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Gokaldas PVT LTD: Visvesvaraya Technological University
Gokaldas PVT LTD: Visvesvaraya Technological University
Gokaldas PVT LTD: Visvesvaraya Technological University
Internship report on
“AN ORGANIZATIONAL STUDY ON GOKALDAS PVT LTD
BY
INDUSHREE S G
(1KG19MBA14)
Submitted to
Department of MBA
K.S. School of Engineering and Management
No. 15, Mallasandra, off Kanakapura Road, Bangalore-560109
(2020)
Gokaldas Pvt Ltd
DECLARATION
I, Preethi Srinivas, hereby declare that the Internship report entitled “An Organizational
Study” GOKALDAS Pvt Ltd with reference to “GOKALDAS Pvt Ltd” prepared by me under
the guidance of Prof. Sridhar Asst. Professor M.B.A. Department, K.S. School of Engineering
and Management and external assistance by Mr. Mallikarjuna GIKALDAS Pvt Ltd.
I also declare that this Internship work is towards the partial fulfilment of the university
regulations for the 3rd semester examination for the degree of Master of Business
I have undergone a project for a period of Four weeks. I further declare that this project
is based on the original study undertaken by me and has not been submitted for the
Date: (Indushree S G)
Gokaldas Pvt Ltd
ACKNOWLEDGEMENT
The satisfaction and euphoria that accompany the success of any task would be
incomplete without the mention of the people who made it possible, whose constant
guidance and encouragement crowned my effort with success.
I express my sincere and heartfelt thanks to internal guide Mr. SRIDHAR, Assistant
Professor, Department of Master of Business Administration, K. S. School of
Engineering and Management, Bangalore, for identifying my area of work,
reviewing it at every stage and for his patient valuable hours serving as my project
guide.
I would like to record my sincere thanks especially to all staff of GOKALDAS Pvt Ltd
for their great help. Last but not the least, I thank my family and
friends for their invaluable help and support during the project work.
INDUSHREE S G
1KG19MBA14
Gokaldas Pvt Ltd
TABLE OF CONTENTS
2 ORGANISATION PROFILE:
❖ BACKGROUND
❖ NATURE OFBUSINESS
❖ VISION, MISSION AND QUALITYPOLICY
❖ PRODUCT/SERVICEPROFILE
❖ OWNERSHIPPATTERN
❖ ACHIEVEMENTS/AWARDS
❖ FUTURE GROWTH ANDPROSPECTS
4 SWOT ANALYSIS
6. LEARNING EXPERIENCE
BIBILOGRAPHY
Gokaldas Pvt Ltd
CHAPTER – 1
INTRODUCTION TO INTERNSHIP
Internship is an essential part of the University Curriculum of VTU MBA. This is an activity
to overcome any issues along with information and its application through a series of
intercession that will empower understudies of VTU MBA program to pick up experiences and
introduction to the business.
The internship program is given to the students to engaged in a field experience and learn about
the corporate world, it is an opportunity to share their insights, to explore the links between
student’s academic preparation and their field work, and to assist participants in developing
and carrying out major research project which will serve to culminate their internship
experience.
The internship has been positioned between 2nd and 3rd semester of MBA program and it has
been carried for 4 weeks GOKALDAS INTIMATEWEAR Pvt Ltd which has explored itself
in corrugation industry.
Organization study is to understand structure, process, practice and how they shape social
relation & create institution that ultimately influence people. Organizational studies comprise
different aspect of the organizations. It is related with developing a framework where the total
work is divided to facilitate the achievement of objective goals.
In the organization employee are the important contributing factor to the organization and also
one of the most expensive contributing factors. Not only the company pay salaries and wages
to its employee it also invest in employee by paying for their training and benefits such as
health, life insurance and retirement etc.
I started doing my internship in GOKALDAS INTIMATEWEAR Pvt Ltd which is one of the
manufacturing industries. My topic for study is Organizational study at GOKALDAS
INTIMATEWEAR Pvt Ltd. I am thankful to the departments of the company & internal guide
of the institution for helping in gathering the data.
Gokaldas Pvt Ltd
Scope of Internship Training Program:-
• To know the various career options available across different industries after
completion Of MBA.
