SAMPLE

PAKISTAN BOTTLED WATER MARKET

The study offers:
• A detailed understanding of the current market dynamics and growth opportunities
• The impact of rapid technological developments on the market studied
• An overview of the competitive intelligence, with product innovations and strategies of major players

Domain: Food and Beverage Base Year: 2019 Forecast Period: 2020-2025

Industry Reports | Consulting | Intelligence Centre

+1 617 765 2493 | info@mordorintelligence.com | www.mordorintelligence.com
1 Sample – Pakistan Bottled Water Market
 TABLE OF CONTENTS
1. INTRODUCTION 5.2 By Distribution Channel
1.1 Study Assumptions and Market Definition 5.2.1 On-trade
1.2 Scope of the Study
5.2.2 Off-trade
2. RESEARCH METHODOLOGY 5.2.2.1 Supermarkets/Hypermarkets

3. EXECUTIVE SUMMARY 5.2.2.2 Convenience Stores

5.2.2.3 Online Retail Stores
4. MARKET INSIGHT
4.1 Market Drivers 5.2.2.4 Home and Office Delivery (HOD)

4.2 Market Restraints 5.2.2.5 Other Distribution Channels

4.3 Industry Attractiveness - Porter's Five Forces Analysis 6. COMPETITIVE LANDSCAPE

4.3.1 Bargaining Power of Suppliers 6.1 Most Active Companies

4.3.2 Bargaining Power of Buyers 6.2 Strategies Adopted by Leading Players

4.3.3 Threat of New Entrants 6.3 Market Share Analysis

4.3 4 Threat of Substitutes 6.4 Company Profiles

4.3.5 Degree of Competition 6.4.1 Nestlé SA

4.4 Consumer Behavior Analysis 6.4.2 Qarshi Industries (Pvt) Ltd

4.4.1 Consumer Demand Analysis 6.4.3 Vanadium Water Company Pakistan.

4.4.2 Target Market Identification 6.4.4 PepsiCo Inc.

4.4.2.1 Demographic Strength and Weakness 6.4.5 The Coca-Cola Company

4.4.2.2 Purchasing and Spending Patterns 6.4.6 Reignwood Investments UK Ltd (VOSS Water)

5. MARKET SEGMENTATION 6.4.7 JAMI Water Services.

5.1 By Type *List is indicative and not exhaustive

5.1.1 Still Water 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

5.1.2 Other Product Types 8. DISCLAIMER

(Sparkling Water and Functional/Fortified Water)

2 Sample – Pakistan Bottled Water Market

1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

3 Sample – Pakistan Bottled Water Market

 1. INTRODUCTION
1.1 STUDY ASSUMPTIONS AND MARKET DEFINITION
STUDY ASSUMPTIONS
◼ The base currency considered was the US Dollar (USD). Conversion of other
currencies to USD was considered based on the average exchange rate for
the respective review period years. The exchange rate conversion for
forecast period was determined according to the base year’s conversion
rates.
◼ The base year was identified based on the availability of annual reports and
secondary information. The base year considered for this study is 2018.
◼ The review period considered for this study is from 2016 to 2019. The CAGR
considered is for the forecast period of 2019-2025.
◼ Market size estimations for the forecast years were in real terms. Inflation is
not part of the pricing and the average selling price (ASP) was kept constant
throughout the forecast period for each country.
◼ As a result of data triangulation through multiple methodologies and
approaches, the weighted averages of resulting estimates were considered
the final values
4 Sample – Pakistan Bottled Water Market
MARKET DEFINITION
◼ The report on the Pakistan bottled water market (henceforth, referred to as
the market studied) offers key insights into the latest market developments. It
analyzes recent trends, drivers, and challenges, affecting the bottled water
market across the country.
◼ The market studied is segmented by product type and distribution channel.
By product type, the market studied is segmented into still water and other
product types (sparkling and functional/fortified water)
◼ Based on the distribution channel, the market studied is segmented into, on-
trade and off-trade.
◼ The off-trade channel is further sub-segmented into convenience stores,
supermarkets/hypermarkets, online retail stores, home and office delivery
(HOD), and other distribution channels.
◼ The report contains top-line revenue and detailed qualitative analysis of the
key players, highlighting the most adopted strategies of the companies in the
market studied.
 1. INTRODUCTION

