be dealing
Clayton Kendall
Clayton Kendall provides comprehensive branded
merchandise programs for franchise communities
nationwide, resulting in greater brand exposure,
cost-savings, streamlined operations and brand
compliance.
With a customized online store as the organizing
principle, our websites give users the ability to
purchase their advertising and marketing tools in one
easy to use program.
franchising usa
A-Z Listings are a great way to promote your
business, giving you a presence within our
publication and also the Franchising USA
website.
Each detailed, full colour A-Z listing comes with
a 150 word write up and your logo.
fr a nch ise & serv ices di r ecto ry
Page 51
repeat referrals, and residual income. Even more importantly,
many of the industry’s most desired areas of the country
remain available for new development.
If you’re aware of the unsurpassed value of the assisted living
market, if you’ve always dreamed about the freedom and
independence that business ownership could bring you,
and if you’ve been waiting for the perfect, local, affordable
opportunity to carve out your piece of the industry, Assisted
Living Locators may be just the match you’ve been seeking.
For more information please contact Mary Ann Russo or
Tom Ingle at:
Phone: 800-267-7816
Email: franchise@assistedlivinglocators.com
Website: http://www.assistedlivinglocators.com/
Our company also works with SBA 7(a)
lenders, alternate financing sources, crowd
funding financing sources and companies
that specialize in using retirement funds to
capitalize a new business. Please visit our
website for more information.
Website: www.businessfinancedepot.com
Email: paul@businessfinancedepot.com
Phone: (800) 788-3884
Contact: Paul Bosley
with the hassles or laws that involve elderly medical
care, though you might want to invest in knowing
the companies that do supply such services in
your area. Many times our services are needed in
order to fulfill the lifestyle changes recommended by
healthcare professionals, so putting your leads into
contact with upstanding medical professionals can
create a favorable impression that causes them to
return to you for help with non-medical side of their
changing circumstances.
Phone: 1-800-647-0766
Email: CaringTransitionsFranchising@gmail.com
Website: https://caringtransitionsfranchise.com
We provide marketing collateral, signage, POP
displays, printed materials, promotional products
and apparel. Our services include graphic design,
merchandising, sourcing, warehousing and
fulfillment, kitting and proprietary technology with
advanced management reports. All programs are
scalable and can be customized to the unique needs
of your community. Customer service is our forte.
Contact: Dan Broudy CFE, Chief Executive Officer
Phone:412-798-7120
Email: dan@claytonkendall.com
Website: www.claytonkendall.com
Excellent for branding and recognition.
Choose a 12 or 6 month package or simply
add the A-Z directory onto your Focus, Profile
or Ad!
To learn about the A-Z directory or any other
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778-426-2446
Franchising USA
fr a nch ise & serv ices di r ecto ry
Fastsigns®
Now more than ever, businesses look to FASTSIGNS ®
for innovative ways to connect with customers in a highly
competitive marketplace. Our high standards for quality
and customer service have made FASTSIGNS the most
recognized brand in the industry, driving significantly
more traffic to the web than any other sign company.
We also lead in these important areas:
• #1 Ranked Sign Franchise in Entrepreneur Magazine
Franchise 500 three years in a row
• Franchise Business Review FBR50 Franchisee
Satisfaction Award 2006-2015
• Franchise Research Institute World Class Franchise
2011-2015
FirstLight Home Care
FirstLight Home Care offers comprehensive, in-
home, non-medical and personal care services to
seniors, new mothers, disabled adults and others
needing assistance.
FirstLight’s team brings more than 170 years of
collaborative experience in health care, franchising
and senior services, creating FirstLight’s Culture of
Care foundation.
The last 10 years, we’ve received numerous awards,
most recently including ranking among Entrepreneur
Top 500 Franchises, Forbes’ Best Franchises to Buy,
FranFund, Inc.
A top IFA supplier and recognized as a top franchise funding
supplier by Entrepreneur, FranFund, Inc. designs smart all-in-
one funding plans that grow with your franchise business.
Whether you are considering leaving your current job to start
a new venture or if you are looking to expand your existing
operation – we are here to help. Based on your specific
financial picture, we will work with you to design a funding
plan that will set your business up for long-term success.
We provide a free funding consultation and make sure you
understand all of our program and service costs before you
commit to anything.
