Tourism Flows in Colombia

Euromonitor International
September 2019
TOURISM FLOW S IN COLOMBIA Passport i

LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1
Prospects ..................................................................................................................................... 1
Arrivals Decline, But Growth Is Expected To Resume in the Forecast Period .......................... 1
Growth in Air and Water Arrivals, But More Work and Promotion Needed ............................... 1
Growth in Business Arrivals Hampered by Bureaucracy .......................................................... 2
Category Data .............................................................................................................................. 2
Table 1 Inbound Arrivals: Number of Trips 2014-2019 .............................................. 2
Table 2 Inbound Arrivals by Country: Number of Trips 2014-2019 ........................... 2
Table 3 Inbound City Arrivals 2014-2019 .................................................................. 3
Table 4 Inbound Receipts: Value 2014-2019 ............................................................ 4
Table 5 Leisure Inbound Demographics: Number of Trips 2014-2019 ...................... 4
Table 6 Forecast Inbound Arrivals: Number of Trips 2019-2024 ............................... 4
Table 7 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024 ............ 5
Table 8 Forecast Inbound Receipts: Value 2019-2024 ............................................. 6
Table 9 Domestic Trips by Destination: Number of Trips 2014-2019 ........................ 6
Table 10 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019....... 6
Table 11 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019 ......... 7
Table 12 Domestic Expenditure: Value 2014-2019 ..................................................... 7
Table 13 Forecast Domestic Business Trips by Travel Mode: Number of Trips
2019-2024 .................................................................................................... 7
Table 14 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips
2019-2024 .................................................................................................... 7
Table 15 Forecast Domestic Expenditure: Value 2019-2024 ...................................... 8
Table 16 Outbound Departures: Number of Trips 2014-2019 ..................................... 8
Table 17 Outbound Departures by Destination: Number of Trips 2014-2019 ............. 8
Table 18 Outbound Expenditure: Value 2014-2019 .................................................... 9
Table 19 Forecast Outbound Departures: Number of Trips 2019-2024 .................... 10
Table 20 Forecast Outbound Departures by Destination: Number of Trips 2019-
2024 ........................................................................................................... 10
Table 21 Forecast Outbound Expenditure: Value 2019-2024 ................................... 11

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TOURISM FLOW S IN COLOMBIA Passport 1

TOURISM FLOWS IN COLOMBIA

HEADLINES
▪ Inbound arrivals decline during 2019, with a 7% reduction in the number of trips, to reach 3.9
million
▪ Venezuela remains the largest source market in 2019, followed by the US; however, smaller
source markets such as Yemen and Turkmenistan see far higher growth in arrivals
▪ Inbound arrivals is expected to record a volume CAGR of 1% over the forecast period, to
reach 4.1 million trips in 2024

PROSPECTS

Arrivals Decline, But Growth Is Expected To Resume in the Forecast

Period
Inbound arrivals saw a decline in 2019, for the first time in many years. This was mainly due
to a reduction in arrivals by land. The main contributory factor was the strong decline in
Venezuelan tourists. In 2019, most people who arrived in Colombia from this country were not
tourists, but refugees, and are therefore not included in Euromonitor data. It is also hard to
determine who may have entered the country as tourists in previous years, but then stayed in
the country illegally, as they did not want to return due to the economic problems in Venezuela.
In addition, Peru was increasingly preferred as a destination by international tourists, as it has a
strong economy and benefited from good exchange rates. The US is one of the key source
markets for Colombia, and growth in arrivals from this country slowed considerably in 2019. This
was because the US raised a travel advisory for visits to Colombia, as hard-line conservative
Iván Duque won the presidential election and the peace treaty with FARC was threatened.
Outbound departures continued to increase in 2019. The elimination of tourist visas for
Colombians visiting some 30 European countries made outbound travel easier, as did the
improvement of air connections. Domestic tourism also increased, due to infrastructure
developments, rising incomes and the better security situation.
The number of inbound tourists is expected to increase in the forecast period, as a result of
the improving socioeconomic and political conditions and perceived greater security. However,
an important factor will be whether the peace treaty with FARC endures, which remains to be
seen. A challenge will also be to improve the quality of services provided, because the boom in
demand cannot be met with low-quality services. Not all the current services are formal and
legal, and tourists may find that they do not always meet expectations. This will attract
investment for tourist services that connect customers with a quality offer throughout the
country.

