Professional Documents
Culture Documents
Inbound Mar 10
Inbound Mar 10
Inbound Mar 10
• Listen
• Serve
• Follow up
80/20 Spend 80% of the time
listening and spend
• Start questions with who, what, where, when, why, and how
• Listen
• Serve
• Follow up
Your business’ number
one priority should be
to serve people.
If you lead by serving others,
they will serve you back.
Understanding your personas
will make it even easier to
delight your customers.
Personas can help ensure that your solutions and
recommendations are relevant and useful to your customers.
The businesses that are the
best educators will be the
most successful.
To create lasting relationships with your
customers, you have to:
• Listen
• Serve
• Follow up
When a business fails to
follow-up with a customer,
they risk losing the trust
they’ve developed.
As a marketer, you want to continue to educate
your customers just like you think about
educating your prospects.
RECIPROCITY
Responding to one positive action with another.
SURVEYS
• Provide you the ability to collect customer data
COMPANY
SIZE
SEGMENT
YOUR CUSTOMERS
LOCATION
COMPANY
SIZE
SERVICE
TYPE
SEGMENT
YOUR CUSTOMERS
LOCATION
COMPANY
SIZE
SERVICE
TYPE
ROLE
SEGMENT
YOUR CUSTOMERS
When creating segments you should
always have an end goal.
HAPPY CUSTOMERS EXTRA HELP ACTIVE CUSTOMERS
CUSTOMERS