Table of Content

1. Introduction
2. Objective of study
3. Industry profile
4. Company profile

 Vision, Mission and brief History

 Product profile
 Organizational structure
 Awards
5. Theoretical Background
 Review of literature
 Fundamental concept
6. Research Methodology

 Research conceptual clarification

 Statement Of Problem
 Research Design
 Source of data collection
 Analysis Technique

7. Data analysis and Interpretation

8. Findings
9. Suggestions and Recommendation
10. Conclusion and Learning outcome
11. Limitation of Study
Bibliography
Annexure

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 Introduction of the Topic

Since the globalization of the Indian economy in 1991, the telecommunications sector has
remained one of the most active sectors in India. The past few years have seen rapid and
dramatic changes in telecommunications. In recent years, more and more companies, both
foreign and domestic, are entering cellular communications, the service market and providing
a large number of services to the population.
The consumer can be assigned to any person who evaluates, purchases, uses or disposes of
services that he expects will meet his needs. If a manufacturer deceives the marketer by
ignoring consumer preferences, he cannot achieve his ultimate goals. The producer must plan
his production and distribution for the convenience of the consumer, not for himself.
Therefore, the trader needs to learn more and more about consumers so that products can be
produced in a way that satisfies them. In 1989, the number of cell phone users in India was
zero. In 1999, the number of cellular users increased by 13 lakhs. In 2000, the number of cell
phone users increased by a million. In the 12 months from March 2010 to March 2011,
India's telecommunications industry attracted an impressive 227.27 million mobile wireless
users, while overall telephony density increased to 81.82% as of November 30, 2015, and the
total phone users (mobile and fixed) reached 1,009.46 million. in May 2015. Currently, the
number of telephone subscribers (mobile and fixed) is 1058.01 million (May 2016).
The company is reconfiguring itself to meet the growing demand for mobile services and will
differentiate our mobile services from our competitors by continually investing in technology,
distribution and customer service, delivering both superior service and value. competitive.
The company is updating our business concept to the new Reliance JIO concept offering
differentiated customer service. A major part of our promise to customers is for their
technicians in the store to transfer all their personal data to their new LYF phone, allowing
them to leave the store with their fully functional phone. Extensive testing of our new concept
store in all markets has shown significant increases in sales and customer satisfaction. The
new concept will be rolled out worldwide over the next few years.

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 OBJECTIVE OF THE STUDY

1. To study of marketing strategy of Reliance JIO products & services.

2. To find the market potential of Reliance JIO products & services offerings in Bhopal.

3. To find the market penetration of Reliance JIO products & services offerings in Bhopal.

SCOPE OF STUDY

 This research covers Reliance JIO customers in the Bhopal areas.

 The study aims to establish the level of customer satisfaction of Reliance JIO.
Through a survey, so that the company can get closer to the level of its customer's
expectations.
 The business can only live up to expectations by learning about the problem
customers face when purchasing Reliance JIO products.
 The subject was selected for research because it plays a key role in the success of the
telecommunications sector.
 No business can think of selling its product without customer satisfaction. No
business can survive long term without achieving customer satisfaction levels.
 In short, it is the level of satisfaction that makes the link between the end user and the
company. As long as the business is able to satisfy its customer, the customer will
remain in the circle of repeat customers.
 Therefore, it is very important to understand customer satisfaction and measure
satisfaction from time to time, because there is always room for improvement.

 The study will also be useful in analyzing the overall market position of the company
and the steps Reliance JIO is expected to take to increase its market share in the
Bhopal region.

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