Growth in Air and Water Arrivals, But More Work and Promotion Needed
Despite the decline in overall inbound arrivals in 2019, air and water arrivals continued to
increase in Colombia. The air infrastructure improved in Colombia in recent years, even
becoming a hub in South America for international air traffic. In addition to large cities,
improvements were also seen at airports in mid-sized cities. Nevertheless, the poor
development of smaller airports prevents the wider distribution of inbound tourists. Smaller
airports in the country often do not meet the standards to achieve international certification to
receive flights. Where regional airports are available, there is the perception of lower service

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quality amongst inbound or domestic tourists, with old terminal facilities, narrow runways, and
poor conditions for travellers. Although the government has implemented an ambitious plan to
upgrade 15 regional airports and improve service quality, upgrading is expected to take years.
The growth in water arrivals can be attributed to the upgrading of seaports in cities such as
Cartagena, San Andrés and Santa Marta, which is encouraging international cruise lines to
increase their frequency of travel to these attractive Colombian coastal cities. Cartagena
receives the most cruise passengers, as it has four docks which can operate simultaneously.
However, the supporting infrastructure at the terminal is not well-developed, and needs further
development. The port is also under-used, operating at full capacity for only three days a year.
Although international tourists enjoy cruises, it is not in the travel culture in Colombia to take
cruises. Promotion is needed to attract more international and Colombian tourists and energise
the cruise segment, ensuring better use of these ports.

Growth in Business Arrivals Hampered by Bureaucracy

Business arrivals saw strong double-digit growth in most years of the review period, thanks to
an improving business climate and overall economic growth. Indeed the World Bank has said
that Colombia leads the region of Latin America and the Caribbean in terms of efforts to improve
the business environment, generate jobs, attract investments and become more competitive.
However, a decline in business arrivals was seen in 2019. Despite several fiscal reforms and
changes in the parties and political trends in the government in recent years, Colombia has
seen relative stability in the business climate; but this has been negatively affected by the
perception of burdensome bureaucracy to conduct business in the country. The government has
been working on simplifying the paperwork, but this was still work in progress in 2019,
discouraging some potential external investment in Colombia. Indeed, Colombia fell six
positions in the ranking in the World Bank's Doing Business 2018 report, to 59. Nevertheless, it
improved in the ranking in areas such as entrepreneurship. It remains to be seen whether the
new government will have an effect on business tourism.

CATEGORY DATA
Table 1 Inbound Arrivals: Number of Trips 2014-2019

'000 trips
2014 2015 2016 2017 2018 2019

Air 1,833.7 2,135.4 2,340.5 2,561.5 2,844.2 3,006.8

Land 191.2 220.6 310.7 738.4 1,262.5 817.3
Rail - - - - - -
Water 27.0 31.4 48.1 44.9 44.8 53.1
Business Arrivals 420.5 485.7 541.6 638.7 778.3 730.3
Leisure Arrivals 1,631.4 1,901.8 2,157.7 2,706.1 3,373.3 3,147.0
Inbound Arrivals 2,051.9 2,387.5 2,699.3 3,344.8 4,151.6 3,877.3
Source: UNWTO, Euromonitor International from official statistics, trade associations, trade press, company
research, trade interviews, trade sources
Note: Inbound arrivals is the sum of air, land, rail and water arrivals or the sum of business and leisure arrivals

Table 2 Inbound Arrivals by Country: Number of Trips 2014-2019

'000 trips
2014 2015 2016 2017 2018 2019

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TOURISM FLOW S IN COLOMBIA Passport 3

