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Digital Marketing (SEO)
Digital Marketing (SEO)
(SEO)
SOME BASIC ABBREVIATONS
SEO – Search Engine Optimization
URL – uniform resource locator
SMO – search media optimization
SERP – search engine result page
W3C – world wide web consortium
HTML – hypertext markup language
SEO
Search engine optimization (optimization-action of making the best)
Optimizing website or web pages in order to make search friendly, getting
higher rank in search engine like google, yahoo or bing
It is all about trying to rank higher in search engines or trying to showcase
your website on first page of google
practice of improving site’s rankings in the search engines for given
keywords.
SEO IS A TECHNIQUE FOR
Designing and developing a website to rank well or on first page of google
Improving the volume and quality of traffic to a website from search
engine
Marketing by understanding how search algorithm works and what humans
visitors might search.
HOW SEARCH ENGINE WORKS..???
1) CRAWLING - Process of fetching all the web pages linked to a website
through a software called crawler (or Googlebot, in case of
Google).whenever we make a page, google crawls it.
2) INDEXING – after crawling is done, google stores the information of the
page in his database.
3) PROCESSING - When a search request comes, the search engine processes
it, i.e. it compares the search string in the search request with the indexed
pages in the database.
4) CALCULATING RELEVANCY - It is likely that more than one page contains
the search string, so the search engine starts calculating the relevancy of
each of the pages in its index to the search string.
5) RETRIVING RESULTS - The last step in search engine activities is retrieving the
best matched results. Basically, it is nothing more than simply displaying
them in the browser.
SEO COPYWRITING
Practices that are everything you do on your page to improve its rankings
Practise to advance individual website pages to higher rank and more
traffic in search engine. Includes activities
Page Titles
Meta Descriptions
Meta Tags
URL Structure
Content Optimization
Keyword Density
Image Optimization
OFF PAGE SEO
practice of link building
Off-page practices are everything you do outside your page to improve its
rankings.
used to enhance website position in SERP's. Off page is all about link
building through various activities
Social Networking Sites
Blogging
Blog Submission
Article Submission
PPT Submission
Social Bookmarking
Link Building
Image and Video Submission
Press Release
TYPES OF SEO
WHITE HAT SEO
BLACK HAT SEO
GRAY HAT SEO – includes both white hat and black hat SEO
WHITE HAT SEO
Follows google guidelines and algorithms
Techniques that search engine recommend as a part of good design
Slow in process but are long lasting
Practises guidelines that are strictly given by google
most commonly practiced techniques are publishing good quality content
on the website, HTML optimization and restructuring of the website
BLACK HAT SEO