6/17/2019 GSK Consumer Healthcare - Iodex builds on its ‘Thodi Himmat, Thoda Iodex’ in its latest campaign, Marketing

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Iodex’ in its latest
campaign
Apart from television, the campaign will also employ digital
as a touch-point

ETBrandEquity June 03, 2019, 19:07 IST

       

GSK Consumer
Healthcare’s pain-relief
brand- Iodex has come up
with its latest TV
campaign, nearly after two
years, which captures its
messaging of pushing
boundaries whilst eliminating pain.

Naveed Ahmed, area marketing lead- pain and

respiratory, GSK Consumer Healthcare said that with the
latest television commercial, the brand has taken their
‘Thodi Himmat, Thoda Iodex’ campaign narrative
forward with a fresh storyline. “The commercial further
cites Iodex as the new age companion for these women,
https://brandequity.economictimes.indiatimes.com/news/advertising/iodex-builds-on-its-thodi-himmat-thoda-iodex-in-its-latest-campaign/69635797 1/5
6/17/2019 GSK Consumer Healthcare - Iodex builds on its ‘Thodi Himmat, Thoda Iodex’ in its latest campaign, Marketing & Advertising News, …

who are willing to challenge limits and explore options

that are both unusual and new for them in order to ful l
desires of supporting their family nancially or pursuing
their dreams,” he said.

Brand Solutions
BE Informals

The campaign highlights the moments of physical pain

that can drop a halt in the ambition of women. Rajdeepak
Das, MD India and CCO of Leo Burnett which is the
agency behind this spot remarked that the ad campaign is
a true human kind story of a brand with a purpose. “The
start-up culture has helped women to channelise their ADVERTISING
talents in tangible ways and enabled them to become Advertising / 1
hour ago
active contributors to their family and even the
BrandStreet
economy’s growth,” Das said. India
executes
consumer
On similar lines, Iodex had released its last campaign in contact
2017 which was an integrated one, featuring Bollywood program for
Revital H
actress-Swara Bhaskar. Apart from television, the
ongoing campaign will employ digital as a touch-point
too.

Advertising / 2 hours ago

Rajdeepak Das Naveed Ahmed Leo Burnett India Iodex Cannes Lions 2019: India
secures 8 shortlists in 2
GSK Consumer Healthcare categories of craft and
entertainment

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6/17/2019 GSK Consumer Healthcare - Iodex builds on its ‘Thodi Himmat, Thoda Iodex’ in its latest campaign, Marketing & Advertising News, …
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6/17/2019 GSK Consumer Healthcare - Iodex builds on its ‘Thodi Himmat, Thoda Iodex’ in its latest campaign, Marketing & Advertising News, …
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