• Training in company like GOKALDAS INTIMATEWEAR gives the idea & exposure
to actual management practice adopted by the Organization.
• The In-Plant training has given me an overview of functioning of all the departments
within the company.
Objectives:
• To become a successful entrepreneur by implementing the best practices
adopted by the organization.
• To understand how the key business processes are being carried out in the
organization.
INDUSTRY PROFILE
Gokaldas Pvt Ltd
MANFUCTURING INDUSTRY:
• Apparel industry.
• Automotive industry.
• Leather industry.
TEXTILE INDUSTRY
History:
Gokaldas Pvt Ltd
➢ Cottage stage
There are certain suggestions that interlacing was already recognized in the
Paleolithic. An unclear textile impress has stood found at Pavlov, Moravia.
Neolithic textiles were found in pile dwellings excavations in Switzerland and at El
Fayum, Egypt at a site which dates to about 5000 BC.
In Roman times, wool, linen and leather clothed the European population, and silk,
imported along the Silk Road from China, was an extravagant luxury. The use of
flax fiber in the manufacturing of cloth in Northern Europe dates back to Neolithic
times.
During the late medieval period, cotton began to be imported into Northern Europe.
Without any knowledge of what it came from, other than that it was a plant, noting
its similarities to wool, people in the region could only imagine that cotton must be
produced by plant-borne sheep. John Mandeville, writing in 1350, stated as fact the
now-preposterous belief: "There grew in India a wonderful tree which bore tiny
lambs on the edges of its branches. These branches were so pliable that they bent
down to allow the lambs to feed when they are hungry." This aspect is retained in
the name for cotton in many European languages, such as German Baumwolle,
which translates as "tree wool". By the end of the 16th century, cotton was
cultivated throughout the warmer regions of Asia and the Americas.
The main steps in the production of cloth are producing the fiber, preparing it,
converting it to yarn, converting yarn to cloth, and then finishing the cloth. The
cloth is then taken to the manufacturer of garments. The preparation of the fibers
differs the most, depending on the fiber used. Flax requires retting and dressing,
while wool requires carding and washing. The spinning and weaving processes are
very similar between fibers, however.
Spinning evolved from twisting the fibers by hand, to using a drop spindle, to using
a spinning wheel. Spindles or parts of them have been found in archaeological sites
Gokaldas Pvt Ltd
and may represent one of the first pieces of technology available. The spinning
wheel was most likely invented in the Islamic world by the 11th century.
➢ Mughal Empire
Up until the 18th century, Mughal Empire was the most important center of
manufacturing in international trade. Up until 1750, India produced about 25%
of the world's industrial output. The largest manufacturing industry in Mughal
Empire (16th to 18th centuries) was textile manufacturing, particularly cotton
textile manufacturing, which included the production of piece goods, calicos,
and muslins, available unbleached and in a variety of colors. The cotton textile
industry was responsible for a large part of the empire's international trade.
Bengal had a 25% share of the global textile trade in the early 18th century.
Bengal cotton textiles were the most important manufactured goods in world
trade in the 18th century, consumed across the world from the Americas to
Japan. The most important center of cotton production was the Bengal Sabah
province, particularly around its capital city of Dhaka.
Bengal accounted for more than 50% of textiles and around 80% of silks
imported by the Dutch from Asia and marketed it to the world, Bengali silk and
cotton textiles were exported in large quantities to Europe, Asia, and Japan, and
Bengali muslin textiles from Dhaka were sold in Central Asia, where they were
known as "Daka” textiles. Indian textiles dominated the Indian Ocean trade for
centuries, were sold in the Atlantic Ocean trade, and had a 38% share of the
West African trade in the early 18th century, while Bengal calicos were major
force in Europe, and Bengal textiles accounted for 30% of total English trade
with Southern Europe in the early 18th century.
In early modern Europe, there was significant demand for textiles from The
Mughal Empire, including cotton textiles and silk products. European fashion,
for example, became increasingly dependent on textiles and silks imported from
The Mughal Empire. In the late 17th and early 18th centuries, The Mughal
Empire accounted for 95% of British imports from Asia.