1.2 SCOPE OF THE STUDY

BY DISTRIBUTION CHANNEL BY TYPE

◼ On-trade ◼ Still Water

◼ Off-trade ◼ Other Product Types

◼ Supermarkets/Hyperm
arkets

◼ Convenience Stores

◼ Online Retail Stores

◼ Home and Office

Delivery (HOD)

◼ Other Distribution
Channels

5 Sample – Pakistan Bottled Water Market

2. RESEARCH
METHODOLOGY

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 RESEARCH METHODOLOGY

■ Mordor Intelligence (MI) advocates an appropriate mix of secondary and primary research to meet client objectives.

■ MI translates market insights (market dynamics, competition, varying consumer demands, and regulations) into actionable business insights.

■ The following phases are practiced at Mordor for efficient delivery of various syndicated and consulting assignments:

STEP 1 STEP 2 STEP 3

SCOPING/ PROJECT INITIATION MARKET ANALYSIS PROJECT DELIVERY

Decipher client requirements/market to be

Extensive desk research to identify most relevant secondary information available
studied

Tailor-made research approach for

Contact Mordor’s empaneled experts and identify industry experts across the market
customized reports

Effective use of Mordor’s knowledge

Conduct primaries and surveys to gather qualitative and quantitative insights
repository to gather relevant insights

Confirm the objectives of the assignment with

Triangulate and analyze data to finalize actionable business insights
the client

Finalize report content and establish a Report delivery with high quality market insights, competitive landscape, etc.,
deliverable format as per the proposed content

7 Sample – Pakistan Bottled Water Market

 RESEARCH PHASES EXPLAINED

SECONDARY RESEARCH PRIMARY RESEARCH

This phase involves a thorough synthesis of existing publications across the
web to gather meaningful insights on the current situation of the market,
technology developments, and any other market related information. The
sources include, but are not limited to:
◼ Scientific papers, journals, and publications
◼ Trade information to understand imports, exports, and average traded price
of the commodity, if available
◼ Industry and government websites for blogs, magazines, and other
publications
◼ Conference proceedings and association publications
◼ Investor presentations, technical brochures, annual reports, press releases,
transcripts of key personnel interviews, and other strategic publications by
several competitors in the market
◼ At Mordor, we pool in industry experts across the value chain, to gather first-
hand insights on the market studied. In addition to these knowledgeable
industry veterans or retired experts, consultants and freelancers are a call away to
collaborate with Mordor on any assignment that requires real-time industry
insights.
◼ We are also equipped to conduct market surveys to gather qualitative insights
and the opinion of individuals related to the industry.
▪ Primary research is used both to validate the data points obtained from
secondary research and to fill the data gaps after secondary research. Data
gathered during the primary research phase are useful to arrive at critical
insights, both qualitative and quantitative; these insights can be used to
ascertain the following:
• Critical market dynamics (drivers, restraints, future, and regulations) and
their impact
• Market entry for new companies and insights on competitive landscape

◼ Product information including technical specifications, approvals, patents, •& Others

etc. MODES OF PRIMARY RESEARCH
◼ Public sources and paid sources (Factiva, D&B Hoovers, Bloomberg, etc.)
◼ Other sources, including journals, articles, etc. (for prices and usage Other
patterns) Modes of
Primary
Telephonic Email Chat Virtual Surveys Research
Interviews Interviews Interviews Council

8 Sample – Pakistan Bottled Water Market

 RESEARCH PHASES

DATA TRIANGULATION AND INSIGHT GENERATION

◼ Based on the factors (both endogenous and exogenous in nature) identified and collected during the secondary and primary phases, our in-house subject matter
experts transform the quantitative data extracted and use them to infer critical insights.
◼ The market size estimations are carried out through ‘bottom-up’ and ‘top-down’ approaches.
◼ Our top-down and bottom-up approaches are integrated into our ‘In-house Model Sheets’, which are used to generate the market estimates and growth rates
(depending upon the historical trends of the respective markets, along with various factors, such as drivers, restraints, and recent developments in the market) of the
product segment in the respective country.
It is a process of combining outcomes from different sources to increase the
validity and reliability of the results. This process also helps strengthen
DATA
conclusions about findings and reduce the risk of false interpretations. The
TRIANGULATION insights obtained from both secondary and primary research are analyzed
and validated by the process of data triangulation to arrive at closer
estimates.

