OUTDOOR PROPOSAL

FESTIVE PACKAGES 2011

• Catch the 2011 Balik Kampung exodus early !!
• Be the first few to grab limited packages targeting at the highly mobile Malaysians this
coming festive season.
• We celebrate this festive season by delivering your brand message across the Kuching
and Kota Kinabalu International Airports with the best value outdoor advertising
packages.
• Come celebrate and generate brand BIGNESS with over 8.88 million travelers in the
airports.
• With the festive season comes the peak in consumer spending as well as the highest
mobile Malaysian audience in a calendar year.
• The festive season supports shopping, domestic travel and school holiday behavior
which leads to more time spent out-of-home.
• We celebrate this festive season with the best value outdoor advertising packages that
target the general Malaysian.
Kota Kinabalu International Airport
 Total passenger movement: 5.2 Million
 Total aircraft movement 53,554
 KKIA the second busiest airport in Malaysia after KLIA
 Secondary main hub for Malaysia Airlines, AirAsia, Fireflyz and
MasWings.
 Future: KKIA as regional hub (new air services from Australia, Japan,
China, Korea, Taiwan) as well as tapping into Philippines and
Indonesian market

Kuching International Airport

 Total passenger movement: 3.68 Million
 Total aircraft movement 44,761
 KIA the third busiest airport in Malaysia after KLIA and KKIA
 There are near-hourly connections to Kuala Lumpur as well as
frequent flights to Singapore, Johor Bahru, Labuan, Kota Kinabalu
and other cities in Sarawak like Sibu, Bintulu and Miri
Why Airport Advertising?
 A unique environment in which there is a captive audience
with guaranteed, substantial dwell time
 Is the ideal venue to let ideas take flight
 Industry-leading business travelers are looking to be
informed
 Affluent leisure travelers are looking to spend both their
money and time

In short, if you're flying, you're waiting

HARI RAYA ADILFITRI
30 – 31 Aug 2011

DEEPAVALI
26 Oct 2011

CHRISTMAS
25 Dec 2011

NEW YEAR
1 Jan 2012 2012

CHINESE NEW YEAR

23 - 24 Jan 2012
Big Fly Package 1
Proposal:
Kota Kinabalu International Airport
Kuching International Airport

Idea: Welcome Home & Have a Pleasant Trip

 SITES BIG FLY PACKAGE 1
KKIA

2 sets of Spectacular Ambient Glass Panels + 6 Pillar Wraps at Baggage Reclaim Hall + 10 sets of V1 Series

KIA

1 Horizontal Lightbox with Wall Graphic + 3 Pillar Wraps at Baggage Reclaim Hall + 2 sets of V3 Series

Strategy: Welcome Home & Wishing You A Safe Journey

Location: Departure Hall, Arrival Hall, Baggage Reclaim Hall, Check-in Counters
Traffic: 5.2 Million Passengers (KKIA) & 3.68 Million Passengers (KIA)
Target 1: All Arrivals (to exit through the Baggage Reclaim Hall) – Welcome Home
Target 2: All Departure (International & Domestic) – Have A Safe Journey
 RATES IN COMPARISON: NORMAL .vs. BF PACKAGE 1
Locations Qty Duration Rental (RM) 6% GST Production Total
(Kota Kinabalu Intl. Airport) (months) (RM) (RM) (RM)
Spectacular Ambient Glass Panel
2 6 100,000 6,000 12,000 118,000
At Departure / Arrival Hall
Pillar Wraps
6 6 95,000 5,700 16,800 117,500
At Baggage Reclaim Hall
V1 Series
10 6 60,000 3,600 4,000 67,600
At Boarding Hall
Locations Qty Duration Rental (RM) 6% GST Production Total
(Kuching Intl. Airport) (months) (RM) (RM) (RM)
Horizontal Lightbox w. Wall Graphic
1 6 72,000 4,320 11,200 87,520
At Departure / Arrival Hall
Pillar Wraps
3 6 65,000 3,900 8,400 77,300
At Baggage Reclaim Hall
V3 Series
6 6 36,000 2,160 4,000 42,160
At Boarding Hall & Check-in Counters
GRAND TOTAL 428,000 25,680 56,400 510,080
Total
savings of
RM 230,080
Big Fly Package 1

