Identities:

BEAUTY AND
HEALTH
 GUIDING QUESTIONS

o To what extent is your definition of ‘beauty’ shaped by the media,

including advertisements, movies and TV commercials?
o What are the effects of the media’s narrow definition of ‘beauty’
on people’s mental and physical health?

LEARNING OBJECTIVES

o Become more aware of the adverse effects of the

beauty industry on people’s physical and mental health,
caused by an unrealistic depiction and narrow definition
of ‘beauty’ in the media.
o Be able to articulate ideas about the beauty industry
and the pressures on people to look ‘beautiful’.
THE DEFINITION OF ‘SEXY’ AROUND THE
WORLD
 KENYA BURMA
INDIA

IRAN
ETHIOPIA JAPAN
CHINA
THAILAND
BRAZIL COREA

MAURITANIA
AND SAMOA

NEW ZEALAND THE DEFINITION OF ‘SEXY’ AROUND THE

(Maori Tribe) WORLD
 V-SHAPED FACE FAIRNESS
CREAMS

DOUBLE EYELID
LONG
AND
GLOSSY
HAIR

EYE-LINERS
PLASTIC
BIG HIPS AND
SURGERY
AND ‘HIP- THIN SHADOWS
HOP BOOTY’
Grammar focus: CAUSATIVE PASSIVE VOICE
When neither the subject nor the object do the main action. There is
someone else who does it.

Women in Kenya have their ears pierced with a sharp stick.

Who pierced their ears?
Many KPOP singers get their hair dyed.
Who dyes their hair?
Kenyan girls have their heads shaved at a young age.
Who shaves their heads?

The subject is not completely passive, but the real agent is someone else.

SUBJECT + HAVE / GET + OBJECT + PAST PARTICIPLE (+ BY…)

Language focus: USE OF ENGLISH
Language focus: USE OF ENGLISH

CULTURE

EGYPTIANS

SIMPLY
VALUE
 charitable
central
Egyptians
insufferably
regional
products

are
are were used

are
suggests
wore

went

was was

offers
 is were
are
perceive
is
 with
who to
and

of been
in
the

who
that
has
like

a
that on
to even

has
Although a lot of the artwork typical of Egyptian art is more stereotyped and less
personal-looking, Nefertiti’s bust has got all the plaster on and is colourful.
After the discovery of the tomb of Tutankhamun, ‘Egyptomania’ was in the air and
Nefertiti’s angular, geometric appearance chimed with fashionable taste.

It’s hard to find anybody who didn’t acknowledge Nefertiti’s beauty.

After all, it is the beholder who decides what is beautiful or not.