An econometric model is a simplified representation of a real-world process.

ECONOMETRIC Here, the tools of econometric theory are used to analyze and forecast
MODELING economic phenomenon and to solve unknown quantities, such as forecast
demand, supply, investment, production, consumption, etc.

After the data is curated, analysts populate the report. From data and
REPORT forecasts, insights are drawn to visualize the entire ecosystem in a single
WRITING report.

9 Sample – Pakistan Bottled Water Market

3. EXECUTIVE
SUMMARY

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 3. EXECUTIVE SUMMARY

■ The Pakistani bottled water market was valued at USD XX million in 2018,
and it is projected to reach USD XX million by 2025, registering a CAGR of
BOTTLED WATER MARKET
XX% during the period, 2020-2025.
Revenue in USD million, Pakistan, 2016-2025
■ The increasing household expenditure, rapid urbanization, and rising
awareness regarding the contamination of drinking water have resulted in
increased demand for various bottled water brands in the past few years. For
X.X% instance:
CAGR
■ As of now, in Pakistan, there are registered 130 locals' brands, along
with international brands, like, Aquafina (PepsiCo), Kinley (Coca-Cola),
and Nestle Pure Life. Moreover, according to Nestle Pakistan, the per
capita bottled water consumption is five liters, which is much higher
compared to other countries, like Bangladesh (three liters).

■ The market for bottled water witness's high competition, with PepsiCo, Coca
SAMPLE FIGURE Cola, Nestle, and Qarshi Industries (Pvt) Ltd. dominating the market, along
The numbers on this chart have with the strong presence of a number of regional players. Furthermore, these
been removed from this sample. players are embarking on new product development, as one of their key
All numbers are available in the
strategies to achieve consolidation and optimize their offerings, respectively.
full-length report
■ However, strong presence of unorganized players and consumer inclination
towards the consumption of tap water are some of the major factors
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 restraining the growth of the market studied. For instance:
SOURCE: Mordor Intelligence ■ According to the World Health Organization (WHO), Pakistan holds
80th place among 122 countries in drinking water quality.

11 Sample – Pakistan Bottled Water Market

4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five
Forces Analysis

12 Sample – Pakistan Bottled Water Market

 4. MARKET DYNAMICS

4.1 MARKET DRIVERS

STRATEGIC INITIATIVES AND INVESTMENTS FROM GOVERNMENT AND FOREIGN PLAYERS
■ The Pakistani bottled water market has been growing significantly for past few years. However, many of the mineral water companies were found selling contaminated
water. For instance:

■ According to a study published by the Pakistan Council of Research in Water Resources (PCRWR), only 72% of water supply is functional and 84% of the supplied
water is contaminated. Thus, in order to monitor and improve the quality of bottled water, the government of Pakistan through the Ministry of Science and
Technology has designated the task for quarterly monitoring of bottled/mineral water brands to PCRWR (Pakistan Council of Research in Water Sources).

■ Furthermore, in September 2019, the Pakistan government had launched its mineral water brand. Bottled water called Safe Drinking Water would be a cheaper
alternative to other mineral water brands in the market. In the first phase, it will be introduced at government offices after which it will be made available to the
general public.

■ In addition, a lot of investment has been made in Pakistan by foreign brands, especially by Nestle SA. The company is helping to accelerate the development of
Pakistan’s bottled water industry. For instance:

■ In Pakistan, as a part of community engagement programs and to support local communities, Nestlé Pakistan set up seven clean drinking water facilities in their
operational areas. Furthermore, Nestlé Pakistan had signed a partnership with Worldwide Fund for Nature Pakistan (WWF-Pakistan). The company has also
implemented the Alliance for Water Stewardship (AWS) Standard at their Sheikhupura and Islamabad manufacturing facilities. Moreover, Nestle has also found
opportunities to strengthen public perceptions and improve access to water and sanitation around their facilities.

