BUSINESS

MODEL
REPORT
LYBRATE
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OVERVIEW
Lybrate is a mobile healthcare technology company that
developed an online platform to connect doctors and patients.The
company was founded in 2013 and is headquartered in Delhi,
India.The service allows patients to connect with the doctor
online through a video call or schedule an appointment and can get
info about medication.
Lybrate was started in 2013 by Saurabh Arora, Vispi Daver and
Sandeep Singhal and has raised $1.325 million investment.

Lybrate helps you find the doctors based on their specialty,

location and user ratings. It has ample listing of doctors and
clinics with easy to search options.

It focuses on content curation wherein user/customer reviews are

given prime importance. Based on customer feedback,
doctors/hospitals are rated. This information will then be passed on
for next user recommendation.

You can visit the website, find the right doctors based on your
needs and book appointment. The site is pretty smooth and easy to
use. Once customer clicks on doctors appointment schedule, doctor
gets a notification which they can accept, reject or propose a
different time.

For
doctors, the clinic management software is available which they can
use for billing, prescription handling and scheduling/appointment
management.
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Intellectual Property
Human Resource Cost
Facilities
Outsourcing costs

Their principle cost included is in the structure of the maintainence of the licensed innovation
in the association.
I.e the maintainance cost engaged with the site

Cost associated with advancement and maintainance of HR and the business turnover costs
which likewise incorporates staffs,salaries and so on

The Costs involved in maintainance of facilities which is considered to be essential for the
physical existence of the organisation for ex:Buildings,data centres etc

This company involves outsourcing to the other BPO organisations which offer them
customer support and IS services
2018 | MARCH MEMPHIS SOLUTIONS

Human
Financial
Intellectual
Physical (Not Confirmed)
There is a combination of all the following resources as stated above as it involves
the Human resources which is the primary functional unit of the management
while there are Financial resources such as amount of Funding received for further
expansion and diversification of the business and involves intellectual property
such as copyrights/They also involve physical resources such as Buildings and
equipments etc
They started building the company with their own funds and in August 2014,
they raised $1.23 million seed funding from Nexus Venture Partners.
In July 2015, Lybrate raised $10.2 million Series A funding lead by Tiger
Global,Nexus and Ratan Tata, Chairman Emeritus of Tata Sons to scale technology
and operations, develop products and recruit talent. In 2015, Lybrate
collaborated with Indian Medical Association as digital partner to educate doctors,
incorporate technology in their practice for communicating with patients.
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The Company aids their customer relationship processes by the following

methodologies.
Personal assistance:
you interact with the customer in person or by email, through phone call or other means.
Dedicated personal assistance:
you assign a dedicated customer representative to an individual customer.
Self-service:
here you maintain no relationship with the customer, but provides what the customer needs to help
themselves.
Automated services:
this includes automated processes or machinery that helps customers perform services themselves.

.
2018 | MARCH MEMPHIS SOLUTIONS

Channels:
The Channels which the customer uses to connect with the people refers to both the
owned and partnered channels as there is a small part of the organisation
outsourced.

1.Owned Channels:
Despite the Channels are completely owned by the company,still the customer
service and followback options are outsourced to BPO's,The Completely owned
channels include the HR within the organisation,the Intellectual property and the
Database
2.Partnered Channels:
While the Customer Service and Followback are performed in accordance to the
requirements and the orders provided by the organisation ie by the management or
the headtable teams
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Key partners include the Suppliers for the Medicine Lybrate

collaborated with Indian Medical Association as digital partner to
educate doctors,incorporate technology in their practice for
communicating with patients.

Key partners also include suppliers who play a major role in the
supply of the medicines which is meant for resale value and also
include BPOs for maintaning intellectual property and involves a
higher degree of Gig Workers who take up or partner with the
company for commision or transaction based costs.

The Company is said to have had a proper Mass Market Segment of

segment with a certain aspect of Niches added to it.The Customer
segment is considered to be a vast segment irrespective of a proper
segmentation into it but it focusses on the urban population
primarily which has the utmost abundance of the knowledge for
the usage of the application and also the availability of the devices
such as Laptop or a mobile phone

There is an equal weightage given to all the aspects such as

geographical area, gender, age, behaviors, interests, etc.
2018 | MARCH MEMPHIS SOLUTIONS

Features of the appPracto

is designed to show all nearby medical clinics for the location of a
user. Lybrate, on the other hand, is customised for instantaneous reply
to any queries related to specific diseases, as well as free online
consultation facilities.
App configurations Both Practo and Lybrate apps are available on both Android
and iOS-oriented smartphones. Lybrate for doctors is reported to have a smoother
and lag-free user interface and user experience feature, while Practo is
curated for precise search results
. Other benefitsPracto facilitates both paid and free online consultation benefits,
designed to suit the lifestyle of individuals having hectic daily schedule. Such
features also prove to be helpful when emergency medical opinion
required. Conversely, Lybrate for doctors contains customised news feeds containing
details of any development in the medical sector of India. Various blogs are also
posted on the site,containing health tips provided by certified medical professionals.
Also, details of weight loss and diabetes control packages are published
on the website. You can choose between any of the apps depending upon your
medical needs. Doctors starting their own practice often choose to grow their
medical practice through Lybrate. Accurate online consultation and diagnosis
ensures loyal patient base, establishing a good reputation of their clinic.
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Marketing Strategies:
1. Content Marketing
2. Product Trials
3. Search Engine Optimization (SEO)
4.Referral Marketing
5. Google AdWords
6. Co-marketing
7. Retargeting

Value propositions:
The Company offers some benefit to all the

three partners I.e End Customers,Doctors and People who are

engaged with restorative conveyance by

Programming that expands income

programming that decreases cost

also, programming that guarantees improved

efficiency.

They remember decline for cost of having

physical infrastructural prerequisites for the doctors,They include

the specialists without the clients arriving at the patients to their

doorsteps where there is a larget marketbase creation,lower costs and

expanding effectiveness ,there is likewise an arrangement for pervasivity in

this market and part.

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