Our most popular funding programs are SBA loans and
401(k) business financing, which allows you to use qualified
retirement savings tax-free and penalty-free. We also offer
Fresh Coat
The average Fresh Coat on average earns 41.22% gross
profit and $507,883.18 in revenue!* (*See Item 19 of our April
1, 2018 Franchise Disclosure Document for details. Based on
data reported by franchisees that were open and operating
full-time for at least 1 year for the period ending December
31, 2017 and that reported Gross Revenues and income
statements. A new franchise owner’s results may differ.
Our owners continually testify about the amazing amount
of help they receive from our company. From coaching and
onboarding, to marketing and operational support, we guide
you every step of the way.
Marketing Support & Operation Support – At Fresh Coat, our
franchisees are constantly surrounded by support from both
franchising usa
A-Z Listings are a great way to promote your
business, giving you a presence within our
publication and also the Franchising USA
website.
Each detailed, full colour A-Z listing comes with
a 150 word write up and your logo.
Franchising USA
• Franchise Research Institute #1 Rated Sign & Graphics
Franchise 2014-2015
• CFA Franchisees’ Choice Designation 2004-2015
• FASTSIGNS is one of only a handful of franchises
approved for $21 million in SBA financing for approved
franchise candidates
FASTSIGNS has over 400 markets approved for
development in the US and Canada and is also seeking
Master or Area Developer expansion in markets
worldwide.
For more information: Phone: 1-214-346-5679
Email: mark.jameson@fastsigns.com
Or visit our Website: www.fastsigns.com
& Franchise Business Review’s Top 200 Franchises
for franchisee satisfaction. In the $80 billion home
care, demand for our services already exceeds
market supply in many areas. In 2015, the baby-
boomers turning age 65 in the U.S. reached 10,000
per day! By 2025, it will grow to nearly 72 million.
We’re looking for people who are passionate and
strive to provide exceptional service. If you want to
make a difference in people’s lives while building a
powerful business, THIS is this franchise for you.
Phone: 866-985-4031
Email: jdavis@firstlighthomecare.com
Website: Firstlightfranchise.com
conventional loans and other non-traditional solutions
including unsecured loans, securities-backed loans,
equipment leasing, and refinancing programs.
By utilizing our franchise-specific pre-approval tool and
cultivating an extensive network of lenders who are
comfortable with the franchise model, FranFund’s loan
approval rate is 99%.
We believe delivering an exceptional customer experience
is just as important as providing high-quality products
and services and are proud of our high level of customer
satisfaction.
Contact: Tim Seiber, CFE
Phone: 817-730-4500
Email: info@franfund.com
Website: www.franfund.com
our Marketing Department and our Operations Team. We
have national and local marketing initiatives and resources
to drive customers to your place of business, and experts to
guide and coach you for as long as you own your Fresh Coat
franchise.
Fresh Coat is committed to leading the painting industry
by driving platinum level customer service delivered by a
team of professionals and painting experts. To do this, our
franchisees only hire the most skilled and experienced
painters, allowing their franchise businesses to offer 6 unique
services. Your painters provide positive experiences from the
initial quote to final touch-ups.
Phone: (513) 605-4877
Email: freshcoatpaintersfranchise@gmail.com
Website: www.freshcoatfranchise.com
Excellent for branding and recognition.
Choose a 12 or 6 month package or simply
add the A-Z directory onto your Focus, Profile
or Ad!
To learn about the A-Z directory or any other
products please contact Vikki Bradbury:
advertising@cgbpublishing.com or
778-426-2446

Home Technology
Handyman
As you know by now, the Home Automation industry is growing
at record rates. All around the world, people are beginning
view Connected Home products as an essential component of
their lifestyle. They’re looking to integrate technology into their
homes to make their lives easier, safer and more convenient.
There’s no doubt that this industry will continue to grow. In
effect, the need for connected home professionals to install
and integrate this technology will grow right along with it.
If owning your own Smart Home Franchise through Home
Technology Handyman has piqued your interest, there’s never
been a better time to see what we’re all about!
What exactly does a Home Technology Handyman do?
International Franchise
Professionals Group
The International Franchise Professionals Group (also
known as IFPG) is a membership based organization
that has over 700 members. Our members consist
of Franchisors, Franchisor Brokers, Lenders, and
other Franchise Professionals that help potential
candidates in the process of buying a franchise.
Hundreds of nationally recognized franchise
companies have chosen the IFPG and its members
to represent their brand; hundreds of experienced
franchise consultants and brokers have chosen the
Lifted
Lifted, An Elevated Experience is a Hemp/CBD shopping
experience. Stepping into the retail environment at
Lifted, it only takes a few seconds to realize why the
consumer’s needs are so readily met, as this is not the
typical Hemp/CBD shopping experience.