■ Coco-Cola plans to invest USD 200 million in two new bottling plants in Pakistan. The company invested USD 500 million in 2017 on upgrading its existing
plants in the country. The company is aiming to secure ‘long-term growth’ for its business in the region and ‘sustainable development’ for the local community.

■ Similarly, Vanadium Water Company Pakistan has taken initiatives, marking sincere efforts to reach out to the masses with a noble cause to serve humanity,
especially those suffering from diabetes by introducing Japanese packed Mt. Fuji Vanadium Mineral Water, which is certified natural mineral water by Pakistan
Standards.

■ Thus, growing investments and increased focus on R&D in this industry from government and large enterprises will boost the sales of bottled water across the country.

13 Sample – Pakistan Bottled Water Market

 4. MARKET DYNAMICS

4.3 PORTER’S FIVE FORCES ANALYSIS

THREAT OF NEW ENTRANTS THREAT OF SUBSTITUTES

■ The Porter’s Five Forces model studies the five

identified competitive forces that shape every
industry and market, in order to determine the
intensity of the competition, and thus, the
XX XX profitability and attractiveness of the industry.
The objective of the growth strategy should be
to adapt to these competitive forces in a manner
that may improve the position of the
DEGREE OF organization. This study includes an exhaustive
COMPETITON Porter’s five forces framework, incorporating the
factors influencing each force, to analyze the
HIGH market from a microeconomic perspective.

■ In the study, Porter’s Five Forces are analyzed

considering the factors influencing each force
and quantifying the factors through primaries
and quantitative analysis. The quantified factors
XX XX are further mapped out to derive the impact of
each force on competitive dynamics

SAMPLE SLIDE
All numbers and complete analysis available in the full-
length report
BARGAINING POWER OF BUYERS BARGAINING POWER OF SUPPLIERS

14 Sample – Pakistan Bottled Water Market

 4. MARKET DYNAMICS | 4.3 INDUSTRY ATTRACTIVENESS - PORTER'S FIVE FORCES ANALYSIS

4.3.5 DEGREE OF COMPETITION

MARKET FAVOURABILITY DETAILED DESCRIPTION

Unfavorable Favorable ■ There are strong competitors with diversified

0 2 4 6 8 10 product portfolio, leading to intense competition
FACTORS
among the existing players.
Sustainable competitive advantage
■ Major companies, like Nestle SA, PepsiCo, and The
through innovation
Coco-Cola Company, which holds a significant
amount of market share in the market studied, are
Competition between online and focusing on differentiating their offerings in terms
offline companies of price, ingredients, and packaging formats.

■ Moreover, companies are increasing their

Level of advertising expense investments in research and development (R&D)
SAMPLE SLIDE and marketing and expanding their distribution
All numbers and complete analysis available in the full- channels to maintain their position in the market.
length report
Powerful competitive strategies ■ Hence, the degree of competition is high.

Entry and exit barriers

Detail Analysis is Available in the Report

Firm concentration ratio

15 Sample – Pakistan Bottled Water Market

5. MARKET
SEGMENTATION
5.1 By Type
5.2 By Distribution Channel

16 Sample – Pakistan Bottled Water Market

5.1 BY TYPE
5.1.1 Still Water
5.1.2 Other Product Types
(Sparkling Water and Functional/Fortified Water)

17 Sample – Pakistan Bottled Water Market

 5. MARKET SEGMENTATION

5.1 BY TYPE

BOTTLED WATER MARKET BOTTLED WATER MARKET

Revenue in USD million, by Type, Pakistan, 2016-2025 Market Share (%), by Type, Pakistan, 2019

CAGR %
(2020-
Type 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2025)

