SECTION 1

SUPPLEMENTS FOR HEALTHY LIVING

BRAND GUIDE
 OFFER YOUR CUSTOMERS
HEALTHY LIVING SOLUTIONS.
Build your business and
product knowledge using this guide.
With pure, safe and effective options, you’ll make meeting nutrient
needs easier for your customers. By assessing and providing your
recommendations, you’ll provide healthy living solutions for them
and a growing business for you. Within these pages, you’ll find:

THE NUTRILITE™ STORY

Relevant facts detailing the importance
of supplements for healthy living.

The story of Nutrilite™ supplements

and what we have to offer.

Ways to distinguish your

customers’ individual needs.

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To print, simply choose landscape layout and fit to page. It’s that easy.

Find the right supplement for customers CLICK ON THE PAGE NUMBER
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SCAN THIS
TO FIND THE RIGHT PRODUCTS
Nutrilite™ Plant-Based Fighting Global TO MEET INDIVIDUAL NEEDS
Healthy Living Is Key 6 Supplements 14 Malnutrition 22
Nutrient Gaps 8 Nutrilite™ Process 18

CLICK ON THE WATCH VIDEO ICONS

IN THIS GUIDE FOR MORE INFORMATION

2 3
 THE NUTRILITE™
BRAND STORY

THE NUTRILITE™ STORY

Nutrilite™ supplements are different. As a
global leader in supplements, the Nutrilite™
brand harnesses the best of nature and the
best of science. This section helps explain
the value of supplements, phytonutrients
and the unique Nutrilite™ brand.

BLUEBERRY ORCHARD
Amway Certified Organic Farm
Trout Lake Farm, Washington
Found in Nutrilite™ Double X™ supplement
4 5
 HEALTHY LIVING IS KEY
Healthy living is unique to you. It’s what fits your
goals and your life. Whether you have a specific
nutritional need or want to fill nutrient gaps with
supplements, the Nutrilite™ brand can help.

THE NUTRILITE™ STORY

1 EAT
HEALTHY
The food choices you make
throughout the day impact your ability
to maintain healthy living. Our busy
2 STAY
ACTIVE
Strong evidence suggests
regular physical activity improves
cardiovascular health, muscle
3 TAKE
SUPPLEMENTS
Healthy living involves
exercising, eating healthier
and using supplements
lifestyles and unhealthy choices fitness, bone health and body to help fill nutrient gaps.
make it difficult to always eat right. composition. Not everyone is a Even someone who makes
Maintaining healthy living takes more marathon runner or elite athlete, healthier food choices can
than calories to fuel a healthy body. but regular exercise is essential still have a nutrient gap.
It means being mindful of your food to be healthy and feel your best.
choices and making sure you have
variety of colorful foods
in your diet.

6 7
 Our bodies use over
45 vitamins and minerals every day
See how few Americans are meeting average
requirements through diet alone.

90% Only 6%
GET ENOUGH
Only 8%
GET ENOUGH
Just 45%
GET ENOUGH
OF ADULTS
DON’T GET Vitamin D Vitamin E Magnesium

THE NUTRILITE™ STORY

THE NUTRIENTS
THEY NEED FROM FOOD ALONE.*
Just 52% Just 55% Just 63%
Factors like age, gender, smoking, exercise, GET ENOUGH GET ENOUGH GET ENOUGH
excessive alcohol consumption, stress, frequent
travel, pregnancy and poor diet can also
increase the need for supplementation. Calcium Vitamin A Vitamin C

Institute of Dietary Reference Intakes/Age range 19 years+ unless otherwise stated. Data derived from: “Foods, fortificants and
supplements: Where do Americans get their nutrients?” Journal of Nutrition 2011. 141:1847-1854.

LEARN MORE
WATCH THE VIDEO
VISIT AMWAY.COM/
RESOURCECENTER

*Source: CDC, November 16, 2017.

