Paseo de Roxas Street Corner, Makati Avenue, 1209 Metro Manila

(02)-908-3000

cityjog@gmail.com
www.cityjog.com

September 6, 2017

PREPARED BY:
Clark Arnold Paulite
Kei Ann B. Ventura
Jenel B. Cada
Jennielyn Marquez
Gabrielle Tomas
CITYJOG

EXECUTIVE SUMMARY

In setting up any business, the amount or cost will depend on the approach and scale we
want to undertake. If we intend to go big by renting a place, then our business would need a good
amount of capital as we would need to ensure that our employees are well taken care of, and that
our facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on our goals, vision, and
aspirations for our business. The tools and equipment that will be used are nearly the same cost
everywhere, and any difference in prices would be minimal and can be overlooked. As for the
detailed cost analysis for starting a sports and recreation facility; it might differ in other countries
due to the value of their money. However, this is what it would cost us to set up Cityjog in the
City of Makati, Philippines.

This is the key areas where we will spend our start-up capital on.
EXPENSES AMOUNT MONTH/LY ANNUAL/Y

Licenses and Permits (BIR) P 20,000 P20,000 P240,000

Business Consultant (9,677X6 DAYS) P 58,062 P58,062
Insurance (per worker) (1,309x15 workers) P 19,635 P19,635 P235,620
Construction Supply P 7,200,000 P600,000 P7,200,000
Operational Cost (salaries of employees, P 1,417,306 P1,417,306 P17,007,672
payments of bills, etc)
Gym, Sports and Fitness Equipment and P 15, 100,000 P15,100,000
Goods
Land Property P300,000 P300,000 P3,600,000
TOTAL AMOUNT P43,441,354
Table No. 1 START-UP CAPITAL OF BUSINESS

We would need an estimate P43, 441,354 to successfully launch a standard and well-
equipped sports and recreations facilities in City of Makati, Philippines. It is important to state
that the testing and evaluating expenses would be high because of the large amount of equipment
needed to start-up a sports and recreations facility and also the sophistication of the technology
used in gyms and fitness center.

Cityjog is established with the aim of maximizing profits in the sports and recreation facility
industry and we are going to go all the way to ensure that we do all it takes to attract both
individual clients and corporate clients on a regular basis.

Cityjog will generate income by offering services such as basketball, netball, rocket games
swimming pool, fitness gym, dance studio and indoor facility operations.
CITYJOG

We expect to register a minimum of 350 active members within our first year of operations
and then in subsequent year we will grow our membership. Below are the sales projection of
Cityjog, it is based on the location of our facility and the services and products we will be
offering to our clients (members);
 First Year: P15,000,000
 Second Year: P40,000,000
 Third Year: P100,000,000

DESCRIPTION OF THE BUSINESS

The sports business means many different things to different people. This is truly global
industry, and sports stir up deep passion within spectators and players alike in countries around
the world. To one person, sports are a venue for gambling; to another, they are a mode of
personal recreation and fitness, be it skiing, cycling, running, or playing tennis. To business
people, sports provide a lucrative and continually growing marketplace worthy of immense
investment. To athletes, sports may lead to high levels of personal achievement, and to
professionals, sports can bring fame and fortune. To facilities and developers and local
governments, sports are a way to build revenue from tourists and local fans.

Sports are deeply ingrained in education, from elementary through university levels. Perhaps
we cannot state with confidence that sports enrich the lives of all of us, but they certainly
entertain a huge swath of the world’s population. In addition to economic impact, the largest
single effect that sports create is that of gripping entertainment: hundreds of millions of fans
around the globe follow sports daily, whether via radio, television, printed publications, online or
in person, as audiences or participants.

There are several trends controlling different industries. The sports and recreation facility
industry has indeed benefited from recent marketing campaigns which is targeted towards
encourage people to participate in sports and also to fight obesity which is becoming rampant, as
well as consumer trends toward healthy living. Cityjog is a newly-open sports business industry
in Makati, Philippines. Going forward, many people who are part of the baby boomers’
generation are expected to sign up for health and fitness club memberships or make use of sports
and recreation facilities in their communities, as they become more health-conscious as they
grow older. However, patrons of gyms and fitness centers are anticipated to increasingly pick up
CITYJOG

membership from less expensive gym and fitness centers as against expensive all-inclusive
clubs.

