Newspaper

Rate list of news paper list Dainik Jagran IN Up

Other/Jobs
& Extra Public Extra
 Editions Commercial  Extra Line
Recruitment Line Notice line
6 Line 
Agra 1050 210 1000 200 500 100
   Aligarh 600 120 600 120 385 77
   Allahabad 1050 210 925 185 300 60
   Bareilly 900 180 900 180 550 110
   Gorakhpu
850 170 790 158 390 78
r
   Jhansi 363 73 335 67 210 42
   Kanpur 1480 296 1390 278 700 145
   Lucknow 1500 300 1400 280 750 150
   Meerut 1365 273 1200 240 680 136
  Moradaba
825 165 800 160 500 100
d
   Varanasi 1270 254 1210 242 660 132
204.636363 959.090909 191.818 511.363 102.72
Average
1023 6 1 2 6 7
Median 1050 210 925 185 500 100

Rate list of news paper

list Dainik Jagran IN Up

Location Circulatio Classified Classified

n Text Display

Agra 238,106 ( C Rs. 1415 / Rs. 1575 ( /

opies) 25 Words sqcm )
Aligarh 79,611 ( Co Rs. 629 / 25 Rs. 737 ( /
pies) Words sqcm )
Allahabad 160,329 ( C Rs. 897 / 25 Rs. 1222 ( /
opies) Words sqcm )
Bareilly 192,459 ( C Rs. 942 / 25 Rs. 979 ( /
opies) Words sqcm )
Varanasi 280,407 ( C Rs. 842 / 25 Rs. 1222 ( /
opies) Words sqcm )
Gorakhpur 146,568 ( C Rs. 645 / 25 Rs. 979 ( /
opies) Words sqcm )
Jhansi 58,176 ( Co Rs. 271 / 25 Rs. 444 ( /
pies) Words sqcm )
Kanpur 322,646 ( C Rs. 1418 / Rs. 1418 ( /
opies) 25 Words sqcm )
 Lucknow 312,499 ( C Rs. 1161 / Rs. 2222 ( /
opies) 25 Words sqcm )
Meerut 236,392 ( C Rs. 1131 / Rs. 1212 ( /
opies) 25 Words sqcm )
Moradaba 144,237 ( C Rs. 957 / 25 Rs. 858 ( /
d opies) Words sqcm )

The most sold newspaper Dainik Jagran considering 11 cities the average rate for
commercial one is Rs 1023 and 1050rs is the median rate
Dainik Jagran is the largest circulated Hindi-language daily newspaper in India, having a
circulation of 200,645 copies in Lucknow. The Lucknow Jagran is also perfect selection for
text classified advertisement owing to its huge popularity and reach across the target region.
Advertisers just need to follow few simple steps (1. Select Category 2. Compose an Ad 3.
Make Payment) and can book his classified advertising in Lucknow edition of Dainik Jagran.
You need not go to offices to book your classified ads. Here you can get best lowest rates
with best packages as per your Classified Advertisement. We also provide highly secure
online payment processing solutions.