8 The American Medical Association and the U.S. Food and Drug Administration both support using supplements to fill this gap. BEST OF NATURE. BEST OF SCIENCE. 9
 SUPPLEMENTS CAN PHYTONUTRIENTS ARE

9
FILL NUTRIENT GAPS IMPORTANT NUTRIENTS
out of 10 people AREN’T EATING ENOUGH PHYTONUTRIENTS ACT AS POWERFUL ANTIOXIDANTS
FRUITS AND VEGETABLES,* which means Plants produce phytonutrients (or “plant nutrients”) as a defense
most people have a nutrient gap between mechanism to protect themselves from their environment.
what they eat and what they need. Phytonutrients are thought to provide similar antioxidant
benefits for people.

THE NUTRILITE™ STORY

You should take supplements if any The next time you walk down a produce aisle, pay attention to all of the
different colors. Each vibrant plant color is tied to the phytonutrients
of the following is true: it contains – and a specific range of health benefits. In order to get
the benefits, it’s important to eat a wide variety of different colors.
• You don’t eat 5–9 servings of fruits
and vegetables every day.
• You eat 5–9 servings but don’t get a wide variety.
• You often don’t have time to make healthy meals.
• You often choose convenient, processed
Phyto-nutrients
foods over healthier options.
PLANT NUTRITION
Eat what you can,
supplement what you can’t.

LEARN MORE
WATCH THE VIDEO
VISIT AMWAY.COM/
NUTRILITE

*Source: CDC, November 16, 2017.

10 The American Medical Association and the U.S. Food and Drug Administration both support using supplements to fill this gap. 100% CUSTOMER SATISFACTION GUARANTEE 11
 PHYTONUTRIENTS ADD
MORE COLOR IN YOUR DIET

5
COLORS
A DAY
BRAIN
HEALTH
VISION
HEALTH
HEART
HEALTH
CELLULAR
HEALTH
BONE & JOINT
HEALTH

THE NUTRILITE™ STORY

IS THE KEY PHYTONUTRIENTS KEY PHYTONUTRIENTS KEY PHYTONUTRIENTS KEY PHYTONUTRIENTS KEY PHYTONUTRIENTS

OPTIMAL Purple fruits and

vegetables contain the
Orange and yellow fruits
and vegetables contain
Red fruits and
vegetables contain
Green fruits and
vegetables contain
White fruits and
vegetables contain the

WAY
phytonutrients quercetin, the phytonutrients beta the phytonutrients the phytonutrients phytonutrients, allicin,
resveratrol, ellagic acid carotene, alpha carotene, lycopene, anthocyanidins, isothiocyanate, isothiocyanate, quercetin
and many different beta-cryptoxanthin, proanthocyanidins, beta lutein, zeaxanthin, and anthocyanidins.
types of anthocyanidins lutein, zeaxanthin, carotene and ellagic acid. isoflavones and EGCG,
Eating and procyanidins. quercetin and hesperidin. plus many more.
phytonutrient-rich
fruits and veggies of WHAT TO EAT WHAT TO EAT WHAT TO EAT WHAT TO EAT WHAT TO EAT
every color provides Grapes, blueberries, Pineapple, lemons, Apples, cranberries, Kale, collard greens, Turnips, onions,
specific health boysenberries, passion fruit, oranges, watermelon, pink spinach, green peppers, mushrooms, horseradish,
benefits for the eggplant, purple sweet cantaloupe, carrots, grapefruit, guava, watercress, zucchini, white kidney beans,
different systems potatoes, plums, beets apricots, sweet potatoes, pomegranate, radishes, broccoli, Brussels parsnips, garlic,
in your body. and blackberries tangerines, squash, raspberries, strawberries, sprouts, green beans, cauliflower, black-eyed
papaya and corn cherries and tomatoes soybeans and green tea peas and pears
SUPPLEMENTS THAT SUPPLEMENTS THAT SUPPLEMENTS THAT SUPPLEMENTS THAT SUPPLEMENTS THAT
SUPPORT IT SUPPORT IT SUPPORT IT SUPPORT IT SUPPORT IT
• Nutrilite™ Double X™ • Nutrilite™ Double X™ • Nutrilite™ Double X™ • Nutrilite™ Double X™ • Nutrilite™ Double X™
Supplement Supplement Supplement Supplement (See Section 2) Supplement
(See Section 2) (See Section 2) (See Section 2) • Nutrilite™ Concentrated (See Section 2)
• Nutrilite™ Concentrated • Nutrilite™ Concentrated • Nutrilite™ Concentrated Fruits and Vegetables • Nutrilite™ Cal Mag D
Fruits and Vegetables Fruits and Vegetables Fruits and Vegetables (See Section 2) (See Section 3)
(See Section 2) (See Section 2) (See Section 2) • Nutrilite™ Vitamin C • Nutrilite™ Vitamin D
• Nutrilite™ Memory • Nutrilite™ Multi Carotene • Nutrilite™ Heart Health Extended Release (See Section 3)
Builder™ Supplement (See Section 3) CoQ10 (See Section 3) (See Section 3)
(See Section 3) • Nutrilite™ Vision Health • Nutrilite™ Chewable
with Lutein (See Section 3) Vitamin E (See Section 3)

