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    Create A Vision: 2. Form A Powerful Guiding Coalition 4. Communicate The Vision

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    MOHAN VAMSI SANAPALA
    1. Create a sense of urgency around consolidating to become a universal bank and take advantage of growth opportunities. 2. Form a powerful guiding coalition of top management from the three companies to define the vision of becoming a universal bank operating under Golden Rules of Integration. 3. Communicate the new vision of a merged universal bank through a new slogan and corporate image while encouraging two-way communication between employees and management.

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    Create A Vision: 2. Form A Powerful Guiding Coalition 4. Communicate The Vision

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    MOHAN VAMSI SANAPALA
    12 views1 page
    1. Create a sense of urgency around consolidating to become a universal bank and take advantage of growth opportunities. 2. Form a powerful guiding coalition of top management from the three companies to define the vision of becoming a universal bank operating under Golden Rules of Integration. 3. Communicate the new vision of a merged universal bank through a new slogan and corporate image while encouraging two-way communication between employees and management.

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    1. Create a sense of urgency around consolidating to become a universal bank and take advantage of growth opportunities. 2. Form a powerful guiding coalition of top management from the three companies to define the vision of becoming a universal bank operating under Golden Rules of Integration. 3. Communicate the new vision of a merged universal bank through a new slogan and corporate image while encouraging two-way communication between employees and management.

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    © All Rights Reserved
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    12 views1 page

    Create A Vision: 2. Form A Powerful Guiding Coalition 4. Communicate The Vision

    Uploaded by

    MOHAN VAMSI SANAPALA
    1. Create a sense of urgency around consolidating to become a universal bank and take advantage of growth opportunities. 2. Form a powerful guiding coalition of top management from the three companies to define the vision of becoming a universal bank operating under Golden Rules of Integration. 3. Communicate the new vision of a merged universal bank through a new slogan and corporate image while encouraging two-way communication between employees and management.

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    of 1

    1.

    Create a sense of
    Kotter’s Eight Stages
    urgency
    3. Create a
    of Change Process vision
    • To evolve into
    • Global trend of
    consolidation (growth universal banking
    and improved system
    business • Golden Rules of
    opportunities)
    Integration
    • More offerings like
    investment banking • Merger of equals
    and mortgage loans
    2. Form a 4. Communicate
    powerful guiding the vision
    •coalition
    Top management of
    • New slogan and
    three companies met in
    Santa Marta for two corporate image
    days to work on vision, • Two-way
    mission and values communication, “You
    • Burgos build cross- can ask anything” -
    company integration timely, frequent, face-
    teams to-face

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