Uttar Pradesh Radio

Sl. Frequency Languag Rate/secon

No. Channel Name (MHz) e d
1 Radio Mirchi, Lucknow 98.3 Hindi On request
2 Radio City, Gorakhpur 91.9 Hindi ₹ 14.00
3 Radio City, Lucknow 91.1 Hindi ₹ 30.00
4 Red FM. Lucknow 93.5 Hindi ₹ 18.00
5 Red FM, Varanasi 93.5 Hindi ₹ 12.00
6 Big FM, Kanpur 92.7 Hindi ₹ 12.00
7 Big FM, Allahabad 92.7 Hindi ₹ 12.00
8 AIR FM Rainbow, Lucknow 100.7 Hindi ₹ 22.00
9 Red FM, Kanpur 93.5 Hindi ₹ 16.00
10 Big FM, Bareilly 92.7 Hindi ₹ 11.00
11 Big FM, Aligarh 92.7 Hindi ₹ 11.00
12 Radio City, Agra 91.9 Hindi ₹ 13.00
13 Radio Mirchi, Kanpur 98.3 Hindi On request
14 Radio City, Bareilly 91.9 Hindi ₹ 12.00
15 Radio Mirchi, Varanasi 98.3 Hindi On request
16 Big FM, Agra 92.7 Hindi ₹ 12.00
17 Red FM, Jhansi 106.4 Hindi ₹ 12.00
18 Red FM, Allahabad 93.5 Hindi ₹ 16.00
19 Radio Mirchi, Jhansi 104.8 Hindi On request
20 Radio Tadka, Gorakhpur 91.1 Hindi ₹ 22.00
21 Big FM, Jhansi 92.7 Hindi ₹ 11.00
22 Vividh Bharati, Kanpur 1449KHz Hindi ₹ 18.00
23 Vividh Bharati, Allahabad 100.3 Hindi ₹ 17.00
24 Radio Fever, Kanpur 95 Hindi ₹ 18.00
25 Big FM, Varanasi 92.7 Hindi ₹ 15.00
26 Radio City, Kanpur 91.1 Hindi ₹ 12.00
27 Big FM, Lucknow 92.7 Hindi ₹ 22.00
28 Mirchi Love, Lucknow 107.2 Hindi On request
29 Radio Fever, Lucknow 104 Hindi ₹ 18.00
30 Vividh Bharati, Lucknow 1278KHz Hindi ₹ 17.00
31 Radio Fever, Agra 93.7 Hindi ₹ 15.00
32 Radio Tadka, Allahabad 106.4 Hindi ₹ 22.00
33 Radio Fever, Allahabad 94.3 Hindi ₹ 13.00
34 Radio Fever, Gorakhpur 94.3 Hindi ₹ 15.00
35 Radio Current, Aligarh 94.1 Hindi ₹ 7.00
36 Big FM, Gorakhpur 92.7 Hindi ₹ 10.00
37 Vividh Bharati, Varanasi 1602KHz Hindi ₹ 18.00
38 Radio Tadka, Agra 94.5 Hindi ₹ 23.00
39 Mirchi Love, Kanpur 91.9 Hindi On request
40 Radio Fever, Bareilly 94.9 Hindi ₹ 15.00
41 Community Radio, Meerut 90.4 Hindi ₹ 6.00
42 Radio Tadka, Aligharh 104.6 Hindi ₹ 22.00
43 Radio Tadka, Bareilly 91.1 Hindi ₹ 20.00
44 Community Radio, Aligarh 90.4 Hindi ₹ 6.00
45 Radio Tadka, Jhansi 91.1 Hindi ₹ 18.00
46 Community Radio, Ghazipur 90.4 Hindi ₹ 6.00
47 Radio Fever, Aligarh 94.9 Hindi ₹ 13.00
48 AIR Local, Faizabad 102.3 Hindi ₹ 11.00
AIR Primary Channel, Lucknow
49 Upcountry 100.7 Hindi ₹ 22.00
50 Radio Gorakhpur, Gorakhpur 90.8 Hindi ₹ 10.00
51 Community Radio, Agra 90.4 Hindi ₹ 6.00
52 FM Rainbow, Kanpur 103.7 Hindi ₹ 22.00
53 Community Raido, Noida 107.4 Hindi ₹ 6.00
AIR Primary Channel, Gorakhpur
54 Upcountry 100.1 Hindi ₹ 15.00
55 FM Rainbow, Raebareli 102.8 Hindi ₹ 17.00
56 AIR Local, Jhansi 100.3 Hindi ₹ 11.00
57 Vividh Bharati, Gorakhpur 100.1 Hindi ₹ 17.00
AIR Primary Channel, Varanasi
58 Upcountry 837KHz Hindi ₹ 15.00
59 Community Radio, Ghaziabad 90.4 Hindi ₹ 6.00
60 Radio City, Varanasi 91.1 Hindi ₹ 12.00
AIR Primary Channel, Allahabad
61 Upcountry 103.5 Hindi ₹ 15.00
62 AIR Local, Bareilly 100.6 Hindi ₹ 11.00
63 AIR Local, Deoria 102.7 Hindi ₹ 9.00
AIR Primary Channel, Agra
64 Upcountry 1026KHz Hindi ₹ 15.00
65 Community Radio, Allahabad On request Hindi ₹ 6.00
66 Community Radio, Lucknow 90.4 Hindi ₹ 6.00
 67 Community Radio, Kanpur 90.4 Hindi ₹ 6.00
Community Radio, Gautam Buddha
68 Nagar 90.4 Hindi ₹ 6.00
69 Community Radio, Muzaffarnagar 90.8 Hindi ₹ 6.00
70 Community Radio, Varanasi 90.4 Hindi ₹ 6.00
71 Community Radio, Saharanpur On request Hindi ₹ 6.00
AIR Primary Channel, Bijnor
72 Upcountry 101.6 Hindi ₹ 15.00
73 Community Radio, Basti 90.4 Hindi ₹ 6.00
74 Community Radio, Azamgarh 90.4 Hindi ₹ 6.00
75 Community Radio, Lalitpur 90.4 Hindi ₹ 6.00
AIR Primary Channel, Rampur
76 Upcountry 100.5 Hindi ₹ 15.00
AIR Primary Channel, Mathura
77 Upcountry 1287KHz Hindi ₹ 11.00
78 AIR Local, Sonbhadra 101.8 Hindi ₹ 11.00
79 AIR Local, Hamirpur 102.1 Hindi ₹ 11.00
AIR Primary Channel, Obra
80 Upcountry 102.7 Hindi ₹ 11.00
13.1891891
Average 9
median 12

