Retails Management – B| Group 1

Project Report 3
For Supermarket Chain

In partial fulfilment of course:

Retail Management

Submitted by:

Group 1, Sec B

Shubham Kapoor,
Karthik Vagge
Mughalu Yeptho
Nilay Nandekar

Date of Submission: Aug 8th, 2020

Retails Management – B| Group 1

Pricing Strategy

Everyday Low Price: In general the prices will be consistently low across the board, throughout all
packaged food departments. Little reliance on promotional pricing strategies such as temporary price
cuts.
Customer Acquisition and Retention Strategies

Sr
Customer Acquisition Strategies Customer Retention Strategies
no
Consistent In-Store advertisement for new
Offering the free of cost samples
1 deals and launches

Providing referral based loyalty programs Setting up of consumer loyalty programs

2
Hosting or sponsoring community event
3 for local residents
4 Localized social media campaigns
Added services like call ordering and home
delivery
Maintaining ELDP along with running
seasonal promotional campaigns

Loyalty Schemes for customer

 Basic points based loyalty scheme with redeemed discounts and freebies
 Tiered points system loyalty program, providing appropriate value to deserving customers
 Referral based loyalty programs to acquire new customers
 Upfront playing loyalty programs with added benefits like phone call ordering or home delivery

Vendor management: We will go with a model consisting of the mix of brand vendor & own private
label vendor. The on-boarding of different contractual vendors with following specifications and
conditions:

 Visiting different product suppliers, selecting one particular type of supplier after quality
inspection and trademark.
 Distribution- single channel owned by us supported by a centre warehouse where all supplies
will be stocked up and later distributed to all our super markets
 Margins will be negotiated with the vendors, selling price will be fixed by us by the supermarket
and promotions will be decided mutually by both the parties.

Merchandising hierarchy:
Our first merchandise hierarchy will be the store, so before merchandise is sold the customer has to reach
the destination, as to why we will be putting up store as the first in our hierarchy. Also, we would classify
the items into different category so that the customers looking for a particular item can be navigated
easily.
We will be placing items like which is perishable, pristine condition and always in stock in the most
visible shelves. And comes the store staff, they must be suitable, well trained, self -motivated Disciplined
etc. to ensure better customer services and lastly billing.