PUBS AND BARS RESEARCH IN BANGALORE

RESEARCHED PUBS : -
 Toit
 Watson’s
 3 Monkeys Brew Pub
 The Biere Club
 Barebones the Balcony Bar
 Pecos Stones
 Windmills Craftworks
 Bootlegger
 Hangover pub
 The 13th Floor
 Skyye

TOIT

 Safety measures related to COVID 19 posted on Instagram page so that

customers feel secure about consuming the products.
 Posts related to training the staffs of how to take safety measures.

 Proper link of bar/pub

website given in bio
  Beer Takeway instructions mentioned on Insta page to let the customers know
3 MONKEYSBREWPUB
that customer satisfaction and taking care of customers is main priority.

 Remaining closed on Election day showing the customers that focussing on

development and growth of the country is of primary importance.
 Arranging fashion
show on DJ Nights to
differentiate from
competitors.

 More attractive
visuals of IPL or
cricket match by
showcasing the
captains
 Collaborating with top corporate
companies like capegemini,google
etc. to let the corporate employees
know that they get brewed bonus and
can enjoy using the same on
weekdays or weekends.

Collaborating with fashion shows –

for influencer marketing
Post related to sanitization of bottles to assure the customers that drink is 100 percent
safety ensured to drink even in COVID 19 situations.

13TH FLOOR

Efforts taken by bar to stay safe and

customer safety is their first priority.
Introducing the concept of drink with famous series Game of thrones to attract millennials
for the drink.

Posting awards photos and certifications to let customers know that its one of the reputed brands
and moreover allowing tagging game with the friends which is quite exciting for customers and
increases the page reach by more tags created.
 Linking the Zomato review on
Insta page creatively to let
visitors know that its reputed
brand

Mentioning about the Valet parking

on Insta page to let the customers
know about the services provided
and attract them
WindMills Craftworks

Taking care of health and safety of the guests

during election time – and preventing any
inconvenience caused to them

Mentioning about the drinks in creative way on insta page attract customers and have a
psychological impact on their mind to visit the place once.
Mentioning about the ingredients to let the customers know that beer prepared is pure and
consistent one !!!

SKYYE

To let the customers know

that any segment of target
audience waiting for the
eve can arrive the bar and
enjoy!!
 Creative way to let the customers
know what all to carry when they
will go for an event or party.

Mentioning the sponsor and

partners let the customers know
that how grand the party or event
is going to be.

Mentioning about the health tips on insta page to make sure that pub or bar not only entertains
the customer but takes care of the customer safety too.
 Rather than simple quiz on beer or any
other drink , this game can be
interesting for customers and attract
them to win Mr. or Miss . at the pub
that day .

BIERRE CLUB

Creative way to thank Corona Kids menu to attract the new target
warriors to let the visitors audience at the restaurant
think that brand is thinking
about others too rather than
only its profits
 Open air cinemas to customers of the
club to attract the customers. Moreover
making sure to send them digital tickets
and also making them aware of the traffic
that day so that they can be on time.

Club provides free wifi and work environment

for those who want to enjoy delicious meals and
carry on their work at the same time. So it
introduced the concept of Working club and
mentioned about the same on Insta page.
 To target health conscious
customers who want to take care of
their health but at the same time
want to enjoy delicious drink !!!

To assign different roles to staff and sharing their experience of making the drink which is quite
creative way to attract the customers

Ranking the drinks to know

which one is bestseller !!!

Tagging friends to increase the fun activities among the customers

and also increasing the reach of the page at the same time.
Children’s trunk to attract the kids segment and also their parents to insta
page

Weather forecasting whether its good to have beer on that day to let the customers
know that club’s main priority is customer satisfaction and their health.
Sharing prices board on insta page to make the customers aware of the prices
and various discounts

BAREBONES BALCONY BAR

Sanitizer picture to show that safety measures for COVID 19 are ensured and at the same time
using google to know that its ranked best in search
Bareworks post to let the customers know that they can work and enjoy drink and meals at the same
time. Moreover, the prices are best to afford !!!!

Short stories of customers on insta

page to let the visitors know that
customer experience should be
worthwhile !!!
Colour post every week to let people know what season the colour signifies and welcoming
customers in the same season.

To take care of safety of

customers and prevent any
inconvenience.
To differentiate from customers – apart from DJ night , fashion show, girls night there is a
segment that loves board games – to attract such segment

Creative post to attract customers

from all segment and ensure that
everyone will enjoy the party .
Drinks representing characters
and making customers know that
what actually a particular drink
represents so that they can
choose their favourite.

To ensure the safety of the

customers after party – to
drop them safely without
charging high prices – let the
customer know that club is
customer oriented and it
shows the value innovation of
the club.
PECOS

Showing loading and

unloading of beer to attract
the techies with this concept.

Showing inscription of
different era to let the
customers know that pub
takes care of historical
influences too !!!
 To attract fitness freaks
who think drinking can
add on calories but it will
just make you enjoy the
party !!!

BOOTLEGGERS
 To let the customers know that safety
measures are ensured.

Bingo games – to attract

the customer segment
who love these games.

HANGOVER
 Cocktail bucket
concept – to attract
the customers who
want to share the
cocktail with friends
and can’t finish alone
!!!

Reviews by customers on insta

page to let the visitors know that
customers satisfaction is taken
care of .

Stylemepretty campaign by hangover –

To attract the ladies with latest fashion trend giving them

discount coupons and offers for the same !!!
IMPROVEMENT IN WATTSON –

 Health facts can be posted weekly on insta page

 Moreover COVID 19 safety measured need to be mentioned
 Staff training IGTV videos or photos can be mentioned
 There should be checklist poster to be mentioned for pre party dressing so that customers are
aware of what type of attire to carry on
 Moreover,premium customer birthdays can be posted on Instagram page – and providing
them vouchers and coupons.
 Moreover, there should be fashion show along with DJ to attract the fashion trendy
customers. There can also be Mr. Wattson and Miss Wattson fashion night and participants
will get vouchers and winner will get free lunch or dinner at Ritz carlton, Bangalore or Oberoi
,bangalore.
 Should also post about the kids segment – fashion related to kids
 Moreover there can be retro fashion theme also, which will not only attract millennial but
baby boomers too. Posting about the same can attract lot of customers.
 Board games too can be organized
 Moreover like windmills carftworks provide separate space for reading books , if a nerdy
wants to have a drink and enjoy me time – then this can be great option.
 There can also be “u drink , we drive” option – specially for bachelors to ensure their safety.
 Fashion campaign with famous brands can attract ladies
 Posting about the stories of the customers who had a drink in creative way
 Posting about the character each drink represents
 Posting about the holiday on election day to ensure safety.
 Posting about the happy staff and their worthwhile experience while preparing a drink.
 To make sure that working professionals can enjoy meals and drink and continue their work
on the same time – introduce and post about the working club and also that free wifi is
provided
 Linking the Zomato or any foodsite reviews about Wattson on insta page.
 Have proper link in bio – it mentions only JPnagar , it should mention all branches
exclusively on website
 Takeaway instructions should be posted
 Ingredients should be exclusively posted on the page to make customers aware.
 Weather forecast weekly and which is the best drink to have in that week.
 Bestseller ranking about the drinks
 Health myths about the drink and actual truth
 Also linking the drink with famous web series to attract the customers.