CHAPTER 2

Marketing Aspect

Analysis of the Market 

The pandemic today made the community particularly the

customers and businessmen commonly interested in buying and

investing in products that bear favourable impacts towards health and

safety. Thus, products with such benefits are highly on demand like

alcohols, hand sanitizers and other things that serves an essential

purpose of disinfecting, etc. The You-V Corporation foresees that a

different approach to disinfecting and cleaning with UV can attract a big

market to purchase and the increasing threats of contagious diseases are

expected to drive the market growth.

To begin with, the You-V Corporation is a start-up company wants

to be part of creating a solution by producing a quality and effective

disinfecting UV device referred to as the “Ultra-V”. Its primary feature is

the UV light which is especially designed to kill the bacteria and viruses

found on surfaces particularly on door handles, grocery cart handles,

etc. It is presumed that this product will highly help in minimizing the

risks of transmission and becoming a susceptible host of the virus at

present.

Regardless of the competition in the disinfectant device industry,

the You-V Corporation wants to take the opportunity of selling a new

type of UV disinfectant device with a big potential in the Philippine

market. The target markets of the You-V Corporation are the hospitals,

public and private establishments in Metro Manila particularly in

Makati, Taguig and Pasay City, where people are most usually found and

that use a cylinder shaped handles. Aside from public and private

establishments, the You-V Corporation is primarily aiming to target

grocery retail stores as it is where more people are expected to be seen

despite the presence of online shopping platforms and the pandemic

situation. The You-V Corporation is looking forward to extend the market

similarly on grocery stores, hospitals, and other public and private

establishments outside the vicinity of NCR after the pandemic.

Nonetheless, a thorough study will be initiated to learn more about the

product viability and the market, etc. in order to face the risks and

challenges along the way. 

Opportunities and Threats Analysis 

Each and every business established has its own set of strengths

and weaknesses along with the never-ending opportunities and threats.

The strengths are the things that a business is good at, a way that a

business can be distinguished from its competitors and to improve their

weakness. The owners must keep an eye for the opportunities and use it

to protect from threats that may endanger the business.

 Cleanliness is important as it prevents the spread of diseases and

infections. Due to the current situation today, the public takes notice of

the health experts' advice on sanitizing and disinfecting frequently. The

following are the opportunities that the business can take advantage of:

 55 percent of consumers intend to buy more personal hygiene and

safety products (Rakshit,2020).

 Health stipulations have mandated two important aspects to help

protect against the deadly virus – hand hygiene and the hygiene of

frequently touched surfaces (Satpathy,2020).

 People have become more conscious about cleanliness, hygiene

and keeping themselves and their environment germ-free

(Sureka,2020).

 People are seen allotting greater portions of income towards

sanitizing and disinfecting tools (Budhraja,2020)

 The demand for personal hygiene and disinfecting products is

expected to rise further due to the growing awareness among

consumers in the wake of the COVID-19 pandemic (Haydon,2020)

Threats are part of any business. It’s something that the owners

can’t control and negatively impact the business. However, if the threats

are identified it could be a step to reduce those risks. The following are

the threats that the business should watch out for:

 Startups that disinfect items with UV light are also increasing in

the market. (Kunthara,2020)

  Easy to imitate the product. (Nagasanthi, S. et al, 2017)

 The rise of alternative disinfecting products. (Alcocer, 2018)

Demand and Supply Analysis 

This part of the study covers and explains the different

environments that can affect the demand and supply.

Demographic Environment

The population demographic characteristics are composed of age,

gender, civil status, occupation, location, monthly income of the

employees and monthly income of the self-employed. The researchers will

focus on the Makati area which is the leading financial and central

business district in the Philippines. 

The business district is also considered as one of the most vibrant

commercial districts in Southeast Asia. Makati is a city in the

Philippines’ Metro Manila region and the country’s financial hub. With a

total land area of 27.36 square kilometers or 2,735 hectares it owns the

whole 4.3% of National Capital Region's total land area. 

Economic Environment
 With its towering skyscrapers and high-end shopping malls,

Makati city also has become a significant financial center with the largest

concentration of multinational and local businesses in the world. Makati

is conveniently connected by the Philippines to global finance and trade,

with more than 80,000 business establishments. It also houses a

number of influential financial institutions, such as the Makati Business

Club and the Philippine Stock Exchange, making it the Philippine

financial capital.