We have taken into account of 80 radio channel where the average rate/second is 13.18
Rs/sec and median is 12 Rs/sec .Radio city Lucknow is the one which charges highest that is
30rs/sec.
Radio advertising has been there since a long time now and is getting better day by day. No
matter whichever media has become popular with time, radio has been standing still like a
banyan tree spreading its roots silently. The only thing which has stood the test of time and
keeps getting matured as a wine to every listener’s ear.
Advertising through the radio has been quite a bit interesting, since its makes the listeners
build their own picture and imagine the things through the words which drizzle in their ears.
Anything that does not need visual representation can be advertised on radio successfully.
Radio has adapted many things from commercial point of view. FM is one such thing which
has made it popular among the young generation. One does not require being in front of the
radio or touching it or be stable at a place. Radio can be enjoyed anytime and anywhere.
Advertising on radio is economical as compared to print or television media, as the resource
required to build the jingle or ad is quite less. Reusability is what can be done in radio
advertisements. Radio offers a variety of entertainment like celebrity interview, different
music at different timings and slots, popular radio jockey shows. Lot of live interaction
happens on radio shows and gift hampers are given out on many of the shows. Now a day’s
story reading is also conducted on radio which keeps everyone attentive. Radio is doing many
things in order to increase its listenership in all age categories by setting programs based on
demography of listeners. Night show for nocturnal people is quite a delight.
Radio reaches more people at any given time because people only have to use their ears and
listen. Which means an advertise reaches more people at a given time. People listen to radio
while jogging , having breakfast ,lunch or dinner , while travelling , in shops , garden ,
bedtime .so there is no such time that people might not be listening to people . Radio does not
depend on electricity and can run on small batteries also hence can be used while camping in
a remote jungle also. So advertise in radio can reach absolutely everybody and everywhere.
Television
Weekly Rate / Offer Price / Duration
Name Viewers(000s) second second in Sec
         
News18 Uttar Pradesh Uttarakhand
(Previously ETV Uttar Pradesh
Uttarakhand) 3546.08 70 68 10
         
