Literature Review:

Sampling Constructs/Concepts DV, IDV, Methodology Theory used Gaps/Novelty

Findings
Frame used mediator, and Any
SR. Citation and
(country and moderator, and performance Hypothesis
No. /title conclusion
sector) and statistical measure used
s
Sample size techniques
Paço et two countries: Buying behavior; DV: Buying Survey; H1. General All 4
al., 2019 the United GREEN; Behaviour, Mathematical Theory: TPB Prosocial supported,
Kingdom and REGRAD; IDV: General programming; Attitudes (GPA) but
Portugal, 471 Green Prosocial prosocial Optimization; Performance positively affect authors
questionnaires Attitude; attitudes, Case methods; measure: none individual green doubt on
were collected Individual Focus groups; consumption H4.
(240 from PT Green Detailed in- values (GREEN)
and 231 from consumption depth H2. Green
the UK). value (GREEN), interviews consumption
individual values (GREEN)
receptivity to positively affect
green individual
communication receptivity to
(REGRAD) green
1 PLS-SEM communication
(REGRAD)
H3. Green
consumption
values (GREEN)
positively affect
individual Buying
Behaviour (BB).
H4. Receptivity to
green
communication
(REGRAD)
positively affects
individual Buying
Behaviour (BB).
References:

1. Arminda do Paço, Chris Shiel, and Helena Alves, 2019. A new model for testing green consumer behavior, Journal of Cleaner
production, vol. 207, pp 998-1006.