Makati had registered more than 62,000 companies engaged in

financial telecommunications, wholesale / retail, services, real estate,

export / import, and manufacturing. Over 62,000 companies active in

financial telecommunications, wholesale / retail, infrastructure, real

estate, export / import, and manufacturing were registered by Makati.

Makati's city government has not raised its tax rates since its new

Revenue Code came into effect in 2006.

Natural Environment

Makati city is a highly urbanized 1st class city located in

Metropolitan Manila, Philippines. It has a population of 582,602

according to the 2015 census making it the 17th most populous city in

the country and ranked as the 41st most densely populated city in the

world with 19,336 inhabitants per square kilometer. 

 It’s a good place for a business and products that will have

opportunity to be known by others. Although its population is only half a

million, it is estimated that the city's daytime population is more than

one million during a typical working day due to the large number of

people going to the city to work, shop and do business. Traffic is often

anticipated during peak hours and holiday seasons. 

Technological Environment

In the midst of pandemic, there are numerous high-technology

products that disinfect the surfaces offered in the market. However, the

challenge here is the quality of the product, if it’s sturdy enough to last

for a long time, the effectiveness of the product and the cost of the

product. Therefore, Ultra-V was introduced with the assistance of

knowledgeable people such as electronics engineers and electronics

technicians to help in the production of the product. It is manually

operated disinfectant yet it still maintains the idea of controlling the

spread of the virus. 

In terms of the operating activities of the business such as

manufacturing, sales, accounting and marketing activities, it is

monitored through the help of virtual technology such as computer

software and business methods. Lastly, in terms of the production, the

quality and time must be met since the two are the key indicator of

success. 

Political Environment 

Governments have recognized an urgent action during the COVID-

19 pandemic to ensure the effectiveness of surface disinfectants, hand

sanitizers, and other products that can be used against SARS-CoV-2 that

are available to the public (Stern,2020). You-V Corporation is responsible

for compliance with rules and regulations of health and safety laws for

the sake of the consumers. The corporation must deal with licensing and

legal issues that govern business especially that You-V Corporation offers

an innovative product.

In the first quarter of 2018, the Philippine economy expanded by

6.8 percent and manufacturing is one of the guiding factors of economic

development. Knowing that the policy measures are in motion is vital to a

beginning business. Understanding the proper labor laws is essential if

you plan to establish a company in the Philippines. Sign in for taxes filed

at the Bureau of Internal Revenue (BIR) office, registration fees depend

on your declared capital for documentary stamp taxes. You will get your

company's Tax Identification Number (TIN), receipt / invoices printing

authority, and other documents. The business type of You-V Corporation

will be a corporation. For that reason, it will be necessary to register the

business with the Securities and Exchange Commission (SEC) to get a

registration statement as it is also mandated by the government for

businesses that are partnerships or corporations. 

Measurement of Demand and Supply Quantum

This part will be used for the continuity of the study. The

researchers will look into the different measures of demand and supply

in Makati, Pasig, and Taguig City. 

Demand

a. Total Population 2,142,817

Makati 582,602

Pasig 755,300

Taguig 804,915

Less: 42.1% (not qualified) 902,125

(Ages 0-21 and 60 years old and above)

Net Potential Market (2015) 1,240,692

Projected Potential Market 1,355,738

b. Average Annual Income 

of the Respondents 886,808.28

Portion of Income
 spent on Ultra-V 0.01

Total 8,868.08

Multiply: Net Potential Market 1,355,738

Annual Spending for 

Ultra-V

Php12,022,793,043

Divide: Price of 

Ultra-V 385

Demand in Peso Terms Supply Php 31,228,033.88

c. Sales of UV handle disinfectant 554,400

Multiply: Number of Competitors 3

Total 1,663,200

Divide: Price of 

Ultra-V 385

Supply in Peso Terms Php 4,320

Annual Demand 1,440

 Less: Annual Supply 150

Demand and Supply Gap 1,290

Marketing Program 

This part of the study will discuss the four P's of the marketing

mix. The product strategy will be in three parts, the product description,

product features, and product benefits. The pricing method, the

promotion strategies, and the place of distribution will be discussed.