The space is laid out in such a way that the flow lends
itself to making the most of the square footage - which is
modest, by some retail standards and yet, is comfortable
and inviting; creating ease and efficiency for hemp/CBD
consumers of every experience level. This design also
reinforces Lifted’s respect for the consumer’s time, as
well as their own.
Little Caesars
As the largest carryout-only pizza chain in the world,
Little Caesars is doing something right. Little Caesars is
an international brand and household name. It’s come a
long way since starting as a single store in metro Detroit
in 1959.
The Little Caesars brand and distinction of being named
“Best Value in America”* for the last ten years is proof of
its commitment to satisfying customers by providing one
of America’s favorite meals at an affordable cost.
Today, Little Caesars is looking for franchisees to bring
HOT-N-READY® pizza to a wide range of communities
MONKEE’S FRANCHISING
Monkee’s Franchising, LLC is a franchisor
of upscale ladies’ boutiques specializing in
shoes, clothing and accessories.
Headquartered in Winston-Salem, NC,
Monkee’s was founded in 1995 and has
become one of the most successful
organizations of independently owned
boutiques in the Southeast. Our boutiques can
now be found in Alabama, Florida, Kentucky,
fr a nch ise & serv ices di r ecto ry
Page 53
We’re a home service provider, just like a plumber or
electrician. Our technicians are the trusted resource for sales,
service and installation of home technology products to
customers of all income brackets.
From basic service calls to turn-key projects, Home
Technology Handyman can handle it all. Our most popular
services include: • Connected Home Devices & Systems
• Home Networking • Audio/Video Systems • Home Theater
• Surveillance Cameras • TV Mounting • Remote Control
Systems • Basic Lighting Control • Security Systems
We want you to Take Control of Your Future!
Contact Jack Beeckman at:
Ph: 888-303-4191
Email: franchise@hometechnologyone.com
Website: hometechnologyhandyman.com/franchise
IFPG to power their business. All of these individuals
understand the value of being associated with IFPG.
The IFPG is a strictly membership based organization
that does not participate in any referral fees from
our franchisor members or our brokers, thereby
allowing all of our members to work freely together.
Our long-term success is predicated on retaining our
members and providing all the tools needed to help
you sell more franchises, and close more deals.
If you’re a franchisor, franchisor broker, or another
profession that serves the franchising industry call us
today at (888) 977-IFPG to learn about membership
opportunities.
Lifted’s inventory exemplifies the brand’s serious
commitment to quality products; but not without
playful elements such as, the Lifted Candy Bar, where
customers can choose from an array of CBD-infused
sweets, treats and edibles. Lifted has an educational
shopping experience where the sales team does
not follow like a shadow, they lead as a guide. The
aesthetics of the brand further lend themselves to the
name with a sleek, modern FFE package and colors
that are fresh and crisp. In every way, Lifted is truly an
elevated experience.
Contact: Gary Gale Norris
Phone: 336-477-3693
Email: admin1@liftedclt.com
Website: www.Liftedclt.com
nationwide. The company also offers opportunities in
non-traditional franchise venues, including convenience
stores, college campuses and military bases. Little
Caesars works closely with franchisees to develop
locations with customized architectural and build-out
plans.
*“Highest Rated Chain-Value for the Money” based on a
nationwide survey of quick service restaurant consumers
conducted by Sandelman & Associates, 2007-2015.
Phone: 800-553-5776
Email: USdevelopment@LCEcorp.com
Website: www.LittleCaesars.com
North Carolina, Ohio, South Carolina,
Tennessee, Texas and Virginia and we are
excited as our growth continues nationally.
Monkee’s is recognized throughout this region
as a leader in providing the finest fashions from
the world’s top designers.
Contact: Troy Taylor
Phone: 336-529-5200
Email: troy@shopmonkees.com
Website: www.ownamonkees.com
Franchising USA
fr a nch ise & serv ices di r ecto ry
Moran Family of Brands
Moran Family of Brands is one of the nation’s
leading franchisors of general automotive
repair, transmission repair and automotive
accessory centers.
Based in Midlothian, Illinois, Moran Family
of Brands provides specialty products and
services in virtually every aspect of the
automotive aftermarket through four individual
brands and a total of more than 120 franchise
locations nationwide including:
Nathan’s Famous, Inc.
