COURSE OVERVIEW (INTRO – COURSE DESCRIPTION – OBJECTIVE)

ART APPRECIATION:

TO ALL THE UNKNOWN VAN GOH and MICHAEL ANGELO

“A man who work for his hand is a laborer. A man who work for his hand and mind is a craftsman. A
man who work for his hand and his mind and his heart is an ARTIST.”
The arts are records of mans experiences and aspirations. These vehicles of human’s expression are
all about us, affecting us in may ways. The ability to appreciate these records – that is to “look” at a
painting a sculpture or a building and find delight in its form and design and to “listen” to music
instead of merely “hear” it - does not come naturally to everyone. It needs to be acquired and
developed. While the cultivation of this capacity may be possible with guidance, the process can be
facilitated and made more enjoyable and profitable with help and direction. Art makes people
optimistic about their future. Art can be used to help spread a message of inspiration, making
people achieve great things in life. Art can be a form of communication between people, to focus on
common issues for the betterment of humankind. Art Appreciation is a three-unit course that
develops students' ability to appreciate, analyze, and critique works of art. Through
interdisciplinary and multimodal approaches, this course equips students with a broad knowledge
of the practical, historical, philosophical, and social relevance of the arts in order to hone students'
ability to articulate their understanding of the arts. The course also develops students' competency
in researching and curating art as well as conceptualizing, mounting, and evaluating art
productions. The course aims to develop students' genuine appreciation for Philippine arts by
providing them opportunities to explore the diversity and richness and their rootedness in Filipino
culture.

DEVELOPMENTAL ECONOMICS

An economist must be “mathematician, historian, statesman, philosopher, in some degree - as aloof and
incorruptible as an artist, yet sometimes as near the earth as a politician.” So remarked John Maynard
Keynes, the great British economist who, as much as anyone, could be called the father of
macroeconomics. No single statement summarizes better what it means to be an economist. John Stuart
Mill, 1867, cited that those branches of politics, or of the laws of social life, on which there exists a
collection of facts sufficiently sifted and methodized to form the beginning of a science should be taught
ex professo. This course deals primarily with the overall performance of the economy. The
topic the following: the meaning and measurement of economic development through national income,
growth theories, poverty and income distribution, the role of geography and institutions, saving and
investment, aggregate supply and demand, fertility and population growth, the role of credit markets
and microfinance, health and nutrition, and education. This course aims to let the students Determine
familiarity with some central themes and issues of economic development. Also explain the role of
education, health, population growth and credit markets in the development process. Demonstrate an
awareness of economic growth problems, issues in globalization, and provide grounding in major growth
strategies and development. Establish knowledge and understanding of the characteristics of less-
developed countries, and of the diversity amongst them and finally, apply the core concepts and tools to
analyze and research real world problems and evaluate alternative economic policy proposals on
economic development issues

Tqm

The notion of ‘Quality’ in business performance has exploded since the publication of Total Quality
Management in 1989. Today there is a plethora of performance improvement frameworks including
Baldrige, EFQM, Lean, Six Sigma and ISO 9001, offering a potentially confusing variety of ways to achieve
business excellence. Increasing the satisfaction of customers and other stakeholders through effective
goal deployment, cost reduction, process improvement, people involvement and supply chain
development has proved essential for organizations to stay in existence in the twenty-first century. We
cannot avoid seeing how quality has developed into a most important competitive weapon, and many
organizations have realized that TQM and its relatives is the way of managing for the future. Neglect of
product and service quality can have disastrous consequences, as we have seen repeatedly in recent
years around the globe. Consequential reputational damage is deeper and quicker now than ever before
because information, opinion, and ultimately consumer choice, is affected at scale due to the nature of
modern communication technologies. Of course, TQM is far wider in its application than assuring
product or service quality – it is a way of managing organizations to improve every aspect of
performance, both internally and externally. This advance course provides a conceptual framework
within which key elements or quality management as applied to various industries are evaluated. This
evaluation considers the theoretical and practical framework for managing quality effectively and
efficiently in the course of producing products (for both goods and services). It emphasizes on the
systems approach to quality management as applied to the whole supply chain which includes but not
limited to: how quality is defined and measured in different perspective; how to approach customer
satisfaction; how to account the cost of quality; and approaches to quality improvement. Moreover, the
course is aimed to analyze the quality aspects accounted on and for design and development,
production management, supplier management, customer management, warranty and after-sales
management, as practiced by various industries to recognize current quality practices, trends, related
issues, and the sustaining initiatives for continual quality improvement. It utilizes live case analyses