SAMPLE FIGURE
The numbers on this chart have
Still Water XX XX XX XX XX XX XX XX XX XX XX been removed from this sample.
All numbers are available in the
SAMPLE FIGURE full-length report
The numbers on this chart have been
Other removed from this sample. All numbers are
available in the full-length report
Product XX XX XX XX XX XX XX XX XX XX XX
Types

XX XX XX XX XX XX XX XX XX XX XX Still Water Other Types

Total

SOURCE: Mordor Intelligence Analysis SOURCE: Mordor Intelligence Analysis

18 Sample – Pakistan Bottled Water Market

5.2 BY DISTRIBUTION
CHANNEL
5.2.1 On-trade
5.2.2 Off-trade

19 Sample – Pakistan Bottled Water Market

 5. MARKET SEGMENTATION

5.2 BY DISTRIBUTION CHANNEL

BOTTLED WATER MARKET BOTTLED WATER MARKET
Revenue in USD million, by Distribution Channel, Pakistan, 2016-2025 Market Share (%), by Distribution Channel, Pakistan,
2019

CAGR %
Distribution (2020-
Channel 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2025)

SAMPLE FIGURE
On-trade XX XX XX XX XX XX XX XX XX XX XX The numbers on this chart have
SAMPLE FIGURE been removed from this sample.
The numbers on this chart have been All numbers are available in the
removed from this sample. All numbers are full-length report
available in the full-length report
Off-trade XX XX XX XX XX XX XX XX XX XX XX

Total XX XX XX XX XX XX XX XX XX XX XX

On-trade Off-trade

SOURCE: Mordor Intelligence Analysis SOURCE: Mordor Intelligence Analysis

20 Sample – Pakistan Bottled Water Market

 5. MARKET SEGMENTATION| 5.1 BY PRODUCT TYPE

5.2.1 ON-TRADE
■ The sales of bottled water market through on-trade channel in Pakistan
BOTTLED WATER MARKET were valued at USD XX million in 2018, and it is projected to reach USD XX
Revenue in USD million, On-trade, Pakistan, 2016-2025 million by 2025, registering a CAGR of XX% during the period, 2020-2025.

■ The on-trade market includes outlets, like bars, restaurants, coffee shops,
clubs, and hotels. Over the years, with the rise in consumer spending and
significant expansion of HRI industry (hotel, restaurants, and institutional), it
is expected that more products will be sold through on-trade channels,
including alcoholic drinks (spirits, beers, and wine), water, mixers and
various food products.

■ Although per capita income remains low (about USD 450), Pakistan’s
foodservice sector is changing significantly with a shift in lifestyles and
traditional eating habits. For instance, the average Pakistani consumer
spends 42% of income on food.
SAMPLE FIGURE
The numbers on this chart have
■ Some of the factors fueling the growth in consumer spending are:
been removed from this sample.
All numbers are available in the Increased female participation in the workforce, rapid urbanization, and
full-length report increased exposure to different foods through social media platforms and
from workers and students returning from overseas.

■ Furthermore, people are adopting western lifestyle, particularly with their

eating habits, which, in turn, is expanding the foodservice industry and
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 sales of bottled water through this channel. For instance, there are now 71
McDonald’s restaurants in 24 major cities of Pakistan and millions of
Pakistanis place their trust in McDonald's to provide them with food of a
SOURCE: Mordor Intelligence
high standard, quick service, and value for money.

21 Sample – Pakistan Bottled Water Market

5.2.2 OFF-TRADE
5.2.2.1 Supermarkets/Hypermarkets
5.2.2.2 Convenience Stores
5.2.2.3 Online Retail Stores
5.2.2.4 Home and Office Delivery (HOD)
5.2.2.5 Other Distribution Channels

22 Sample – Pakistan Bottled Water Market

 5. MARKET SEGMENTATION

5.2.2 OFF-TRADE
BOTTLED WATER MARKET BOTTLED WATER MARKET
Revenue in USD million, Off-trade Channels, Pakistan, 2016-2025 Market Share (%), Off-trade Channels, Pakistan, 2019
Distribution CAGR %
Channel 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 (2020-2025)

