Project Report 4

For Supermarket Chain

In partial fulfilment of course:

Retail Management

Submitted by:
Group 1, Sec B

Shubham Kapoor,
Kartik Vagge
Mughalu Yeptho
Nilay Nandekar

Date of Submission: Aug 20th, 2020

Type of Store Layout: Grid Layout
 Rectangular with parallel aisles so as to use available space more efficiently.
 Vertical and horizontal aisles, which also include gondola at the aisle ends.
 Cost reduction by self-service.
 Grid layout with a combination of free standings for hypermarkets.

Visual Merchandising
 Promotional signage for products on sale/new products.
 Highlight Signage(s) to help direct customers in big Hypermarkets.
 Category Signage for locating category of products.
 Point of sale, promo aisle for special offers.
 End caps for promotional offers, freestanding displays/cash wraps at cash counters for
impulse buying.
 
 
Manning requirements at store
Customer service: - Commitment to high-quality service is the ultimate goal to achieve this
training of staff at regular intervals and setting up goals and criteria to measure it.   
Problem-solving: - Availability when a customer needs a person for solutions and providing fair
and quick solutions, language use should be easy to understand and soft.  
Better management of shelf space: - make sure shelf space is not be empty or over crowed with
a single Unit, making sure the offers provided are still valid. 

Manning requirements at backend       

Reach 
 Working on advertisements
 Sales promotion
 Public relations
 Brand building  
Market research:-  
 Reducing the communication gap between 
 Management team and store staff.
 Consumer expectation and management perception of consumer expectation.  
 Targeting customers based on demography helps to get new customers, increasing traffic
during slow periods.
Analytics and inventory team: -  
 Forecasting Future demand
 Studying the effect of different programs on sales
 Availability of the right amount of inventory

Operational checklist 
First impression
 How presentable is the store (1-10)
 Is the temperate optimum 
 Are baskets/carrying bags available near the store? 
 Are restrooms cleaned? 
 How utilized is the shelf space? 
Product 
 Check availability of seasonal products available?
 Are product organized by size/brand/SKU
 Do the actual price and displayed price matches
 Are products damage-free   
Staff 
 Are the greeting the customers? 
 Is service satisfactory?
 Are they knowledgeable about the current promotions? 
 Are the on time for duty?
Training 
 When was the last training provided? 
 Do they need any more training?