Venezuela 284.5 318.6 366.8 793.8 1,359.8 984.0

US 392.7 464.7 519.4 547.3 650.5 675.8
Brazil 130.1 143.9 189.3 216.4 204.0 209.1
Argentina 123.4 131.0 140.7 192.3 206.5 197.8
Mexico 114.9 153.6 165.5 177.8 186.2 193.9
Peru 127.6 140.1 145.8 145.8 164.8 174.7
Chile 107.1 115.2 132.5 143.4 162.3 171.2
Ecuador 132.2 158.3 174.0 174.8 160.1 164.0
Panama 48.1 71.9 107.2 114.4 127.2 136.2
Spain 99.4 106.3 108.9 116.5 129.1 134.2
France 44.0 50.7 57.3 69.3 75.9 78.4
Germany 48.1 55.1 58.0 65.5 72.1 74.6
Canada 44.3 45.2 47.6 56.8 62.7 65.0
Netherlands 31.9 38.5 45.7 50.2 55.7 58.0
United Kingdom 33.6 41.9 47.7 50.6 54.8 56.5
Costa Rica 26.9 32.2 37.8 44.3 49.3 52.2
Italy 29.4 35.5 35.0 37.7 41.1 42.1
El Salvador 17.4 22.7 27.8 27.8 31.0 32.5
Bolivia 13.3 15.2 19.5 22.5 25.6 27.4
Guatemala 14.3 19.4 23.3 22.8 25.6 27.0
Dominican Republic 12.5 15.2 18.5 19.1 22.2 23.8
Switzerland 13.6 15.9 17.5 19.5 21.5 22.2
Australia 13.2 14.2 15.5 16.7 18.6 19.4
China 8.4 12.1 13.8 15.0 17.5 19.1
Uruguay 10.3 11.0 11.9 15.8 17.8 18.6
Israel 9.2 11.2 12.6 13.8 15.4 16.1
Belgium 6.9 7.8 9.1 11.4 12.5 13.0
Honduras 6.4 8.2 10.7 9.5 10.6 11.2
Cuba 5.0 9.2 7.1 8.8 9.9 10.4
Paraguay 4.7 7.6 8.2 8.6 9.7 10.3
Portugal 7.6 9.8 8.2 8.7 9.7 10.2
South Korea 7.2 8.5 7.9 8.5 9.5 9.9
Sweden 6.1 7.2 7.6 8.5 9.3 9.6
Japan 7.8 7.6 7.7 7.8 8.4 8.6
India 4.0 5.8 6.2 6.8 7.8 8.4
Austria 4.8 5.4 5.8 6.7 7.5 7.8
Ireland 3.5 4.2 4.8 5.7 6.6 7.0
Turkey 1.7 2.3 5.3 6.2 6.8 6.6
Poland 3.8 4.4 4.8 5.0 6.0 6.5
Russia 5.2 5.4 5.2 5.4 6.1 6.2
Puerto Rico 3.0 3.8 5.0 5.9 6.0 6.0
Denmark 3.0 3.8 4.6 5.1 5.6 5.8
Norway 3.2 3.9 4.2 4.8 5.3 5.5
Philippines 2.8 3.5 3.9 3.8 4.4 4.8
New Zealand 2.2 2.5 3.0 3.2 3.6 3.7
Nicaragua 2.3 2.4 3.0 3.4 3.5 3.5
Czech Republic 1.3 1.7 1.8 2.2 2.6 2.8
Romania 1.2 1.6 1.7 1.9 2.2 2.4
Finland 1.8 1.9 1.8 2.0 2.2 2.3
Taiwan 1.6 1.9 1.8 1.9 2.1 2.2
Other Countries 24.4 27.3 30.2 33.0 36.6 38.9
Inbound Arrivals 2,051.9 2,387.5 2,699.3 3,344.8 4,151.6 3,877.3
Source: UNWTO, Euromonitor International from official statistics, trade associations, trade press, company
research, trade interviews, trade sources

Table 3 Inbound City Arrivals 2014-2019

'000 trips
2014 2015 2016 2017 2018 2019

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TOURISM FLOW S IN COLOMBIA Passport 4

Barranquilla 54.0 64.3 72.5 113.8 138.5 154.8

Bogota 1,077.9 1,215.6 1,277.3 1,507.7 1,769.2 1,951.4
Bucaramanga 20.3 20.8 22.0 36.4 46.2 49.7
Cali 134.3 165.1 185.3 191.1 187.2 203.7
Cartagena 259.3 301.8 368.5 437.1 528.7 602.1
Cucuta 42.6 41.2 43.0 59.2 105.9 125.8
Medellin 213.1 279.8 341.1 371.7 429.1 486.6
Pereira 18.3 21.3 23.6 24.1 27.0 28.6
San Andres 80.9 88.5 98.1 109.8 100.0 111.5
Santa Marta 22.4 26.1 27.8 39.3 39.4 44.1
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 4 Inbound Receipts: Value 2014-2019

COP billion
2014 2015 2016 2017 2018 2019

Business 1,261.0 1,898.6 2,254.8 2,218.1 3,340.3 3,396.8

Leisure 4,891.8 7,434.3 8,983.8 9,396.9 14,477.5 14,599.9
Lodging 1,155.7 1,425.5 1,783.6 2,202.7 2,903.2 3,218.1
Activities 678.6 1,077.2 1,294.8 1,698.3 2,906.1 2,881.8
Food 767.5 1,218.4 1,450.4 1,893.8 3,196.1 3,177.4
Shopping 1,270.2 1,874.1 2,178.5 2,798.4 4,677.1 4,744.0
Travel in Destination 1,016.5 1,481.8 1,709.0 2,178.2 3,611.9 3,606.0
Other Inbound Receipts 1,264.3 2,255.8 2,822.3 843.7 523.3 369.5
Inbound Receipts 6,152.8 9,332.9 11,238.7 11,615.0 17,817.8 17,996.8
Source: UNWTO, Euromonitor International from official statistics, trade associations, trade press, company
research, trade interviews, trade sources
Note 1: Activities includes attractions, guided city tours etc.
Note 2: Food includes restaurants
Note 3: Other inbound receipts include travel agent services
Note 4: Inbound receipts is the sum of business and leisure or the sum of activities, food, shopping, travel in
destination and other

Table 5 Leisure Inbound Demographics: Number of Trips 2014-2019

'000 trips
2014 2015 2016 2017 2018 2019

Couples 163.8 195.9 219.6 276.6 394.1 390.5

Families 138.5 169.3 195.9 251.7 385.0 403.1
Groups 341.3 399.4 469.9 597.8 858.5 836.1
Singles 415.9 486.9 557.9 705.0 963.1 959.8
Other 571.8 650.4 714.4 875.0 772.6 557.3
Total 1,631.4 1,901.8 2,157.7 2,706.1 3,373.3 3,147.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 6 Forecast Inbound Arrivals: Number of Trips 2019-2024