The trend in the sports and recreation facility industry is such that if a sport complex is well
positioned in a residential area or a place where people can easily access without much stress,
there is a likelihood that the sports and recreation facility will enjoy high-patronage.
Cityjog is engaged in the design, development, marketing and selling of athletic apparels,
equipment, accessories and services. Our market products are also designed for kids, as well as
for other athletic and recreational uses, such as tennis, volleyball, basketball and other outdoor
activities.

Cityjog is a business that will be owned and managed by Clark Arnold Paulite, Kei Ann
Ventura, Jenel Cada, Jennielyn Marquez and Gabrielle Tomas. They are the sole financial of the
business which is why they decided to restrict the sourcing of the star-up capital for the business
to just three major sources. These are the areas we intend generating our start-up capital;
 Generate part of the start-up capital from personal savings and sale of each stocks.
 Generate part of the start-up capital from friends and other extended family members.
 Generate a larger chunk of the start-up capital from the bank (loan facility).
We have been able to generate P10,441,354 (Personal Savings P8,688,271 and soft loan from
family members P1,737,654) and we are at the final stages of obtaining a loan facility of
P33,000,000 from Bank of the Philippine Islands (BPI).

We will leave no stone unturned in seeing to it that we attract all that may be in need of our
services at all times. The target market for sports and recreation facilities cuts across people of
different walks of life. The fact that people register in sports and recreation facilities along with
gyms and fitness centers for various reasons makes marketing the business interesting.

The target market for sports and recreation facilities can be categorized into three various
groups. The first group are the people who are looking towards shedding weights and stay health
and fit through proper exercising and under the guidance of a qualified fitness instructor.

The other group of people are those who are interested in engaging in one sporting activities
or the other either for fun or to compete at a national or international level and the last group of
people are those (school and sports clubs) who don’t have the required sports facilities for their
students and sports club and would need a standard facility for trainings.
CITYJOG

Our business can accommodate a minimum of 20,000 persons yearly. Therefore, sports are
such a big business for every entrepreneur.

MARKETING STRATEGIES
Our marketing strategies will be directed towards achieving specific objectives that support
the strategic goals of CityJog. The truth is that all we do will be geared towards creating new
market channels, increasing sales and increase our market share. We will leverage on improving
on our services and facility to ensure that we win new clients and retain old members.

As we already mentioned, CityJog target market can be categorized into three various
groups. The first one is those people who are looking towards losing weights and become
physically fit and healthy through proper exercising under the guidance of a qualified fitness
instructor. The other group of people are those who are inclined in engaging in different sporting
activities. We would also like to target those individuals (school and sports club) who don’t have
the required sports facilities for their varsities, students and sports club member who would need
a standard facility for training.

To be specific, our target market will be the millennials from age 16 years old below and 17
years old and above. Those people from age 16 and below, we will offer several sports activities
and training sessions. For those 17 and above, services like yoga, Zumba, trainings (body weight,
strength, high intensity etc.), fitness program and sports activities are highly favorable to them.

At CityJog, our marketing strategies will be consistent throughout the marketing mix and we
will take into consideration product improvement, promotion, and product.

As part of our sales and marketing strategies, we will pay attention to the promotion of our
sports and recreation facility so as to attract people to enroll and become members of our gym
and fitness center. Our unique selling proposition is that we are well-positioned and people can
easily access our facility, our prices are affordable and we have a complete package for families,
schools, and sports club.

Part of the marketing and sales strategies that we will adopt are:

 Promote our sports and recreation facility and apparels online via our official website and
all available social media platforms.
 Introduce CityJog by sending introductory letters alongside brochure to sports clubs,
schools, corporate organization and households within Makati City and neighbor places.
 Print out fliers and strategically drop them in public facilities.
 Position our signage/flexi banners at strategic places in and around Makati City.
 Advertising through collaborating with different schools that officiate sports clinic.
CITYJOG

Gold’s Gym would be the tight competitor when it comes to service but Cityjog will
assure the new approach and service to the clients. Gold’s Gym is 850m far from Cityjog which
is located in Glorietta, Ayala life center, 6811 Ayala Ave, Makati, Metro Manila.