Gokaldas Pvt Ltd
Industrial revolution:
The important factor for the industrial revolution in the 18th century was the mass production
of cloth and yarn which become the important or mainstream industry for the fabric and textile
industry.
In 1734 flying shuttle was invented by Lancashire John Kay, in Bury— It is one of the first
type of inventions that is associated with the cotton and woven textile industry. The flying
shuttle was used in the production of the cotton cloth and speed increased from single weaver
to more cotton material or cloth, due to this there was threat or fear of unemployment between
the workers and this technology increased the high demand in the spun cotton.
In 1761, the Duke of Bridgewater's canal had linked Manchester to the coal fields of Worley
and in 1762, Matthew Bolton started the Shoo Foundry engineering works in Hands worth
Birmingham. Along with his partner Scottish engineer James Watt resulted, in 1775, in the
profitable production of the more efficient and Watt steam engine train was used a separate
condenser.
In 1764, there was another invention that is spinning jenny which was invented by James
Hargreaves, the spinning jenny used a more number of spun threads at once and production
capacity was increased by this technology. Others also give credit to the invention of Thomas
Highs. Until 1770 there was industrial unrest and a failure to patent the invention by Hargreaves
from Blackburn, but his lack of protection or guard of the idea allowed the concept to be
oppressed by others. By the time of his death there were over 20,000 spinning jennies in use.
Also, in 1764, Thorp Mill, had invented the first water-powered cotton mill in the world was
made at Roy ton, Lancashire, and was used for cotton production. With the weaving and
spinning process now cotton mills, mechanized, cropped up all over the North West of England.
In 1589 there was new invention for silk that is stocking frame machine which became viable
when Jedidiah Strut in 1759 introduced another type machine or attachment for the stocking
frame which produced what became known as the Derby Rib, which had the production of purl
stich and a knit. This gave route or idea of stockings machine to be used for cotton later which
was helped manufacturing of silk. In 1768, Hammond gave some modification for the stocking
frame that is to have weave weft-knitted nets by crossing over the loops or openwork’s, using
Gokaldas Pvt Ltd
a mobile problem bar- this led in 1781 to Thomas Frost's square net. Cotton had been too coarse
for lace, but by 1805 Houldsworths of Manchester were making steadfast 300 count cotton
thread.
The textile industry it is one of the biggest productions and sale for the materials such as wool,
yarn, fiber, cotton and finished products or gears. Estimation is that the global textile industry
might give a 5% until the year 2020.The global textile or cotton mills market might probably
reach the value of more than 800 billion USD. The global apparel or gears and non-apparel
gears business might exceed the value of almost 1000 billion USD in the next coming of years.
The global textile and cotton industry exports market may vary in the future as many more
nations embrace domestic manufacture or production.
The textile industry is a growing market with many competitors being present countries like
India, USA (United States of America), European Union Places and China. China’s textile
exports are up by 3% in the year 2018. China is one of the leading cottons and textile
manufacturing country and is nearly worth 1/4th of the global textile and cotton industry with
a distribution value of more than 100 billion USD. The textile and cotton industry of the
European Union has Spain, Portugal, France, Germany and Italy on the forefront with a value
of more than 1/5th of the global textile industry and is currently esteemed at more than 160
billion USD. India is the third largest cotton and textile manufacturing industry and holds an
export value or estimation of more than 30 billion USD. India is accountable for more than
6% of the total textile and cotton production globally and is esteemed at approximately 150
billion USD. India is followed by the United States in the exports of textile. The United States
has now turn out to be one of the largest consumers of textile being responsible for nearly
75% of the total textile imports. India, Japan, United States and China control the global textile
industry.
The textile and cotton industry have been growing proportionately with the changes in the
world of garments. The global cotton and textile industry have seen both up and down in the
year 2018. The leading or top production of cotton was reached by India, China and United
States at around 6,200, 6,000 and 4,500 thousand metric tons produced by the countries
respectively. Arvin limited., the Indian textile cotton manufacturing company might also
Gokaldas Pvt Ltd
expand to other materials soon and is in talks with the Dutch technology company Dye Coo to
practice the concept of CO2 dyeing as an environment and eco-friendly option of dyeing. India
apparel and gear industry might soon introduce a modified standard of garment sizes. The
Indian textile industry is esteemed at around 40 billion USD. The Bruit deal might bring a lot
of uncertainty or indecision in the global cotton and textile industry. To get further details
regarding the current scenario of the global textile industry, please refer to the following
reports.