'000 trips
2019 2020 2021 2022 2023 2024

Air 3,006.8 3,299.1 3,329.9 3,377.6 3,441.9 3,530.4

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Land 817.3 466.2 474.1 485.1 499.0 515.3

Rail - - - - - -
Water 53.1 71.8 72.9 74.8 76.7 83.0
Business Arrivals 730.3 724.2 732.7 745.0 760.6 781.9
Leisure Arrivals 3,147.0 3,112.9 3,144.2 3,192.6 3,257.0 3,346.8
Inbound Arrivals 3,877.3 3,837.1 3,876.9 3,937.5 4,017.6 4,128.7
Source: UNWTO, Euromonitor International from official statistics, trade associations, trade press, company
research, trade interviews, trade sources
Note: Inbound arrivals is the sum of air, land, rail and water arrivals or the sum of business and leisure arrivals

Table 7 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024

'000 trips
2019 2020 2021 2022 2023 2024

US 675.8 692.6 710.3 732.1 753.7 775.2

Venezuela 984.0 848.8 767.3 686.5 622.8 588.3
Argentina 197.8 204.1 218.7 235.4 251.4 266.9
Brazil 209.1 216.1 224.7 235.1 245.7 256.6
Mexico 193.9 200.4 208.5 219.1 230.2 241.7
Peru 174.7 184.0 194.5 206.5 218.8 232.0
Chile 171.2 178.9 188.0 198.4 209.4 220.6
Panama 136.2 144.5 154.9 166.9 179.9 193.6
Ecuador 164.0 167.0 171.4 176.6 181.9 186.9
Spain 134.2 137.3 141.5 146.0 150.1 154.0
France 78.4 79.8 81.9 84.3 86.7 89.0
Germany 74.6 76.1 78.1 80.3 82.3 84.3
Canada 65.0 66.7 68.6 70.9 73.1 75.3
Costa Rica 52.2 54.5 57.4 60.7 64.1 67.6
Netherlands 58.0 59.4 61.1 62.9 64.7 66.4
United Kingdom 56.5 57.8 59.5 61.5 63.5 65.5
Italy 42.1 42.5 43.3 44.3 45.2 46.2
El Salvador 32.5 33.6 34.9 36.4 38.0 39.5
Bolivia 27.4 29.0 30.7 32.6 34.6 36.7
Guatemala 27.0 28.3 29.9 31.7 33.5 35.4
Dominican Republic 23.8 25.4 27.1 29.2 31.4 33.8
China 19.1 20.7 22.5 24.4 26.4 28.5
Switzerland 22.2 22.7 23.3 24.0 24.8 25.5
Uruguay 18.6 19.4 20.4 21.4 22.5 23.5
Australia 19.4 20.0 20.8 21.6 22.5 23.3
Israel 16.1 16.7 17.5 18.4 19.3 20.2
Belgium 13.0 13.3 13.6 14.0 14.5 14.9
Honduras 11.2 11.6 12.1 12.7 13.4 14.1
India 8.4 9.2 10.1 11.2 12.3 13.5
Paraguay 10.3 10.7 11.3 12.0 12.7 13.5
Cuba 10.4 10.9 11.4 12.0 12.6 13.3
South Korea 9.9 10.2 10.6 11.0 11.4 11.8
Portugal 10.2 10.4 10.7 11.0 11.4 11.7
Sweden 9.6 9.9 10.2 10.5 10.9 11.3
Japan 8.6 8.7 8.9 9.0 9.2 9.3
Austria 7.8 7.9 8.1 8.4 8.5 8.7
Turkey 6.6 6.8 7.3 7.8 8.2 8.7
Poland 6.5 6.8 7.2 7.7 8.1 8.5
Ireland 7.0 7.2 7.5 7.8 8.1 8.4
Philippines 4.8 5.2 5.6 6.2 6.8 7.5
Russia 6.2 6.4 6.6 6.9 7.1 7.3
Denmark 5.8 5.9 6.1 6.3 6.5 6.6
Puerto Rico 6.0 5.9 6.0 6.1 6.3 6.4
Norway 5.5 5.6 5.8 5.9 6.1 6.3

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Nicaragua 3.5 3.7 3.8 4.1 4.3 4.6

New Zealand 3.7 3.8 4.0 4.2 4.3 4.5
Czech Republic 2.8 2.9 3.1 3.2 3.4 3.5
Romania 2.4 2.6 2.7 2.9 3.1 3.2
Finland 2.3 2.4 2.5 2.5 2.6 2.7
Taiwan 2.2 2.3 2.4 2.5 2.5 2.6
Other Countries 38.9 40.5 42.4 44.5 46.9 49.2
Inbound Arrivals 3,877.3 3,837.1 3,876.9 3,937.5 4,017.6 4,128.7
Source: UNWTO, Euromonitor International from official statistics, trade associations, trade press, company
research, trade interviews, trade sources

