1. What are the important moral challenges of globalization?

The important moral challenge of globalization is that every people from different country
have different cultural backgrounds and that means they also eat different kind of foods. The
ingredients, methods of preparation, preservation techniques, and types of food eaten at
different meals vary among their cultures. Based on the video, the McDonald's company has to
adjust, develop, and consider food preference of each country by researching new menu items
to satisfy their customers. Another challenge is that McDonald's company needs to position
itself against its competitors as different countries have developed fast food chains over time. In
the video, it is mentioned that government in different countries around the world have different
views on what can be sold in fast food outlets and with that McDonald's have to research and
be mindful of what is legal and illegal to sell in every country so that they were able not to violate
any rules. Lastly, in order ensure standardized product and to ensure franchisees around the
world deliver more profits and performs best, they need to make sure that employees like
managers and staffs undergo training to enhance their skills, capabilities, and knowledge so
they can be more efficient and productive. This training process molds the thinking of
employees and leads to quality performance. Aside from that McDonald's ensures it by offering
promotional activities to persuade customers so they can deliver higher sales. Therefore, to
overcome all those challenges, McDonald's operate a strong local strategy alongside its global
operations. McDonald's are local as well as global.

2. How do I respond to challenges of globalization and differences of mindset cause by differing

generational relations to technology and social media?

Social media has a greater impact on the performance of organizations in terms of

enhancement in customer relations and customer service activities, improvement in information
accessibility and cost reduction in terms of marketing and customer service. Moreover, social
media is highly used is to develop a good relationship with customers, to have effective
communication with customers. Social media tools help organizations to have two-way
communication with customers and have helped to improve the performance of the
organizations in various areas. While the growth of technology use among countries has
increased dramatically over the past several decades, the spread of technology within countries
is significantly slower among peripheral and semi-peripheral nations. In these countries, far
fewer people have the training and skills to take advantage of new technology, let alone access
it. Technological access tends to be clustered around urban areas and leaves out vast swaths
of peripheral-nation citizens. For example, technology to purify water could save many lives, but
the villages in peripheral nations most in need of water purification don’t have access to the
technology, the funds to purchase it, or the technological comfort level to introduce it as a
solution.