SITUATION OF POULTRY MARKETING IN SURKHET

A Project Report

By

Bikram Upadhyaya

T.U. Regd. No.:

Exam Roll No.:

Gyansindhu College

Submitted To

The Faculty of Management

Tribhuvan University

Kathmandu

In Partial Fulfillment of the Requirements for the Degree of

BACHELOR OF BUSINESS STUDIES (BBS)

Birendranagar, Surkhet

April 2018

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 DECLARATION

I hereby declare that the project work entitled SITUATION OF POULTRY

MARKETING IN SURKHET submitted to the Faculty of Management, Tribhuvan
University, Kathmandu is an original piece of work under the supervision of
Mr. ……………….., faculty member, Gyansindhu College, Birendranagar, Surkhet
and is submitted in partial fulfillment of the requirements for the degree of Bachelor
of Business Studies (BBS). This project work report has not been submitted to any
other university or institution for the award of any degree or diploma.

………………

Bikram Upadhyaya

Date:

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 SUPERVISOR’S RECOMMENDATION

The project work report entitled SITUATION OF POULTRY MARKETING IN

SURKHET submitted by Bikram Upadhyaya of Gyansindhu College, Birendranagar,
Surkhet, is prepared under my supervision as per the procedure and format
requirements laid by the Faculty of Management, Tribhuvan University, as partial
fulfillment of the requirements for the degree of Bachelor of Business Studies (BBS).
I, therefore, recommend the project work report for evaluation.

……………………

Mr. ………………….

Date:

iii
 ENDORSEMENT

We hereby endorse the project work report entitled SITUATION OF POULTRY

MARKETING IN SURKHET submitted by Bikram Upadhyaya of Gyansindhu
College, Birendranagar, Surkhet, in partial fulfillment of the requirements for the
degree of the Bachelor of Business Studies (BBS) for external evaluation.

………………… ……..………………..

Mr. Mr. …………………

Chairman, Research Committee Campus Chief/ Principal

Date: Date:

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 ACKNOWLEDGEMENTS

This study was conducted as our bachelor report during our last year at Gyansindhu
College. Within our bachelor report, we have had the chance to, within a time frame,
show our independency in applying our knowledge obtained during our years in the
program to the independent degree project. It has surely been an improving and
valuable experience. Furthermore, a deeper knowledge in after-sales and its area have
been achieved, and the qualitative research approach has given us the opportunity to
approach and gain an insight into organizations in real life. This project was
manageable due to a number of people that we would like to thank.

Firstly, I would like to show my gratitude by specifically thanking my report

Supervisor Mr. ……………………….. and examiner Mr. ……………………. for
surpassing my expectations about the time and qualitative feedback devoted to us. I
would also like to thank Mr. …………………….., Campus Chief of Shree
Gyansindhu College for his support. Lastly, I would like to thank the time and support
of my class friends and the Poultry Farmers in Birendranagar, Surkhet who provided
me opportunities to collect the data.

Bikram Upadhyaya

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 Table of Contents

Title Page........................................................................................................................i

Declarataion...................................................................................................................i

Supervisor’s Recommendation.....................................................................................iii

Endorsement.................................................................................................................iv

Acknowledgements.........................................................................................................v

Table of Contents..........................................................................................................vi

List of Tables................................................................................................................vii

List of Figures...............................................................................................................ix

Abbreviations.................................................................................................................x

CHAPTER I: INTRODUCTION…………………..………………………….. 1-11

1.1 Background .............................................................................................................1

1.2 Preview of Poultry Farming in Surkhet...................................................................5

1.3 Objectives ................................................................................................................5

1.4 Rationale..................................................................................................................6

1.5 Review......................................................................................................................7

1.6 Methods..................................................................................................................10

1.6.1 Research Design..............................................................................................10

1.6.2 Population and Sample....................................................................................10

1.6.3 Nature and Source of Data...............................................................................10

1.6.4 Data Collection Procedures.............................................................................11

1.6.5 Presentation of Data.........................................................................................11

1.6.6 Data Analysis Tools and Techniques..............................................................11

1.7 Limitations.............................................................................................................11

CHAPTER II: RESULTS AND ANALYSIS........................................................12-29

2.1 Data Presentation..................................................................................................12

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2.2 Analysis of Results.................................................................................................26

2.3 Findings.................................................................................................................27

CHAPTER III: SUMMARY AND CONCLUSIONS...........................................30-31

3.1 Summary................................................................................................................30

3.2 Conclusions and Implication.................................................................................30

BIBLIOGRAPHY

APPENDIX

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 LIST OF TABLES

Table No. Description Page No.

1 Age of the Poultry Farm Owners 12

2 Gender of the Poultry Farm Owners 13

3 Education of the Poultry Farm Owners 14

4 Occupation of the Poultry Farmers 15

5 Type of Poultry Farms in Surkhet 16

6 Reasons for Selecting Poultry Farming 17

7 Price of Live Poultry 18

8 Live Poultry Sold per Day 18

9 Income from Live Poultry per Day 19

10 Number of Employees 20

11 Number of Eggs Produced in a Day 21

12 Monthly Income from Poultry 22

13 Problems of Poultry Farming 23

14 Other Problems of Poultry Farming 24

15 Challenges of Poultry Farming 25

16 Prospects of Poultry Farming 26

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 LIST OF FIGURES

Figure No. Description Page No.

1 Age of the Poultry Farm Owners 12

2 Gender of the Poultry Farm Owners 13

3 Education of the Poultry Farm Owners 14

4 Occupation of the Poultry Farmers 15

5 Type of Poultry Farms 16

6 Reasons for Selecting Poultry Farming 17

7 Live Poultry Sold per Day 18

8 Income from Live Poultry Per day 19

9 Number of Employees 20

10 Number of Eggs Produced in a Day 21

11 Monthly Income from Poultry 22

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 ABBREVIATIONS

UK United Kingdom

USA United States of America

CRM Customer Relationship Management

SFA Sales Force Automation

AMA American Marketers Association

BBS Bachelor of Business Studies