TESLA MOTORS

Cars of the Future

Tanika Garg
Jaipuria Institute of Management
2020

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Outline
● About
● Elon Musk
● Tesla’s Roadmap
● Tesla’s Products
● Strengths and Weaknesses
● Competitors

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About Tesla Motors
● Founded in Silicon Valley in 2003
● Want to prove that electric cars could be better than
gasoline-powered cars.
● Company name is coming from Nikola Tesla who is famous
engineer and inventor of AC, induction engines and many more
things.

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Tesla Motors - Mission
The overarching purpose of Tesla is to expedite the move from a
mine-and-burn hydrocarbon economy towards a sustainable, solar
electric economy.

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Business Model

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Roadmap of Tesla Motors
● Step One: Manufacturing a sport car for to show people, that the
fastest cars can run with electrics.
Tesla Roadster (high price, low volume).
● Step Two: Manufacturing a small number of expensive and high
quality car for to break prejudices of people to EV.
Tesla Model S (with mid price, mid volume)
● Step Three: Manufacturing a economic class cars for families.
Model 3 (low price, high volume)

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Roadmap of Tesla Motors

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Tesla Roadster
● is the first highway-capable all-electric
vehicle in serial production for sale in
the United States in recent times.
● Launched in 2008.
● Accelerating from 0 to 100KMh in 3.7
seconds
● Range of 400 KM per charge of its
Lithium ion battery,
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Tesla Model S
● Launched at 2012.
● In 2.8 seconds Model S to the 100
KMh,
● Range of 480 KM per charge of its
lithium ion battery,
● Perfect 5.0 NHTSA automobile
safety rating.
● Autopilot equipped
● Available All-Wheel Drive Dual
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Motor
Tesla Model X
● Launched in 2017.
● Safest, fastest and most capable
sport utility vehicle in history.
● 90 KWh battery providing 415 KM of
range.
● It has ample seating for seven adults
and all of their gear.
● Accelerating from 0 to 10 KM per hour
in as quick as 3.2 seconds.
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Tesla Model Y
● Launched in 2020.
● 315 mile EPA range and becomes the
most efficient SUV ever.

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Tesla Supercharger
● The World’s Fastest Charging Station
● Superchargers are free connectors that
charge Model S in minutes instead of hours
● 1870 Supercharger stations with 16,585
Superchargers.

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Tesla SWOT Analysis

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Competitors
● Tesla markets and sells its cars through its own network of 212
stores Worldwide.
● The company reported gross revenues of $24.60 Billion.
● Most of the Tesla’s Competitors are experienced in car industry more
than 50 years. They have world-wide reputation.
● But, they cannot reach the Tesla’s technology level in EV industry.
● Tesla have a “first mover” advantage over companies.

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Tesla is now officially the most valuable automaker of the world!

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