For apparels Nike, Under Armour, Adidas, is the nearest competitor of City Jog their
already known globally but as a newbie in the sport industry Cityjog will guaranteed a cheaper
price but a quality product and service that will satisfy the needs of our clients.

In cityjog, we have all the needs and wants of the customers for example, we have
training sessions for the varsities of every school. We have stores for apparels like (bags, shoes,
clothes and other sports equipments) becauseCityjog have goals to help the Philippines in
molding futureathletes. As of now facilities like Cityjog is really lack here in the Philippines
compare to our neighboring countries. Cityjog would be a great way to help our fellow Filipino’s
who’s dreaming to enhance their capabilities in the chosen field in the world of sports industry.

Cityjog will offer variety of advantages to out beat the competition in the market. We will
provide special memberships for people undergoing obesity treatment and special price caps to
attract different age of groups such as 28 to 34 and 35 to 49. Moreover, the gym equipment in the
facility will be made up of state of the art technology and will have electronic sensors and
displays to accurately measure and monitor physical and health parameters. (More details of the
Equipment Provision section). Multiple number of steam bath facilities, swimming pool facilities
and also for other sport facilities will be provided. Free car parking facility will be provided for
limited number of hours.
CITYJOG

PRODUCTS OR SERVICES
Our pricing system is based on what is obtainable in the industry, we don’t intend to
charge more (except for premium and customized services) and we don’t intend to charge less
than what our competitors are charging to their members in Makati, Philippines.

The prices of our services and apparels will be the same as what is acceptable in the
Sports and Recreation Industry. Also, Cityjog would like to offer discount for those customers
who are always loyal to us, it is our way to give them rewards especially when they refer clients
or customers to Cityjog. Those people who are varsity in school or a sports club member will
also grant a special discount.

City jog personal trainers and group exercise instructors will develop and agree with you,
your own Personal Training Plan. After a few short weeks, this will be reviewed, revised and re-
implemented to keep you on track. During this time, you will aim for your goals, realize your
potential, maintain your results, review your progress, re-implement your plan and again
maintain your results. Consistency is the key. A City jog Personal Trainer can help you with:
Motivation, Fitness and Flexibility, Weight control, Body shaping and toning, Sports
performance, Strenghts and Endurance. We have training for any sports to improve the ability
that what you have, the mentality, durability, and etc. Yoga a flowing and meditative style for
healing and restoring balance within the body mind and spirit. Improve muscle tone, flexibility,
strength and stamina. Stimulate immune system, improve circulation, reduce stress and tension.
A great way to unwind at the end of the week.

In city jog, the ultimate fitness experience is truly a life choice: we combine
fundamentals of cardio, resistance, and relaxation, successfully blending these key amenities
with the best personal training to deliver the ultimate fitness and lifestyle experience. In Gold’s
Gym their Personal Trainer will provide a personalized health and fitness program to suit your
lifestyle and goals also.

 Brightpearl, another excellent accounting solution designed for small and medium-sized
businesses. In terms of functionality, Brightpearl is close to Freshbooks as of now Freshbook is
on top when it comes to software that is being used in business. But there is a big pricing gap
between the two software platforms.
Brightpearl is a leading accounting system designed for retail purposes. It is cloud-based
and allows store managers to do accounting, and manage customer accounts and inventory from
anywhere. An impressive feature is the central organizational hub that you can smoothly
integrate with your shipping system, and from where you can manage payables/receivables for
CITYJOG

all your sales channels. Other features include batch processing, CRM, quoting, POS suite, order
management, and sales-related functions.

Similar to Freshbooks, Brightpearl is mobile-optimized, offers a developers’ API for

smooth integration with your other business apps, and offers premium customer support for all
pricing packages.