12 COLOR YOURSELF HEALTHY WITH NUTRILITE™ 13

 NUTRILITE™ SUPPLEMENTS
ARE UNIQUELY PLANT BASED

THE BEST OF NATURE THE BEST OF SCIENCE

Nutrilite™ is the ONLY global vitamin and dietary Our scientists are focused on precision-engineered
supplement brand to GROW, harvest and process formulations, and we’re constantly investing in new
plants on OUR OWN certified ORGANIC FARMS.* ways to deliver the best possible supplements.

THE NUTRILITE™ STORY

WE OWN NEARLY 6,000 WE HAVE OVER 190
ACRES OF ORGANIC FARMLAND GRANTED AND PENDING PATENTS WORLDWIDE

*Source: Euromonitor International Limited. www.euromonitor.com/amway-claims. Products and ingredients are not organic.

14 15
 NUTRILITE™ SUPPLEMENTS
ARE UNIQUELY PLANT BASED
THE BEST OF NATURE THE BEST OF SCIENCE
The best phytonutrients come from plants grown on organic farms – that’s why Science plays a role throughout the entire seed-to-supplement
we own our own farms.* We own nearly 6,000 acres of certified organic farmland story. From the way we plant seeds, to how crops are harvested
in the U.S., Mexico and Brazil. Our organic farming protects the environment and processed, we’re using advanced scientific methods.
by using natural, sustainable methods of crop rotation, weed and pest control,
composting and water management.
ACEROLA CHERRY HARVEST ON NUTRILITE™ FARM PLANT CONCENTRATES AT CENTER FOR OPTIMAL HEALTH

THE NUTRILITE™ STORY

TROUT LAKE FARM
Washington State, USA
At 700 acres, this beautiful land produces more
than 3 million pounds of herbs each year. It’s nestled
in the foothills of the Cascade Mountains – which
help keep out pollution – and irrigation is provided
by the glacier-fed White Salmon River.

WE USE NATURE TO CONTROL NATURE CENTER FOR OPTIMAL HEALTH

By using falcons and other natural techniques
like ladybugs and green lacewings to control This 30,000-sq.-ft. world-renowned facility is home to our
the harmful pests, we don’t need chemicals Research & Development Center and our Quality Center.
or harmful pesticides on our organic farms. It’s located in Buena Park, California, and
you can visit it anytime it’s open.
PARTNERS IN SUSTAINABILITY
When we need additional ingredients from
plants not found on our farms, we use
other trustworthy suppliers. Our NutriCert™
certification program ensures these suppliers
are guided by organic, sustainable principles
that are consistent with our own.
LEARN MORE ABOUT THE FARMS
WATCH THE VIDEO
VISIT AMWAY.COM/NUTRILITE
*Nutrilite™ products and ingredients are not organic.
16 17
 YOUR CUSTOMERS WANT
PEACE OF MIND Above and beyond, that’s the Nutrilite™ brand standard.
You can show customers how Nutrilite™ supplements meet
their standards for safe, effective plant-based supplements.
Only the Nutrilite™ brand uses this 9-step process to Share Amway.com/Nutrilite/Traceability to tell the story.
deliver pure, safe and effective supplements.