The global cotton and textile market size is predictable to reach at USD 1.23 trillion by 2025
expanding at a CAGR of 4.24%, according to a new report given by Grand View Research,
Inc. Rising income levels, rapid urbanization and population growth, in developing countries
like India, Mexico and China are likely to boost the product and service demand. Moreover,
growing number of retail outlets and supermarkets in these countries is expected to increase
the demand further. Growing status of Environment, Health and Safety systems in
manufacturing and production sector owing to severe rules and regulations aimed at safety of
workers in offshore industries like gas and oil is projected to boost the demand for Personal
Protective Equipment.
Moreover, development of technology and technical factor of textiles that are offer protection
against electric arc flash discharge, high temperatures, acid environment and molten metal
impact, is estimated to fuel the textile and cotton market growth. Therefore, growing in the
personal protective equipment market is predictable to drive the demand for textile and apparel
products over the projected period. The Middle East & Africa (MEA) region is expected to
witness revenue growth at a CAGR of 4.19% from 2019 to 2025 owing to constant product and
service innovations in apparels and textile application segment. Asia Pacific is projected to
register the highest CAGR during the forecast years.
• In terms of volume or size, polyester has a market share of 28.04% in 2018 and
will also grow more owing to its properties, such as excellent shrink resistance and
high strength.
• Household application sector will record a CAGR of 3.28% from 2019 to 2025 due
to rising in consumer preference for light absorbing fabrics in home décor
• Apparel market is expected to witness a CAGR of 4.42% from 2019 to 2025 owing
to increasing demand for trending fashionable clothes and luxury product.
• Important companies in the market are Shandong Jinxing Rudi Woolen Textile
Company Limited, Paramount Textile Limited, Lu Thai Textile Company Limited
and Successor Read Spa.
➢ Textile Product
• Natural Fibers
• Polyesters
Gokaldas Pvt Ltd
• Nylon
• Others
➢ Textile Application
• Household
a. Bedding
b. Kitchen
c. Upholstery
d. Towel
e. Others
• Technical
a. Construction
b. Transportation
c. Protective
d. Medical
e. Others
a. Apparel
c. Handbags
d. Others
operations.
❖ Indian industry is had been plagued skilled labour problems.
❖ Lack of modernization.
❖ Cotton apparels constitute major part of India’s apparel exports, although cotton
CHAPTER 2
COMPANY PROFILE
2.1. Background of GOKALDAS
In the below pictures show how the organization’s working process should be concern. The operation
department is considered to the various manufacturing process. They give the target to the employees
Because of to the demand and supply concern to maintain the inventory in the store. The system is to
be accurate and flexible to the working process.
Explanation: The above pictures show the organization how to operate the units. The main concern is
the units manufacturing for the women segment. In the operation department it becomes a 3 floor in
one branch. And all the security condition is good. The Ideal time to be fix in the operation department.
(It can show the above picture). , R&D and diversification into technically complex products. Gokaldas
Gokaldas Pvt Ltd
Images clients are market leaders across apparel segments, and include The Gap, Marks & Spencer, Liz
Claiborne, Armani, Calvin Klein, Target, PVH and V F Corp. The group’s turnover is around Rs.500
Crores and has 10 manufacturing plants with a work force of over 10000.
COMPANY PROFILE
Industry GARMENTS
Gokaldas Images founded in 1979, is India’s most diverse apparel company. It has pioneered several
new products to India’s apparel export basket - Outerwear, Men Suits and Women Intimates.
Consequently, the company has a strong presence in all segments of the garmenting space – knits,
woven and tailored. It has also followed a strategy of growth through collaborations/joint
ventures/manufacturing agreement with major US and European Corporations among them Sara Lee,
Oxford Industries, Levis Strauss, Curtails, Barbara and others. Gokaldas Images has created its
differentiated position in the apparel industry through persistent commitment to innovation, R&D and
diversification into technically complex products. Gokaldas Images clients are market leaders across
apparel segments, and include The Gap, Marks & Spencer, Liz Claiborne, Armani, Calvin Klein,
Target, PVH, V F Corp is The group’s gross revenue to be nearby Rs.500 Crores. It has 10
manufacturing plants with a workforce of over more than ten thousand. Gokaldas Images sister concerns
have been leading players in the domestic retail market for youth, children and women’s apparel and
have created pioneering brands.