For the equipment we can have Xtreme Gym supplier that has a modern equipment, most
updated ITEMS/APPARELS PRICE design that
BACKPACK P 2,500-5,000
surely the WAIST BAG P 3,000-5,000 clients will
love to use. ATHLETIC SHOES P 6,000-13,000 Guaranteed
HEADBANDS P 2,000-4,000
quality PROTECTIVE PADS equipment
and safe to KNEE P 2,500-6,000 use.
ELBOW P 2,500-6,000
LEG SLEEVES/PAIR P 2,500-5,000
ELBOW SLEEVES/PAIR P 2,500-5,000
T-SHIRTS P 2,000-5,000

Table no.2 LIST OF APPARELS

RENTALS PRICES
BASKETBALL COURT P 1,500-2,500
BALL P 100-500
VOLLEYBALL COURT P 1,500-2,500
BALL P 100-500
BADMINTON COURT P 1,000-2,000
RACKETS AND P 100-500
SHTTLECOCK
TENNIS COURT P 1,000-2,000
RACQUETS AND BALL P 100-500
Table no.3 DATA FOR RENTALS

PERSONAL SERVICES PRICES

PERSONAL GYM TRAINERS P 3,000-10,000
SPORTS
TRAINERS/INSTRUCTOR
BASKETBALL P 1,000-5,000
VOLLEYBALL P 1,000-5,000
BADMINTON P 1,000-5,000
SWIMMING P 1,000-5,000
TENNIS P 1,000-5,000
 CITYJOG

Table no.4 DATA FOR RENTALS

At City jog, our payment policy will be all inclusive because we are quite aware that the
different clients would prefer different payment options as it suits them. Here are the payment
options that we will make available to our clients:

 Payment via bank transfer

 Payment via online bank transfer
 Payment via mobile money
 Payment via cheque
 Payment via mobile money
 Payment with cash

BDO Account Number: 4895 0430 9688 4310

BPI Account Number: 5009 0331 24

GCASH Number: 5496 2700 1367 0335

For product services there will be a membership for clients therefore they can have the
full access to the gym and an instructor that will guide them on what program that could fit to
them while for walk in there’s a payment for a day that they going to use the facilities and
equipment. City jog will give them a trial for them to know how they can benefit to become a
member. For apparels City Jog will guaranteed that the supply will cater the clients. They can
order online, and through our store.

I. Wearable Technology
II. Body Weight Training
III. High Intensity Interval Training (HIIT)
IV. Strength Training
V. Educated, certified, and experience fitness profession
VI. Personal Training
VII. Functional Fitness
VIII. Fitness Programs for older adults
IX. Exercise and weight loss
X. Yoga
XI. Group Personal Training
XII. Worksite help promotion
 CITYJOG

XIII. Wellness Coaching

XIV. Sport-specific training
XV. Flexibility and mobility rollers
XVI. Smart phone exercise apps
XVII. Circuit Training
XVIII. Outcome measurement

ANALYSIS OF COMPETITION
Like many students and young professionals pursuing an education in sports management
and looking to make their big break into the business of sports. The sports industry is flourishing
with opportunities in all areas including: sports marketing and sponsorship, sports media
(traditional and social media), sports facilities and even higher education institutions which are
growing at faster than average projected rate of 15%. However, although there are numerous
opportunities to work in sports industry and recreation facility, the competition to land one of
them is also higher than ever. CityJog’s team decided to gather information about their main
competitors. Here are the top three main competitors of CityJog:

Gold’s Gym, Crossfit MNL, and 360 Fitness Club would be the tight competitors when it
comes to service, but Cityjog will assure the new approach and service to the clients. Gold’s
Gym is 850m far from Cityjog which is located in Glorietta, Ayala life center, 6811 Ayala Ave,
Makati, Metro Manila. Second one is Crossfit MNL, it is 600m far from Cityjog which is located
at 109 Gamboa Street, Makati City, Metro Manila. Last the 360 Fitness Club is 2000m far from
Cityjog which can be found at 7th Floor Dolmar Gold Tower, C. Palanca Street, Legaspi Village,
Makati City, Metro Manila.