Supermarkets/
XX XX XX XX XX XX XX XX XX XX XX
Hypermarkets

Convenience
SAMPLE FIGURE
XX XX XX XX XX XX XX XX XX XX XX The numbers on this chart have
Stores SAMPLE FIGURE been removed from this sample.
The numbers on this chart have been All numbers are available in the
Online Retail full-length report
XX XX XX XX removed
XX from XX this sample.
XX All numbers
XX are XX XX XX
Stores available in the full-length report

Home and
Office Delivery XX XX XX XX XX XX XX XX XX XX XX
(HOD)
Supermarkets/Hypermarkets
Convenience Stores
Other
Online Retail Stores
Distribution XX XX XX XX XX XX XX XX XX XX XX
Home and Office Delivery (HOD)
Channel Other Distribution Channels

Total XX XX XX XX XX XX XX XX XX XX XX
SOURCE: Mordor Intelligence Analysis SOURCE: Mordor Intelligence Analysis

23 Sample – Pakistan Bottled Water Market

6. COMPETITIVE
LANDSCAPE
6.1 Most Active Companies
6.2 Strategies Adopted by Leading Players
6.3 Market Share Analysis
6.4 Company Profiles

24 Sample – Pakistan Bottled Water Market

 6. COMPETITIVE LANDSCAPE

6.3 MARKET SHARE ANALYSIS

■ The Pakistani bottled water market is a highly competitive market, with a strong
BOTTLED WATER MARKET
presence of local and global players operating across the country. Thus, to sustain their Key Company, Market Share (%), Pakistan, 2018
positions in the market, the active players are bringing innovation in packaging and
product offerings, in order to cater to consumers’ increasing demand for bottled water.

■ Key players are now focussing on social media platforms and online distribution channels
for their online marketing and branding of their products to attract more customers

■ Owing to the significant rise in demand for bottled water, the global, as well as country- SAMPLE FIGURE
All numbers and complete analysis
level players, are investing in expanding their production facility across the country. available in the full-length report

Detail Analysis is Available in the Report

Nestlé S.A PepsiCo, Inc XX XX

SOURCE: Mordor Intelligence Analysis

25 Sample – Pakistan Bottled Water Market

6.4 COMPANY
PROFILES
6.4.1 Nestlé SA
6.4.2 Qarshi Industries (Pvt) Ltd
6.4.3 Vanadium Water Company Pakistan
6.4.4 PepsiCo Inc.
6.4.5 The Coca-Cola Company
6.4.6 Reignwood Investments UK Ltd (VOSS
Water)
6.4.7 JAMI Water Services.

*List is indicative and not exhaustive

26 Sample – Pakistan Bottled Water Market

 6. COMPETETIVE LANDSCAPE | 6.4 COMPANY PROFILES

6.4.1 NESTLÉ SA - OVERVIEW

◼ Nestle SA operates as a food and beverage company, with a history of more than 150 years.
The company’s business segments can be bifurcated into Nestle Health Science, Cereal
Partners Worldwide, Nestle Nespresso, Nestle Purina Petcare, Nestle Skin Care, and Nestle
Water.
◼ The company has adopted 10 basic principles of business operations segmented separately Founded in 1886
under headers, such as consumers, human rights and labor practices, people, suppliers and
customers, and the environment. Vevey, 1800
◼ The company’s bottled water segment, i.e. Pure life, initially started in Pakistan in 1998, had Switzerland
spread to Europe by 2000, and to the United States by 2002. The Nestlé Water Factory is
located in the Islamabad watershed and more specifically in Sector I-10/3 of Islamabad. https://www.nestle.com

◼ Nestlé also provides six clean and safe drinking water facilities to communities across
Pakistan. Since 2012, the company reduced the amount of plastic in its PET water bottles by 41-21-924-1111
over 14% and made its bottles 100% recyclable.
NESTLE SA
Revenue in CHF million, 2016-2018
CHF 91,439 million ~308,000 Employees
Revenue (2018) (2018) 91,439
89,590