1 CHOOSE
THE BOTANICAL
2 SEED SELECTION 5 HARVEST
We move plants
6 EXTRACTION
Skin, seeds, roots,
of seeds
within as little as leaves – depending on the
are planted each year, and we
fingerprinted ingredient, we concentrate
make sure to test our seeds minutes
botanicals in our target library the parts of the plant that
for things like organic nature*,

THE NUTRILITE™ STORY

lead us to the best plant-based from field to on-site dryers give us the highest level
purity and germination rate.
ingredients. to ensure the highest of phytonutrients.
phytonutrient levels.

CHOOSE GROW MANUFACTURING PACKAGING

3 THE FARM 4 We follow sustainable farming
7 We conduct 8 We test our packages more than
principles with times each year.
Our nearly acres of synthetic chemical pesticides, quality checks on our
organic farmland* is only the start. herbicides or fertilizers. Instead, ingredients each year.
If we can’t grow it ourselves, we find we use good bugs, falcons and
the best supplier farms. natural weed control to protect
our plants.

YOU
9 Our traceability process
begins and ends with you,
satisfaction guaranteed.

GET THE NUTRILITE™ TRACEABILITY INSIDER’S GUIDE FOR MORE INFO VISIT
Amway.com/ResourceCenter Amway.com/Nutrilite/traceability
*Nutrilite products and their ingredients are not organic.
™

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 NUTRILITE™ FACTS
WE KNOW WHAT’S IN CERTIFIED QUALITY
OUR SUPPLEMENTS AND SAFETY
Amway produces
15 BILLION TABLETS
per year. WHO IS NSF
INTERNATIONAL?
A leading independent lab that
tests and certifies food, water, *

THE NUTRILITE™ STORY

dietary supplements and millions
of consumer products to ensure
they contain what they say
and are safe for consumers.

NSF CERTIFICATION NUTRILITE™ AND NSF

IS A RIGOROUS AND CERTIFICATION MEAN
EXPENSIVE PROCESS. CREDIBILITY.
QUALITY YOU CAN TRUST This shows Nutrilite™ products
are exceptional. NSF International
When your customers see the NSF
seal on Nutrilite™ supplements, they
We control the process from beginning to end – ensuring high certifies the Nutrilite™ brand can be assured these products are
quality from seed to supplement. Every Nutrilite™ supplement story manufacturing facilities, credible, contain the ingredients on
begins and ends with us. You can be confident that each ingredient and individual products, to their labels, are safe and meet the
on the label is truly what’s in the supplement, and at safe levels, ensure the contents in every highest standards possible.
because almost all of our products are tested and certified by NSF certified supplement match the
International – one of the world’s leading independent test labs. printed label, and at the level
specified. NSF International also
certifies that these Nutrilite™
FIND OUT MORE
supplements are safe and free
OUR GUARANTEE of harmful contaminants.
WATCH THE VIDEO
VISIT AMWAY.COM/
Every Nutrilite™ product carries a 100% customer satisfaction guarantee** RESOURCECENTER
backed by the . *The NSF logo is a registered trademark of NSF International.

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**Exclusions and fees may apply. For complete details, visit Amway.com
and search: AMWAYPROMISE.
TO SEE THE FULL LIST OF NSF TESTED & CERTIFIED PRODUCTS, SEARCH “NSF” ON AMWAY.COM 21
 HELP FIGHT GLOBAL CHILDHOOD MALNUTRITION

YOUR HELP IS NEEDED

THE NUTRILITE™ STORY

Amway leverages its nutrition expertise to help
malnourished children in the Dominican Republic,
Mexico and around the globe through the Nutrilite™
Power of 5 Campaign. We partner with established
humanitarian groups to provide thousands of children
with Nutrilite™ Little Bits™ supplement – a micronutrient
powder supplement enhanced with plant nutrients that
provides 15 essential vitamins and nutrients to children
ages 6 months to 5 years old.

Although malnutrition is widespread and a growing

problem, it is preventable. Children who get the right
nutrition by age 5 can thrive. Thousands of children are
already benefitting from the Power of 5 Campaign. You
can join us and Amway Independent Business Owners
around the world in our goal of providing daily nutrients
for 500,000 children.

Learn more at Powerof5.nutrilite.com

22 COLOR YOURSELF HEALTHY WITH NUTRILITE™ 23