Product Strategy 

This part of the study will discuss about the product strategies and

will briefly discuss the product description, product features and product

benefits. Sample pictures of the products, the company logo, packaging

and other essential visual samples will be shown.

a. Product Description

Door handles are one of the most common harbourers for harmful

bacteria which can cause numerous infections such as E.coli, salmonella

as well as fungal and viral infections. Therefore, YOU-V Corporation

designed Ultra-V for easy and effective use to minimize spread of

infections. It gets rid of bacteria or viruses on a surface particularly

handles (grocery cart handle, door handle, any handle that has a

fluorescent bulb-like shape handle) to protect the customers, shoppers,

people, etc. and risking employees’ health.  

Ultra-V is a manual disinfectant. The ultra-violet is its primary

feature that does the disinfecting job. But what's good about this is that,

despite it being a manual, the switch (people will use to turn on/off the

device) uses a copper feature which is known as an effective element in

disintegrating virus, bacteria, etc. This product is shaped like a big solid

bangle, it has a built-in slot that allows for swiping without touching the

actual swiping device, a coin can be used to insert into the slot and

perform the swiping motion. Lastly, the copper switch button that is

antimicrobial is located on the left side of the product. The following are
sample pictures of the products to offer:

Figure 1

Ultra-V Features

b. Product Features

You-V Corporation came up with a logo that carries their purpose,

the company name and slogan to distinguish their product from others.

The handshake symbol forming a heart sign on the word ‘care’ indicates

that the corporation cares for customers' health and sanitation. Whereas,

the packaging of the product is a corrugated box that is made from wood

pulp which is a biodegradable substance. The box is sturdy enough for

the product since it is made up of three layers of paper. In addition, the

product is covered by bubble wrap which ensures the safety and security

of the product during transit. The following will be the logo of the

company and packaging of the product:

Figure 2

You-V Corp. Logo

 Figure 3

You-V Corp. Product Packaging

c. Product Benefits

YOU-V Corporation’s top priority is to look after the benefits that

the consumer can get from the product they offer. In fact, aside from

other image-building features, the corporation does not only focus in

producing their product yet they also prioritize the welfare of their

customers. Therefore, Ultra-V offers numerous benefits especially during

the pandemic and even after the pandemic since people will always be

health and safety conscious already and these are the following:

a. The product would be a big help to lessen the spread of the

virus
 b. It will protect the consumers from obtaining the virus

contaminated in the handles

c. It will lessen the risk of the employees especially those who

are in charge in maintaining the cleanliness

Price Strategy 

The You-V Corporation decided that the pricing method to adopt

would be the cost-plus pricing. Whereas all the expenses incurred in

making the product will be considered to get the total cost per unit of the

product plus the desired markup on the product. This allows YOU-V

Corporation to push forward at least a starting price to work from as the

market and customer develop.  The markup for the product would be

76.5% to ensure that the full cost of creating the product or fulfilling the

service is covered, allowing the mark-up to ensure a positive rate of

return. Moreover, the price of the product will be Php385.00.

 The researchers have prepared a table for the total cost per unit

and the total cost for the thirty (30) units to be produce per batch or

production that the proposed business will offer:

Total Cost per unit and per batch of Ultra-V

Raw Materials and Quantity Unit Unit Total

Production Supplies Price Cost Cost

UV Lights (1 meter) 3 Php 198 Php 19.8 Php 594

9 volts Kingever Battery 3 350 35 1,050

(10 pieces)

PTFE Plastic (1 meter) 15 240 120 3,600

Lock and Release tool 30 12 12 360

Copper switch (15 pieces) 2 49 3.27 98

Glue stick (10 pieces) 2 23 1.53 46

Wire (1 meter) 3 20 2 60

Bosny paint  3 84 8.4 252

Carton box (30 pieces) 1 250 8.33 250

Bubble wrap (10 meters) 1  179 5.97 179

Sticker (30 pieces) 1 60 2 60

Total cost------------------------------------------------------------------Php6, 549.00

Yield-------------------------------------------------------------------- 30 pieces

      Unit Cost --------------------------------------------------------- 218.3

      Add: Markup (76.5%) -------------------------------------------167

Selling Price ---------------------------------------------------------------Php 385.00

 Place Strategy
 There are now over 100 online marketplaces a seller could

potentially leverage to reach customers. According to Davis (2020), due

to the pandemic, many businesses shifted to online platforms already. In

addition, according to Zoleta (2020), Shopee and Lazada are considered

the biggest e-commerce figures in the Philippines. Therefore, aside from

the website, the You-V Corporation also plans to launch it in online

marketplaces to gain more exposure to the market.