Package Qty Duration Rental (RM) 6% GST Production Total

(months) (RM) (RM) (RM)

BF P1: KKIA & KIA 28 6 220,000 13,200 46,800 280,000

Big Fly Package 2
Proposal:
Kota Kinabalu International Airport
Kuching International Airport

Idea: Welcome Home & Have a Pleasant Trip

 SITES BIG FLY PACKAGE 2
KKIA

1 Wall Graphic at Level 3 Departure + 1 Horizontal Lightbox at Baggage Reclaim Hall + 10 sets of V1 Series

KIA

1 Wall Graphic at Departure Walkway + 5 Pillar Wraps after Security Check + 2 sets of V3 Series

Strategy: Welcome Home & Wishing You A Safe Journey

Location: Departure Hall, Immigration / Security Check area and Baggage Reclaim Hall
Traffic: 5.2 Million Passengers (KKIA) & 3.68 Million Passengers (KIA)
Target 1: All Arrivals (to exit through the Baggage Hall) – Welcome Home
Target 2: All Departure (International & Domestic) – Have A Safe Journey
 RATES IN COMPARISON: NORMAL .vs. BF PACKAGE 2
Locations Qty Duration Rental (RM) 6% GST Production Total
(Kota Kinabalu Intl. Airport) (months) (RM) (RM) (RM)
Wall Graphic
2 6 30,000 1,800 9,800 41,600
Walkway along boarding area
Horizontal Lightbox
1 6 60,000 3,600 9,500 73,100
At Baggage Reclaim Hall
Digital Screen
10 6 60,000 3,600 4,000 67,600
At Boarding Hall
Locations Qty Duration Rental (RM) 6% GST Production Total
(Kuching Intl. Airport) (months) (RM) (RM) (RM)
Wall Graphic
1 6 60,000 3,600 18,000 81,600
At International Departure Walkway Area
Pillar Wrap
5 6 54,000 3,240 13,500 70,740
After Security Check
Digital Screen
6 6 48,000 2,880 4,000 54,880
After Immigration Counter
GRAND TOTAL 312,000 18,720 58,800 389,520
Total
savings of
RM 219,520
Big Fly Package 2

Package Qty Duration Rental (RM) 6% GST Production Total

(months) (RM) (RM) (RM)

BF P2: KKIA & KIA 25 6 120,000 7,200 42,800 170,000

NOTES TO ADVERTISER

• Media rental is subject to 6 % Govt. Service tax.

• Production costs can only be finalized upon viewing of final creative

• Production lead time is approximately 21 working days upon receiving visuals

• Production cost is subject to change depends on creative complexity.

• All text must have dual language (Bahasa Malaysia & vernacular), BM must not be smaller. All creatives are
subject to formal authority approval

• Sites proposed are strictly based on first come first serve basis and subject to availability upon confirmation

• Confirmation upon signing of media booking is not subject to cancellation. Rental charges will still apply should
advertisers pull out.

• For a contract of period of less than 6 months, the advertisers shall not have the first right to renew the term of
the contract upon expiry
• Validity of offer expires 30 days from date of proposal
• Production charges apply to one (1) time printing cost which includes installation, removal & maintenance

• Terms of payment for production – 100% in advance upon signing of contract

• Terms of payment for rental – Quarterly in advance

• BTO reserves the right NOT to accept third party materials.

• Big Tree reserves the right to vary, increase or amend the lighting charges during the term of the media lightings
contract in the event Tenaga Nasional Berhad revises the tariff for electricity charges. The Advertiser shall then
pay to Big Tree the revised lighting charges which shall be adjusted accordingly as advised on the payment due
dates.