Table 8 Forecast Inbound Receipts: Value 2019-2024

COP billion
2019 2020 2021 2022 2023 2024

Business 3,396.8 3,404.4 3,465.7 3,512.0 3,597.5 3,679.3

Leisure 14,599.9 14,654.4 14,996.6 15,292.0 15,765.6 16,226.6
Lodging 3,218.1 3,530.8 3,807.4 4,018.8 4,246.0 4,481.5
Activities 2,881.8 2,847.5 2,916.3 2,979.2 3,068.8 3,138.9
Food 3,177.4 3,138.0 3,209.4 3,267.5 3,371.1 3,447.4
Shopping 4,744.0 4,736.1 4,821.4 4,908.7 5,064.2 5,182.6
Travel in Destination 3,606.0 3,239.7 3,312.0 3,385.8 3,492.1 3,578.5
Other Inbound Receipts 369.5 566.6 395.7 244.0 120.9 77.1
Inbound Receipts 17,996.8 18,058.8 18,462.2 18,804.1 19,363.1 19,906.0
Source: UNWTO, Euromonitor International from official statistics, trade associations, trade press, company
research, trade interviews, trade sources
Note 1: Activities includes attractions, guided city tours, etc.
Note 2: Food includes restaurants
Note 3: Other inbound receipts include travel agent services
Note 4: Inbound receipts is the sum of business and leisure or the sum of activities, food, shopping, travel in
destination and other

Table 9 Domestic Trips by Destination: Number of Trips 2014-2019

'000 trips
2014 2015 2016 2017 2018 2019

Barranquilla 5,410.7 5,738.2 5,947.5 6,267.6 6,628.7 6,845.7

Bogota 38,556.3 38,999.1 39,392.4 39,169.8 39,709.6 39,580.5
Cali 9,509.4 9,421.1 9,380.2 9,500.8 9,774.8 9,822.7
Cartagena 7,364.6 7,739.9 8,028.5 8,085.3 8,362.3 8,515.0
Medellin 15,226.3 14,827.5 14,834.4 14,856.1 15,243.3 15,193.8
San Andres 3,532.7 4,312.4 4,942.9 5,545.8 6,119.8 6,502.6
Santa Marta 3,051.0 3,343.4 3,296.7 3,310.2 3,386.3 3,381.5
Other Destinations 23,162.3 23,054.0 22,621.2 22,673.1 23,366.0 23,745.5
Domestic Trips 105,813.3 107,435.7 108,443.9 109,408.7 112,590.8 113,587.1
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 10 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019

'000 trips
2014 2015 2016 2017 2018 2019

Air 3,459.2 3,630.2 3,689.0 3,977.6 5,114.7 5,412.0

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Land 30,950.0 29,655.3 29,274.0 33,519.9 35,637.5 35,952.0

Rail 76.5 72.0 82.2 85.1 119.6 130.8
Water 373.0 386.4 354.6 296.7 222.9 169.2
Domestic Business Trips 34,858.7 33,743.9 33,399.8 37,879.3 41,094.7 41,664.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 11 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019

'000 trips
2014 2015 2016 2017 2018 2019

Air 7,041.2 7,927.9 8,304.5 7,515.1 8,901.8 9,346.7

Land 62,998.3 64,762.8 65,756.2 63,331.6 62,025.3 62,090.1
Rail 155.7 157.3 185.0 160.9 208.1 225.8
Water 759.3 843.8 798.4 521.8 360.9 260.5
Domestic Leisure Trips 70,954.5 73,691.8 75,044.0 71,529.4 71,496.1 71,923.1
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 12 Domestic Expenditure: Value 2014-2019

COP billion
2014 2015 2016 2017 2018 2019

Business 7,319.6 7,337.3 7,550.5 9,474.7 11,080.3 11,986.8

Leisure 14,899.1 16,023.6 16,997.4 17,901.3 19,284.8 20,701.4
Activities 1,726.2 1,918.9 2,018.3 2,085.4 2,102.2 2,378.4
Food 5,308.0 5,592.0 5,924.5 6,224.2 6,583.1 6,971.3
Lodging 2,243.4 2,286.3 2,461.8 2,638.2 2,596.7 2,835.9
Shopping 2,838.3 3,040.9 3,179.8 3,074.9 3,712.6 3,494.7
Travel in Destination 3,966.1 4,224.2 4,503.0 4,962.7 4,704.3 5,566.2
Other Domestic 6,136.7 6,298.6 6,460.6 8,390.6 10,666.2 11,441.8
Expenditure
Domestic Expenditure 22,218.7 23,360.8 24,547.9 27,376.0 30,365.1 32,688.2
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Note: Business expenditure is the sum of business and leisure or the sum of activities, food, shopping, travel in
destination and other

