Ans 1

A foreman in Baltimore produced a thought in the year 1891 to develop a bottle cap made from thin coated steel
with flanged edge and a cork. This product was a star product that turned the ear into a market for the can. Crown
had a product variation; they marketed their products in the coca cola industry, in the beer business, in the food
packaging industry and so on.

Some of the main features which attracted the industry are as follows:

 The metal container industry accounted for approximately 61 per cent of the US demand for packaging
items.
 The soft drink industry acquired 22% of the market, 60% of which came from Coco Cola and 50% from Pepsi
 It was famous in beer industry because of shelf life as the expected shelf life should be atleast 90 days.
 It had a huge presence in the automobile industry as these where used for the transportation of the oil.
 Cost Efficient
 Product length

Ans 2

Crown Cork was revived, under John Connelly. The business was on the verge of bankruptcy when he became
company president i.e. High priority was given to product quality , customer satisfaction and cost-effective
satisfaction.

Connelly changed its strategy to emphasize cost savings, productivity before market keys were improved. He took
control of operating costs i.e. reduced operating costs which ultimately increased the plant's manufacturing and
efficiency.

This will be achieved by understanding Crown 's position as just a small supplier and thus building a line centered on
the company's traditional strengths in metal construction & processing. It also shut down redundant manufacturing
facilities (manufactured plants)

Ans 3

As the industry trend is changing day by day, Avery needs to make a decision that will change the Crown Cork market
revolutionarily. Given that this is the right time for Avery to shift its strategy from metal and aluminum to plastic
closure and glass containers.

 Avery had the weather option to choose whether Continental would bid or not.
 To expand, they should support vertical or horizontal integration by combining and acquiring more and more
industries in the United States to increase their assets and profits.

Ans 4

In order to be competitive in Avery after so long in the aluminum (metal) container market, it must now be thought
that entering the plastic lockers & glass containers sector must be the right moment.

 One of its potential tactics will be how to engage in the bidding of Continental Can.
 By purchasing such a product, Crown Canada became the largest outside the United States or doubled its
domestic size with Crown