Buland News Samachar Plus Uttar
Pradesh & Uttarakhand 3503 35 25 10
         
News State Uttar Pradesh Uttarakhand 13.88 96 80 10
         
Uttar Pradesh Cable TV 3949 65 55 10
         
Sahara Samay - Uttar Pradesh &
Uttarakhand 5 37 35 10
         
India News UP 5164 41 39 10
         
Zee Uttar Pradesh Uttarakhand 4708.96 75 72 10
         
ABP Ganga 3354.76 175 105 10
         
Bharat Samachar 1092.78 120 110 10
         
Jantantra TV 18132 66 50 10
         
News 1 India 2317.35 112 80 10
         
Dd uttar pradesh 2790.93 202 179 10
91.1666
average 7 74.83333333
Median 72.5 70

Popular options
For video ad : Card rate is Rs.70 and offer rate is Rs.68 per second (Video ads are telecasted
during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5. To
know the cost of the campaign Ad-duration in Seconds, number of days, frequency per day
and the timeband are required.)
Premium options

1. For Aston Band : Card rate is Rs. 923 and offer rate is Rs. 750 per Aston Band (Aston
Bands are thin horizontal strips which appear during a program at the bottom of the
screen. The Aston Band duration per exposure is 10 seconds. By choosing the number
of Aston Bands per day and the total number of days you'd prefer to advertise. Prices
vary according to the timeband chosen.
2. 2. L - Band : Card rate is Rs. 1125 and offer rate is Rs. 900 per L- Band (L-Bands are
L-shaped ads that appear on the screen during a particular program for duration of 10-
seconds. By choose the number of L-Bands per day and the total number of days
you'd prefer to advertise. Prices vary according to the timeband chosen.)
3. 3. Scroller : Card rate is Rs. 500 and offer rate is Rs. 400 per scroller (A strip with text
regarding a brand runs at the bottom of the screen. Scrollers can be bought on a per
day basis where exposure of 60-70 times can be assured per day. By choose the
number of days, and the timeband to be chosen is the Mixed Timeband as Scrollers
appear all-day long.
4. 4. Headline Sponsorship : Card rate is Rs. 3657 and offer rate is Rs. 2588 per
exposure (Headline Sponsorship are short 2.5 second tags played 12/15 times in a day
at the beginning of each headline news, such as, this headline is brought to you by
(brand name) etc.
Source: What India watched 2019 (BARK INDIA YEARBOOK
2019 | REGIONAL)

Coming to Television We have taken into account of 12 televsison channels out of which
Jantantra TV has the highest weekly viewers and the rate charged by them 66 Rs /sec and the
offer price is 50Rs per second. The average rate per second of all 12 television channels is
91.16 Rs/second and median is 72.5Rs/sec which is quite high compared to radio.
Advertising through Uttar Pradesh Cable TV is an effective advertising method in the
Television media type. Advertising in Uttar Pradesh Cable TV will help the brand to reach
out to the right target audience. Television advertising helps the advertiser to target a very
large group of audience and also provides the ease of targeting a specific time band based on
the requirement. Advertising through Uttar Pradesh Cable TV is popular for a brand that is
trying to reach out to a large number of premium users within certain geography in a small
time. Because the Channel carries different sets of programs, it appeals to almost everyone in
the family thereby assuring a complete household reach. Uttar Pradesh Cable TV is the
leading Television Channel and is strongly recommended for all marketing campaigns.
if the cost to advertise in Uttar Pradesh Cable TV is mentioned as Rs 300/sec and your ad is
10 sec long, the cost for playing your ad once on Uttar Pradesh Cable TV will come to Rs
300 X 10 = Rs 3,000. Advertising Rate for Uttar Pradesh Cable TV varies with the time band
and is directly proportional to the reach. We can get the rate for major time bands by adding
the media to your Bag and checking the rate for different time bands. Prime Time in the
News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time.
Rates for Prime Time in Uttar Pradesh Cable TV and Super Prime Time in Uttar Pradesh
Cable TV is significantly higher than non-prime time. However, if you consider the reach
during these hours, the cost per reach comes down making it feasible for the TV planning
agency to include it in the plans.