Table 13 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024

'000 trips
2019 2020 2021 2022 2023 2024

Air 5,412.0 5,703.7 6,120.9 6,621.0 7,119.5 7,426.6

Land 35,952.0 36,186.4 37,147.2 38,493.5 39,706.3 40,918.9
Rail 130.8 141.9 156.4 173.2 190.3 198.6
Water 169.2 113.6 57.9 1.5 65.6 66.2
Domestic Business Trips 41,664.0 42,145.6 43,482.4 45,289.2 47,081.6 48,610.2
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 14 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024

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TOURISM FLOW S IN COLOMBIA Passport 8

'000 trips
2019 2020 2021 2022 2023 2024

Air 9,346.7 9,836.6 10,577.2 11,441.3 12,302.7 12,999.8

Land 62,090.1 62,407.3 64,191.8 66,461.9 68,201.3 70,188.3
Rail 225.8 244.8 270.2 299.4 328.9 357.4
Water 260.5 159.6 58.0 2.5 113.3 225.0
Domestic Leisure Trips 71,923.1 72,648.3 75,097.3 78,205.1 80,946.2 83,770.6
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 15 Forecast Domestic Expenditure: Value 2019-2024

COP billion
2019 2020 2021 2022 2023 2024

Business 11,986.8 12,547.9 13,071.7 13,529.2 13,948.7 14,374.1

Leisure 20,701.4 21,640.1 22,588.5 23,379.1 24,103.8 24,829.4
Activities 2,378.4 2,506.0 2,633.3 2,745.5 2,851.3 2,960.2
Food 6,971.3 7,272.6 7,566.4 7,811.2 8,032.6 8,252.7
Lodging 2,835.9 2,893.9 3,021.1 3,188.8 3,328.4 3,442.0
Shopping 3,494.7 3,574.3 3,644.0 3,684.4 3,708.7 3,731.7
Travel in Destination 5,566.2 5,902.3 6,240.7 6,546.4 6,839.2 7,140.8
Other Domestic 11,441.8 12,038.8 12,554.6 12,932.0 13,292.3 13,676.0
Expenditure
Domestic Expenditure 32,688.2 34,188.0 35,660.2 36,908.3 38,052.5 39,203.5
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Note: Business expenditure is the sum of business and leisure or the sum of activities, food, shopping, travel in
destination and other

Table 16 Outbound Departures: Number of Trips 2014-2019

'000 trips
2014 2015 2016 2017 2018 2019

Air 3,485.1 3,368.9 3,429.3 3,625.4 3,923.4 4,128.9

Land 160.6 155.1 157.3 179.5 188.7 190.4
Rail - - - - - -
Water 41.3 40.6 41.7 22.1 63.0 51.0
Business 744.3 720.6 733.8 835.9 878.4 885.7
Leisure 2,942.7 2,844.1 2,894.5 2,991.2 3,296.6 3,484.6
Outbound Departures 3,687.0 3,564.7 3,628.3 3,827.1 4,175.0 4,370.3
Source: UNWTO, Euromonitor International from official statistics, trade associations, trade press, company
research, trade interviews, trade sources
Note: Outbound departures is the sum of air, land, rail and water departures or the sum of business and
leisure departures

Table 17 Outbound Departures by Destination: Number of Trips 2014-2019

'000 trips
2014 2015 2016 2017 2018 2019

US 881.2 861.9 852.6 841.9 905.2 939.8

Mexico 293.6 363.2 390.2 430.0 557.6 577.5

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Ecuador 368.1 348.2 318.9 330.7 323.3 349.8