NEW YORK IS ALWAYS A GOOD IDEA, which is why - after
over 100 years as one of New York’s most famous restaurant
brands - anyone can walk into a Nathan’s Famous Restaurant
anywhere in the world and experience the best of the New
York Casual Food scene.
Universally regarded as the “Flavor of New York”, Nathan’s
Famous’ menu focuses on four food pillars: World-Famous
Hot Dogs & Fries; Premium Subs, including Angus Ribeye
New York Cheesesteaks by Pat LaFrieda; Best-in-class,
cooked-to-order burger with our proprietary Best Burger
Pledge™, and Hand-Breaded Chicken and Onion Rings.
Our restaurant system includes over 250 restaurants
franchising usa
A-Z Listings are a great way to promote your
business, giving you a presence within our
publication and also the Franchising USA
website.
Each detailed, full colour A-Z listing comes with
a 150 word write up and your logo.
Office Pride Commercial
Cleaning Services HopkinsRichHelm@OfficePride.com started Office Pride, an
Office Pride Commercial Cleaning Services is one of the
most respected full-service commercial cleaning franchise
companies in the nation. Office Pride’s business was built
on a strong set of core values that ensures business is
conducted with integrity and that every customer receives the
highest level of commercial cleaning and janitorial services.
Our Values Make Us Different.®
Office Pride was founded in 1992 by Todd Hopkins, who
created the concept as an independent research project
while working on his MBA at Butler University. He asked
leaders of large cleaning companies what they would
pet wants
Pet Wants creates fresh and all-natural pet food
and delivers it to our customers on a monthly,
subscription basis...that ensures the food is fresh for
the pets and that you generate consistent and on-
going revenue streams.
As a franchise owner, you will need to share this love
of pets and their well-being. But no experience is
needed. No matter if you start in your home, a small
office or store, we teach you everything you need to
know about operating and growing a successful pet
food business.
Franchising USA
Mr. Transmission, “The Professionals”; Alta
Mere “The Automotive Outfitters”; Milex
Complete Auto Care centers and SmartView
Window Solutions.
For more information on Moran Family of
Brands visit www.moranfamilyofbrands.com.
Contact: Ben Reist
Phone: 800-377-9247
Fax: 708-389-9882
Email: breist@moranindustries.com
Website: www.moranfamilyofbrands.com
worldwide, with adaptable, locally sourced menus and
prototypes. Nathan’s Famous branded products are
currently distributed globally, including packaged hot
dogs, hamburgers, french fries, onion rings and more. Our
world-famous hot dogs are served in a multitude of outlets,
including movie theatres, bowling centers, cruise ships, and
casinos. And with more than 28 billion views worldwide of
our cult-favorite Hot Dog Eating contest last Fourth of July,
Nathan’s Famous’ claim to the cuisine and culture of New
York isn’t just authentic, it’s proprietary.
Contact: James Walker
Phone: 516-338-8500
Email: jwalker@nathansfamous.com
Website: www.nathansfamous.com
Excellent for branding and recognition.
Choose a 12 or 6 month package or simply
add the A-Z directory onto your Focus, Profile
or Ad!
To learn about the A-Z directory or any other
products please contact Vikki Bradbury:
advertising@cgbpublishing.com or
778-426-2446
do differently, and he repeatedly heard how they would
deliver “total customer satisfaction.” Using his research,
industry leader whose spotless reputation earns rave reviews
from franchisees, clients and competitors.
Today, Office Pride has 137 franchises around the nation
and is listed in Franchise Business Review’s Hall of Fame for
its exceptional franchisee satisfaction ratings and is ranked
among Entrepreneur’s Franchise 500. Office Pride provides
a wide range of commercial cleaning services, including
carpet cleaning, floor stripping and waxing, to offices and
commercial facilities.
Contact: Rich Helm, Director of Franchise Development
Phone: 727.754.5990
Website: www.OfficePride.com; OfficePrideFranchise.com
You just need a passion for pets, the drive for
success and the ability to follow our proven operating
system.
In return, you will be rewarded with the great benefits
of being a business owner. Bottom line, this is a
fulfilling, financially rewarding and enjoyable “people
and pets” business.
Contact: Beth Boecker
Phone: 513-331-3647
Email: bbboecker@strategicfranchising.com
Website: www.petwantsfranchise.com

pool scouts
Backed by multi brand franchisor, Buzz
Franchise Brands – winner of Inc. 500, Pool
Scouts helps franchisees hit the ground
running.
Pool Scouts is the franchise opportunity
poised to make a splash in the industry.
