Sony Competitors:

Microsoft Xbox

First introduced in November of 2001, the Xbox gaming brand by Microsoft has a 18 year history of
producing gaming consoles, gaming accessories, video games, as well as their online service named Xbox
Live. In the 2019 fiscal year, Xbox delivered more than $125 billion in revenue and was the largest
commercial cloud business in the world.

Since their
debut, Xbox has
released 4
generations of 1st 2nd 3rd 3rd 3rd 4th
their gaming
console:XGenera
tion
Xbox Xbox Xbox One Xbox One Xbox Series
Name Xbox
360 One S X X
15-Nov- 22-Nov- 22-Nov- 02-Aug- 07-Nov-
Release date Q4, 2020
01 06 13 16 17
04-Jun- 20-Apr- 02-Aug-
Discontinued 16-Jul-20 16-Jul-20 N/A
06 16 16
Launch Price
$299.99 $299.99 $399.99 $299.99 $499.99 N/A
(USD)
24 84 46.9
Units Sold N/A N/A N/A
million million million

Throughout all 4 generations, each Xbox console is always a direct competitor of a similar Sony
PlayStation console. Both consoles feature similar technological hardware and allows users to play a vast
collection of console games. With the release of the original Xbox, a unique exclusive game was also
released. This was the Halo series. Halo is a science fiction shooter game developed by a division of Xbox
Game Studios. Players take the role of Master Chief John-117 and fights for the human race’s survival
against an alliance of aliens named the Covenant. This video game franchise quickly gained people’s love
throughout the world and was able to help with the sale of Xbox consoles as its always released as a
console exclusive.

Set to release in the 4th quarter of 2020, the Xbox Series X is supposed to be the fastest, most powerful
gaming console to be released with a re-engineered appearance and internal set up. The release of the
Xbox Series X is aimed to compete against Sony’s new PlayStation 5, also set to release around the same
time. Xbox is rumoured to have better processing capability and the ability to play games from all
previous generations. With the release of the console, consumers will also be able to experience the
new Halo Infinite or Halo 6. Being a classic gaming franchise, this console exclusive will surely sway many
consumers to purchase the new generation of the Xbox Series X gaming console.

Nintendo:
Founded in 1889 as Nintendo Karuta, Nintendo Co., Ltd is an electronic and video game company
headquartered in Kyoto, Japan. With its release of the Nintendo Entertainment System in 1985, the
company quickly gained recognition from around the globe and continued to keep its role as a main
competitor in the gaming console segment with its release of Game Boy, Super Nintendo Entertainment
System, the Wii, and most recently the Nintendo Switch.

Some of the notable console releases are as followed:

GameCub
Name DS Wii Wii U Switch
e
24-Nov- 19-Nov- 12-Nov- 03-Mar-
Release date 18-Nov-01
04 06 12 17
31-Jan- 20-Oct- 31-Jan-
Discontinued 2017 N/A
14 13 17
Launch Price
$199.99 $129.99 $249.99 $299.99 $299.99
(USD)
154 101 13
Units Sold 22 million N/A
million million million

The newest Nintendo Switch is a hybrid between a handheld device and a gaming console. Consumers
can use it without a TV/Monitor with its build in screen and attached controller. If desired, it can also be
placed into the TV connector mount and detached the controllers for wireless play on the TV. The
Switch has many classic Nintendo games and because of its portable feature, has become a preference
for those who only game occasionally.

Nintendo has no official news to release a new console. However, it is rumoured that a new “Nintendo
Switch 2” or “Switch Pro” will be released some time in 2021. Either way, the company shows no signs
that it will be competing against Xbox and Sony PlayStation in the 2020 holiday season release.

https://www.techradar.com/news/ps5-vs-xbox-series-x