The channel distribution will be from the You-V Corporation

directly to consumers. You-V Corporation will sell products using Lazada

and Shopee wherein the consumers can order. Then, the courier of

Lazada and Shopee are in charge of the delivery of the item to the

customers. On the other hand, those transactions made in the website of

You-V Corporation are subject to the courier of the company. However,

consumers are given a chance to pick up their orders at the production

site or storage place which is located in South Cembo, Makati City.

Promotional Strategy 

The researchers will make use of a variety of promotional strategies

to reach the market easier from using some online methods and other

forms of strategies in order to increase the demand of the product in the

midst of pandemic.
Social Media

Nowadays, advertising is more possible through social media forms

because of the pandemic we are facing. The business will be using

persuasive and informative advertising with the use of social media sites.

It will show the complete information on how the UV Handle Disinfectant

works. Through media advertising like in Facebook, Instagram and

Twitter we will persuade the target market. You-V Corp. will use this

technological advancement to their advantage.

Figure 4
 Facebook Page

Figure 5

Instagram Account
 Figure 6

Twitter Account

B2B Promotion
 You-V Corporation will be partnered with different businesses that

are included in the target market of the company such as public and

private businesses, hospitals, retail stores, supermarkets, hypermarkets

and convenience stores. Thus, this strategy will help the company to

increase sales, increase exposure and long-term customer

relationships.  

Presentation, Analysis and Interpretation of Data 

The presentation of data gathered from the questionnaires is

presented in this part of the study. Analysis and interpretation of the

data are presented in a manner that the readers will understand very

well.

I. Profile of the Respondents

Table 2.1

Age of the Respondents

Age Bracket No. of Responses Percentage

21-30 10 14%

31-40 27 54%
 41-50 7 20%

51 and 6 12%

above

Total 50 100%

Table 2.1 shows that 14% of the respondents belong to the age

group of 21-30 years old, 54% from 31-40 years old, 20% from 41-50

years old, and whereas, 12% are 51 years old and above. 

Majority of the respondents are from the age bracket of 31-40

years old. Thus, the You-V Corp. perceived that this age group are partly

millennial and generation X customers and businessmen, who are

interested in Ultra-V that provides cleaning and disinfecting purposes. 

Table 2.2

Gender of the Respondents

Gender No. of Responses Percentage

Male 23 46%

Female 27 54%

Total 50 100%
 Table 2.2 illustrates that 54% of the respondents are female while

46% are male. Evidently, there are more female respondents than male

who gave time to share their answers in the survey provided. 

On the other hand, this data cannot absolutely interpret that more

women are interested in Ultra-V compared to men. Rather, You-V Corp.

believed that women as customers and business persons are health,

cleanliness and safety conscious than men who are less likely concerned

about such factors. 

Table 2.3

Civil Status of the Respondents

Civil Status No. of Responses Percentage

Single 21 42%

Married 23 46%

Widowed 6 12%
100%
Total 50

Table 2.3 shows that 42% of the respondents are single. Whereas,

46% are married and the left 12% are respondents who are widowed.
This provides that almost half percent of the respondents are already

married. 

The You-V Corporation supposed that most of the married

customers and businessmen are cautious and concerned. Compared to

those who are single, a higher number of married people are commonly

focused on what is best for their family especially if health aspects are

involved. Thus, married customers and businessmen would be engrossed

to try Ultra-V. Meanwhile, despite a few widowed customers and

businessmen, the researchers believed that their experience of losing

someone might have possibly influenced them to think of prioritizing

their health. Hence, widowed people are more likely to consider using

and purchasing Ultra-V than those who are married and single.