Here are some compelling attributes:
• Fragmented market in a $3 Billion industry
• Fast growing franchise opportunity
• Low franchise fee and fast start up
PropertyGuys.com INC.
PropertyGuys.com has created a marketing system
that is transparent and includes a community of real
estate professionals who are empowered through
technology – providing the customer with a true end-
to-end experience.
We have reconstructed how real estate is bought
and sold. We’re NOT real estate agents or brokers,
we’re something very different, something we believe
is much better.
We provide sellers with all the tools required to
successfully and confidently sell their property on
Re-Bath
In an industry of independent home remodeling
contractors, Re-Bath stands out as a unified, trusted
national brand. Re-Bath is known for providing expert,
affordable and effortless bathroom remodeling solutions
that transform homeowners’ bathrooms in days, not
weeks. We offer a spirit of innovation and an alternative
to cover-up or overpriced remodeling.
We handle both the design and the installation – it’s
a branded, one-stop customer experience that the
industry sorely needs. We are the go-to resource for
bathroom remodeling in the markets our franchisees
currently serve, and our national reputation strengthens
as we continue to connect the dots across the country.
scooter’s coffee
Founded in 1998, Scooter’s Coffee roasts
the finest coffee beans in the world at its
headquarters in Omaha, Nebraska. In two
decades of business, Scooter’s Coffee’s success
is simple: stay committed to the original business
principles and company core values.
A partnership with the Arbor Day Foundation
to source shade-grown coffee to protect the
rainforests reaffirms its commitment to contribute
to a “chain of good”. The company’s Brand
Promise, recited to franchisees, customers and
SOCi
SOCi is an all-in-one localized
marketing platform built for multi-
location businesses that allows them
to post to social media networks,
manage reviews, update online
listings and deploy social media ads
at scale, down to each location.
fr a nch ise & serv ices di r ecto ry
Page 55
• Recurring revenue business
A Pool Scouts franchise is a business
opportunity that can be run from virtually any
home or office. We are talking to motivated
people to operate Pool Scouts businesses
across the United States. Individual territories
or area development opportunities are
available. Pool Scouts…Perfect Pools, Scouts
Honor!
Phone: 1-844-407-2688
Email: franchising@poolscouts.com
Website: poolscoutsfranchise.com
their own at a fixed rate, not a percentage of the
value of the home.
Ultimately, we help buyers and sellers avoid the high
cost of commission by connecting directly.
We have experience two decades of franchise
success and along the way, have been honored with
many awards and acclamations. Franchisees benefit
from the knowledge and skill of our award-winning
franchise system.
Contact: Franchising Team
Phone: 844-333-7017
Email: opportunities@propertyguys.com
Website: www.propertyguys.com
Of course, it helps to have the trust of renowned
companies like Home Depot. Re-Bath is the nation’s
largest complete bathroom remodeling franchise with
presence in more than 150 cities and 43 states.
The ideal candidate for Re-Bath should have sales,
marketing, and/or management experience and be
extremely results oriented. Construction knowledge is
not required. You must have a minimum of $100,000
in liquid capital, and be ready to make a full-time
commitment.
Contact: Samantha Wilson
Phone: 866-721-7761
Email: swilson@sfdpros.com
Website: www.rebathfranchise.com
employees is: “Amazing People, Amazing Drinks...
Amazingly Fast!”™ It reflects a commitment to
providing an unforgettable experience to loyal
and new customers. Scooter’s Coffee is quickly
approaching 200 locations in 16 states and has
135 franchise commitments to build new stores.
Franchise opportunities are available.
Phone: (402) 934-7284
Website: https://franchising.scooterscoffee.com
Email: Kelly.crummer@scooterscoffee.com
Contact: Kelly Crummer- Franchise Development
Manager
In times of crisis and changing
business dynamics, SOCi empowers
businesses to reach customers
locally with urgent messaging that is
relevant to current operations, offers,
and opportunities.
www.meetsoci.com
Franchising USA
fr a nch ise & serv ices di r ecto ry
StretchLab
Founded in 2015, StretchLab is the first boutique
health and wellness franchise that offers one-on-one
assisted stretching services in a fun, energetic and
communal environment.
It is designed to increase mobility and flexibility,
helping to reduce pain, decrease muscle aches,
improve posture, reduce recovery time and enhance
quality of life.