Peru 151.9 165.4 189.8 200.8 219.5 236.3
Panama 281.8 288.6 256.8 213.1 216.0 221.6
Spain 83.3 101.9 147.6 182.5 203.0 206.5
Argentina 150.4 137.4 140.6 157.7 162.4 173.6
Brazil 158.9 118.9 135.2 140.4 156.3 171.3
France 238.7 101.0 146.7 151.5 164.2 169.7
Chile 89.1 105.3 119.3 133.3 132.5 134.8
Dominican Republic 58.0 74.0 95.7 97.8 112.1 111.4
Venezuela 266.0 214.4 91.8 69.2 79.1 95.9
Italy 69.6 62.5 54.2 87.0 91.3 93.4
Costa Rica 37.9 41.2 43.7 48.0 49.9 51.4
Portugal 35.5 35.8 39.8 48.9 49.2 50.7
Cuba 37.4 30.7 34.4 40.9 45.3 46.9
Germany 27.4 31.3 35.3 40.8 42.4 43.4
Russia 9.3 9.7 9.9 12.1 39.1 40.7
Turkey 19.0 21.1 16.4 28.2 36.1 39.6
China 26.8 26.7 32.0 36.5 37.0 39.1
Bolivia 25.6 24.3 29.6 32.2 36.4 38.2
Aruba 23.8 20.7 28.9 33.2 34.5 35.1
Canada 23.1 24.7 28.7 33.6 32.9 33.9
United Kingdom 18.9 21.5 23.7 32.5 28.6 29.0
Guatemala 16.3 19.0 19.3 20.4 21.8 24.0
El Salvador 17.1 16.5 17.1 18.1 20.6 21.5
Netherlands 12.1 12.9 14.2 17.6 18.9 19.5
Curaçao 11.6 13.7 14.6 17.1 18.6 18.7
Australia 10.8 12.0 13.8 16.0 17.2 17.8
Austria 10.8 12.9 13.0 14.4 14.6 15.1
Uruguay 11.0 13.7 12.5 13.2 14.5 14.9
Israel 8.6 8.0 8.5 11.9 13.5 14.2
Croatia 6.0 8.0 10.2 12.1 13.1 13.5
Belgium 6.8 7.0 9.8 13.0 13.2 13.4
United Arab Emirates 15.4 15.8 17.7 12.6 12.7 13.2
Thailand 7.9 8.8 10.2 11.8 12.2 12.7
Czech Republic 9.3 9.8 11.5 12.2 12.3 12.6
Honduras 7.8 7.3 11.8 11.7 12.0 12.6
Hong Kong, China 12.0 11.9 11.6 11.1 11.1 11.6
Switzerland 7.9 8.6 9.5 10.6 11.1 11.6
Egypt 4.4 4.3 3.1 5.3 7.8 11.5
Greece 7.0 7.3 9.5 9.1 10.1 11.0
Paraguay 10.0 10.4 12.0 13.4 10.5 10.7
Japan 5.0 5.6 8.7 8.8 9.6 10.1
Indonesia 1.9 3.1 3.5 6.8 7.6 8.1
India 5.6 5.5 5.9 7.0 7.2 7.6
Nicaragua 5.9 7.1 7.0 8.2 6.1 6.1
Cambodia 2.2 2.9 3.5 5.2 5.3 5.7
Morocco 3.1 3.5 4.2 4.6 5.1 5.2
South Korea 4.2 4.6 5.0 5.2 4.9 5.1
Other Countries 91.3 94.4 98.7 107.1 109.5 113.1
Outbound Departures 3,687.0 3,564.7 3,628.3 3,827.1 4,175.0 4,370.3
Source: UNWTO, Euromonitor International from official statistics, trade associations, trade press, company
research, trade interviews, trade sources

Table 18 Outbound Expenditure: Value 2014-2019

COP billion
2014 2015 2016 2017 2018 2019

Business 2,430.7 3,025.3 3,451.9 3,386.8 3,584.5 3,850.1

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Leisure 9,722.7 12,101.0 13,807.4 13,547.2 14,337.9 15,443.5

Lodging 1,997.7 2,385.7 2,838.3 2,724.6 2,813.5 2,902.9
Activities 917.8 1,128.3 1,371.2 1,329.1 1,249.7 1,434.9
Food 1,837.1 2,178.3 2,765.8 2,683.4 2,802.6 2,820.8
Shopping 2,348.3 2,887.0 3,497.4 3,330.9 3,410.4 3,660.1
Travel in Destination 2,641.5 2,861.5 2,927.4 2,597.0 2,672.7 4,212.2
Other Outgoing 2,410.8 3,685.5 3,859.1 4,269.1 4,973.5 4,262.8
Expenditure
Outbound Expenditure 12,153.3 15,126.3 17,259.3 16,934.0 17,922.3 19,293.6
Source: UNWTO, Euromonitor International from official statistics, trade associations, trade press, company
research, trade interviews, trade sources
Note: Outbound expenditure is the sum of business and leisure or the sum of activities, food, shopping, travel
in destination and other

Table 19 Forecast Outbound Departures: Number of Trips 2019-2024

'000 trips
2019 2020 2021 2022 2023 2024

Air 4,128.9 4,338.2 4,557.1 4,794.8 5,068.2 5,332.2

Land 190.4 199.6 209.7 220.4 226.8 236.3
Rail - - - - - -
Water 51.0 54.2 55.0 57.6 67.0 72.2
Business 885.7 931.1 979.8 1,031.9 1,090.1 1,146.8
Leisure 3,484.6 3,661.0 3,842.0 4,040.8 4,271.9 4,494.0
Outbound Departures 4,370.3 4,592.1 4,821.8 5,072.8 5,362.1 5,640.8
Source: UNWTO, Euromonitor International from official statistics, trade associations, trade press, company
research, trade interviews, trade sources
Note: Outbound departures is the sum of air, land, rail and water departures or the sum of business and
leisure departures

