CHAPTER IV

LEVEL OF SERVICE QUALITY OF FAST FOOD RESTAURANTS AS

ASSESSED BY THE CUSTOMERS IN DAET, CAMARINES NORTE

This chapter presents the analysis, discussion and interpretation of the

data gathered from the respondents. The data used tabulation format to present

aggregation of respondents.

1. Demographic Profile of the Respondents

The profile of the respondents includes the age, gender, civil status,

educational attainment, occupation, monthly income and most visited fast food

restaurant.

Table 1
Frequency and Percentage of Age
N = 250

Age Frequency (f) Percentage (%) Rank

21 – 30 111 44.4 1
31 – 40 54 21.6 3
41 – 50 56 22.4 2
51 - above 29 11.6
TOTAL 250 100
 Table 1 shows the frequency and percentage of age of the customers of

fast food restaurants in Daet, Camarines Norte. The data show that among the

four ranges of age, 21 – 30 years old have the highest number of frequency with

the total of 111 which is 44.4 % while 51 years old and above have the least

number of frequency with the total of 29 which 11.6 %.

The result implies that most of the respondents are 21 – 30 years old. This

shows that most of the customers of fast food restaurants in Daet are young

adults. In addition, this leads that young generations patronizes the fast food

restaurants compared to others.

Table 2
Frequency and Percentage of Gender
N = 250

Gender Frequency (f) Percentage (%) Rank

Male 97 38.8 2
Female 153 61.2 1
TOTAL 250 100

The table 2 indicates the demographic profile of the respondents

according to their gender. Wherein, the highest percentage was 61.2% which

were the female however the lowest percentage was 38.8% which were male.

The females’ frequency was 153 while the males’ frequency was 97.

This means that most of the customers of fast food restaurants are

females.
 Table 3
Frequency and Percentage of Civil Status
N = 250

Civil Status Frequency (f) Percentage (%) Rank

Single 124 49.6 1
Married 116 46.4 2
Widow/er 10 4 3
TOTAL 250 100

Table 3 depicts the frequency and its percentage based on their civil

status. As shown on the table 3, it indicates that the highest frequency got 124

which is the single with a percentage of 49.6%. On the other hand, the widow/er

have the least number of frequency which is 10 and its percentage is 4%.

Table 4
Frequency and Percentage of Educational Attainment
N = 250

Educational Frequency (f) Percentage (%) Rank

Attainment
Undergraduate 73 29.2 2
Graduate 157 62.8 1
Vocational 14 5.6 3
Course
6 2.4
Post - Graduate
 250 100
TOTAL

Table 5
Frequency and Percentage of Occupation
N = 250

Occupation Frequency (f) Percentage (%) Rank

Employee 148 29.2 2
Businessman 45 62.8 1
Professional 44 5.6 3
Practitioner
Others 13 2.4
250 100
TOTAL

Table 6
Frequency and Percentage of Monthly Income
N = 250

Monthly Income Frequency (f) Percentage (%) Rank

10,000 or less 84 33.6 1
10,001 – 20,000 73 29.2 2
20,001 – 30,000 67 26.8 3
30,001 or more 26 10.4
250 100
TOTAL
 Table 7
Frequency and Percentage of Most Visited Fast Food Restaurant
N = 250

Fast Food Frequency (f) Percentage (%) Rank

Restaurant
Jollibee 103 41.2 1
McDonalds 53 21.2 2
Graceland 36 14.4 3
Greenwich 29 11.6
Shakey’s 29 11.6
250 100
TOTAL