2.3.1. Vision:
Gokaldas Pvt Ltd
To be the best in a globally reputed apparel manufacturer, evoking distinctive recognition for
Product.
2.3.2. Mission:
Gokaldas is the One Stop Shop for the world's most much-admired brands and products. It is
the main maker and manufacturer of clothing and apparels in India with a yearly revenue of
US$200 Million. 25,000 people across 23 industrial entities work to ensure that whatever the
worldwide trend, Gokaldas is always in style and fashion.
1.
Gokaldas Pvt Ltd
2.
3.
Gokaldas Pvt Ltd
4.
5.
Gokaldas Pvt Ltd
6.
INFRASTRUCTURE:
A. Infrastructure:
Factory: - situated at 123, Industrial Suburb, Yeshwantpur, Bangalore- 560 022
B. Factory Capacity
T shirt 30,00,000 Pieces per Year
Jacket 20,00,000 Pieces per Year
Nightwear 1,00,000 Pieces per Year
BUSINESS MODEL:
MARKET SIZE: The estimated market size for Brassieres and Panties in India is
around 350 Million pieces equivalent to around Rs. 1600 Crores growing at the rate of
15% Per annum. Enamor currently operates in the premium segment of this market
which is Rs around 350 crores.
COMPETITORS DETAILS:
Gokaldas Pvt Ltd
The market for lingerie in India is quite fragmented and regional brands are popular at the
lower price levels. Currently LOVABLE is only the national player with brand awareness and
distribution. Brands like TRIUMPH, BWITCH and AMANTE are present in select shops. At the
product level, Enamor offers the widest range and excellent fit when compared to competitors. Our
focus will continue to be to widen this gap from our competitors to retain our leadership
Gokaldas Pvt Ltd
CHAPTER 3
MCKINSEY’S 7S FRAMEWORK
7s factors
The seven areas of business are shared into the two parts, soft and hard areas. Hard components are
easier to identify compared to soft elements. Soft components are harder to describe, are less tangible,
hard to manage and more inclined by culture. Hard elements are easier to identify, define and manage.
Both are very significant to run a business successfully.
The outline of the model supports the view that there are various factors which effect on organization’s
skill and ability to change. Since main variables are important, interconnected, progress cannot be mode
in other areas as well. The significance of the model to strategic management is created on the 7-S
which stand for procedure and policy areas for long-term organizational success.
Shared values
Strategy Structure Skills
Systems Style
Staff
FRAMEWORK OF GOKALDAS
Gokaldas Pvt Ltd
HARD ELEMENTS
1. STRATEGY:
It is a plan developed by the firm to achieve an organizational goal. It helps to achieve a competitive
advantage and improve the mission, vision and values of the company.
DISTRIBUTION STRATEGY:
The objective is to have as wide availability as is pertinent for the premium and mid segment,
keeping in mind the high growth is happening in this segment because of consumer upgradation from
the economy segment. Distribution extension is therefore crucial to tap new customers. Distribution
has to leverage the visual appeal of the range, with scope for on-site trial. High visibility and ease-of-
browsing are therefore key elements of the Enamor retail presence. At the Chain store level this is
achieved through innovative Visual merchandising units, high quality posters, catalogues and POS and
deploying Fit Consultants in chain stores. These give ENAMOR a very distinctive retail identity and a
good SHOP-IN-SHOP ambience in chain stores. These are crucial in ensuring a quick adoption of the
brand by consumers.
2. STRUCTURE:
Board of Directors
Gokaldas Pvt Ltd
HR Merchandisers
Supervisor
Manager
Exec –
Area Sales
RM Managers
Warehouse
HR QC Exec Modellist
Executives
Sales
Mgr/ Exec Exec
FG- Operators
Warehouse
Store Sales Admin/
Mgrs Retail Mgrs
(EBO)
Helpers
Fit Consultants
3. SYSTEM:
It is the daily activities and procedures that staff members engage in to get the job done.