Guided by highly-trained Flexologists™ in a
one-on-one or group atmosphere, StretchLab is
Tuffy Tire and Auto
In 1970, the first Tuffy Muffler shop opened in Detroit,
Michigan. To keep up with changing times, we’ve changed
and evolved too, from just a Muffler shop to an auto service
center. Our service line up currently includes brakes, shocks,
struts, springs, alignment, front-end, oil change, mufflers,
tires, air conditioning, batteries, starting and charging, flush
and fill, and C.V. joints. We take care of all your auto repair
needs.
Helping our franchisees to operate successfully and meet
the challenges of today’s marketplace is the top priority for
the Tuffy® Tire & Auto Service Centers. We provide our
franchisees with a proven operating system, and as a result,
Veterans Business Services
Veterans Business Services provides the most advantageous
franchise acquisition terms for Veterans and provides
innovative entrepreneurial training for qualified Veterans
seeking grants under the VA Vocational Rehabilitation
Program.
Veterans Business Services (“VBS”) specializes in
entrepreneurial opportunities for Veterans and has an
extensive reach into the Veterans community and can
generate significant interest from qualified Veterans who wish
to start a franchise or small business.
VBS offers multiple marketing methods that have proven
effective with helping franchise organizations with their
expansion plans. Utilizing custom email marketing
Window World
Window World®, headquartered in North Wilkesboro, N.C.,
is America’s largest replacement window and exterior
remodeling company, with more than 200 locally owned
offices nationwide.
Founded in 1995, the company sells and installs windows,
siding, doors and other exterior products, with over 16 million
windows sold to date. Window World is an ENERGY STAR®
partner and its windows, vinyl siding and Therma-Tru doors
have all earned the Good Housekeeping Seal.
In 2018, it was ranked “Highest in Customer Satisfaction
with Window and Patio Door Retailers” by J.D. Power.
Through its charitable foundation, Window World Cares®, the
Window World family provides funding for St. Jude Children’s
franchising usa
A-Z Listings are a great way to promote your
business, giving you a presence within our
publication and also the Franchising USA
website.
Each detailed, full colour A-Z listing comes with
a 150 word write up and your logo.
Franchising USA
revolutionizing the stretching industry through its
approach to help clients of all ages, fitness levels,
genders and sizes achieve deeper stretches that
allow them to reach individual wellness goals.
Headquartered in Irvine, CA, StretchLab is backed
by Xponential Fitness, a curator of popular boutique
fitness brands.
Contact: Martin Balcaitis
Phone: (949) 326-9765
Email: martin@stretchlab.com
Website: https://stretchlab.com
our franchisees have played a key role in the success of
Tuffy. Tuffy, is looking for customer focused, ethical business
owners.
With over 45 years in business, franchisees are provided
a value proposition that includes a state-of-the-art
management, sales and Technical Training, comprehensive
marketing and advertising programs, national vendor
partnerships, national and local support, a powerful brand
proposition, a strong business model and on-going research
and development.
Contact: Travis Mulligan
Phone: 800-228-8339
Email: Travis@tuffy.com
Website: Tuffyfranchising.com
campaigns, news press releases, and online franchising
e-magazine articles, VBS gets the message to qualified
Veterans who are invested in starting a franchise.
VBS supports service disabled Veterans who are enrolled in
the self-employment track within the Veterans Administration
and provides outreach efforts to transitioning military through
TAP and ACAP programs. As a graduate business of the
Entrepreneurial Bootcamp for Veterans (“EBV”), we also
assist other graduates of EBV and provide coaching support
through mentoring programs. VBS is where Veterans turn to
make their franchise dreams a reality.
Contact: James Mingey
Phone: 202-349-0860
Email: info@veteransbusinessservices.us
Website: www.veteransbusinessservices.us
Research Hospital®, which honored the foundation with its
Organizational Support Award in 2017. Since its inception in
2008, the foundation has raised over $9 million for St. Jude.
Window World also supports the Veterans Airlift Command,
a nonprofit organization that facilitates free air transportation
to wounded veterans and their families. Window World has
flown over 100 missions and surpassed $1 million in flights
and in-kind donations since it began its partnership with the
VAC in 2008.
For more information, visit WindowWorld.com
or call 1-800 NEXTWINDOW.
Contact: Zach Luffman, Director of Franchising
Phone: (336) 667-2100
Email: franchising@windowworld.com
Website: www.windowworldfranchise.com
Excellent for branding and recognition.
Choose a 12 or 6 month package or simply
add the A-Z directory onto your Focus, Profile
or Ad!
To learn about the A-Z directory or any other
products please contact Vikki Bradbury:
advertising@cgbpublishing.com or
778-426-2446
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