Established in 2002 Gold’s Gym had expanded its fitness profile to offer all of the best
equipment and services including, Jukari Fit to Flex workout, Zumba, Les Mills Body Combat
personal training, spinning, sports conditioning, kid’s fitness, Pilates and yoga, while
maintaining its core weight lifting tradition. It is also the preferred gym of amateur and pro
athletes, fitness and beauty contests, entertainment industry professionals, and every day people
committed to their health and the quality of their lives. With more than 3 million members in 30
countries worldwide, Gold’s Gym’s unmatched experience and expertise continues to change
lives by helping people from all walks of life.
Gold’s Gym had established worldwide recognition through constant brand
reinforcement (with a 93% brand recall in latest studies in the US) and media exposures in
Hollywood films and TV shows like the 1977 Arnold Schwarzenegger and Lou Ferrigno’s “The
Pumping Iron”, Adam Sandler’s “The Longest Yard”, VH1’s ‘Celebrity Fit Club”, “Entourage”,
“Hogan Knows Best” and “American Gladiators”. Hence, Gold’s Gym has earned the tag “Gym
of the Stars”. Locally, Gold’s continues the tradition with over almost 300 celebrity members. It
CITYJOG

was the featured gym in the big-hit movie “My Big Love”, “Bestfriends Forever”, “No Other
Woman”, celebrity home exercise videos such as Viva’s “Shimmer” (bellydancing) and “Bump
& Burn”. Gold’s is the official partner of Bb. Pilipinas, Magnavision, PBA, PBL, The Azkals,
Philippine Volcanoes, Powerlifting Association of the Philippines, and Philippine Gymnastics
Association. Since it began operations in the Philippines, Gold’s provides free workouts to 50
athletes per Gold’s Gym club every day to support their strength training programs.

The 360 Fitness Club last 2010, in an era of traditional, full-scale gyms complete with
treadmills and weight machines, they introduced a 30-minute, no machines circuit training
workout to the commercial gym market, revolutionizing the local fitness industry. When they
opened, people wouldn’t believe that the 360 Fitness Club operates because they had no machine
set up! The 360 Fitness Club fast, fun, and effective core program, backed by a team of highly
qualified coaches, however, drew gym goers to complete the circuit— and the rest was history.
Today, they had established high standards of success with the fitness programs we offer across
our 7 branches, and we continue to fulfill our vision of “being the leading non-traditional fitness
brand in the country that consistently delivers exceptional client experiences, through its
innovative client services, in order to gear them up for life, and will be the first Filipino fitness
brand to reach major markets in Asia.

The Crossfit MNL a group of passionate athletes from different backgrounds they bored
with gym or their usual training routine. These folks wanted to get the best results from
a demanding, varied, and fun workout. The journey began when one member of the CrossFit
MNL team came across CrossFit in the States and immediately fell in love and got addicted to
the program. Upon coming back to the Philippines and spreading the gospel about CrossFit to
athletes coming from different disciplines, he was able to form a group who knew the benefits of
the program and the need for such in the Philippines. Thus the birth of CrossFit MNL, a
representation of different athletes of different levels sharing one same passion – the sport of
fitness. CrossFit is a fitness program for everyone! It uses exercises from gymnastics, Olympic
weightlifting, track and field, kettlebell training and other sports. Most workouts resemble circuit
training and are finished in less than 30 minutes.

The Cityjog competitors give benefits to their loyal customer a membership promo. The
Gold’s Gym, Crossfit MNL, and 360 Fitness Club also give an instructor or trainer to the clients
who wants their service. Cityjog competitors also give advice to achieve the clients’ goal and to
have a healthy lifestyle.

When it comes to product such as apparels, Gold’s Gym, Crossfit MNL, and 360 Fitness
Club they sell like T-shirt, undershirt and other gym accessories, they also sell protein powder to
those clients who have weight program. However Cityjog have own fitness boutique for the
apparels that they need to buy. In terms of business they have the same service offers to the
clients. When it comes to distribution Cityjog is a newbie to the fitness industry therefore we
CITYJOG

don’t have branches yet. Clients will go to Cityjog boutique to purchase Cityjog items. While our
competitors they have their branches what they do they distribute their product by checking it.
Comparing CityJog’s prices to the competitors, CityJog’s apparel are cheaper than to the
competitor’s pricing but assuming the same quality of product. When it comes to service pricing
just the same as what the competitors offer. As we already mentioned, Gold’s Gym, CrossFit
MNL, and 360 Fitness Club they promote their business through giving a membership promo to
their clients.