Table 2.4

Occupation of the Respondents

Occupation No. of Responses Percentage

Employed 25 50%

Self-employed 25 50%

Total 50 100%
 Table 2.4 illustrates that employed and self-employed respondents

share an equivalent percentage of 50%. Since the respondents are

customers and businessmen, the researchers perceived that 50% of the

employed are mostly those customers who work for different companies

and 50% of the self-employed respondents are mostly those businessmen

who probably run their own business. 

Moreover, You-V Corp. believed that the employed customers and

businessmen can be potential users of Ultra-V as for the reason that the

device will mostly be in public and private establishments. Nonetheless,

self-employed or those presumed as businessmen will become the

potential buyers of Ultra-V because they might impart this in their

business establishment to ensure their clients’ safety and comfort. 

Table 2.5

Monthly Income for Employees

Monthly Income No. of Responses Percentage

Below 10,000 2 8%

10,001 - 20,000 3 12%

20,001 - 30,000 9 36%

 30,001 and above 11 44%

Total 25 100%

Table 2.5 shows that 8% of the employed respondents receive a

monthly income of P10, 000.00 below. Meanwhile, 12% receives P10,

001.00-P20, 000.00 and 36% receives P20, 001.00-30,000.00 for their

monthly income. Whereas, 44% receives above P30, 001.00 which is

apparently the most elevated recipient of monthly income among other

employed respondents. 

The You-V Corporation believed that almost half percentage of the

employed respondents can possibly be the potential buyers of Ultra-V

because they are not minimum wage earners, rather, they are presumed

to have an excess income in which they might use for other purposes

(e.g. to purchase a product they are interested, wants etc.). Therefore,

those employed respondents who are part of the 44% count are

financially capable of buying Ultra-V probably for their household use

compared to those who earn below P30,001.00 because commonly, the

below income earners have other priorities like the needs of their family. 

Table 2.6

Monthly Income for Self-employed

 Monthly Income No. of Percentage

Responses

Below 50,000 3 12%

50,001 - 100,000 3 12%

100,001 - 150,000 6 24%

150,001 and above 13 52%

Total 25 100%

Table 2.6 illustrates that 12% of the self-employed respondents

earn a monthly income of below 50,000. Another 12% of the self-

employed respondents are earning P50, 001.00-P100, 000.00.

Meanwhile, P100, 001.00-150,000.00 is earned by 24% of them and

above P150, 001.00 is earned by 52% of the self-employed respondents.

Majority of the self-employed respondents reveal that they earn

above P150, 001.00. Perhaps, their business is in demand. The You-V

Corporation perceived that these self-employed respondents can be

influenced by their customers, clients and even employees to purchase

Ultra-V that guarantees a safe and clean place especially in this time of

pandemic that the virus is prevalent anywhere (e.g. surfaces, objects,

etc.). Thus, those 52% of the self-employed respondents are most likely

to consider buying Ultra-V for the welfare of their customers, clients and
employees than those who earn below P150, 001.00 because this can

potentially impact business profitability. 

II. Customer Survey Questions

Table 2.7

Location

Location No. of Responses Percentage

Makati 32 64%

Taguig 15 30%

Pasig 3 6%

Total 50 100%

In terms of location, table 2.7 reveals that 64% are from Makati

City, 30% are from Taguig City and 6% are from Pasig City. Most of the

respondents reside in Makati City where the business venture of the

researchers will be situated. 

 The You-V Corporation presumed that the 64% of the

respondents, regardless of being a resident of Makati, also go to different

locations within NCR to grocery stores, workplace and other public or

private establishments. Thus, they are more likely the potential users of
the Ultra-V as well. Moreover, compared to the 30% respondents from

Taguig and 6% from Pasig, the You-V Corporation assumed that they

usually prefer to go nearby places which might tell us that they will less

likely encounter the Ultra-V.

Table 2.8

Frequency of going out

Frequency No. of Respondents Percentage

Frequently 23 46%

Regularly 15 30%

Rarely 12 24%

Never 0 0%

Total 50 100%

Table 2.8 illustrates the customer’s responses regarding how often

they go out of their homes. The result suggests that 46% answered

frequently and 30% answered regularly. Moreover, 24% responded rarely

and 0% responded never. 

Almost half percent of the customer respondents frequently go out.