Systems connected to processes and routines that characterize how the work should be done:
financial systems; recruiting, promotion and performance appraisal systems and information
systems.
The GOKALDAS has implemented many systems in that human resource management system
Gokaldas Pvt Ltd
that includes training, payroll and several benefits provided to the workers, which can help the
company in assessing in human resources.
The objectives of human resource management of GOKALDAS are as follows:
• Personal interview: company does personal interview for the candidate.
• Selection of the candidate.
• Orientation and training for employees.
• Managing salaries and wages (compensating employees) and benefits.
• Appraising performance
• Communicating (interview, counselling, discipline)
• Training and developing managers.
• Building employee commitment.
The company has many important systems in place within the organization. These primarily
deal with knowledge, and product development.
SOFT ELEMENTS
1. SHARED VALUES
It is also called super ordinate Goals. The McKinsey’s is interconnected with share values.
What does the organization stand for and what are its central beliefs, attitudes and core values.
Shared values are the foundation of every organization. It defines mission, vision, goals and
objectives of the organization.
GOKALDAS has adopted a best accounting and ethical practices, it is trying to fulfill
corporate governance and corporate social responsibilities towards customers, employees,
society and all the stake holders. This has made the company trust worthy and it is one of the
strength that the company has been competitive in the current economy. These are the core
values of the organization.
2. SKILLS:
Skills are the abilities and how an employee performs in the organization. It also includes
competences and capabilities. What are the skills the company will really need to reinforce its
new strategy or new structure?
The company has staffs, officers and managers with technical and non-technical skills to
identify the skill gap and consequent skill updating of operations, maintain team as well as
experts control system.
Qualification and other skills of a manager in GOKALDAS:
• Education qualification: graduation /MBA/ PGDBM.
Gokaldas Pvt Ltd
• Good communication skills both written and verbal.
• Interpersonal skills, leadership qualities, capacity to motivate team members.
• Presentable personality.
• Ability to use computers and related technology.
• Experience (peered in some cases).
3. STYLE:
It represents the way the company is managed by the board of directors and the top-level
managers, what actions they do take and how they interact with the employees.
The task oriented leadership style adopted by the management of GOKALDAS. it follows
various level of management style; they focus on getting necessary task in hand in order to
achieve the organization’s goal & work. Company has best managers with effective leadership
qualities, they mainly focus on the vision, mission of the company communicated to them
during induction program.
4. STAFF:
Particulars Nos.
Chief Executive Officer 1
Chief Operating Officer 1
Vice President 3
General Managers 2
Managers & other Staff at Head office/branches 110
Managers & other Staff at Factory 54
Operators/ Workers at Factory 603
Fit Consultants 256
Total 1030
CHAPTER 4
SWOT ANALYSIS
Gokaldas Pvt Ltd
The SWOT analysis is very useful tool for understanding and to take a decision regarding the
business. It helps to solve the business problems. It is used to evaluate the business strengths,
weaknesses, opportunities and threats. It gives complete information about the company. It is very
simple, it is useful for business planning, competitor evaluation, strategic planning, market evaluation,
business and product development and make a research reports. It’s helpful to wisely evaluation internal
strengths and weaknesses and external threat and opportunities, a valuable strategy for make certain
administrative and organizations success can be framed.
SWOT analysis using SWOT figures or backgrounds is an important part of any business analysis or
planning.
SWOT (strengths, weaknesses, opportunities, and threats). Strengths and weaknesses are two internal
factors and opportunities and threats are two external factors. A SWOT diagram analyzes a business or
project venture by focusing on each of these factors.
Advantages:
• The SWOT study in group work exercise outline that useful the company because it
helps administrations decide whether or not an objective is available and then allows
Gokaldas Pvt Ltd
organizations to set possible goals, objectives and steps to more the social or
community change development strength.
• It enables managers to produce practical and effective results that result long lasting
change.
• It benefits administrations meet significant information facts and figures to exploit their
potential.
