MARWADI UNIVERSITY

Faculty of Liberal Studies

NAME: VEDANGI MOD

ENROLLMENT NO: 91900425184
COURSE: BBA (Hons)
SEMESTER 3, DIV- A

Submission of Marketing Management Assignment

To: Prof. Paras Rughani
 Success story of Cadbury
In the year 1824, John Cadbury started selling tea and drinking chocolate in
England. In 1831 he began with the production of cocoa and made a factory in
Bridge Street. In the year 1847, he partnered with his brother, and the
company became famous with the name of “Cadbury Brothers.” Soon after
John Cadbury’s death, his sons Richard and George started handling the
business when it was a rapid decline, and the company was losing the money.
But in the year 1866, Cadbury retook the heights. This became possible only
after they shifted the business from tea and coffee to chocolates. The duo also
introduced improved cocoa into Britain.

In the year, 1978 the brothers decided to build new premises, which also
flourished the business.

In the year `1905, in England, Cadbury launched its first Dairy Milk Bar with a
very high proportion of milk. This bar turned out to be the company’s best
selling bar in the year 1914. George Cadbury Junior, who was behind the
development of this bar, said that a customer’s daughter suggested the name
‘Dairy Milk,’ which everyone liked for this renowned brand. It was a great sale
due to which a Bournville Cocoa line was introduced in the year 1906.

The Milk Tray was introduced in 1915, which added some more fame to the
brand, and many Britishers joined the company.

Cadbury’s business expanded with its production of Flake, Creme eggs,

Crunchie, and Fruit & Nuts.

Later in the year 1926, Fruit and Nut were also introduced under the Dairy Milk
line, and the Whole Nut followed this in the year 1930. By this time, Cadbury
became the brand leader.

By the year 1930, Cadbury was the 24th largest manufacturing company for
chocolate products.

In September 2012, Cadbury decided to change the shape of the chunks of the
bar to a circular shape.