Gold’s Gym, CrossFit MNL, and 360 Fitness Club their advertisement has an official
page to Facebook, Instagram and official website or in part of mall advertisement. CityJog also
have an official page to Facebook and official website to target the social media and corporate
business since our location is in Makati and other electronic mail sources or internet sites. We
also give fliers, posting to newspaper and through television in ABS-CBN such as “Swak na
Swak” and “SportsU” and also to radio station and since we are already in the millennial
generation through android app, cityjog app.

People are so in love with sports and keeping feet, as such there are various sports
services available to people, No doubt, the sports and recreation industry is indeed a productive
and highly competitive industry. Clients will only enroll to in your sports and recreation facility
if they know that you can successfully help them achieve their health and fitness goals or provide
the enabling environment and facility for them to achieve their sports goals.

It is the practice for gyms and fitness instructors, coaches, and trainers to acquire as much
certification as it relates to their area of specialization; it is part of what will make them stay
competitive in the industry.

CityJog is centrally located in a densely populated-residential area in Makati, Philippines;

this is obviously going to give us an edge amongst our competitive. We equally have a team of
highly qualified professionals who will work with all our clients to achieve their aims or
enrolling in our sports and recreation facility cum gym and fitness center and lastly our
membership package is one of the bests that anybody living in Makati can get; the prices are
reasonable and also affordable.

Lastly, our employees will be well taken care of, and their welfare package will be
among the best within our category (startups sports and recreation facility businesses in the
Philippines) in the industry. It will enable them to be more than willing to build the business with
us and help deliver our set goals and achieve all our business aims and objectives.
CITYJOG

COMPETITIVE MATRIX ANALYSIS

CITYJOG GOLD’S GYM CROSSFIT 360 FTINESS

MNL CLUB
PRICE HIGH HIGH HIGH HIGH
QUALITY HIGH HIGH HIGH HIGH
HOURS 7AM-11PM 6AM-10PM 6:30AM-10PM 9AM-9PM
SCHEDULE MON-SAT MON-SAT MON-SAT MON-SAT
SERVICE EXCELLENT EXCELLENT VERY GOOD VERY GOOD
CUSTOMER GOOD EXCELLENT EXCELLENT EXCELLENT
LOYALTY
ADVERTISING GOOD EXCELLENT EXCELLENT EXCELLENT
WEBSITE YES YES YES YES
FACEBOOK YES YES YES YES
Table No. 5: Competitive Matrix

In this table of Competitive Matrix Analysis shows in the first group of words are the
factors that is being considered in establishing a business, this is where Cityjog had comparisons
with the competitors when it comes to quality and price it given a high range meaning the
CITYJOG could pace the competition in the market. When it comes to shifting hour CITYJOG
adjust the closing hour to the competitors in that case clients who came after their 8 hour work
will still complete their program hour not worrying to rush their selves because it is already
closing time. When it comes to service given the excellent rate for CityJog and Gold’s Gym even
that CITYJOG is new in the fitness industry CITYJOG suffice the needs of the clients. About the
customer and advertising since CityJog is new this given a good rate excellent for the
competitors because they already had patrons as of their operation pioneer to the fitness world.
Since it’s the millennial generation a YES rate for CITYJOG as well with the competitors
through website and Facebook.
CITYJOG

FINANCIAL STATEMENT
In setting up any business, the amount or cost will depend on the approach and scale we
want to undertake. If we intend to go big by renting a place, then our business would need a good
amount of capital as we would need to ensure that our employees are well taken care of, and that
our facility is conducive enough for workers to be creative and productive.
This means that the start-up can either be low or high depending on our goals, vision, and
aspirations for our business. The tools and equipment that will be used are nearly the same cost
everywhere, and any difference in prices would be minimal and can be overlooked. As for the
detailed cost analysis for starting a sports and recreation facility; it might differ in other countries
due to the value of their money.

