1 Page Blueprint

Headline 6%

THE PITCH:
Lead 13%

Story 20%
1 Page Blueprint
Pitch 20% One page is all you need to convince people to buy
whatever you’re selling. Your page should include each
Evidence 13% of the seven items below in the order listed.

Offer 13%

Close 20%

The Headline
Create curiosity by using one of
these tactics in your headline.

make a bold promise make an outrag

eo u s cla i m ask a q u e s t i o n
Introduce Your
Offer
The Lead
Set the stage for your potential
buyer with ideas like this.

enario start a story ask a few questions

ent a sc
pres

The Story
Pinpoint the problem by
telling a story they will love.

ory tell their story tell a customer’s story

ell your st
t
 tell

The Pitch
Share the solution to their
problem to win them over.

e your product
oduc
intr
ef i ts
then explain all th e ben
 STUDY:
10 Step Hitting System
 STUDY:
10 Step Hitting
System
Introducing The Solution
“What Am I Buying?”
 Why Call It The
“10 Step Hitting System”?
 QUESTION:
What’s More Appealing?
Buy My Mattress! Buy ‘The Casper’!
 Join The Diamond
Buy Tickets!
Membership!
Case Study:
Orioles Getting Their 1-Page On
Case Study:
Orioles Getting Their 1-Page On
Case Study:
Orioles Getting Their 1-Page On
Case Study:
Orioles Getting Their 1-Page On
Case Study:
Orioles Getting Their 1-Page On
Case Study:
Orioles Getting Their 1-Page On
Buy My Baseball Buy The 10 Step
Training Videos! Hitting System!
When You Give Your Offer A Name, It Becomes
Greater Than The Sum Of It’s Parts…
“Don’t Sell The Generic”

BAD GENERIC HEADLINE:

“Buy our burgers.”

“Don’t Sell The Generic”
If you want a burger, you can go anywhere…
 “Don’t Sell The Generic”
But that’s what we do! We sell the generic…

Buy My Facebook Ads Service

Buy My Computer Bag
Buy My Parenting Ebook
 “Don’t Sell The Generic”
Services
“Join My Facebook
“Buy My Facebook
Ads Academy
Ads Service”
Program”
 “Don’t Sell The Generic”
Physical Products

“Buy My Laptop “Purchase The

Bag” Safe-Lock Travel Bag”
“Don’t Sell The Generic”
Digital
“Buy My
“Grab Your Copy Of
Parenting
‘Will I Ever Sleep Again?’”
Ebook”
 STUDY:
10 Step Hitting System
 PHYSICAL:
Fitness
Supplement
 DIGITAL:
Author
Training Guide
 1 Page Blueprint

THE PITCH:
Headline 6%

Introduce Your Offer

Lead 13%

Story 20%
1 Page Blueprint
Pitch 20% One page is all you need to convince people to buy
whatever you’re selling. Your page should include each
Evidence 13% of the seven items below in the order listed.

Offer 13%

Close 20%

The Headline
Create curiosity by using one of
these tactics in your headline.

make a bold promise make an outrag

You Can Finally [Big Benefit]…

eo u s cla i m ask a q u e s t i o n

The Lead

ent a sc
Set the stage for your potential

enario
buyer with ideas like this.
start a story ask a few questions
I’ve Put Together Something Special…
pres

It’s Called [Name Of Your Offer]!

The Story
Pinpoint the problem by
telling a story they will love.

ory tell their story tell a customer’s story

ell your st
t