Name: __________________________________________

LOCAL BUSINESS OR SCHOOL ORGANIZATION SWOT ANALYSIS MATRIX

Directions: Complete the SWOT Matrix for any local business or an extra-curricular activity offered at this school. You must list a
minimum of 5 things in each category. After you have completed the SWOT matrix, please make two recommendation statements
for the organization. Look at the list of provided suggested questions to help you complete your SWOT analysis.
Strengths Weakness

Opportunities Threats

Recommendation #1:
Recommendation #2:

To help you conduct a SWOT analysis, consider the following questions for each area:
Name: __________________________________________
Strengths
 What does your business do best?
 Where are you making the most money?
 What’s your leading product or service?
 What unique knowledge, talents, or resources do you have?
 What advantages do you have?
 What assets do you have?
 What do your customers say you do well?
 What do your employees believe you do well?
 What resources do you have available?
 What is your greatest achievement?
Opportunities
 How can you turn strengths into opportunities?
 How can you turn weaknesses into opportunities?
 What new needs of customers can we meet?
 How is this industry changing? How can we take advantage of
those changes?
 What economic trends are beneficial to our company?
 Who could we support? How could we support them?
Weakness
 What could you improve?
 Where are you losing money?
 What knowledge, talents, skills, or resources are you lacking?
 What disadvantages do you have?
 What do your customers say you don’t do well?
 In what areas do your employees need more training?
 Have you received any customer complaints? About what?
Threats
 What obstacles do we currently face?
 What is our competition doing well?
 Could any of our weaknesses prevent our company from
meeting goals?
 Who or what could cause problems for our company in the
future?
 Are there any new laws, standards, or policies that might
affect our business?
 Are there changes in the industry or technology changes that
could threaten our success?
 Do we have money problems?