DRY FRUIT BLISS

“THINK FRESH? THINK US!”

Strengths

Distribution: During the pandemic situation faced by the world today, our dry fruit bliss has
completely revolutionized the dry fruit shopping due to its same-day delivery model and
contact-less delivery service.

Financial Operations:
In this business, financial transactions to be held on electronic payments only, which is easy
fast and can be done from any part of the world.

Marketing:
The advertising for our products is a cost effective in compare with selling dry fruits through
offline system, because there are many free internet marketing tools to be used for
promoting our brand.

Price:
As our products are selling directly to customers at a lower price than the market value. Its
achieved by reducing the number of distributors.

Weaknesses
Shipping cost:
As our dry fruit bliss offers free shipping to its customers, it is in the danger of losing its
margins and hence, might not be able to optimize on costs.

Personal Aspect:
A great number of consumers prefer to buy dry fruits personally visiting the market rather
than purchasing through our website.

Limitation of products:
Only a limited number of products can be available.

Fewer discounts and bargaining:

Hardly dry fruits online businesses offer discounts and bargaining cannot be possible

Other Aspect:
Easily imitable business model.
Opportunities:
High Availability(24/7):
Those who are busy in day time and cannot spare time for themselves, have all opportunity
to shop as per their convenient time even during late night hours.

Threats:
Competition:
As there is low barriers, it allow easy entry into the dry fruit market. This increases the
competition level and can cause a reduction in prices and profits margins.

No direct Interaction:
As there is no direct interaction between customer and us, there is no scope of bargaining.
People prefer to buy physically as compare to online.

Fraud: consumers have concerns about fraud and misuse of their financial data. This fact
forms a whole segment that is not likely to make purchases of dry fruits via the online.