Table 20 Forecast Outbound Departures by Destination: Number of Trips 2019-2024

'000 trips
2019 2020 2021 2022 2023 2024

US 939.8 991.4 1,042.7 1,094.3 1,148.9 1,209.3

Mexico 577.5 605.8 635.6 667.1 701.1 739.5
Ecuador 349.8 364.9 381.8 401.2 442.3 447.0
Peru 236.3 243.1 255.9 270.5 286.3 303.7
Panama 221.6 233.5 247.2 262.7 279.6 298.3
Spain 206.5 215.9 225.2 235.4 245.9 257.4
Brazil 171.3 178.0 186.9 196.6 206.9 218.3
France 169.7 177.8 185.6 194.1 203.2 213.0
Argentina 173.6 181.1 185.5 191.4 198.8 208.0
Chile 134.8 141.7 149.1 157.3 166.1 175.7
Venezuela 95.9 109.2 121.1 136.8 152.8 169.1
Dominican Republic 111.4 119.2 126.9 134.8 143.1 152.2
Italy 93.4 97.4 101.3 105.6 110.2 115.3
Costa Rica 51.4 54.2 57.1 60.2 63.4 67.1
Portugal 50.7 52.7 54.6 56.7 59.0 61.6
Cuba 46.9 49.1 51.5 54.0 56.7 59.7
Germany 43.4 45.3 47.2 49.3 51.5 53.8
China 39.1 41.8 44.3 47.3 49.9 52.9
Russia 40.7 42.4 44.2 46.2 48.4 50.8
Bolivia 38.2 40.3 42.4 44.7 47.1 49.7
Turkey 39.6 41.8 42.8 44.2 46.5 49.1
Aruba 35.1 36.5 38.1 39.9 41.8 43.9

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Canada 33.9 35.5 37.1 38.9 40.8 43.0

United Kingdom 29.0 30.2 31.3 32.7 34.3 36.0
Guatemala 24.0 25.6 27.1 28.7 30.3 32.2
El Salvador 21.5 22.6 23.8 25.0 26.2 27.6
Netherlands 19.5 20.5 21.4 22.4 23.4 24.5
Australia 17.8 18.8 19.8 20.8 22.0 23.2
Curaçao 18.7 19.4 20.2 21.2 22.1 23.2
Uruguay 14.9 15.5 16.2 17.0 17.9 18.9
Austria 15.1 15.8 16.5 17.2 18.0 18.8
Israel 14.2 15.0 15.9 16.8 17.8 18.8
United Arab Emirates 13.2 14.1 14.8 15.6 16.6 17.5
Honduras 12.6 13.4 14.3 15.2 16.1 17.1
Croatia 13.5 14.1 14.7 15.4 16.1 16.8
Belgium 13.4 14.1 14.7 15.3 16.0 16.8
Thailand 12.7 13.4 14.1 14.9 15.7 16.5
Czech Republic 12.6 13.1 13.6 14.2 14.8 15.5
Hong Kong, China 11.6 12.2 12.9 13.5 14.3 15.1
Egypt 11.5 12.0 12.6 13.4 14.2 15.0
Switzerland 11.6 12.1 12.7 13.3 13.9 14.6
Paraguay 10.7 11.2 11.8 12.4 13.1 13.9
Japan 10.1 10.6 10.9 11.3 11.8 12.4
Greece 11.0 10.9 11.1 11.3 11.6 12.0
Indonesia 8.1 8.6 9.2 9.7 10.3 10.9
India 7.6 8.1 8.7 9.3 10.2 10.8
Nicaragua 6.1 6.3 6.6 7.0 7.4 7.8
Cambodia 5.7 6.0 6.4 6.8 7.3 7.7
Morocco 5.2 5.5 5.8 6.2 6.5 6.9
South Korea 5.1 5.3 5.6 5.9 6.2 6.5
Other Countries 113.1 118.9 124.9 131.2 137.9 145.1
Outbound Departures 4,370.3 4,592.1 4,821.8 5,072.8 5,362.1 5,640.8
Source: UNWTO, Euromonitor International from official statistics, trade associations, trade press, company
research, trade interviews, trade sources

Table 21 Forecast Outbound Expenditure: Value 2019-2024

COP billion
2019 2020 2021 2022 2023 2024

Business 3,850.1 4,014.3 4,181.4 4,337.4 4,536.3 4,717.4

Leisure 15,443.5 16,192.0 17,011.6 17,792.6 18,773.9 19,712.0
Lodging 2,902.9 2,885.2 2,863.4 2,820.2 2,791.8 2,716.6
Activities 1,434.9 1,459.6 1,485.6 1,503.9 1,534.3 1,561.0
Food 2,820.8 2,861.4 2,903.8 2,930.5 2,979.7 2,992.6
Shopping 3,660.1 3,720.1 3,783.0 3,826.3 3,899.8 3,984.4
Travel in Destination 4,212.2 4,449.9 4,707.5 4,957.8 5,266.5 5,555.3
Other Outgoing 4,262.8 4,830.2 5,449.7 6,091.3 6,838.1 7,619.6
Expenditure
Outbound Expenditure 19,293.6 20,206.3 21,193.0 22,130.1 23,310.2 24,429.5
Source: UNWTO, Euromonitor International from official statistics, trade associations, trade press, company
research, trade interviews, trade sources
Note: Outbound expenditure is the sum of business and leisure or the sum of activities, food, shopping, travel
in destination and other

© Euromonitor International