This advance course provides a conceptual framework within which key elements or quality
management as applied to various industries are evaluated. This evaluation considers the theoretical
and practical framework for managing quality effectively and efficiently in the course of producing
products (for both goods and services). It emphasizes on the systems approach to quality management
as applied to the whole supply chain which includes but not limited to: how quality is defined and
measured in different perspective; how to approach customer satisfaction; how to account the cost of
quality; and approaches to quality improvement. Moreover, the course is aimed to analyze the quality
aspects accounted on and for design and development, production management, supplier management,
customer management, warranty and after-sales management, as practiced by various industries to
recognize current quality practices, trends, related issues, and the sustaining initiatives for continual
quality improvement. It utilizes live case analyses
In the sea of data, how do organizations make their products truly stand out? Grabbing the attention of
the masses is easier said than done these days, and this is why strategic marketing is becoming an
increasingly popular as a tool in this respect. Every organization has to put in a lot of money, resources,
and manpower in promoting its services. The idea is to reach a target audience and acquaint them with
your product solely with the idea of selling it. Although the tried and tested ways of traditional
marketing worked earlier, things have revolutionized now. People pay more attention to their phones
and social media than they do to giant billboards in the street or television commercials. For an
organization, strategic marketing is now vital for sustaining itself in the long run. The focus of this blog is
not just highlighting the importance of strategic marketing but also the factors to keep in mind while
implementing it. Marketing strategy provides an organization an edge over its competitors. Strategy
helps in developing goods and services with best profit-making potential. It helps an organization to
make optimum utilization of its resources so as to provide a sales message to its target market. The
course introduces students to the process of developing and managing marketing strategy, examining
how firms create and sustain customer value—from market analysis and product positioning to
communications and channel systems design. It also encompasses marketing strategy elements and
their integration. Focus will be upon developing abilities to apply various principles and theories to
specific problems. Competitive marketing strategies are introduced, and theories are applied to different
economic environments as well as to different competitive environments. Encouraging a practical
approach to strategy. Students engage in interactive problem solving, field work and contemporary case
analysis

Sales management includes more than tracking the business you book and providing support for your
sales team. It starts with helping develop the right products, setting the right prices and distributing in
the right places, and continues with marketing messaging, customer service and other selling efforts,
according to Reference for Business. All of these efforts must be coordinated so one doesn’t interfere
any of the others. Setting plans, monitoring them and tracking results lets you continue to adapt,
eliminate weaknesses and take advantage of opportunities. This course relates to the principles of sales
management functions. The subject covers the functions and methods of recruiting, selecting, training,
motivating, equipping, compensating, controlling, and supervising salesmen. Understand the nature of
the scope of work of an executive responsible for group sales persons tasked to promote and sell a
particular product; understand and discover new selling techniques in a highly competitive and
technologically Policies and Standards for BSBA 20 Commission on Higher Education advanced
marketing environment. The student will learn to prepare a sales program for a given product, beginning
with the launching stage until the full cycle has been completed, integrating therein his social
responsibilities towards consumers and other sectors of society.
Digital technologies such as Web 2.0, social media, and mobile media have dramatically altered how
businesses and consumers get information, make decisions, communicate, transact, and own versus
share possessions around the world. In this always-connected, 24/7/365 competitive retailing
landscape, consumers choose how, when, and where they want to interact with retailers. Retailers are
expected to be proactive and adaptive in anticipating their consumers’ needs at the time and utilize an
omnichannel approach to provide the customer with a seamless shopping experience, whether the
customer is shopping online from a desktop or a mobile device, by telephone, or in a bricks-and-mortar
store. Retailing encompasses the business activities involved in selling goods and services to consumers
for their personal, family, or household use. It includes every sale to the final consumer—ranging from
cars to apparel to meals at restaurants to movie tickets. Retailing is the last stage in the distribution
process from supplier to consumer. This course provides the student with a comprehensive view of
retailing and an application of marketing concepts in a practical retail managerial environment. We will
analyze current multi-channel retail strategies among bricks-and-mortar and web-based firms. Retailing
is changing today, and the successful business will know how to identify, adapt, and plan with the
changes, without moving away from its core competencies. We will consider: the development of a
retail format and its strategy, the analysis of a target market, demographic analysis related to site
selection, retail personnel issues, and category management. Buying, financial analysis, and pricing will
also be investigated

Nowadays successful companies need to be adaptive, resilient, customer-centered and quick to change
direction. Within such an environment the effectiveness of HRM is crucial to business success. HR
professionals establish systems for performance development, career succession planning and
employee development. This keeps people motivated, happy, personally engaged and contributing to
company success. Furthermore, the HR professional helps the development of organizational culture
and climate in which employees have the competency, concern and commitment to serve customers
well. In this course the students are introduced to the management of an organization's workforce
through the design and implementation of effective human resources policies and procedures. This also
covers range of major issues impacting on human resource management in organizations including
ethics in HRM, managing diversity, the impact of Government legislation on HRM, the contribution of
HRM to improving productivity, managing outsourcing, career development and mentoring. Topics
include the need for human resources management and its growing professionalism; recruitment and
selection, compensation, human resource planning including job design and analysis; workplace health
and safety; and employee relations. Students are prompted to examine current Philippine issues and
practices
In a capitalist economy, both consumers and businesses make thousands of big and small decisions each
year guided by the principles of microeconomics. Consumers seek to maximize their satisfaction when
they go out and shop for anything from paper towels to apartments, houses, and cars. Businesses set
prices and make other decisions based on microeconomics. The prices that consumers will pay depends
on the supply of a good, as well as how much others are willing to pay for it. So how do the principles of
microeconomics affect everyday life? Most people have a limited amount of time and money. They
cannot buy or do everything they want, so they make calculated microeconomic decisions on how to use
limited resources to maximize personal satisfaction. Similarly, a business also has limited time and
money. Businesses also make decisions that result in the best outcome for the business which may be to
maximize profit. The purpose of this course is to provide students an analysis of the behavior of
individual economic agents, including consumer behavior and demand, producer behavior and supply,
price and output decisions by firms under various market structures, factor markets, market failures and
international trade