Advertising Finals

Pamantasan ng Cabuyao

Name: Score:

I. Identification. Write your answer on the space provided before each item. (2 pts. each)
________________1. The umbrella organization of advertising industry involved in promoting the
development of the members through self-regulation.
________________2. Non-profit, non-stock organization protecting the interests of advertisers.
_________________3. The organization directed to promote the interests and ethical standards among
advertising.
________________4. The organization aimed to professionalize the block timing industry and to
participate and contribute in the upliftment of program standards.
________________5. Former name of the AdBoard of the Philippines
________________6. Personal selling evolution stage which involves seeking out selected prospects
who are qualified to become buyers with the presence of need, authority and capacity
to buy.
_________________7. Activity where the firm or brand is linked to an event for promoting a product
and to create consumers experience.
_________________8. POP technique which is intended to build traffic, advertise product, and for
impulse buying among consumers.
__________________9. Face-to-face communication between the buyer and seller or the customer and
the marketing organization’s representative.
_________________10. It is an integrated marketing communications activity where a firm develops
actual support of an event with financial support in return for the right
to display a brand name, logo or advertising message.
_________________11. The organization protecting the interests of the advertising agencies.
_________________12. Allowed maximum total surface display area of a billboard.
_________________13. Required set back for billboards from any road or street right-of-way line.
__________________14. Allowed maximum height of billboard measured from ground level at the base
of its support system.
__________________15. This is measuring effectiveness of PR programs based on research and
standards .

II. ODD MAN OUT. Choose the letter of the item that does not belong to the group. Write only the letter
of your answer on the space provided before each item.
____1. a. Trading stamps b. Samples c. Coupons d. Premiums
____2. a. Price-off b. Samples c. Premiums d. Contests
____3. a. Locators b. Buying Guides c. Point-of-purchase d. Mailing lists
____4. a. Planning b. Controlling c. Implementation d. Evaluation
____5. a. Window display b. Counter display c. Floor racks d. Yellow pages

III. Give what is asked for:

1-11 Areas of Public Relations Program

12-15 Sales promotion devices for retail stores