The statement shown summarizes the assets and liabilities of CityJog. It includes the
three-year-prediction of our business revenue based on the number of customers we would like
to target. In our first year, which is the launching of our business, our non-assets would be the
property of our business and the equipment we purchased. As you can observed, the revenue
flowing every year is getting higher and higher. The total amount of CityJog’s assets would be P
31,507,616 for 2018. When it comes to equity, the share capital will come from the owners, they
are able to generate P 10,441,354 (personal savings and soft loan from family members). Trade
and other payables of CityJog’s first is extremely high, it is because the materials for building
construction are just owed with by our business. The total equity and liabilities would be also P
31,507,616. It is the estimated amount to successfully launch standard and well-equipped sports
and recreations facilities in City of Makati, Philippines. It is important to state that the testing
and evaluating expenses would be high because of the large amount of equipment needed to
start-up a sports and recreations facility and also the sophistication of the technology used in
gyms and fitness center.
CITYJOG

CityJog
Statement of Financial Position as of 31, December 2020
2018 2019 2020
Assets
Non-Current Assets
Property P 3,600,000 0 0
Equipment P 15,100,000 0 0

Current Assets
Inventories (end) P 3,062,466 P 9,504,255 P 5,261,799
Revenue P 9,745,150 P 18,557,776 P 27,864,000

Total Assets P 31,507,616 P 28,062,031 P 33,125,799

Equity and Liabilities

Equity
Share Capital P 10,441,354 P 15,662,031 P 17,750,299
Total Equity P 10,441,354 P 15,662,031 P 17,750,299

Current Liabilities
Trade and other payables P 10,016,262 P 100,000 P 75,500
Interest P 300,000 P 300,000 P 300,000
Current portion of long-term P 10,000,000 P 10,000,000 P 10,000,000
borrowings
Current Tax Payable P 750,000 P 2,000,000 P 5,000,000
Total current liabilities P 21,066,262 P 12,400,000 P 15,375,500
Total equity and liabilities P 31,507,616 P 28,062,031 P 33,125,799
CITYJOG

CASHFLOW

MONTH INCOME
January P 838,500
February P 774,000
March P 935,000
April P 1,013,600
May P 1,154,000
June P 646,050
July P 842,500
August P 694,600
September P 706,400
October P 728,000
November P 739,000
December P 673,000
Table No. 6: Monthly Cash Flow
Based on the table shown above, it indicates the monthly cash flow of CityJog. As you
can noticed, income varies every month. The cash flowing within our business is not fixed like
any other business. From March to May, our business got the highest cash flow within the year.
It ranges from P 935,000 to P 1,154,000. The reason why CityJog boomed up in these months is
because it’s a fixed season. It’s the period of summer vacation and people are conscious about
their bodies; that’s why gym is in demand. On the other hand, June is the period wherein Gym is
not in demand because individuals are busy preparing for school and work. At the end of the
year, CityJog generated cash with a total of P 9,745,150.
CITYJOG

Revenue & Expenses

1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
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Revenue Expenses

Table No. 7: Comparison of Revenue and Expenses

Based on the table shown above, it specifies the comparison between the revenue
and the expenses of CityJog. As you observed, January and December got the highest amount of
expenses. By January, our business purchased the web domain and hosting and by December,
CityJog hired an accountant and legal to ensure that the money flowing within our business is
adequate. These are the factors that affect the increase of expenses. From February to November
the expenses of our business are just the same because some of the expenses are one-time
purchased only. Revenue flowing within CityJog is extremely low compare to our expenses.
From March to May, our business got the highest cash flow within the year. It ranges from P
935,000 to P 1,154,000. On the other hand, June is the period wherein Gym is not in demand
because individuals are busy preparing for school and work. The comparison in this table is
clear, expenses are much higher than the revenue of CityJog because it is the first year of our
business and its hard to gain all the capital that we invested.
Cityjog is established with the aim of maximizing profits in the sports and recreation
facility industry and we are going to go all the way to ensure that we do all it takes to attract both
individual clients and corporate clients on a regular basis.