• Implementation a SWOT analysis is a valuable procedure about the thought of
important executive priorities, such as cultural diversity and gender and fundraising
goals.
Limitations:
• SWOT may harm performance and that no one subsequently used the outputs and
outcome within the later stages of the strategy”.
• The mistreatment of the SWOT analysis as a method that can be swiftly planned
without critical and important thought important to a misrepresentation of SWOT
(strengths, weaknesses, opportunities, and threats) within an administration’s both
internal and external environments.
• The increase of a SWOT analysis only to defend beforehand decided objectives and
goals. This misuse leads to cons and limitations on suggesting possibilities and “real”
documentation of obstacles.
The plan of a SWOT analysis by one or more community and employees is regulating to the
realities of the forces, devalues and specifically external factors the possible contributions of
community members.
Strengths: -
A “strength” is a confident sign that gives a company’s capability. It enhance the company’s
competitive position and describe the positive attributes, tangible and intangible, internal to the
organization. It describes how an organization is separates from the competitors, it adds value to the
company. It’s an advantage of an organizations. Like strong brand, strong balance sheet, unique
technology, unique or lower cost resources, loyal customer base and so on.
Weaknesses: -
A “weakness” is a limitation, internal, negative factors. Weaknesses puts the company at
difficulty. It adds the competitive pressure of the company. Weaknesses are aspects of the business
that detract from the value that offer or place the company in a competitive disadvantage. We need to
enhance these areas in order to compete with the best competitor.
CHAPTER – 5
ANALYSIS OF FINANCIAL STATEMENT
a) Liquidity Ratio
i. Current Ratio: -
It is the expression between current assets & current liabilities. This ratio is a measure of general
liquidity and is most widely used to make the analysis of short term financial position or liquidity of a
firm.
ii. Quick Ratio: -
The quick ratio is a measure of how well a company can meet its short term financial liabilities. It’s
also known as the acid test ratio and liquid ratio.
Liquid assets = current assets – inventory – prepaid expenses
Liquid liabilities = current liabilities – bank overdraft- income received in advance.
b) Profitability Ratio: -
These ratios indicate the efficiency with which the operations of the business are carried on.
i. Net Profit Ratio: -
It is a popular profitability ratio that shows relationship between net profit after tax and net sales. It is
computed by dividing the net profit (after tax) by net sales.
a) Liquidity Ratio
1. Current ratio
Current Ratio = Current Assets / Current Liabilities
1.38
1.36
1.34
1.32 1.32
1.32
1.3
1.28
2017 2018 2019
Series 1
Current Ratio
1.4 1.39
1.38
1.36
1.34
1.32 1.32
1.3 1.32
1.28
2017 Series 1
2018
2019
Series 1
ANALYSIS:
The above table represents the current ratio of Gokaldas Pvt Ltd from 2017 to 2019. During
the year 2017, the current ratio stood at 1.39 and it gradually decreased to 1.32 in the year 2018.
The ratio was constant during the year 2019 to 1.32.
Gokaldas Pvt Ltd
INTERPRETATION:
The above graph depicts the current ratio of Gokaldas Pvt Ltd for 3-year 2017-2019. During
the base year 2017 the ratio stood at 1.39 and it has decreased to 1.32 in the year 2019.
2.55
2.5
2.45
2.4
2.35
2.35
2.3
2.25
2.2
2017 2018 2019
Series 1
Gokaldas Pvt Ltd
0
2.6
2.58 2.59
2.5
2.4 2.35
2.3
2.2
2017 Series 1
2018
2019
Series 1
ANALYSIS:
The above table represents the debt equity ratio of Gokaldas Pvt Ltd from 2017 to 2019. During
the year 2017, the debt equity ratio stood at 2.35 and it gradually increased to 2.58 in the year
2018. The ratio was increased during the year 2019 to 2.59
INTERPRETATION:
The above graph depicts the debt equity ratio of Gokaldas Pvt Ltd for 3-year 2017-2019. During
the base year 2017 the ratio stood at 2.35 and it has decreased to 2.59 in the year 2019.