The You-V Corporation believed that it is because they have many

reasons to be outside regardless of the quarantine situation. Hence, they

are presumed as potential users of the Ultra-V than those who regularly

and rarely go out. On the other hand, nobody responded that they never

go out. It is therefore assumed that there is a higher chance that many

customers will actually encounter the Ultra-V from different target

locations.  

Table 2.9

Supermarkets or any Business Establishments Visit Frequency

Frequency No. of Respondents Percentage

Frequently 13 26%

Regularly 25 50%

Rarely 12 24%

Never 0 0%

Total 50 100%

Table 2.9 reveals the customer’s response regarding how often they

go to supermarkets, banks or any business establishments. Results

suggest that 26% of the respondents responded frequently, 50% said

regularly, 24% answered rarely and no one said that they never go out.
 Majority of the respondents regularly go to supermarkets or any

business establishments even during this time of pandemic for the

purpose of buying their needs at the grocery stores, going to work, etc.

The You-V Corporation believed that many customers prefer doing their

grocery chores physically rather than doing it online or work from home

is not probably offered in their workplace. Thus, 50% of the respondents

are more likely the potential users of the Ultra-V than those 26%

respondents who have said frequently. However, those 24% of the

respondents who answered rarely can be less likely the users of the

Ultra-V. Perhaps, they are concerned with their health and safety so they

rather stay at home, do online shopping instead of going outside. 

Table 2.10

Number of Respondents who do the Chore of Buying Groceries,

Paying Bills, etc. Outside of their Homes

Outside Chores No. of Respondents Percentage

Yes 44 88%

No 6 12%

Total 50 100%
 Table 2.10 shows that 88% of the respondents have answered yes

while 12% have answered no. Therefore, the majority of customer

respondents are assigned by their family to go outside to do the chore of

buying groceries, paying bills, etc. outside of their homes. 

The You-V Corporation believed that 88% of customer respondents

can most likely become a susceptible carrier as the virus is widespread

today. Thus, they are extremely the ones who are recommended to use

the Ultra-V in grocery stores, payment & remittance centers, public

establishments, etc. However, the 12% of the respondents are those who

are not responsible with the said chores so they are assumed to be

usually inside their homes. Hence, they should not be the target market

for the said device.  

Table 2.11

Importance of Sanitizing the Surface

Importance No. of Respondents Percentage

Very Important 50 100%

Important 0 0%

Less Important 0 0%

Not Important 0 0%
 Total 50 100%

Table 2.11 illustrates the perception of the customer respondents

regarding the importance of sanitizing the surface before touching. The

table evidently shows that 100% of the respondents believe that it is very

important to sanitize surfaces prior to touching it. Nobody considered

this idea of sanitizing as important, less important or not important. 

You-V Corporation presumed that all of the customer respondents

are highly concerned about the cleanliness factor of the surfaces and

objects they touch because they do not want to be infected especially at

this point in time, which is why they all rated this category as very

important. Hence, they can be assumed to support and try out the Ultra-

V in grocery stores, door handles, and other public establishments to

ensure that they are touching a surface that is cleaned and disinfected

using a UV light. 

Table 2.12

Preferred Tool to Eliminate the Viruses and Bacteria on Surfaces

Disinfecting Tools No. of Respondents Percentage

 Ultra-Violet 19 38%

Alcohol 28 58%

Sanitizer 3 6%

Total 50 100%

Table 2.12 shows the respondent’s preferred equipment or tools to

eliminate the viruses and bacteria that can be found on surfaces. It is

therefore found that 38% of the customer prefer ultra-violet while 58%

prefer alcohol and 6% prefer sanitizer.

           You-V Corporation believed that the respondents usually use

alcohol as their disinfectant for the reason that it is handy, convenient

and they are unfamiliar with the efficiency of ultraviolet. Therefore, You-

V Corporation take advantage of this to introduce in the market the

Ultra-V which disinfect the handle surfaces using ultra-violet.

Table 2.13

Customer’s Recommendation to Public Establishments to have

Ultra-V

No. of Respondents Percentage

 Yes 50 100%

No 0 0%

Total 50 100%

   

Table 2.13 illustrates the opinion of the respondents on whether

they recommend public establishments to have UV handle disinfectant.

100% of the customer respondents answered yes whereas, nobody

answered no. 