CHF 13,789 million

190+ Locations (2018) Trading Operating
Profit (2018) 2018 2017

Source : Company Annual Report

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 6. COMPETETIVE LANDSCAPE | 6.4 COMPANY PROFILES

6.4.1 NESTLÉ SA – FINANCIAL ANALYSIS

NESTLE SA NESTLE SA
Revenue Share (%), by Operating Segment, 2017-2018 Revenue Share (%), by Geographical Segment, 2018

Powdered and Liquid Beverages

8.1% America
8.9% 23.6% Nutrition and HealthCare 25.7%
Milk products and Ice cream
44.9% Europe, Middle East and
13.2% Petcare
North Africa
Prepared Dishes & Cooking Aids
17.7%
14.0% Confectionery 29.4% Asia, Oceania, and Sub-
14.5% Saharan Africa
Water

 For 2018, Nestlé’s organic growth was valued at 3.0%, supported by a real internal growth of 2.5%. The pricing of 0.5% was consistent with the previous year. The
company’s growth in revenue was supported by the United States and China, as the total reported sales increased by 2.1% to reach CHF 91.4 billion.

 For 2018, Nestlé’s segmental breakdown was distributed, with the maximum revenues being generated by the Powdered and Liquid Beverages segments. The Prepared
Dishes & Cooking Aids segment generated 13.2% of the company’s total revenues in 2018.

 The company has identified high-growth food and beverages categories with attractive growth rates, such as coffee, pet care, nutrition, water, and health science. These
categories account for 57% of the sales and 61% of the underlying trading operating profit. In 2018, the organic growth rate was +4.0%.

 The sales in the Americas accounted for 45% of the net sales, i.e. CHF 41.0 billion. The reported sales in Europe, the Middle East, and North Africa accounted for 29% of
the net sales, i.e. USD 26.9 billion, followed by AOA (Asia, Oceania, and Sub-Saharan Africa), which contributed 26% to the net sales, i.e. CHF 23.5 billion. Japan and
Oceania reported growth, with the successful launches of Nescafé Gold and KitKat Gold.

28 Sample – Pakistan Bottled Water Market

 6. COMPETETIVE LANDSCAPE | 6.4 COMPANY PROFILES

6.4.1 NESTLÉ SA – PRODUCT PORTFOLIO

Brand Description Product Offerings

• Nestle Pure Life bottled water goes through the company’s 12-step • Nestlé® Pure Life® Active 550 ml Bottle
quality process. This means that it meets strict standards for bottled
water. • Nestlé® Pure Life® 330 ml Bottle
• It is available in a variety of sizes, including kid-friendly 8 oz bottle
collections, featuring fun graphics that make it easier for parents to • Nestlé® Pure Life® 330 ml Kids Bottle
encourage their kids to drink water.
Nestlé® Pure Life • Nestle Pure Life are AWS Certified for its SKP factory under the • Nestlé® Pure Life® 500 ml Bottle
"Alliance for Water Stewardship (AWS)" International Standard. Their
Sheikhupura site was the first factory across Nestlé World to get this • Nestlé® Pure Life® 1500 ml Bottle
certification, which endorses Nestlé's commitment to use water
responsibly. This is an international certification that sets rigorous • Nestlé® Pure Life® 5L Bottle
criteria for managing water in ways that are environmentally, socially,
and economically beneficial. • Nestlé® Pure Life® 19L Bottle

List Not Exhaustive

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 6. COMPETETIVE LANDSCAPE | 6.4 COMPANY PROFILES

6.4.1 NESTLÉ SA – RECENT DEVELOPMENTS

M Merger and Acquisition I Product Innovation E Expansion P Partnership

Nestle Pakistan, District Council Hunza, Gilgit Baltistan Waste

Management Company (GBWMC), and Karakoram Area Development
Organization (KADO) signed an MoU for ‘Clean Hunza Project’. The
project is supported by the company’s Nestlé Fruita Vitals and Nestlé
Pure Life brands.

P
DEC 2019

DETAILED ANALYSIS AVAILABLE IN THE REPORT

30 Sample – Pakistan Bottled Water Market

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31 Sample – Pakistan Bottled Water Market