0.535
0.53
0.525
0.52
0.52
0.515
0.51
2017 2018 2019
Series 1
0.54
0.54 0.54
0.535
0.53
0.525
0.52
0.52
0.515
0.51
2017 Series 1
2018
2019
Series 1
ANALYSIS:
The above table represents the net fixed ratio of Gokaldas Pvt Ltd from 2017 to 2019. During
the year 2017, the net fixed ratio stood at 0.54 and it was constant in the year 2018 to 0.54. The
ratio was decreased during the year 2019 to 0.52
INTERPRETATION:
The above graph depicts the net fixed ratio of Gokaldas Pvt Ltd for 3-year 2017-2019. During
the base year 2017 the ratio stood at 0.54 and it has decreased to 0.52 in the year 2019.
Gokaldas Pvt Ltd
3.5
2.5 2.28
1.5
0.5 0.19
0
2017 2018 2019
Series 1
Gokaldas Pvt Ltd
Net Profit Ratio
4
3.95
3
2.28
2
1
0.19
0
2017 Series 1
2018
2019
Series 1
ANALYSIS:
The above table represents the net profit ratio of Gokaldas Pvt Ltd from 2017 to 2019. During
the year 2017, the debt equity ratio stood at 0.19 and it gradually increased to 2.28 in the year
2018. The ratio was increased during the year 2019 to 3.95
INTERPRETATION:
The above graph depicts the net profit ratio of Gokaldas Pvt Ltd for 3-year 2017-2019. During
the base year 2017 the ratio stood at 0.19 and it has decreased to 3.95 in the year 2019.
Gokaldas Pvt Ltd
CHAPTER – 6
LEARNING EXPERIENCE
Internship is the work experience gained by the student; it enhanced my knowledge to an extent. I like
to gain knowledge and upgrade myself according to the business trend or according to society’s
development. I have learnt new skills and it has added to my knowledge. I got an opportunity to know
what teamwork is and how to communicate with superior’s as well as clients in the organization.
The company has sent me to all the departments to see how the industry is organized or work and
gain enough knowledge in service units and gain industry knowledge from an organization and
professionals, and sense of achievement by contributing to an organization. I have gained new
skills and gained confidence in my ability.
It was highly rewarding experience for me to be a of organization structure. I learnt to analyze all
important aspects of all departments. It helped me to find out power and fault of the organization,
which helped me to understand the operation of financial department.
➢ TIME MANAGEMENT:
Managing the time is very much important in every organization. So, Gokaldas Intimate wear Pvt
Ltd have maintained the standard time of all the states for import and exporting
➢ RELATIONSHIP BUILDING:
Building a good relationship with the manager or with the supervisor should be a top priority.
Through internship I have learnt how to communicate with the employees, managers.
• Helped to me to find out strength, weakness, opportunity and threats of the
sector as well as the organization.
BIBLIOGRAPHY
www.wikipedia.com
http://www.gokaldasexports.com/
https://www.enamor.co.in/
https://www.indiamart.com/gokaldas-intimatewear/
https://www.intimasia.co.in/
REFERENCE
Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. (2018). Marketing management: an
Asian perspective. Pearson.
Gokaldas Pvt Ltd
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic
management journal, 18(7), 509-533.
Higgins, R. C., & Reimers, M. (1995). Analysis for financial management (No. s 53). Chicago: Irwin.
ANNEXEURE
Profit and Loss A/C of GOKALDAS INTIMATEWEAR Pvt ltd for the
year
ending 31st March 2019
Expenses
Cost of materials consumed 865,194,066 670,082,218 535,390,617
Processing charges 13,779,645 8,642,671 5,227,010
(increase) in inventories of finished goods (44,276,251) (39,785,722) (4,544,497)
and work –in – progress
Employee benefits expense 504,387,403 491,454,053 427,678,396
As at As at As at
31March 2019 31 March 2018 31 March 2017
Particular
Gokaldas Pvt Ltd
Equity and liabilities
Shareholders’ funds
Share Capital 277,712,950 277,712,950 277,712,950
Reserves and Surplus 198,361,687 122,126,967 85,676,085
476,074,637 399,839,917 363,389,035
Non-current Liabilities
Long- term borrowings - 6666666 13,333,333
Assets
Non – Current assets
Property , plant and equipment
Tangible assets 114,350,784 106,705,532 93,945,327