          The You-V Corporation believed that the majority of the

respondents have foreseen the positive impacts and the essence of the

Ultra-V when used in eliminating the viruses and bacteria found on

surfaces. Hence, it can be assumed that the consummate opinion of

those customer respondents will help convince the potential buyers

primarily the owners, employers and managers of grocery stores,

company offices, and other establishments to invest in the You-V

Corporation. 

Table 2.14

Factor to Consider in Buying Health-Related Products?

Factor No. of Respondents Percentage

 Expensive yet 16 32%

Quality Product
1 2%

Low-cost
2 4%

Reasonable Price
31 62%

Total 50 100%

     

Table 2.14 illustrates that when it comes to the primary factors

considered by the customer respondents in buying health-related

products, 34% considers an expensive yet quality product, 4% considers

a low-cost product while 62% considers a product with a reasonable

price. 

            A great number of responses shows that a reasonable price is

their primary considered factor. Perhaps, it is because everybody is

experiencing a pandemic crisis today and believes that it is important to

invest in things which are evidently useful, practical and essential.  The

You-V Corporation perceived that the 62% of the customer respondents

are expecting the Ultra-V to be sold at a reasonable price. Hence, it is

what the employers, business establishment owners and companies will

also presume regarding the price of the Ultra-V.  

      The result also suggests that 34% have chosen the category:

expensive yet a quality product probably because some of the

respondents believed the notion that expensive products can be really

effective. Only a few considered the category: low-cost and the You-V

Corporation believed that those 12% are the ones who might want to

purchase an Ultra-V but currently have a tight budget. Perhaps, it is also

because they presumed that the product features and the materials used

in producing an Ultra-V device are expensive. 

Table 2.15

Reasonable price for the product

Price No. of Respondents Percentage

Below 500 14 28%

501-1,000 20 40%

1,001 - 1,500 11 22%

1,501 and 5 10%

above

Total 50 100%
 Table 2.15 explains further the response of the customer

respondents regarding the reasonable price of the product. It is shown

that 28% recommends a below P500 for the product price, 40% suggests

a price that ranges from P501-P1, 000. On the other hand, 22% suggests

P1, 001-1,500 and 10% recommends the price to be above P1, 501. 

         Majority of the respondents recommend that a reasonable price

should range from P501-P1000 and presumed that this price will

actually justify the value of the Ultra-V. You-V Corporation will consider

this opinion. However, the price of the product might still possibly

depend on the raw materials, labor cost and overhead mark-up. In this

case, the suggested price above P1, 501 of 10% respondents might

actually be even more considered by the You-V Corporation. 

Table 2.16

Number of Respondents who would try Ultra-V to Eliminate Bacteria

on Surfaces

Respondents
No. of Respondents Percentage
Willigness

Yes 50 100%

No 0 0%

Total 50 100%
 Table 2.16 shows the opinion of the respondents on whether they

would try the Ultra-V to disinfect the bacteria and viruses found on the

surface of handles. 100% of the customer respondents have answered

yes. Whereas, nobody answered no. 

Majority of the respondents said that they would try the Ultra-V for

surface disinfection use. The You-V Corporation believed that all of them

are prospective users and even buyers of the Ultra-V. Moreover, no one

said that they are interested in trying out the Ultra-V. And so, the You-V

Corporation presumed the responses of the customers as a good

indication that the Ultra-V can become a big hit on the market. 

Table 2.17

Most Effective Advertising medium to Market the Product

Advertising Medium No. of Respondents Percentage

Social Media 47 94%

Television 1 2%

Product 2 4%

Demonstration

Total 50 100%
 In this part, table 2.17 illustrates the most effective advertising

medium of the Ultra-V product for the customer respondents wherein

94% of them suggests through social media, 2% answered via television

meanwhile 4% said through product demonstration. 

Majority of the respondents suggested social media as the medium

for advertising. The You-V Corporation presumed that since almost

everybody has been using social media especially these days, it can

actually be a good advertising place for the Ultra-V where interaction is

made convenient. Furthermore, only 2% recommended advertising via

television. Perhaps, this is because almost everybody spends more time

on social media than watching television nowadays. Meanwhile, 4% of

the respondents believed that product demonstration is an effective

medium probably because the quarantine situation blocks the people

from going outside their houses and affects the efficacy of product

demonstration on malls, establishments, etc. 

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